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* Toyota Toyota
* Vehicles
* Shopping Tools
* Owners
* Search Inventory
*
*
*
YOUR PRIVACY RIGHTS
* CONTACT US
* SITE MAP
* ACCESSIBILITY
* PRIVACY NOTICE
* LEGAL TERMS
* OFFICIAL SOCIAL MEDIA ACCOUNTS
YOUR PRIVACY RIGHTS
UPDATED AS OF: January 23, 2024
Personal Information Sharing Practices for 2023
During 2023, Toyota shared Personal Information about our customers with
specific other parties where the information was used for the recipient's own
marketing purposes.
Learn more
Toyota Connected Services Privacy Notice
Your vehicle may be equipped with Connected Services that electronically
transmit vehicle-originated data (such as driving behavior data and vehicle
health data) to Toyota. These Connected Services may use your vehicle-originated
data to respond to vehicle emergencies, find destinations or activate remote
services. This vehicle-originated data is subject to the Toyota Connected
Services Privacy Notice rather than the Toyota Privacy Notice. Please visit the
Toyota Connected Services Privacy Notice at https://www.toyota.com/privacyvts/
for additional information.
Learn more
Toyota Privacy Notice – Summary
This summary of the Toyota Privacy Notice applies to Personal Information (as
defined below) collected by or on behalf of Toyota Motor Sales, U.S.A., Inc.
("Toyota," "us," or "our"). Some of our products and services may have
additional privacy notices that apply, such as Toyota Connected Services. Where
product- or service-specific privacy notices conflict with this Privacy Notice,
those privacy notices shall govern. This Privacy Notice was last updated on
January 23, 2024.
Information Collected
* We collect Personal Information that you provide, which may include your
name, mailing address, email address, phone number, and certain demographic
information. We may collect Personal Information about you from other
parties, including our affiliates and dealers.
* We collect and store "usage information" about how you use our technology
platforms (including, without limitation, our Toyota-owned and branded
websites, web pages, interactive features, applications, and mobile
applications that link to this Privacy Notice ("Platforms"), such as the name
of your Internet service provider, the browser and type of machine you are
using, the IP address and the Web site that referred you to us and the pages
you visit to help manage and enhance the Platforms.
* We, and the advertising and other data companies we use, utilize cookies and
Web beacons to manage the Platforms, tailor our communications with you, and
personalize your experience on the Platforms.
Learn more
Uses and Sharing
* We use Personal Information to provide you with services or information you
request, such as new vehicle information alerts, promotions and mailed
brochures.
* We also collect and use Personal Information when you request to participate
in promotional activities such as sweepstakes, contests, games, special
events, blogs and chats.
* We share Personal Information with our service providers and business
partners to assist us in fulfilling your requests and providing features and
services for the Platforms.
* We also share Personal Information with companies affiliated with Toyota and
our authorized dealers and their holding companies, dealer advertising
associations and distributors for their own use.
* We, Web publishers, and other Web sites on which we advertise may target
advertisements for products and services in which you might be interested
based on your visits to both the Platforms and other Web sites.
Learn more
Important Information
* Children's Privacy. Toyota does not seek information from children under the
age of 13.
* Phishing Scams. Toyota will never ask you to update your Personal Information
through email.
* Acceptance. By using the Platforms, you signify having read and accepting
this Privacy Notice.
Your Choices and Access
* You have the right to have a copy of the Personal Information you provide to
Toyota.
* You have the right to access, delete, correct or update your Personal
Information, and other rights under data privacy laws.
* You may instruct Toyota to remove you from our programs you have subscribed
to by using the unsubscribe link provided in our email programs or by
contacting us.
Learn more
How to Contact Us
To contact us with a question call us at 800-331-4331 or mail your inquiry to:
Toyota Motor Sales, U.S.A., Inc.
P.O. Box 259001
Plano, TX
75025-9001
To read our full Privacy Notice click here.
Toyota Privacy Notice
[Versión en Español]
UPDATED AS OF: January 23, 2024
Toyota Motor Sales, U.S.A., Inc. is committed to maintaining your confidence and
trust as it relates to the privacy of your Personal Information. Personal
Information is sometimes also referred to as personal data, personally
identifiable information or other like terms that mean any information that
directly or indirectly identifies you or is reasonably capable of being
associated with you or your household. Please read below and learn how we
collect, protect, share, and use your Personal Information including information
we collect as part of our technology Platforms (including, without limitation,
our Toyota-owned and branded websites, web pages, interactive features,
applications, and mobile applications that link to this Privacy
Notice ("Platforms"), offline, and from other parties.
United States Only. This Privacy Notice describes our practices with respect to
Personal Information collected regarding individuals in the United States. If
you are located in another country, please review the applicable Toyota privacy
notice for your country.
Toyota Connected Services. This Privacy Notice does not apply to any
vehicle-originated data collected in connection with our Toyota Connected
Services (such as driving behavior data and vehicle health data). Please
visit www.toyota.com/privacyvts to learn more about our vehicle data collection,
use and sharing practices.
This Privacy Notice also does not apply to the data practices of any Toyota,
Lexus, or Scion dealers; local Toyota dealer associations; private distributors;
Toyota Financial Services; Lexus Financial Services; or Toyota Insurance
Management Solutions. If you wish to learn about the privacy practices of these
entities, please visit their respective privacy notices. To review the privacy
notice for Toyota Financial Services, please click here. To review the privacy
notice for Lexus Financial Services, please click here. To review the privacy
notice for Toyota Insurance Management Solutions, please click here. To review
Toyota dealer sites, please click here. To review the privacy notice for Gulf
States Toyota, Inc. (private distributor in Arkansas, Louisiana, Mississippi,
Oklahoma, and Texas), please click here. To review the privacy notice for
Southeast Toyota (private distributor in Alabama, Florida, Georgia, North
Carolina, and South Carolina), please click here.
