www.yotpo.com Open in urlscan Pro
13.225.195.17  Public Scan

Submitted URL: http://yotpo.com/
Effective URL: https://www.yotpo.com/
Submission: On April 10 via manual from CA — Scanned from CA

Form analysis 5 forms found in the DOM

POST https://www.yotpo.com/request-a-demo/

<form class="radform" novalidate="" form-id="661696d3add0b" data-location="Top menu" data-rad-popup="" action="https://www.yotpo.com/request-a-demo/" method="post" data-hs-cf-bound="true">
  <div class="pre-fill-rad-v3-cta-wrapper">
    <button type="submit" class="pre_fill_rad_v3_btn pre_fill_rad_v3_btn-with_arrow " data-text="Get a demo">
      <span> Get a demo <svg class="pre_fill_rad_v3_btn_arrow" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
          <path d="M9.45215 12.1953L8.56152 11.3203L11.4365 8.44531H1.32715V7.19531H11.4365L8.57715 4.32031L9.45215 3.44531L13.8271 7.82031L9.45215 12.1953Z" fill="#ffffff"></path>
        </svg>
      </span>
    </button>
  </div>
</form>

POST https://www.yotpo.com/request-a-demo/

<form class="radform" novalidate="" form-id="661696d3adff3" data-location="Header mobile navbar" data-rad-popup="" action="https://www.yotpo.com/request-a-demo/" method="post" data-hs-cf-bound="true">
  <div class="pre-fill-rad-v3-cta-wrapper">
    <button type="submit" class="pre_fill_rad_v3_btn " data-text="Get a demo">
      <span> Get a demo </span>
    </button>
  </div>
</form>

POST https://www.yotpo.com/request-a-demo/

<form class="radform" novalidate="" form-id="661696d3c30ef" data-location="Header" data-rad-popup="" action="https://www.yotpo.com/request-a-demo/" method="post" data-hs-cf-bound="true">
  <input class="" type="email" name="rad_email" placeholder="Enter your email">
  <div class="pre-fill-rad-v3-cta-wrapper">
    <button type="submit" class="pre_fill_rad_v3_btn " data-text="Get a demo">
      <span> Get a demo </span>
    </button>
  </div>
</form>

POST https://www.yotpo.com/request-a-demo

<form class="radform" novalidate="" method="post" form-id="1712756437606" action="https://www.yotpo.com/request-a-demo" data-hs-cf-bound="true">
  <input class="" type="email" name="rad_email" placeholder="Enter your email">
  <div class="pre-fill-rad-cta-wrapper">
    <button type="submit" class="pre_fill_rad_v3_btn" data-location="RAD Footer" data-text="Get a demo">
      <!--?lit$497979651$--> <!--?lit$497979651$-->Get a demo </button>
  </div>
</form>

POST https://www.yotpo.com/request-a-demo/

<form class="radform" novalidate="" form-id="661696d45fb07" data-location="Footer" data-rad-popup="" action="https://www.yotpo.com/request-a-demo/" method="post" data-hs-cf-bound="true">
  <input class="" type="email" name="rad_email" placeholder="Enter your email">
  <div class="pre-fill-rad-v3-cta-wrapper">
    <button type="submit" class="pre_fill_rad_v3_btn " data-text="Get a demo">
      <span> Get a demo </span>
    </button>
  </div>
</form>

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Used by Dynamic Yield to keeps state of persistent experiment selections

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Used by Dynamic Yield to indicate the last time an action occurred, used for
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DYID.dynamicyield.com/366 days3rd party

Dynamic Yield unique anonymous identifier

DYSES.dynamicyield.com/Session3rd party_dycnst.yotpo.com/30 days

GDPR consent user status used by Dynamic Yield

_dyid.yotpo.com/30 days

Dynamic Yield unique anonymous identifier

_dyjsession.yotpo.com/Session

Session ID used by Dynamic Yield

dy_fs_page.yotpo.com/Session

Used by Dynamic Yield to indicate the URL of the first page in the session

_dy_lu_ses.yotpo.com/Session_dycst.yotpo.com/30 days

Used by Dynamic Yield to collect data about the user agent and window size

_dy_geo.yotpo.com/30 days

Machine-friendly country, continent, area, city used by Dynamic Yield

_dy_df_geo.yotpo.com/30 days

Human-friendly country, state, city used by Dynamic Yield

_dy_toffset.yotpo.com/30 days

Used by Dynamic Yield to validate for client’s clock drift

lidc.linkedin.com/1 day3rd party

Used by LinkedIn for routing.

drift_campaign_refreshwww.yotpo.com/1 hour

Used by Drift to provide Website Chat functionality.

drift_aidwww.yotpo.com/400 days

Used by Drift to provide Website Chat functionality.

driftt_aidwww.yotpo.com/400 days

This is the anonymous identifier token. It is used to tie the visitor on your
website with the profile within the Drift system.

