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Feeling stuck with Segment? Say 👋 to RudderStack.

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Docs

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WAREHOUSE NATIVE CDP

Platform overview

Run an end-to-end customer data platform on your warehouse
COLLECT

Event Stream

Collect events across the entire customer journey

Transformations

Enrich events, fix bad data, and customize integrations

Data governance

Enforce data quality and compliance at the source
UNIFY

Profiles

Power your business with complete customer profiles

Predictions

Generate predictive traits without MLOps
ACTIVATE

Reverse ETL

Sync warehouse data to business tools

Activation API

Access your customer 360 in real time for personalization
RUDDERSTACK FOR

Data teams

Data stakeholders

Business results
SOLUTIONS FOR DATA TEAMS

Collection and integration

Simplify first party data collection and integration

Data quality

Deliver clean, trustworthy event data to every team

Compliance

Ensure regulatory compliance with GDPR, HIPPA, and more

Identity resolution

Solve identity resolution and customer 360 in your warehouse



AI and ML

Build powerful AI & ML models on clean customer data

Warehouse activation

Sync warehouse data to marketing and product tools
SOLUTIONS FOR DATA STAKEHOLDERS

Marketing

Optimize campaigns with truly comprehensive data

Customer success

Use data to delight customers at every interaction

Product

Make product development data driven, not speculative

Analytics and BI

Accelerate time to insight and impact with standardized data

Software engineering

Send data with a single API and standardized schemas
BUSINESS USE CASES

Attribution

Optimize marketing spend with transparent, accurate attribution

Churn prediction

Proactively identify and engage at-risk customers

Personalization

Personalize every customer touchpoint to Increase conversions
FEATURED
Wyze delivers AI-driven campaigns with RudderStack Profiles and Snowflake
FEATURED
StatPearls improves ROAS and launches ML-driven campaigns using RudderStack and
Amazon Redshift
FEATURED
MANSCAPED boosts revenue with higher ad match quality and lower CPA using
RudderStack
INTEGRATIONS

Integrations directory

Search our full directory of source and destination integrations



POPULAR CATEGORIES

Advertising

Customer service

Data warehouses

POPULAR INTEGRATIONS

Amplitude

Braze

Databricks

Mixpanel



Salesforce

Snowflake

Zendesk



FEATURED
Joybird reduces engineering time spent on customer data integrations by 93% with
RudderStack
DOCS FOR DATA ENGINEERS

Documentation

Everything you need to get up and running on RudderStack
EXPLORE DOCUMENTATION

Quickstart guide

Start sending data in less than 10 minutes

Event API Spec

Learn about our event ingestion API and payload schemas

SDK library

Learn about our 16 client and server-side SDKs

Identity resolution

Learn how to generate identity graphs in your warehouse
ADDITIONAL RESOURCES

Release notes



Knowledge base

Github



Slack community

RELEASE NOTESWarehouse cost management improvements Advanced warehouse setting
for faster syncs and enhanced warehouse cost management.Read now
LEARN

Blog

News from RudderStack and insights for data teams

Customer stories

Turning customer data into competitive advantage

Data learning center

Educational articles on key data topics
ENGAGE

Events

Meet team RudderStack at these upcoming in-person events

Webinars

Register for upcoming events and watch on-demand sessions
COMPARE

RudderStack vs Segment

RudderStack vs. Hightouch

RudderStack vs. mParticle

View all

FEATURED
How RudderStack Profiles accelerates time to value for AI/ML models
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COLLECT, UNIFY, AND ACTIVATE CUSTOMER DATA



RudderStack makes it easy to collect and send customer data to the tools and
teams that need it



Get started ‎ ‎ ‎ ‎Get a demo

40,000+ SITES AND APPS RUN RUDDERSTACK




POWER THE DATA ACTIVATION LIFECYCLE

Deliver critical data solutions with an end-to-end toolset
Collection and Integration

Easily collect first-party event data from every source, and send it to any
destination in your stack.