QUICK GUIDE TO CONTENTS
1. INFORMATION WE COLLECT.
2. HOW WE COLLECT INFORMATION.
3. HOW WE USE THE INFORMATION WE COLLECT.
4. HOW WE DISCLOSE INFORMATION.
5. CHOICE, ACCESS, AND RETENTION OF PERSONAL INFORMATION.
6. ADVERTISING/BEHAVIORAL TARGETING; HOW TO OPT OUT.
7. CHILDREN.
8. SECURITY OF YOUR INFORMATION AND PHISHING SCAMS.
9. OTHER SITES.
10. CONSENT TO PROCESSING AND TRANSFER OF INFORMATION.
11. CHANGES.
12. DISCLOSURES FOR INDIVIDUALS IN THE UNITED STATES.
13. CONTACT US.
1. INFORMATION WE COLLECT.
We may collect certain types of Personal Information about you in a variety of
ways, depending on your interactions with us, as described further below. We may
also collect information from other parties, such as our dealers, as described
further below.
* Contact and Demographic Information: Contact Information includes information
that may be used to contact you or identify you. Examples include your name,
address, phone number, email address, owner account information, online
identifier, user ID, demographic information (such as Zip Code and age), and
social media IDs.
* Product and Service Data: Product and Service Data includes vehicle ownership
records associated with your current and/or prior owned vehicles. Examples
include vehicle ownership transactions, Retail Delivery Report records,
recall records, warranty records, repair order records, part order records,
Toyota Insurance Management Solutions insurance product records, and
incentive offers that you accept.
* Interaction and Feedback Data: Interaction and Feedback Data includes
information regarding your interactions with Toyota (such as Toyota’s Brand
Engagement Center) via telephone, email, chat, text and/or postal mail.
Examples include comments and feedback that you provide to us (including
customer testimonials); information collected in connection with your
participation in sweepstakes, contests, games, special events, promotions,
blogs and chats, and surveys (“Programs”); and call center records and
screen, audio and/or video recordings of such interactions.
* Online Activity Data: Online Activity Data includes information regarding
your online interactions with Toyota’s Platforms and other websites, where
applicable. Examples include your browsing history on Toyota’s Platforms,
real-time behavioral data derived from session replay tools about your use of
Toyota’s Platforms, information collected from Toyota’s cookies, IP
addresses, and publicly available social media information (such as publicly
available information that you post on social media sites).
* Marketing Interaction Data: Marketing Interaction Data includes information
regarding your pre- and post-sale marketing interactions with Toyota.
Examples include information collected at events, vehicle purchase
negotiation information, vehicle service marketing information, direct
marketing information, and retention marketing information.
* Payment Information: Payment Information includes payment-related information
in connection with your purchase of products and/or services from Toyota.
Examples include your credit card number or payment platform number.
* Research Data: Research data includes data collected by Toyota related to
Toyota’s consumer and product research. Examples include your responses to
surveys, and information you provide as part of a focus group.
* Legal Activity Data: Legal Activity Data includes information collected in
connection with legal claims. Examples include information relating to
disputes, claims, reimbursements and recalls.
* Business-to-Business (“B2B”) Data: B2B Data includes information related to
our business-to-business and vendor relationships. Examples include business
contact information provided to us online or offline to consummate the
relationship and carry out business functions. Examples include your name,
title, company you work for, address, email address, and phone number.
2. HOW WE COLLECT INFORMATION.
We may collect Personal Information about you in a variety of ways, depending on
your interaction with us or certain other parties. We may also supplement the
information we collect about you directly and through our Platforms with
information that we receive from other parties.
* Directly from You: We may collect Personal Information directly from you.
This may happen in a variety of ways, including, but not limited to, when you
use the Platforms, when you use or subscribe to services that we offer (such
as Connected Services), when you use applications that we offer (such as the
Toyota App), when you purchase a vehicle, and when you interact with Toyota’s
Brand Engagement Center. We may also collect Personal Information from you
when you submit comments to us or participate in programs. You may also
provide us with written, audio or video feedback or testimonials that contain
Personal Information.
* Publicly Available Sources: We may collect Personal Information from publicly
available sources. For example, Toyota utilizes third-party social media
management services to collect and analyze publicly available information on
various social media sites.
* From Other Individuals: We may also collect Personal Information from other
individuals. For example, some features on the Platforms may permit users to
submit information about other people. If you wish to invite your friends to
participate in a program offered through the Platforms or forward particular
content from the Platforms to your friends, you will be asked to submit your
friends' email addresses. Our use, sharing and protection of the other
person's information will also be subject to the terms of the applicable
program and this Privacy Notice.
* From Other Parties: We may also collect Personal Information from other
parties, including our affiliates (such as Toyota Financial Services and
Toyota Motor Corporation), our business partners, our service providers, and
certain other-party companies (such as our authorized dealers, distributors,
local dealer associations, data brokers and other data providers).
Information from such other parties may have been collected online, offline,
or through publicly or commercially available sources. In addition, we may
collect information from other parties in the ways described below:
* Requests to Other Parties. Other parties may provide your information to us
at your request. For example, if you are on another website and you opt in to
receive information from Toyota, that website will submit to us your email
address and other information about you so that we may contact you as
requested.
* Applications and Websites; Social Media. You may also choose to participate
in another party’s application or feature (such as one of our Facebook or X
applications or a similar application or feature on another party’s website)
or use another party’s website where you allow us to collect (or the other
party to collect and share) information about you, including online activity
data and other Personal Information, such as lists of your friends, "likes,"
comments you have shared, groups, location, and your activity on the other
party's website. Services like Facebook Connect give you the option to post
information about your activities on our Platforms to your profile page to
share with others within your network. In addition, we may receive
information about you if other users of another party’s website give us
access to their profiles and you are one of their "connections" or
information about you is otherwise accessible through your "connections" web
page, profile page, or similar page on a social networking or other
third-party website or interactive service.
