www.centage.com Open in urlscan Pro
104.196.205.186  Public Scan

Form analysis
2 forms found in the DOM

<form id="mktoForm_1294" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); width: 1601px;">
  <style type="text/css">
    .mktoForm .mktoButtonWrap.mktoRound .mktoButton {
      color: #fff;
      border: 1px solid #a3bee2;
      -webkit-border-radius: 5px;
      -moz-border-radius: 5px;
      border-radius: 5px;
      background-color: #779dd5;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#779dd5), to(#5186cb));
      background-image: -webkit-linear-gradient(top, #779dd5, #5186cb);
      background-image: -moz-linear-gradient(top, #779dd5, #5186cb);
      background-image: linear-gradient(to bottom, #779dd5, #5186cb);
      padding: 0.4em 1em;
      font-size: 1em;
    }

    .mktoForm .mktoButtonWrap.mktoRound .mktoButton:hover {
      border: 1px solid #45638c;
    }

    .mktoForm .mktoButtonWrap.mktoRound .mktoButton:focus {
      outline: none;
      border: 1px solid #45638c;
    }

    .mktoForm .mktoButtonWrap.mktoRound .mktoButton:active {
      background-color: #5186cb;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#5186cb), to(#779dd5));
      background-image: -webkit-linear-gradient(top, #5186cb, #779dd5);
      background-image: -moz-linear-gradient(top, #5186cb, #779dd5);
      background-image: linear-gradient(to bottom, #5186cb, #779dd5);
    }
  </style>
  <div class="mktoTemplateBox">
    <div>Welcome back, Stewart Bautista<br><br><span class="mktoButtonWrap mktoRound"><button type="submit" class="mktoButton">Submit</button></span><br><br><a class="mktoNotYou">Not you?</a></div>
  </div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor" value="1294"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="411-RZR-337"><input type="hidden" name="utm_source__c"
    class="mktoField mktoFieldDescriptor" value="feedotter"><input type="hidden" name="utm_medium__c" class="mktoField mktoFieldDescriptor" value="email"><input type="hidden" name="utm_campaign__c" class="mktoField mktoFieldDescriptor"
    value="FO-08-10-2022"><input type="hidden" name="utm_term__c" class="mktoField mktoFieldDescriptor" value="(not provided)"><input type="hidden" name="utm_content__c" class="mktoField mktoFieldDescriptor"
    value="httpswwwcentagecommeetthemaestroswkatedrenckhahnseniorproductmanager"><input type="hidden" name="utm_adgroup__c" class="mktoField mktoFieldDescriptor" value=""><input type="hidden" name="utm_source_1st__c"
    class="mktoField mktoFieldDescriptor" value="feedotter"><input type="hidden" name="utm_medium_1st__c" class="mktoField mktoFieldDescriptor" value="email"><input type="hidden" name="utm_campaign_1st__c" class="mktoField mktoFieldDescriptor"
    value="FO-08-10-2022"><input type="hidden" name="utm_term_1st__c" class="mktoField mktoFieldDescriptor" value="(not provided)"><input type="hidden" name="utm_content_1st__c" class="mktoField mktoFieldDescriptor"
    value="httpswwwcentagecommeetthemaestroswkatedrenckhahnseniorproductmanager"><input type="hidden" name="utm_adgroup_1st__c" class="mktoField mktoFieldDescriptor" value=""><input type="hidden" name="gclid" class="mktoField mktoFieldDescriptor"
    value="">
</form>

