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MTV, Napster and Embracing Destruction

TCG Crypto
0xE8d8

Dark Star
June 23rd, 2023
6 Collected
6
Mint


There are lots of discussions around LLMs, crypto and generative AI, all of
which are expanding our ability to create & consume content outside of our
predisposed constraints. Interestingly, there’s a large amount of focus around
product building and “solutions” aimed at maintaining what currently exists —
playing defense. The energy should instead be hurled towards accelerating the
means and modes of disruption and seeing how it all fleshes out.

Here, we should find inspiration in the chaos. For those who lived it, you
remember what Napster did to the music industry and the impending doom coming
for the very thing we all collectively loved as a society. People stole music,
made it digital and easy to distribute, and this was to be… The End. As an
observer it’s easy to think people just wanted music for free, but really, it
was something bigger than that– consumers took control and showed us their
desired relationship to a song in an internet-first world.

The natural result for Napster’s disruption should have been a long run for
iTunes. People prefer the convenience and access of digital music, so we evolve
to that format and move to buying songs digital. But it wasn’t. The end result
was streaming. And once consumers got a better experience and the ability to
control what they wanted to listen to, they didn’t just stop stealing music
— they actually started paying for it.

This wasn’t a death blow as predicted, but instead a catalyzed shift in value
accrual and purpose. These calamitous disruptions actually enable new consumer
use cases and business models. Here, while the business was traditionally built
around the song, internet-native distribution turned the song into the means of
discovery to drive engagement — see a live show, purchase merchandise, or
connect closer across social platforms.

While we can be nostalgic for the pre-internet models that built the foundations
of the music business, consumers with more access, a louder voice, and new
technologies preferred something else. New platforms and businesses were
created. We adapted and rebuilt. Video was supposed to kill the radio star. But
MTV defined a generation of music culture and generated entirely new
opportunities for artists to go beyond their music and build brands through
emerging creative means and mediums. Music influenced culture, fashion, sports…
everything.

The internet evolves in a way that consistently democratizes creation and
distribution, barreling through the walls of the existing status quo, breaking
them down and building them up again. Crypto, AI, and other emerging
technologies are no different than what happened with MP3s. Now, we just know
what the likely outcomes won’t be. The walkman didn’t get refactored to download
digital music. It became the iPod. Our means of creation and consumption will
not mimic what exists today, they will develop based on these emerging unlocks.
And they should expand those passions and businesses, not just replace them.
This is where our energy should be.

While many want to focus logically on maintaining the current structure of
business and consumer relationship, psychologically, the train has already left
the station. We won’t be able to see the forest for the trees until we witness
the behaviors and desires from consumers and what they’ll do with this new
technology. It’s not just congress and competition that you have to convince to
maintain your ground; it’s the customers and fans of your product. And they are
saying and showing you otherwise.

[not written by ChatGPT]

--------------------------------------------------------------------------------

None of the information discussed herein is intended to be, or should be
construed as financial advice, or an offer to sell or a solicitation of an offer
to buy an interest in any security. The information set forth herein has been
obtained or derived from sources believed by the author to be reliable and has
been provided solely for informational purposes. Nevertheless, the author does
not make any representation or warranty, express or implied, as to the
information’s accuracy or completeness. Certain companies referenced herein are
included by way of example and not companies in which TCG has invested to date
nor companies in which TCG intends to invest.


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Arweave Transaction

yBjbQGyAVWXGuf9…eukwc_pvSLWtUtY
Author Address

0x7FdCA0A469Ea8b5…0215b67D56A5e9A
Nft Address

0x29e781E1Bd2aD77…Dc53716869657ce
Content Digest
d1Wbe3dj9wRcOaI…3xGkGy8_3nO0wIg

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