* Automatically From Your Devices: We may also collect the following types of
Online Activity Data automatically when you use the Platforms:
* Usage Information. Whenever you visit or interact with the Platforms, we, as
well as any other-party advertisers and/or service providers, may use a
variety of technologies that automatically or passively collect information
about how the Platforms are accessed and used ("Usage Information"). Usage
Information may include browser type, device type, operating system,
application version, the page served, the time, the preceding page views, and
your use of features or applications on the Platforms, such as interactions
with friends and group activities. This information helps us keep our
Platforms fresh and interesting to our visitors and allows us to tailor
content to a visitor's interests.
* Device Identifier. We automatically collect your IP address or other unique
identifier ("Device Identifier") for the "Device" (computer, mobile phone,
tablet or other device) you use to access the Platforms. A Device Identifier
is a number that is assigned to your Device when you access a website or its
servers, and our computers identify your device by its Device Identifier. We,
and our affiliates, service providers, business partners, and other parties,
including authorized dealers, may use a Device Identifier to, among other
things, administer the Platforms; help diagnose problems with our servers;
analyze trends; track users' web page movements over time and across
different websites, Platforms, or other mobile, online, or offline services;
to help identify you and your shopping cart, and gather broad demographic
information for aggregate use.
* Cookies; Pixel Tags. The technologies used on the Platforms to collect Usage
Information, including Device Identifiers, include but are not limited to:
cookies (data files placed on a Device when it is used to visit the
Platforms), mobile analytics software and pixel tags (transparent graphic
images, sometimes called web beacons or tracking beacons, placed on a web
page or in an email, which indicates that a page or email has been viewed).
Cookies may also be used to associate you with social networking sites like
Facebook and X and, by using one of their applications either on or otherwise
connected to our Platforms (e.g., social media login credentials or vehicle
configuration shared to social media), you may enable interaction between
your activities on the Platforms and your activities on such social
networking sites. We, or our vendors, may place cookies or similar files on
your Device for security purposes, to facilitate site navigation and to
personalize your experience while visiting our Platforms (such as allowing us
to select which ads or offers are most likely to appeal to you, based on your
interests, preferences, location or demographic information). To customize
your cookie settings for Toyota.com, visit Toyota.com and click on "Cookie
Consent Options".
Most browsers allow you to control cookies, including whether or not to
accept them and how to remove them. You may set most browsers to notify you
if you receive a cookie, or you may choose to block cookies with your
browser. However, please be aware that some features of the website may not
function properly or may be slower if you refuse cookies. In addition, the
offers we provide when you visit us may not be as relevant to you or tailored
to your interests. If you block or delete cookies, not all tracking that we
have described in this Privacy Notice will stop.
We use cookies provided by Google Analytics and LiveRamp to collect
statistical information about the use of the website. You can opt out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout (requires you
to install a browser add-on). You can completely opt out of LiveRamp
third-party data collection here: https://liveramp.com/opt_out/.
3. HOW WE USE THE INFORMATION WE COLLECT.
We use the information we collect about and from you for a variety of business
purposes such as to:
* Respond to your questions and requests such as requests for product
information, new vehicle information alerts, and brochures, or to provide
other customer support to you;
* Advise you of important safety-related information;
* Provide services to you, such as the Connected Services to which you have
subscribed (e.g., roadside assistance, navigation and telematics services) or
the Toyota App;
* Provide and enhance vehicle services to you, such as service reminders and
dealer support services;
* Enable you to participate in promotional activities, or other programs;
* Provide you with access to certain areas and features of the Platforms such
as your interactions with other users;
* Verify your identity;
* Communicate with you about your account and activities on the Platforms and,
in our discretion, changes to any Toyota policy or notice;
* Provide advertisements to you, including via electronic and physical means,
and tailor any content, opportunities or other offers we serve you, including
by providing more relevant content, advertisements, and offers over time and
across multiple devices;
* Offer other products and services to you that you may be interested in;
* Internal research, design, marketing analysis, and analytics purposes,
including to improve customer satisfaction and the Platforms, our vehicles
and other products, and our services;
* Quality control purposes;
* Comply with laws or other legal obligations, including for dispute resolution
purposes;
* Comply with license obligations;
* Carry out B2B functions;
* For purposes disclosed at the time you provide your Personal Information or
otherwise with your consent.
* You may share your location with us and we may use it for the purpose of
providing you with offers and other information relevant to your location.
4. HOW WE DISCLOSE INFORMATION.
Except as described here, we will not provide any of your Personal Information
to any other parties without your specific consent. We may share non-Personal
Information, such as aggregate data, and Usage Information with other parties.
We may also share your information as disclosed at the time you provide your
information, as set forth in this Privacy Notice and in the following
circumstances:
Other Parties Providing Services On Our Behalf. We may disclose your Personal
Information to other parties that perform functions on our behalf (or on behalf
of our partners) such as service providers that host or operate our Platforms,
analyze data, process transactions and payments, fulfill orders or provide
customer service; advertisers; sponsors or other parties that participate in or
administer our Programs or provide marketing or promotional assistance and
"powered by" partners or partners in co-branded sites. Your Personal Information
may also be used by us or shared with our subsidiaries, affiliates, sponsors,
partners, advertisers or other parties to provide you with product information
and promotional and other offers.
Program Partners. If you choose to participate in a Program, your Personal
Information may also be disclosed to our Program partners and may be used by our
Program partners in accordance with their own privacy notices. This
Privacy Notice will not apply to that company's use of your information.
