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DEALER PULSE: HOW DO YOU USE SOCIAL MEDIA MARKETING?

How are you using social media to market your rent-to-own business, and how
often? That’s what we asked APRO members in our latest Dealer Pulse survey. You
replied:

Lee Duvall, Owner, Buywise LLC dba Buywise Rent To Own, Pensacola, Florida

 * Facebook – 2x weekly

Craig Espey, President, SmartWay Rental, Meridian, Mississippi

 * Facebook for advertising specials – 2x monthly
 * Facebook for customer interaction – daily
 * LinkedIn for recruiting – as needed (free job posting and maintaining
   communications with interested candidates well in advance of a needed hire)

Stephen Pearson, Owner, Shop Yes! Now Inc. dba Yes! Easy To Own, El Cajon,
California

 * Facebook – 2-3x weekly 
 * Instagram – 2-3x weekly

Mark Peterson, Owner, H&H Furniture Inc., Yakima, Washington

 * Facebook  – 1x weekly

Mary Villarreal, General Manager, Del Rio Home & Auto Supply Inc., Del Rio,
Texas

 * Facebook, Meta advertising, monthly promotions paid by click/conversation
   started – 3 times per week.
 * Facebook Marketplace pages – 7x weekly 
 * Google Ads – monthly promotions paid per click









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