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DAM AND THE CONSUMER EXPERIENCE

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SEPTEMBER - OCTOBER, 2023

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SERIES SUMMARY

Past sessions (available to watch on-demand):

Session 1: DAM and The Omnichannel Experience

The digital consumer experience has become increasingly dynamic. DAM has
particular capabilities that can streamline asset curation. Leveraging
workflows, automation, and integrations DAM allows creative teams to
intelligently deliver personalized content with a routine and seamless
distribution. In this session, we'll explore these capabilities to help inform
your content strategy.

Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas
Digital
Misti Vogt, Head of Customer Success, Orange Logic
Robert Paige, Creative Director, Instacart

Sponsored by:  

 

Upcoming live sessions:

Session 2: DAM and Marketing Campaigns

Tuesday October 3, 2023

8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Digital assets are used across a myriad of marketing channels specifically for
campaigns, targeting both prospects and existing customers. This session
explores the use of digital assets in downstream digital marketing applications,
covering integrations with campaign tools and various social media channels.

Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas
Digital
Jake Athey, Vice President, Product Marketing, Acquia

Sponsored by:  

 

Session 3: DAM and the Physical World: Print, Packaging, and Workflows

Tuesday October 10, 2023

8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Many digital assets are also destined for print channels: catalogues, packages,
in-store signage. Yet the assets are managed digitally. How do digital assets
connect and power the offline consumer experience? In this session, we explore
assets' downstream usage in traditional commerce, and look at how DAM can
connect to physical asset collections and archives.

Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas
Digital
Josh Van Dyk, Vice President, North American Sales, censhare
Natalie Daller, Sr. Digital Asset Manager, Lands' End
Dale Meinholz, Digital Asset Specialist, Lands' End

Sponsored by:  

 

Session 4: DAM for Video Distribution and Streaming

Tuesday October 17, 2023

8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

In the age of Netflix, TikTok, Digital Out of Home and YouTube the significance
of multi-channel video distribution and streaming media can't be
under-represented. Video assets are often produced at extremely high resolution,
go through a vigorous production, approval, and management process internally,
before being distributed in broadcast quality on the big screen. Subsequently
they must be adapted for a variety of channels and devices. Intellectual
property, geographic restrictions, and other factors come into play. In this
session, we'll look at how DAM systems are increasingly accommodating the
management of video, and facilitating multi-channel distribution.   

Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas
Digital
Tom Sloan, Marketing Technology Director, ICP
Jeremy Wintroub, EVP, Global Head of Production Strategy, ICP

Sponsored by:  

 

Session 5: DAM, Product Experience Management, and E-Commerce

Tuesday October 24, 2023

8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

During the pandemic, e-commerce skyrocketed, and even the return to "normal"
living didn't stop consumers from researching and buying their products online.
This session will look at all the aspects of DAM's connection to e-commerce and
the digital shelf. 

Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas
Digital
Timur Asar, Partner, Comwrap Reply

Sponsored by:  

 

Session 6: DAM and Digital Experience Platforms

Thursday October 26, 2023

8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Once carrying the more humble moniker of Content Management Systems, Digital
Experience Platforms (DXPs) are now a cornerstone of building the online digital
experience. In this session, we'll highlight the different ways that DAM systems
connect with and feed into DXPs.

Sponsored by:  

 


SEPTEMBER - OCTOBER, 2023

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