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Used by LinkedIn to store consent of guests regarding the use of cookies for
non-essential purposes

DRIFT_visitCountsPersistent_dy_lu_sesPersistentDRIFT_openTabsPersistentDRIFT_SESSION_STARTEDSessionloglevelPersistentdriftt_aid.61dd1c50fdede4006ab32f31.services.infinigrow.com/Session3rd
party

This is the anonymous identifier token. It is used to tie the visitor on your
website with the profile within the Drift system.

DRIFT_NOTIFICATION_PLAYEDSession__hssc.yotpo.com/1 hour

This cookie name is associated with websites built on the HubSpot platform. This
cookie keeps track of sessions. This is used to determine if HubSpot should
increment the session number and timestamps in the __hstc cookie. It contains
the domain, viewCount (increments each pageView in a session), and session start
timestamp.

NID.google.com/183 days3rd party

A browser sends this cookie with requests to Google’s sites. The NID cookie
contains a unique ID Google uses to remember your preferences and other
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Analytical cookies help us improve our website by collecting and reporting
information on its usage.

Analytical cookiesNameHostnamePathExpiryTagsajs_anonymous_id.yotpo.com/365 days

This cookie is used to aggregate and segment data to different data tracking
tools by Segment

_ga.yotpo.com/400 days

Contains a unique identifier used by Google Analytics to determine that two
distinct hits belong to the same user across browsing sessions.

_gid.yotpo.com/1 day

Contains a unique identifier used by Google Analytics to determine that two
distinct hits belong to the same user across browsing sessions.

_hjSessionUser_*.yotpo.com/365 days

Hotjar cookie. This cookie is set when the customer first lands on a page with
the Hotjar script. It is used to persist the Hotjar User ID, unique to that site
on the browser. This ensures that behavior in subsequent visits to the same site
will be attributed to the same user ID.

_hjSession_*.yotpo.com/1 hour

Used by Hotjar to hold current session data.

ajs_anonymous_idPersistent

This cookie is used to aggregate and segment data to different data tracking
tools by Segment

_dyuss_8767569SessionDRIFT_SESSION_IDSession_dyaud_sessSession_ga.giphy.com/400
days3rd party

Contains a unique identifier used by Google Analytics to determine that two
distinct hits belong to the same user across browsing sessions.

_gid.giphy.com/1 day3rd party

Contains a unique identifier used by Google Analytics to determine that two
distinct hits belong to the same user across browsing sessions.

_gat.giphy.com/1 hour3rd party

Used by Google Analytics to throttle request rate (limit the collection of data
on high traffic sites)

_sp_ses.*.yotpo.com/1 hour

Used by Snowplow to store user information that is created when a user first
visits a site and updated on subsequent visits. It is used to identify users and
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Contains a unique identifier used by Google Analytics 4 to determine that two
distinct hits belong to the same user across browsing sessions.

analytics_session_id.last_accessPersistentanalytics_session_id.yotpo.com/365
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on high traffic sites)

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User by Hotjar to store user active viewports IDs and an expirationTimestamp
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Marketing cookiesNameHostnamePathExpiryTagsMUID.bing.com/390 days3rd party

Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by
embedded microsoft scripts. Widely believed to sync across many different
Microsoft domains, allowing user tracking.

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This cookie is used by Bing to determine what ads should be shown that may be
relevant to the end user perusing the site.

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Used by Microsoft Advertising to store a unique, anonymized visitor ID to
personalize marketing.

_session_idtracking.g2crowd.com/14 days3rd party_fbp.yotpo.com/90 days

Facebook Pixel advertising first-party cookie. Used by Facebook to track visits
across websites to deliver a series of advertisement products such as real time
bidding from third party advertisers.