<form novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;">
</form>

Text Content

Skip to content
 * Help Hub
 * Support
 * Pricing

Menu
 * Help Hub
 * Support
 * Pricing

 * Watch Demo
 * Request Quote
 * Product
   * * 
     * *  * Planning Maestro
            * Product Overview
            * Planning
            * Budgeting
            * Forecasting
            * Reporting & Analytics
     * *  * Capabilities
            * Intelligent Dashboards
            * Driver-Based Budgets
            * Rolling Financial Forecasts
            * Scenario Planning
            * Accurate Budget vs. Actuals
            * Collaborative Budgeting Workflow
            * Synchronized Financial Statements
            * Balance Sheet Forecasting
            * Manage Proactively
            * Board & QBR Ready Presentations
            * Forecast Financial Ratios
            * Financial Performance Dashboards
            * Financial Management Reporting
 * Solutions
   * * *  * Industries
            * Distribution
            * Education
            * Energy and Utilities
            * Healthcare
            * Insurance
            * Manufacturing
            * Nonprofit
            * Retail
            * Software & Technology
     * *  * Integrations
            * Acumatica
            * Abila
            * Blackbaud Financial Edge NXT
            * Microsoft Dynamics SL
            * Microsoft Dynamics NAV
            * Microsoft Dynamics GP
            * Microsoft Dynamics AX
            * Microsoft Dynamics 365 Business Central
            * NetSuite
            * QuickBooks
            * QuickBooks Online
            * SYSPRO
            * Sage 100
            * Sage 300
            * Sage 500
            * Sage Intacct
 * Resources
   * * 
     * *  * All Resources
            * Our Blog
            * Centage Webinars
            * Centage Whitepapers & Ebooks
            * Budgeting and Forecasting Software Product Demos
            * Centage Videos
            * Customer Case Studies
            * Sitemap
 * Our Company
   * * 
     * *  * About US
            * Leadership Team
            * Board of Directors
            * Partners
            * Press Releases
            * Centage in the News
            * Awards
            * Guiding Principles
            * Careers
            * Contact

Watch Demo
Request Quote



OUR BLOG


HOT FINANCE TOPICS FOR BUSINESS LEADERS


 * By Centage

Also by This Author

GET TO KNOW CENTAGE’S BRAND-NEW PREMIUM APP FOR QUICKBOOKS ONLINE ADVANCED

CENTAGE PLANNING MAESTRO: INNOVATING THE FUTURE OF FINANCE

THE IMPORTANCE OF DATA SECURITY AND COMPLIANCE IN THE MODERN WORLD OF SAAS

MEET THE MAESTROS – SAMANTHA BENSON, MANAGER OF SUPPORT SERVICES

STAY INFORMED

Get the latest business finance insights delivered directly to your inbox

Sign Up


MEET THE MAESTROS W/KATE DRENCKHAHN, SENIOR PRODUCT MANAGER

 * Topic: business budgeting

Kate Drenckhahn is Centage’s Senior Product Manager focused on the strategic
planning and execution of new and existing Planning Maestro functionality. Kate
brings a strong background in the application development lifecycle with over 20
years of professional experience in Fintech and SaaS delivery to the Centage
product team. This includes a variety of leadership and consulting roles in the
buy-side investment and compliance industries such as Thomson Reuters, SS&C, and
Citisoft Inc, working with clients including State Street, Invesco, and Bank of
America. Most recently Kate wore many hats at CABEM Technologies, where she
managed a competency and compliance management system.

In her spare time, Kate enjoys watersports and likes to surf (longboard), SUP,
sail, kayak, and catch blue crabs. In the winter she loves to ski, hike,
volunteer at local non-profits and at her 9-year-old son’s school as the 4th
grade room mom.  Also, she loves the Nintendo Switch and beating her son at
Mario Kart and any indie game she can!

In this continuing series, we bring you our interview with Kate so that you can
Meet the Maestros.

How is product management at Centage different from other product management
teams that you’ve been a part of?

Centage product teams are structured as cross-functional teams, composed of
Product Management, Software Engineering, Architecture and Site Reliability
Engineering. Each team is  focused on a particular product goal, yet are highly
collaborative. For example, our sustainability team is dedicated to supporting
existing customers and enhancing existing functionality while another team is
dedicated to rolling out exciting new features. This facilitates prioritizing
customer requests along with product advancements which in my past experience,
has always been a bit of a chess match. Depending on the problem we are trying
to solve, these teams may overlap. The autonomous team structure ensures we keep
the customer at the center of everything we build. We align these product teams
to our key business goals. Ultimately, this structure is optimized for nimble
execution to achieve specific outcomes for the company and our customers. It’s
important that each team has a seat at the table when it comes to shaping the
future of the Planning Maestro experience.

How do you determine what customers want and need in the product?

