www.trypencil.com Open in urlscan Pro
34.234.52.18  Public Scan

Submitted URL: http://www.trypencil.com/
Effective URL: https://www.trypencil.com/
Submission: On July 10 via manual from CA — Scanned from CA

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Name: wf-form-Email-FormGET

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Name: email-formGET

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Name: wf-form-Email-Form-CTAGET

<form id="wf-form-Email-Form-CTA" name="wf-form-Email-Form-CTA" data-name="Email Form CTA" redirect="https://www.trypencil.com/request-a-demo" data-redirect="https://www.trypencil.com/request-a-demo" method="get" class="form_l2"
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Text Content

Features
Generation
Get static & video ad ideas for all social channels and formats in minutes using
AI generation.
Prediction
Save money on ad testing with AI predictions based on over $1B in ad spend.
Editing
Make changes to your ad ideas easily in real-time with a drag-and-drop editing
experience.
Insights
‍See which of your ads are working and why with insights into copy, elements,
tags and more.
Benchmarks
‍Compare your ads messaging, results and tactics to other brands in your sector.

How It Works


HOW IT WORKS

Multiple landing pages to fit your needs.


HOW IT WORKS

PERFORMANCE ANALYSIS

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How It Works


HOW IT WORKS

Multiple landing pages to fit your needs.


HOW IT WORKS

PERFORMANCE ANALYSIS

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Pricing


PRICING

Multiple landing pages to fit your needs.


PRICING

PRODUCT TOUR

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TERMS OF SERVICE

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PRIVACY POLICY

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How It Works
AI Ads Library
Components
Case Studies
Pricing
Pages



PAGES

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OTHER PAGES

CONTACT V.1

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CONTACT V.2

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FAQS

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DOCUMENTATION

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INTEGRATIONS

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STYLE GUIDE

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IMAGE LICENSING

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TERMS

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PRIVATE POLICY

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Shop



SHOP

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ECOMMERCE PAGES

SHOP V.1

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SHOP V.2

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0

YOUR CART

Subtotal

Pay with browser.

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shop now
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FEATURES / GENERATION


FEATURES / PREDICTION


FEATURES / EDITING


FEATURES / INSIGHTS


FEATURES / BENCHMARKS


HOW IT WORKS


ADS LIBRARY


CASE STUDIES


PRICING


LEARN



BLOG

INSIGHT

HELP CENTER

SOLUTIONS


COMPANY



ABOUT US

ETHICS

CAREERS

GET IN TOUCH

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CREATE WINNING ADS
10X FASTER WITH AI

Pencil is the AI Ad Generator that helps brands & agencies create new ad
variations 10x faster.

Get Started Free

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LEAD GENERATION

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in eros elementum tristique.

Learn more  ➝


CUSTOMER ENGAGEMENT

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in eros elementum tristique.

Learn more  ➝


CUSTOMER SUPPORT

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in eros elementum tristique.

Learn more  ➝


TRUSTED BY 3,000+ BRANDS AND AGENCIES TO
GENERATE OVER 1,000,000 AI AD CREATIVES.




PENCIL IS THE NEW, BETTER WAY TO GET AD CREATIVE.

With Pencil, you get the ultimate combination of creative humans and generative
AI.

It's fast, easy, cost effective and delivers results.

Why do it any other way?


AI IS THE EASIEST WAY TO GENERATE UNLIMITED AD CREATIVES, INTEGRATED WITH YOUR
EXISTING STACK.



Check out the showreel ➝


1. CONNECT YOUR DATA

Connect data from your ad accounts to learn from winning ads, see insights and
train predictions.


2. CONNECT YOUR ASSETS

Connect to your store or assets library to import branding, images, videos and
product information.


3. GENERATE OR RECEIVE ADS

Generate new static & video ad creatives yourself in minutes, or receive
creatives made by your Creative Assistant.


NEW TO GENERATIVE AI? WATCH A QUICK DEMO!


See how Pencil uses AI to help you generate and edit ad creatives.
Use $1B in ad spend data to get insights, predictions and benchmarks to improve
results.




GENERATE CREATIVES FOR ALL PLATFORMS IN ONE PLACE.



Check out the showreel ➝

View AI Ads Library

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Jessie Renolds, Co-Founder
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Jess Friend, VP Engineering

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Rachel Nay, Co-Founder and COO
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Matthew Mays, Chief Sales Officer
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Ray Benji, Chief Financial Officer


AUTOMATICALLY GENERATE STATIC & VIDEO AD CREATIVES.

Don't spend time and money making ads manually... especially when most end up
not performing. Automate creative production and breathe a sigh of relief.


Explore AI Generation
"TaaS saved our company so much time on all the small tasks. Now we have much
more time to focus on the important stuff."
Rebecca Madison, Director of Marketing




RUN CREATIVES PREDICTED TO WIN BASED ON $1B IN AD SPEND.

Pencil helps you run only those creatives already expected to perform among the
top quartile in your sector. This is based on a dataset of over $1B in ad spend,
so you know it's good.

Explore AI Predictions


EASILY EDIT AD CREATIVES TO ACHIEVE THE PERFECT RESULT.

Pencil's editor allows you, your designer or even your media team to make the
simple edits that are so important to performance testing - in real time.


Explore Editing
"TaaS saved our company so much time on all the small tasks. Now we have much
more time to focus on the important stuff."
Rebecca Madison, Director of Marketing



GET CLARITY ON WHAT'S WORKING IN YOUR CREATIVES, AND WHAT ISN'T.