Learn more -->

Data Quality
Compliance
Identity Resolution
AI/ML
Warehouse Activation



TAKE BACK CONTROL WITH A
WAREHOUSE NATIVE ARCHITECTURE

Run a flexible, secure, end-to-end CDP on your own warehouse with RudderStack




We don't store any data, giving you full ownership and transparency

We build a complete view of your customer on your data warehouse

We are purpose-built for technical data teams and engineers


ACCELERATE AI/ML PROJECTS WITH CLEAN DATA

 * Collect clean, model-ready event data

 * Automate identity resolution in your warehouse

 * Rapidly build user features to accelerate modeling

Read the guide




SHIP POWERFUL DATA PROJECTS THAT MOVE THE NEEDLE

Data leaders choose RudderStack to drive business growth through advanced use
cases

Get a demo



3X

ML-driven campaigns

Wyze shipped 3x more ML-driven campaigns with a true customer 360

Read story


2X

Site conversions

Loveholidays increased conversion 2x through personalized experiences

Read story


20%

Acquisition cost

Canada Drives decreased CAC by 20% using better data for recommendations

Read story


KEY FEATURES

RudderStack’s Warehouse Native Customer Data Platform helps data teams collect,
unify and activate customer data

Event Streaming

Deploy enterprise-grade event stream pipelines from 16+ SDKs

Profiles

Quickly build complete customer profiles in your warehouse or data lake

Reverse ETL

Send enriched warehouse data to every team in their own tools

Data Governance

Enforce tracking plans, flag violations and manage PII by destination

Event Transformations

Write JavaScript or Python to fix bad data, hit 3rd-party APIs, and more

200+ Destinations

Sync consistent data to your warehouse, data lake, and business tools


THE WAREHOUSE NATIVE CUSTOMER DATA PLATFORM

RudderStack is the Warehouse Native CDP, built to help data teams deliver value
across the entire data activation lifecycle, from collection to unification and
activation.

Learn about the platform




GET STARTED TODAY

Start building smarter customer data pipelines today with RudderStack.
Our solutions engineering team is here to help.



Try for free




"Does everything Segment does + great transformations & reverse ETL features"

Joel P.G2 Review
"RudderStack helped bring our data stack to life"

Imo W.G2 Review
"Easy to use, fast support and excellent value for money!"

Ross P.G2 Review
"Rudderstack is reliable and great value for money."

Verified UserG2 Review
"Making Data Management easy."

Vaios G.G2 Review
"The best solution, easy and fast"

Verified User G2 Review
"Saves a ton of time"

Paul P.G2 Review
"Does everything Segment does + great transformations & reverse ETL features"

Joel P.G2 Review
"RudderStack helped bring our data stack to life"

Imo W.G2 Review
"Easy to use, fast support and excellent value for money!"

Ross P.G2 Review
"Rudderstack is reliable and great value for money."

Verified UserG2 Review
"Making Data Management easy."

Vaios G.G2 Review
"The best solution, easy and fast"

Verified User G2 Review
"Saves a ton of time"

Paul P.G2 Review
"Does everything Segment does + great transformations & reverse ETL features"

Joel P.G2 Review
"RudderStack helped bring our data stack to life"

Imo W.G2 Review
"Easy to use, fast support and excellent value for money!"

Ross P.G2 Review
"Rudderstack is reliable and great value for money."

Verified UserG2 Review
"Making Data Management easy."

Vaios G.G2 Review
"The best solution, easy and fast"

Verified User G2 Review
"Saves a ton of time"

Paul P.G2 Review
"Does everything Segment does + great transformations & reverse ETL features"

Joel P.G2 Review
"RudderStack helped bring our data stack to life"

Imo W.G2 Review
"Easy to use, fast support and excellent value for money!"

Ross P.G2 Review
"Rudderstack is reliable and great value for money."

Verified UserG2 Review
"Making Data Management easy."

Vaios G.G2 Review
"The best solution, easy and fast"

Verified User G2 Review
"Saves a ton of time"

Paul P.G2 Review
Company
 * About
 * Contact us
 * Partner with us
 * 🚀 We’re hiring!
 * Privacy policy
 * Terms of service
 * Vulnerability disclosure policy

Product
 * Integrations library
 * Customer Data Platform
 * Event Stream
 * Profiles
 * Reverse ETL
 * Transformations
 * Data Compliance Toolkit
 * Data Quality Toolkit
 * Security
 * System status

Resources
 * Blog
 * Live tech sessions
 * Technical documentation
 * Learning center
 * Case studies
 * Segment comparison
 * The Data Stack Show podcast

Join the conversation

Learn more about the product and how other engineers are building their customer
data pipelines.

Join our Community

Read our documentation

Technical documentation on using RudderStack to collect, route and manage your
event data securely.

Go to Docs
© RudderStack Inc.