Sometimes the rules, terms and conditions or disclaimers that apply to a
particular Program (“Program Rules”) include additional information on how we
may use the Personal Information that you provide to us through your
participation in the Program. If there is a conflict between the Program Rules
for a particular Program and this Privacy Notice, those applying to the
particular Program will govern. Please review all of the information about a
Program before you provide us with any Personal Information.
Our Affiliates and Parent Company: We may disclose your Personal Information
with our affiliates, including but not limited to Toyota Financial Services, and
our parent company, Toyota Motor Corporation. This information is primarily
shared for business and operational purposes. Our affiliates may also use that
information in accordance with their own privacy notices, including to market to
you if you indicate your interest in related products or services.
Our Dealers and Distributors: We may disclose your Personal Information to our
authorized dealers and their holding companies, dealer advertising associations
and distributors (including local Toyota dealer associations), who may use that
information in accordance with their own privacy notices, including to provide
you with services or to market to you. For example, we may share information
such as your name and vehicle interests with our authorized dealers to save you
time during your visits and to enhance your overall dealership experience. We
may also combine information about your Platform visits and disclose this
information to our authorized dealers and other entities to provide you with
enhanced experiences across Toyota-affiliated, branded or similar Toyota-related
offerings and Platforms.
Your Agreement To Have Your Personal Information Disclosed. You may have the
opportunity to opt in to receive information and/or marketing offers from
another company or to otherwise consent to the disclosure of your information to
another party, including social networking sites such as Facebook or X. If you
agree to have your Personal Information disclosed, your Personal Information
will be disclosed to the other party and the Personal Information you disclose
will be subject to the privacy notices and business practices of that other
party.
Business Transfers. In the event that Toyota is involved in a bankruptcy,
merger, acquisition, reorganization or sale of assets, your information may be
sold or transferred as part of that transaction.
Legal Disclosure. We may transfer and disclose your information to other parties
to comply with a legal obligation; when we believe in good faith that the law or
a governmental authority requires it; in connection with a legal dispute; to
verify or enforce our Terms of Use or other applicable policies; to address
fraud, security or technical issues; to respond to an emergency; or otherwise to
protect our rights or property or security of other parties, our customers and
visitors or the public.
5. CHOICE, ACCESS, AND RETENTION OF PERSONAL INFORMATION.
We provide you with choices with respect to your Personal Information. If you
choose to receive e-mails from us about products and other information, we
strive to keep your Personal Information updated and accurate and provide you
choices regarding the e-mail communications you receive from us.
If you provided Toyota with Personal Information through the Owners section of
toyota.com, you may review and update that information by clicking on the Owners
link on the homepage of toyota.com, registering or logging in and then clicking
on "Update Profile." If you have signed up for the Toyota marketing e-mail list,
you can access the Preferences page and change your user profile or unsubscribe
from the Toyota e-mail list here or by clicking the “unsubscribe” link on any
Toyota Motor Sales, U.S.A., email you have received.
For users who are not currently registered on our owner site, please call the
Toyota Brand Engagement Center at 800-331-4331 to opt out from receiving e-mail
communications from Toyota. If you receive an e-mail, you may opt out at any
time by following the opt out instructions provided in the e-mail you receive.
Your opt out request will be processed within 10 days of the date on which we
receive it.
If you are participating in a Program, you may be able to access and update the
information you provided as part of your participation in the Program. Please
see the section of the Platforms concerning the specific Program to determine if
you are able to access your information and how to do so.
In accordance with our routine record keeping, we may delete certain records
that contain Personal Information you have submitted through the Platforms. We
are under no obligation to store such Personal Information indefinitely and
disclaim any liability arising out of, or related to, the destruction of such
Personal Information. It may not always be possible to completely remove or
delete all of your information from our databases without some residual data
because of backups and other reasons. We will retain your information (including
geo-location data) for as long as your account is active or as needed to provide
you services. We will retain and use your information as necessary to comply
with our legal obligations, resolve disputes, and enforce our agreements. We do
not control certain privacy settings and preferences maintained by our social
media partners like Facebook and X. If you wish to make changes to those
settings and preferences, you may do so by visiting the settings page of the
appropriate social media site.
6. ADVERTISING/BEHAVIORAL TARGETING; HOW TO OPT OUT.
We may use third-party ad network providers to help present ads on the
Platforms, as well as other service providers to evaluate and provide us with
information about the use of the Platforms and viewing of our content. Such
providers may place and access cookies, pixel tags, or similar technologies on
your Device to serve you ads or other content personalized to your interests
which they infer from your location and/or your browsing on the Platforms and
other sites you have visited. In doing so, the provider collects or has access
to your Usage Information. The use of cookies, pixel tags, or similar
technologies by these providers is also subject to their own privacy notices.
Certain web browsers may provide an option by which you may request your browser
to inform websites you visit that you do not wish your activities to be tracked
by cookies or other persistent identifiers, commonly called “Do Not Track
Signals.” Although the websites we own and operate, including but not limited to
Toyota.com, currently do not respond to Do Not Track Signals, you may choose to
opt out of our use of targeting and advertising cookies on Toyota.com by
visiting Toyota.com and clicking on “Cookie Consent Options.” You may also
choose to block cookies with your browser. Please note that opting out of the
use of such cookies on Toyota.com will not impact the use of third-party cookies
by other websites, which we do not control. In addition, even if you choose to
opt out of targeted advertising, you will still see advertisements while you're
browsing online. However, the advertisements you see may be less relevant to you
and your interests.
7. CHILDREN.
The Platforms are not directed to children under 13. We do not knowingly
collect, use or disclose personally identifiable information from anyone under
13 years of age. If we determine upon collection that a user is under this age,
we will not use or maintain his/her Personal Information without the
parent/guardian's consent. If we become aware that we have unknowingly collected
personally identifiable information from a child under the age of 13, we will
make reasonable efforts to delete such information from our records.