See what copy, creatives and even design elements are common across your winning
and losing ads. So you can do more of what works, and less of what doesn't.

Explore AI Insights


SEE HOW YOUR RESULTS STACK UP AGAINST YOUR SECTOR.

Pencil Benchmarks tell you how you're performing vs. your sector - but also what
tactics and creative angles everyone's using that you should be, too.


Explore AI Benchmarks
"TaaS saved our company so much time on all the small tasks. Now we have much
more time to focus on the important stuff."
Rebecca Madison, Director of Marketing



WHAT PEOPLE ARE SAYING

Brands and agencies are increasing creative scale,
lowering production costs and improving their results with Pencil.

When I started in performance marketing 10 years ago, I was one of a room full
of people manually adjusting bids in spreadsheets. We've all since moved on to
better, more strategic, and more interesting (!) work, and bidding is a solved
problem, fully automated with machine learning. I have no doubt Pencil is about
to do the same for all the very talented creatives currently pushing pixels
around manually in Adobe After Effects.
Michael TaylorAgency marketer
We’re putting machine learning at the heart of our agency operating system, and
Pencil’s creative AI platform has helped us accelerate our new model. Our team
now spends more time on high-value strategy, and less on repetitive execution.
Tye de GrangeAgency marketer
We leveraged Pencil's platform and saw a 20% improvement in performance and 24%
reduction in production costs. This is the start of a great journey.

Anu BiswasEnterprise marketer
Pencil is by far the best way to create winning video ads at scale by combining
Oscar-worthy AI editing software with AI learning algorithms that effectively
eliminate the guess work out of what makes for winning ad creatives. Moreover,
you are no longer exclusively dependent upon an agency for video ad creatives.
Pencil gives you all the tools you need to level the playing field. The
interface is easy, the results are impressive. Lots of companies claim to have
built a better mouse trap, the team at Pencil has actually done it.
Rob CarlinerEcommerce marketer
Creative AI is already helping us cut costs, and we’ve only just started. We
always test numerous creative variations to optimize performance, and Pencil
allows us to generate a higher volume of ads more efficiently and at a fraction
of the cost.
Gil DavidAgency marketer
Pencil provided a one-stop solution that helped streamline every part of my
workflow.  Instead of spinning cycles or reinventing the wheel with every new
project, I can let the system focus on scale while I focus on the creative
details. 
Jeremy ThurswellEcommerce marketer
We are a startup with limited budget... Pencil allowed us to create robust ads
and easily iterate on those that worked, which we otherwise would not have been
able to do without a much larger (and specialized) team or a much larger budget.
Very impressive product and a team that's very pleasant to work with.
Ryan ZimmermanEcommerce marketer
We were surprised by the quality of Pencil’s machine-generated creative ads. A
lot of fresh variety, compelling copy, and our FB ROAS performance has been very
promising so far.
Carly LondonGrowth marketer
We tested Pencil’s AI ads as part of a recent ecommerce conversion campaign. The
brand teams were excited by the ideas and amazed at how fast new ads and formats
could be generated and approved. In the end the media team saw a 23% improvement
in ad efficiency over a month-long A/B test. This is an exciting new
technology.”
Sebastian AuEnterprise marketer


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"TaaS saved our company so much time on all the small tasks. Now we have much
more time to focus on the important stuff."
Rebecca Madison, Director of Marketing


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Why MGC?


2X BETTER RESULTS
10X FASTER AND LOWER COST AD PRODUCTION


WHY MACHINE GENERATED CREATIVE?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on
average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of
making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?


2X BETTER RESULTS
10X FASTER AND LOWER COST AD PRODUCTION


WHY MACHINE GENERATED CREATIVE?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on
average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of
making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝




RESULTS REPORT
PRODUCTION GUIDE


PENCIL'S AI ADS SIMPLY GET RESULTS.


-48%
Better CPA
+79%
Better ROAS

In this ebook, we analyse over 600 real Pencil-generated ads to see how
performance compared to brands' ROAS & CPA baselines.

In it, you'll see:

 * How many brands improve their results

 * Results by sector + funnel stage

 * How quickly brands got results with Pencil ads

Download ebook ➝


TIPS FOR WORKING WITH CREATIVE AI FROM MYKIM DANG, EX-META CREATIVE SHOP.


In this ebook, we introduce human creators to the new frontier of Creative AI.
In it, you’ll learn:

 * What AI can do for your creative process

 * How AI can multiply creative impact

 * How to adapt your production process for AI

Download ebook ➝


PENCIL'S AI IS THE SECRET WEAPON OF FAST-GROWING BRANDS & AGENCIES

Learn how brands & agencies are using Pencil to test more ad creative,
turn their data into competitive advantage and unlock the next level of growth.



"Can AI bring back the three-martini lunch?"

Learn more  ➝

"Automating the secret sauce of advertising."

Learn more  ➝

"Machine learning for creative comes to SMBs."

Learn more  ➝

"Building the world's most powerful creative AI."

Learn more  ➝


READY TO UNLOCK YOUR NEXT LEVEL OF GROWTH WITH AI?

Every ad account has winners and losers - but are you learning from them?
Let's find your next level of growth on a quick call.

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THE ONLY PODCAST DEDICATED TO AD CREATIVE


Listen to new episodes with top brand & agency operators weekly.




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