With a backlog of product ideas and customer feature requests, it’s important to
always do a deeper dive to understand the “why” behind these requests. It’s
essential to put yourself in the customer’s shoes to get to the root problem
they are trying to solve. Here at Centage, there are several teams who have
touchpoints with customers in various ways. It’s important that they have the
chance to weigh in because each provides their own unique perspective. I also
have access to data analytic tools that provide insight into the user journey.
Once the “why” of a customer request has been fully explored and understood, we
can move on to the “what” we are going to build and “how” we are going to build
it.  Understanding the customer’s motivations gives me confidence that our
product teams are implementing the right solution in the best possible way.

How do you develop the Planning Maestro product roadmap?

The product roadmap is tremendously powerful because it contains our “North
Star” goals and clear vision for where we want to go long term with the product.
While all the typical methods of defining a roadmap apply and must be accounted
for, such as customer and stakeholder feedback, market research, etc, our
approach currently is to determine OKR’s tied to big development initiatives
that will attract new customers and provide our existing customers with value
added, new, and improved experiences. Once we’re able to define and get buy in
on those major OKRs that are driving innovation, we are able to add an
additional stream of ongoing, smaller efforts in parallel to support them. This
stream is dedicated to the quick maintenance tasks and enhancements of the
existing product which is facilitated by the autonomous structure of our teams
as I mentioned earlier.  

How does Centage approach innovation?

Outcome Driven Innovation or (ODI) is the name of the game. This takes a lot of
the guesswork out of the development process by conceptualizing winning
enhancements before development begins. We look at a job that needs to be done
or a problem that a segment of customers or the market at large is trying to
solve for. We identify the desired outcome(s) and customer needs which can then
tease out hidden market segments of opportunity for growth where synergistic
outcomes are uncovered. From there we formulate and deploy a winning strategy
with the product teams and execute. With this process we’re effectively
revealing all of our customers’ unmet needs before the actual product concepts
are defined. Our aim in front loading the innovation process, is to set up our
engineering and product teams for success, requiring less pivoting and iteration
on their part to achieve our end goals for the customers.

What is the most important thing your team does when rolling out new features?

Adoption is key when rolling out anything new. In order to maximize utilization,
prior to the rollout, we’ll work with sales, marketing, support, consultants and
others at Centage with customer-facing roles in determining how to best
communicate and frame those new features to ensure customer operational
readiness. We want customers to know what’s new, to get them excited about the
new benefits the functionality provides, and most of all to make sure they
understand how to use them. As far as post rollout, we are making sure that new
features have clear metrics tied to them so that we have data to tell us how we
are doing after implementation and how the new functionality is being received
and used by customers.  Metrics are the key to making quick decisions and can
call out where and when we quickly need to pivot or adapt to meet our customer’s
needs.

 

 

Centage Corporation’s Planning Maestro is a cloud planning & analytics
platform that delivers year-round financial intelligence. With Planning Maestro,
Centage offers the sophisticated features needed by small and mid-market
organizations to integrate budgeting, forecasting, and deep data analysis within
one easy-to-use, scalable SaaS solution. For more information on how to
modernize your office of finance with intelligent planning, view our product
demonstration video, or call 800-366-5111.

From Our Blog
Big Data & Financial Reports
On-Demand Recorded Webinar
How to Develop Impactful Reports
Our Latest Whitepaper
Reporting & Analytics in the Age of Intelligent Planning
Facebook Linkedin Twitter Rss Youtube

Centage Corporation
330 Cochituate Road, #807
Framingham, MA 01701
P: 800.366.5111


 * Planning
 * Budgeting
 * Forecasting
 * Reporting & Analytics
 * Solutions
 * Customers

 * Contact Us
 * Support
 * Product Demo
 * Resources
 * About
 * Sitemap


AWARDS



Privacy Policy | Terms of use

© Copyright 2001 – 2022 CENTAGE. All rights reserved

Back to top

Welcome back, Stewart Bautista

Submit

Not you?



We use cookies to make interactions with our websites and services easy and
meaningful, to better understand how they are used and to tailor advertising. By
continuing to use this site you are giving us your consent to do this. You can
read more about our cookie policy here.Ok