8. SECURITY OF YOUR INFORMATION AND PHISHING SCAMS.
We take information security seriously and use certain reasonable security
measures to help protect your Personal Information. However, no electronic data
transmission or storage of information can be guaranteed to be 100% secure.
Please note that we cannot ensure or warrant the security of any information you
transmit to us, and you use the Platforms and provide us with your information
at your own risk. When we collect sensitive information on our sites or within
our mobile application (such as credit card number or geo-location information),
we encrypt the transmission of that information using Secure Sockets Layer
technology.
Beware of Phishing Scams: There have been noticeable increases in the number of
suspicious e-mails claiming that the e-mail recipient has won a Toyota lottery
or other promotion. Sometimes the e-mail claims that the recipient has won a new
Toyota Prius. In order to claim the prize, the e-mail asks that Personal
Information be sent to a Gmail or Yahoo e-mail address.
This type of e-mail solicitation is known commonly as a "phishing" scam, with
the primary objective being to obtain one's Personal Information. This
information can then be utilized to steal a person's identity. For example, a
"Toyota Lottery" phishing scam is often sent from Chinese (.cn), German (.de) or
British (.co.uk) addresses but can originate from anywhere and look very
official even to the most savvy of Internet users. Toyota will never ask you to
send passwords, login names, Social Security numbers, or other Personal
Information through e-mail or U.S. mail or fax or text message. If you receive
an email or letter by U.S. mail or fax or text message from Toyota asking you to
update your credit card information, do not respond: this is a phishing scam.
Recipients of suspicious e-mail like this should delete the message from their
in-box and, if possible, update their e-mail filter settings to block e-mails
from the e-mail address being used. The Federal Trade Commission and the
Antiphishing Workgroup are also good sources of information about these types of
security threats and how they may be reported to the authorities.
9. OTHER SITES.
The Platforms may contain links to other sites that we do not own or operate,
such as the site for Toyota Financial Services and to sites for Toyota dealers,
as well as links from advertisers, sponsors and/or partners. We do not control,
recommend or endorse and are not responsible for these sites or their content,
products, services or privacy notices or practices, even though they may use the
Toyota name or logo on their site through an agreement with us. These other
sites may send their own cookies to your Device, they may independently collect
data or solicit Personal Information and may or may not have their own published
privacy notices. You should also independently assess the authenticity of any
site which appears or claims that it is one of our Platforms (including those
linked to through an email or social networking page).
The Platforms may make available chat rooms, forums, message boards, and news
groups. Remember that any information that you disclose in these areas becomes
public information and is not subject to the provisions of this Privacy Notice.
10. CONSENT TO PROCESSING AND TRANSFER OF INFORMATION.
The Platforms are governed by and operated in, and in accordance with the laws
of, the United States, and are intended for the enjoyment of residents of the
United States. Toyota makes no representation that the Platforms are governed by
or operated in accordance with the laws of any other nation. Given that we are
an international business, our use of your information necessarily involves the
transmission of data on an international basis. If you are located in the
European Union, Canada or elsewhere outside of the United States, please be
aware that information we collect may be transferred to and processed in the
United States. By using the Platforms, or providing us with any information, you
(a) acknowledge that the Platforms are subject to the laws of the United States,
(b) consent to the collection, processing, maintenance and transfer of such
information in and to the United States and other applicable territories in
which the privacy laws may not be as comprehensive as or equivalent to those in
the country where you reside and/or are a citizen, and (c) waive any claims that
may arise under those laws.
11. CHANGES.
We may update this Privacy Notice to reflect changes to our information
practices. If we make any material changes, we will notify you by email (sent to
the e-mail address specified in your account) or by means of a notice on our
Platforms prior to the change becoming effective. We encourage you to
periodically review this page for the latest information on our privacy
practices.
12. DISCLOSURES FOR INDIVIDUALS IN THE UNITED STATES.
Privacy laws in the United States give consumers certain privacy rights related
to their Personal Information. This section contains additional information for
residents in the United States regarding our Personal Information handling
practices and data privacy rights.
Summary of Personal Information Handling Practices
Toyota may collect Personal Information from you in different ways and for
different purposes. It is important to note that the types of Personal
Information we collect will depend on your interaction with us, including the
types of products or services you use. We provide in the chart below a summary
of our prior 12-month Personal Information handling practices. We collect the
below categories of Personal Information from the following sources:
consumer-provided; dealers; service providers, contractors, or processors;
third-party companies (non-service providers Toyota acquires data from);
consumer online activity; affiliated companies; and Toyota internally derived
data. You can learn more about the information we collect at or before the point
of collection above in the Information We Collect, How We Collect Information,
How We Use The Information We Collect, and How We Disclose Information sections.
Please note that our prior 12-month practices are the same as our current
Personal Information handling practices.
Category of Personal Information We Collect
Business Purpose for Disclosure and Processing
Category of Recipients
Contact information: attributes that identify a natural person, which may be
considered an "identifier" or information covered under the California Customer
Records Act. Examples include name, address, phone number, email, owner account
information, online identifier, user ID, social media ID, and site visitor
details (names, addresses, etc.) and demographic information (such as Zip Code
and age).
* Customer support (customer relationship management, manage customer service
requests, manage open customer matters, system records of interactions with
customers across multiple touchpoints)
* Roadside assistance (emergency road assistance such as tow services, fuel)
* Vehicle services (service reminders, warranty, express maintenance)
* Other reasons described in the How We Use The Information We Collect and How
We Disclose Information sections
Service providers and/or contractors, such as cloud hosting, data analysis,
payment processing, order fulfillment, customer service, advertising, and
marketing vendors; and
We may have disclosed such information to other parties, as described in the How
We Disclose Information section.