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This cookie is associated with an email marketing service provided by Marketo.
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of an email marketing campaign, to measure campaign effectiveness.

bcookie.linkedin.com/365 days3rd party

This is a Microsoft MSN 1st party cookie for sharing the content of the website
via social media.

r.influ2.com/365 days3rd partyYSC.youtube.com/Session3rd party

This cookie is set by YouTube video service on pages with YouTube embedded
videos to track views.

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A cookie that YouTube sets that measures your bandwidth to determine whether you
get the new player interface or the old.

sp_t.spotify.com/365 days3rd party

This cookie is set by the provider Spotify. This cookie is used to implement
audio content from spotify on the website. It also helps in collecting
information on user interaction with this audio content.

sp_landing.spotify.com/1 day3rd party

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information on user interaction with this audio content.

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Used by Google AdSense to understand user interaction with the website by
generating analytical data.

6suuid.6sc.co/400 days3rd party

Registers user behavior and navigation on the website, and any interaction with
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retargeting.

_gd_visitorwww.yotpo.com/400 days

6sense cookie that collects visitor data related to the user’s visit to the
website, such as number of visits, average time spent on the website and which
pages have been loaded, for the purpose of serving targeted advertisements.

_gd_sessionwww.yotpo.com/4 hours

6sense cookie that collects visitor data related to the user’s visit to the
website, such as number of visits, average time spent on the website and which
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ajs_user_idPersistent_uetvid_expPersistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

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Used by Dynamic Yield to validate for client’s clock drift

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Machine-friendly country, continent, area, city used by Dynamic Yield

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This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

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This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

_dy_df_geoPersistent

Human-friendly country, state, city used by Dynamic Yield

_dy_c_expsPersistent

Used by Dynamic Yield to keeps state of persistent experiment selections

_dy_devicePersistent

Cached coarse device data (brand, and Tablet vs Smartphone) used by Dynamic
Yield

_dyaud_nchcPersistent

User state of the real-time audience segmentation system used by Dynamic Yield

_dycnstPersistent

GDPR consent user status used by Dynamic Yield

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Used by Dynamic Yield to keep state of experiment selections and attribution

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Used by Dynamic Yield to keep track of events for the “Elapsed time” condition.

_dy_tsrcPersistent

Cached “traffic source” used by Dynamic Yield

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Used by Dynamic Yield to indicate the URL of the first page in the session

_dy_soctPersistent

Used by Dynamic Yield to indicate the last time an action occurred, used for
frequency settings (once per day, for example).

_dyaud_pagePersistent

Non-user state of the real-time audience segmentation system used by Dynamic
Yield

_dyidPersistent

Dynamic Yield unique anonymous identifier

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Used by Dynamic Yield to detect browser sessions.

_uetvidPersistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

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to users across the web. Targeted advertisements may be displayed to users based
on previous visits to a website. These cookies measure the conversion rate of
ads presented to the user.

wistiaPersistentelementorPersistent

Used in context with the website's WordPress theme. The cookie allows the
website owner to implement or change the website's content in real-time.

_mkto_trk.61dd1c50fdede4006ab32f31.services.infinigrow.com/Session3rd party

This cookie is associated with an email marketing service provided by Marketo.
This tracking cookie allows a website to link visitor behavior to the recipient
of an email marketing campaign, to measure campaign effectiveness.

__ig_cookies.61dd1c50fdede4006ab32f31.services.infinigrow.com/1 hour3rd
partysnowplowOutQueue_*Persistent

Used by Snowplow to store a cache of unsent events. This is used to reduce the
chance of events to be lost due to page navigation and events not being set to
the collector before the navigation event occurs.

analytics_session_idPersistentttwid.tiktok.com/360 days3rd
party__tt_embed__mountingSession__tt_embed__storage_testSessionoriginal_referrerSessionexco-uidwww.yotpo.com/blog/what-retention-strategy-is-right-for-your-brand30
days228dc635-eb7b-41bf-a6bf-5cb073343d12Persistent9889e85c-6d62-4665-aeb0-f816d723096bPersistent6e638858-fe1a-4478-abf2-8c51e6c76a1fPersistent72fc7bf6-e1ac-420a-b48d-b279becd58eaPersistentli_sugr.linkedin.com/90
days3rd party

