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June 16, 2020


#35: CARL DAIKELER, CEO OF BEACHBODY

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In today’s episode, Joe Vennare is joined by Carl Daikeler, the co-founder and
CEO of Beachbody. Joe and Carl discuss the evolution of at-home fitness,
transitioning from VHS tapes to streaming content, the role and criticism of
multi-level marketing, and building a billion-dollar-a-year business.

About Carl Daikeler: 

Carl Daikeler is co-founder, Chairman, and Chief Executive Officer of Beachbody,
LLC. In his pursuit to maintain his own health and fitness, and find a solution
for the growing obesity epidemic, Daikeler and his co-founder Jon Congdon
created Beachbody in 1998. Since then, the California-based company has
redefined in-home fitness with top fitness and weight-loss solutions such as
Beachbody® On-Demand, P90X®, 21 Day Fix®, Body Beast®, and INSANITY®, as well as
the breakthrough health shake, Shakeology®.

Daikeler’s focus is to help people achieve their goals and lead healthy,
fulfilling lives. Through the Team Beachbody® Coach Network, his aspiration is
to create the largest community of health and fitness-related peer support in
the world.

So, in 2007, Beachbody became the first networking marketing business focused on
a holistic approach to fitness and weight loss, turning customers into brand
ambassadors. Offering the most innovative, results-oriented programs and
skilled, motivational trainers, Beachbody’s approach to fitness has not only
gained the attention of millions of satisfied customers but also crossed $1
billion in annual sales in 2014. Daikeler has over 30 years of extensive product
marketing experience, including every aspect of the direct response business,
from creating products to advertising, media buying, operations, international
distribution, and general management.



We break down the most important developments impacting the business of fitness
and wellness. Join industry-leading operators and investors by subscribing.







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