Consumer product and service data, which may be considered "commercial
information," such as consumer vehicle ownership records associated with the
consumer's current and/or prior owned vehicles. Examples include vehicle
ownership transactions, Retail Delivery Report records, recall records, warranty
records, repair order records, part order records, Toyota Insurance Management
Solutions insurance product records, and incentive offers accepted by a
consumer.
* Dealer service support (identify and provide services to the consumer,
improve timing during dealer visits, and enhance overall dealership
experience)
* Other reasons described in the How We Use The Information We Collect and How
We Disclose Information sections
Service providers and/or contractors, such as cloud hosting, data analysis,
payment processing, order fulfillment, customer service, advertising, and
marketing vendors; and
We may have disclosed such information to other parties, as described in the How
We Disclose Information section.
Consumer interaction data, which may be considered "audio, visual or other
similar information," such as consumer's interaction with Toyota via telephone,
email, chat, text and/or postal mail. Examples include call center records and
screen, audio and/or video recordings.
* Analytics (data is integrated from all other categories of data to perform
analytics to help Toyota understand and serve a consumer better, improvement
to service levels and consumer experience)
* Studies (industry and government studies, product quality and reliability)
* Surveys (sales, service, quality)
* Other reasons described in the How We Use The Information We Collect and How
We Disclose Information sections
Service providers and/or contractors, such as cloud hosting, data analysis,
payment processing, order fulfillment, customer service, advertising, and
marketing vendors; and
We may have disclosed such information to other parties, as described in the How
We Disclose Information section.
Consumer online activity, which may be considered "identifiers" and "Internet or
other electronic network activity information," such as consumer's online
interactions with Toyota. Examples include online accounts, browsing history,
cookies, IP addresses, social media information.
* Business transactions (record company sales, services, financial records,
lease, electronic signatures, deal negotiations, dealer validation)
* E-commerce (to record online commerce)
* Other reasons described in the How We Use The Information We Collect and How
We Disclose Information sections
Service providers and/or contractors, such as cloud hosting, data analysis,
payment processing, order fulfillment, customer service, advertising, and
marketing vendors; and
We may have disclosed such information to other parties, as described in the How
We Disclose Information section.
Marketing, which may be considered "identifiers," "inferences," or information
covered under the California Customer Records Act. This includes information
under the pre- and post-sale marketing interactions with a consumer. Examples
include information collected at events, vehicle purchase negotiation
information, vehicle service marketing information, direct marketing
information, and retention marketing information.
* Offers of insurance, e.g., Toyota Insurance Management Solutions (to provide
offers to consumers interested in vehicle-related insurance products)
* Service and telematic marketing (customer maintenance and retention)
* Vehicle marketing (social media marketing, sharing informative material and
gifts (such as the Owner's Manual, welcome manual, merchandise, etc.),
customer maintenance and retention)
* Affiliate marketing (such as Toyota Financial Services)
* Other reasons described in the How We Use The Information We Collect and How
We Disclose Information sections
Service providers and/or contractors, such as cloud hosting, data analysis,
payment processing, order fulfillment, customer service, advertising, and
marketing vendors; and
We may have disclosed such information to other parties, as described in the How
We Disclose Information section.
Research data, which may be considered "identifiers," "inferences," or
information covered under the California Customer Records Act. This includes
information collected by Toyota related to consumer and product research.
Examples include survey information, syndicated product and/or service studies,
predictive behavioral studies, focus-group information.
* Emission testing (to adhere to state and federal legislative requirements)
* Product improvement (research and design, quality controls)
* Other reasons described in the How We Use The Information We Collect and How
We Disclose Information sections
Service providers and/or contractors, such as cloud hosting, data analysis,
payment processing, order fulfillment, customer service, advertising, and
marketing vendors; and
We may have disclosed such information to other parties, as described in the How
We Disclose Information section.
Legal activity, which may be considered "identifiers" or "inferences." This
includes information collected related to legal claims. Examples include
dispute, claim, reimbursement, litigation, and recalls.
* Dispute resolution (dispute cases, dispute case payments, government
requests, arbitrations)
* Safety notices and recalls (quality safety reporting, campaign notifications
and execution)
* Compliance with laws
* Other reasons described in the How We Use The Information We Collect and How
We Disclose Information sections
Service providers and/or contractors, such as cloud hosting, data analysis,
payment processing, order fulfillment, customer service, advertising, and
marketing vendors; and
We may have disclosed such information to other parties, as described in the How
We Disclose Information section.
Sensitive personal information or data, such as precise geolocation data,
account login information, driver's license, and financial information.
* For location tracking, to identify you, and to provide services to you
* Other reasons described in the How We Use The Information We Collect and How
We Disclose Information sections
Service providers and/or contractors, such as cloud hosting, data analysis,
payment processing, order fulfillment, customer service, advertising, and
marketing vendors; and
We may have disclosed such information to other parties, as described in the How
We Disclose Information section.
Selling or Sharing of Personal Information
Below, we describe the categories of Personal Information we may sell or share
for targeted advertising currently and in the preceding 12 months. We also
describe the third parties who received or may receive the Personal Information
and the business or commercial purpose for the sale or sharing. However, we do
not knowingly sell, share, use for targeted advertising, or disclose the
Personal Information of minors under the age of 16. For more information about
opting out of the sale or sharing of your Personal Information, please see the
Your Privacy Rights section below.
* Category of Personal Information: Contact information: attributes that
identify a natural person, which may be considered an "identifier" or
information covered under the California Customer Records Act. Examples
include name, address, phone number, email, owner account information, online
identifier, user ID, social media ID, and site visitor details (names,
addresses, etc.) and demographic information (such as Zip Code and age).
* Sold or Shared: We may have sold or shared this category of Personal
Information.
* Category of Third Party: We may have sold or shared this category of
Personal Information to third parties who provide advertising , vehicle
financing, insurance, and satellite radio subscription services.
* Business or Commercial Purpose for Sale or Sharing: To provide advertising,
vehicle financing, insurance, and satellite radio subscription services.