Used by LinkedIn to make a probabilistic match of a user's identity outside the
Designated Countries

__hstc.yotpo.com/180 days

This cookie name is associated with websites built on the HubSpot platform. This
is the main cookie for tracking visitors. It contains the domain, utk, initial
timestamp (first visit), last timestamp (last visit), current timestamp (this
visit), and session number (increments for each subsequent session).

hubspotutk.yotpo.com/180 days

This cookie name is associated with websites built on the HubSpot platform. This
cookie is used to keep track of a visitor's identity. This cookie is passed to
HubSpot on form submission and used when deduplicating contacts.

previousPageSessionhubspotutk.61dd1c50fdede4006ab32f31.services.infinigrow.com/Session3rd
party

This cookie name is associated with websites built on the HubSpot platform. This
cookie is used to keep track of a visitor's identity. This cookie is passed to
HubSpot on form submission and used when deduplicating contacts.

lastExternalReferrerTimePersistent

Detects how the user reached the website by registering their last URL-address.

lastExternalReferrerPersistent

Detects how the user reached the website by registering their last URL-address.

Other cookies

The cookies in this category have not yet been categorized and the purpose may
be unknown at this time.

Other cookiesNameHostnamePathExpiryTagsMSPTC.bing.com/390 days3rd
party__tld__.yotpo.com/Sessionguid.mountain.com/400 days3rd
partytt.px.mountain.com/400 days3rd partymsToken.tiktokw.eu/10 days3rd
partyps_n.instagram.com/400 days3rd
partypersisted-queue:v1:BxhQOA0Cxo4wZRJqZ427DUPJPjUuAfox:dest-Segment.io:itemsPersistentpersisted-queue:v1:BxhQOA0Cxo4wZRJqZ427DUPJPjUuAfox:dest-Segment.io:seenPersistent

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Turn one-time shoppers into customers for life and maximize customer value with
Yotpo’s Retention Marketing Platform.

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Yotpo Powers the World’s Most Innovative Brands



THE BUILDING BLOCKS TO CREATE CUSTOMERS FOR LIFE

Our reviews, SMS and email, loyalty and referrals, and subscriptions products
spark engagement and increase retention — all in one place.

#1 SMS marketing app on


SMS MARKETING

Drive sales and make instant connections through text messages customers
actually read.

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EMAIL MARKETING

Create personalized email experiences that drive sales and boost customer
lifetime value.

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SUBSCRIPTIONS

Boost recurring revenue by offering convenience at the click of a button.

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Product logo / Logo / Subscriptions


REVIEWS & UGC

Enhance your site with AI-driven displays of quality reviews and customizable
galleries.

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LOYALTY & REFERRALS

Motivate customers with rewards and turn them into brand advocates.

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A PLATFORM BUILT TO DRIVE MORE SALES FROM REPEAT SHOPPERS

We put all your retention solutions on one platform, so you can create seamless
post-purchase journeys tailored to each customer and track performance —
allowing you to see what drives your retention forward, and take action to
optimize.

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DON’T JUST TAKE OUR WORD FOR IT.
MEET OUR BRANDS.


+ 2 X

CLTV with Yotpo and 83% repurchase rate via redeemers

“It’s everything the team needs to optimise our retention strategy and
post-purchase experience. Synergizing the different tools is really easy and
efficient.”

James Reu, Ecommerce Manager at LSKD Read more
+ 25 K

5-star reviews and an above average order-to-review conversion rate

"Brooklinen wouldn't be what it is without our customers, and we need to know
how they feel about us so we can create better, more positive experiences."

Jack Lorentzen, Senior Associate at Brooklinen Read more
+ 43 %

MoM subscriber growth and millions in sales since launch

“Being able to send personalized messages throughout the loyalty customer
lifecycle has helped us retain our customers and build up our SMS community.”

Kim Zorn Head of Performance at Princess Polly Read more
+ 253 X

ROI from Loyalty-SMS flows and 3X CTR on VUGC

“There are so many opportunities to tailor promotions based on the shared data
in Yotpo’s platform. We can send a text to just one loyalty tier and also offer
a segmented promotion.”

Callie Tivnan, eCommerce Manager at Barefaced Read more
+ 8 X

ROI from loyalty and 44% increase in AOV from loyalty members

"The performance of RevRewards was better than what we modeled. