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W E B I N A R

 


BANKING ON CUSTOMER CENTRICITY: THE CLEAR COMMUNICATION IMPERATIVE


PROVIDING EFFECTIVE, CLEAR AND RELEVANT COMMUNICATIONS FOR CUSTOMERS IN THE FACE
OF ECONOMIC AND REGULATORY CHANGE

 


8 MAY | 3PM BST/4PM CEST | ONLINE

Register

Tough economic conditions, looming Consumer Duty deadlines and a rise in digital
channels has put a renewed focus on transparent customer communications. With
industry trust and confidence on the line, delivering timely and clear
communications across all channels is a major priority, especially with
vulnerability on the rise. The question is: how can banks transform
communications in an efficient and scalable way, while meeting both regulator
demands and consumer needs?

Watch to gain insight on:

 * Lessons from the UK’s Consumer Duty and impacts on communication strategies
 * How clear communication can be successfully rolled out across multiple
   channels
 * How to meet the communication requirements of different demographics and
   generations
 * How to transform with resilience, agility and scalability in mind

Register now


DISCUSSION POINTS:

 * Lessons from the Consumer Duty: defining the “clear communication”
   requirements and what “good” looks like.
 * From Gen Z to retirees: how can communications be optimised for all
   customers? What more must be done?
 * From inclusive design to personalised support: how can communication for
   vulnerable customers be improved?
 * Sustaining support beyond the sale: to what extent are banks ready to provide
   ongoing support throughout the customer lifecycle?
 * An holistic omni-channel approach: how can banks ensure communication is
   uniform, effective and clear across all channels?
 * TPP risk, “tech debt”, compliance: what are they key considerations when
   planning an execution roadmap?
 * Future-proofing transformation: designing with scalability, agility and
   efficiency at the core.




PANELLISTS INCLUDE:

--------------------------------------------------------------------------------

 



Rory Carty
Head of Customer Strategy and Segments
Bank of Ireland
Anders Berg Jensen
First Vice President | Housing Journeys Tribe
Danske Bank
Helene Panzorino
Associate Director, Centre for Digital Banking and Finance
The London Institute of Banking and Finance
Scott Draeger
SVP Product Marketing and Vertical Solutions
Smart Communications


https://go.marketforcelive.com/l/511121/2024-03-13/7pc9jlhttps://go.marketforcelive.com/l/511121/2024-03-13/7pc9jl


ABOUT SMART COMMUNICATIONS

Smart Communications is a leading technology company focused on helping
businesses engage in more meaningful customer conversations. Its Conversation
Cloud™ platform uniquely delivers personalized, omnichannel conversations across
the entire customer experience, empowering companies to succeed in today’s
digitalfocused, customer-driven world while also simplifying processes and
operating more efficiently. Smart Communications is headquartered in the UK and
serves more than 650 customers from offices located across North America,
Europe, and Asia Pacific. Smart Communications’ Conversation Cloud platform
includes the enterprise-scale customer communications management (CCM) power of
SmartCOMMTM, forms transformation capabilities made possible by SmartIQTM and
the trade documentation expertise of SmartDXTM. In 2021, the company acquired
Assentis, a leading European software solutions provider specializing in
customer communications management (CCM) with a focus on the financial services
industry.

To learn more, visit smartcommunications.com.

 




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