* Category of Personal Information: Consumer product and service data, which
may be considered "commercial information," such as consumer vehicle
ownership records associated with the consumer's current and/or prior owned
vehicles. Examples include vehicle ownership transactions, Retail Delivery
Report records, recall records, warranty records, repair order records, part
order records, Toyota Insurance Management Solutions insurance product
records, and incentive offers accepted by a consumer.
* Sold or Shared: We may have sold or shared this category of Personal
Information.
* Category of Third Party: We may have sold or shared this category of
Personal Information to third parties who provide advertising, vehicle
financing, insurance, and satellite radio subscription services.
* Business or Commercial Purpose for Sale or Sharing: To provide advertising,
vehicle financing, insurance, and satellite radio subscription services.
* Category of Personal Information: Consumer interaction data, which may be
considered "audio, visual or other similar information," such as consumer's
interaction with Toyota via telephone, email, chat, text and/or postal mail.
Examples include call center records and screen, audio and/or video
recordings.
* Sold or Shared: We may have sold or shared this category of Personal
Information.
* Category of Third Party: We may have sold or shared this category of
Personal Information to third parties who provide advertising, vehicle
financing, insurance, and satellite radio subscription services.
* Business or Commercial Purpose for Sale or Sharing: To provide advertising,
vehicle financing, insurance, and satellite radio subscription services.
* Category of Personal Information: Consumer online activity, which may be
considered "identifiers" and "Internet or other electronic network activity
information," such as consumer's online interactions with Toyota. Examples
include online accounts, browsing history, cookies, IP addresses, social
media information.
* Sold or Shared: We may have sold or shared this category of Personal
Information.
* Category of Third Party: We may have sold or shared this category of
Personal Information to third parties who provide advertising, vehicle
financing, insurance, and satellite radio subscription services.
* Business or Commercial Purpose for Sale or Sharing: To provide advertising,
vehicle financing, insurance, and satellite radio subscription services.
* Category of Personal Information: Marketing, which may be considered
"identifiers," "inferences," or information covered under the California
Customer Records Act. This includes information under the pre- and post-sale
marketing interactions with a consumer. Examples include information
collected at events, vehicle purchase negotiation information, vehicle
service marketing information, direct marketing information, and retention
marketing information.
* Sold or Shared: We may have sold or shared this category of Personal
Information.
* Category of Third Party: We may have sold or shared this category of
Personal Information to third parties who provide advertising, vehicle
financing, insurance, and satellite radio subscription services.
* Business or Commercial Purpose for Sale or Sharing: To provide advertising,
vehicle financing, insurance, and satellite radio subscription services.
* Category of Personal Information: Research data, which may be considered
"identifiers," "inferences," or information covered under the California
Customer Records Act. This includes information collected by Toyota related
to consumer and product research. Examples include survey information,
syndicated product and/or service studies, predictive behavioral studies, and
focus-group information.
* Sold or Shared: We may have sold or shared this category of Personal
Information.
* Category of Third Party: We may have sold or shared this category of
Personal Information to third parties who provide advertising, vehicle
financing, insurance, and satellite radio subscription services.
* Business or Commercial Purpose for Sale or Sharing: To provide advertising,
vehicle financing, insurance, and satellite radio subscription services.
Opt-Out Preference Signals
If you visit certain Toyota websites while logged in to your account, we also
honor opt-out preference signals if technically capable. An opt-out preference
signal is a signal that is sent by a platform, technology, or mechanism on your
behalf that communicates your choice to opt out of sharing for targeted
advertisements or sale of your Personal Information. You can learn more about
implementing opt-out preference signals at https://globalprivacycontrol.org/, or
by exploring other developing technologies and services that offer this tool.
Sensitive Personal Information
Under United States privacy laws, certain types of Personal Information are
considered “sensitive” Personal Information or data and require additional data
privacy rights and obligations. We collect precise geolocation data, account
login information, driver's license, and financial information, which may be
considered “sensitive” Personal Information under privacy laws. Where required
by law, we will obtain your consent before processing your sensitive Personal
Information. We will also generally use your sensitive Personal Information for
limited purposes, such as to provide the goods or services you requested; to
prevent, detect, and investigate security incidents; to resist malicious,
deceptive, fraudulent or illegal actions; to ensure physical safety; and to
verify or maintain the quality or safety of our products, services or devices.
Your Privacy Rights
U.S. privacy laws provide consumers with certain rights regarding their Personal
Information. This section explains those rights. If you are a U.S. consumer and
would like to exercise any of those rights, please see the How to Submit a
Request section below, for more information on how to submit a request.
1. Right to Delete. You may have the right to request us to delete the
Personal Information we have collected about you.
2. Right to Correct. You may have the right to request us to correct
inaccurate Personal Information we maintain about you.
3. Right to Confirm Processing. You may have the right to confirm whether we
are processing your Personal Information.
4. Right to Know and Access. You may have the right to request that we provide
you with the Personal Information we have collected about you, including
the categories of Personal Information; the categories of sources from
which the Personal Information is collected; the business or commercial
purpose for collecting, selling, or sharing Personal Information; the
categories of third parties to whom we disclose Personal Information; and
the specific pieces of Personal Information we have collected about you.
5. Right to Data Portability. You may have the right to receive the
information under right (4) in a format, to the extent technically
feasible, that is portable, usable, and allows you to transmit the Personal
Information to a person without impediment, where the processing is carried
out by automated means.
6. Right to Opt Out of Profiling. In the context of this Privacy Notice, we do
not engage in any processing of your Personal Information for profiling in
furtherance of decisions about you that produce legal or similarly
significant effects, so there is no need to provide a right to opt out.
7. Rights Related to Sharing for Targeted Advertising or Sale. You may have
the right to opt out of the sharing of your Personal Information for
targeted advertising or the sale of your Personal Information.
8. Rights Related to Sensitive Personal Information. United States privacy
laws may provide additional protection for sensitive Personal Information
or data. Where required by law, we will process sensitive Personal
Information with your consent and/or limit the use and disclosure of your
sensitive Personal Information.
9. Right to No Discrimination. You have the right not to be discriminated
against for exercising any of your privacy rights. This includes us not:
(a) denying you goods or services; (b) charging you different prices or
rates for goods or services, including through the use of discounts or
other benefits or imposing penalties; (c) providing you a different level
or quality of goods or services; (d) suggesting to you that you will
receive a different price or rate for goods or services or a different
level or quality of goods or services; or (e) retaliating against you for
exercising your privacy rights.
10. Right to Appeal. Under certain United States privacy laws, you may have the
right to appeal our response to your privacy request. If we decline to take
action in response to your exercise of a privacy right, we will inform you
of the reason for denying your request and provide you instructions on how
you may be able to appeal the decision.
How to Submit a Request
If you would like to exercise any of the privacy rights identified above, you
may submit a request by either completing the online request form at
https://privacy.toyota.com/ or by calling us at 855-226-4048.
Authorized Agents
Where permitted by state law, you may exercise your privacy rights through an
authorized agent. If we receive your request from an authorized agent, we may
ask for evidence that you have provided such agent with a power of attorney or
that the agent otherwise has valid written authority to submit requests to
exercise rights on your behalf. If you are an authorized agent seeking to make a
request where permitted by state law, please contact us at 855-226-4048.
How We Verify Your Request
Except for rights related to sharing for targeted advertising or sale (unless we
need information to complete your request or find you in our systems), we cannot
fulfill your request or provide you with your Personal Information if we cannot
verify your identity or authority to make the request and confirm the Personal
Information relates to you. Making a verifiable consumer request does not
require you to create an account with us.
To verify your identity, we will ask that you provide the following Personal
Information when you submit your request:
* First name
* Last name
* Email address
* Mobile phone number
* Address
* City
* State
* Zip Code
You may need to provide additional information as part of your responses to our
identity verification questions. We will only use this information to confirm
your identity which may include the use of a third-party identity verification
service. In the event we use a third-party identity verification service, our
third-party identification verification tool will ask you certain identity
verification questions and match those answers with what it has in its database.
Depending on your type of request or the information requested by you, we may
require additional information in order to verify your identity and fulfill your
request. If we cannot successfully verify your identity, we will inform you of
that fact.
Except for rights related to sharing for targeted advertising or sale, which we
will honor within fifteen (15) business days, we will respond to your request
within forty-five (45) calendar days. However, in certain circumstances, we may
require additional time to process your request, as permitted by applicable law.
We will advise you within forty-five (45) calendar days after receiving your
request if such an extension is necessary and why it is needed. If we cannot
fulfill your request, our response to you will also explain the reason why we
cannot fulfill your request.
We do not charge a fee to process or respond to your verifiable consumer request
unless it is excessive, repetitive, or manifestly unfounded. If we determine
that the request warrants a fee, we will tell you why we made that decision and
provide you with a cost estimate before completing your request.
You may only make a verifiable consumer request to know about or access your
Personal Information twice within a 12-month period.
METRICS FOR REQUESTS BY CALIFORNIA RESIDENTS
(January 1, 2022, to December 31, 2022)
Request Type
Total requests
Requests complied with in whole or in part
Requests denied
Median number of calendar days to complete requests in 2022
"Do Not Sell or Share My Personal Information" (Toyota and Lexus)
9,773
8,641
1,132*
3
"Get My Personal Information" (Toyota and Lexus)
353
155
198**
20
"Delete My Personal Information" (Toyota and Lexus)
838
365
473**
12
Total
10,964
9,161
1,803
*Includes California resident requests that failed matching with Toyota Motor
North America's internal system of consumer records, any canceled California
resident requests where the submission failed to register with Toyota Motor
North America's privacy tool, or when a California resident consumer explicitly
requested cancellation of their request.
**Includes those California resident requests that failed verification with
Toyota Motor North America's third-party provider, failed matching with Toyota
Motor North America's internal system of consumer records, any canceled
California resident requests where the submission failed to register with Toyota
Motor North America's privacy tool, or when a California resident consumer
explicitly requested cancellation of their request.
13. CONTACT US.
To contact us with a question call us at 800-331-4331 or mail your inquiry to:
Toyota Motor Sales, U.S.A., Inc.
P.O. Box 259001
Plano, TX 75025-9001
You may also obtain an update on our information practices by sending a request
to:
Toyota Motor Sales, U.S.A., Inc.
P.O. Box 259001
Plano, TX 75025-9001
PERSONAL INFORMATION SHARING PRACTICES FOR 2023
(Effective as of January 1, 2024)
During 2023, we shared the following types of Personal Information about our
customers with SiriusXM Satellite Radio, Toyota Financial Services, Toyota
Insurance Management Solutions and our authorized Toyota dealers where the
information was used for the recipient's own marketing:
Name
Address
Email address
Telephone number
Model vehicle purchased or leased
SiriusXM Satellite Radio is located at:
SiriusXM Radio
1221 Avenue of the Americas
36th Floor
New York, NY 10020
Toyota Financial Services is located at:
Toyota Financial Services - Mailstop EF10
P.O. Box 259001
Plano, TX 75025-9001
Toyota Insurance Management Services is located at:
Toyota Insurance Management Services
7600 Windrose Avenue, Suite G-240
Plano, TX 75024
Please click on the link below to view a list of authorized Toyota dealers.
Toyota dealers
You may also obtain this information by sending a request to:
Toyota Motor Sales, U.S.A., Inc.
P.O. Box 259001
Plano, TX 75025-9001
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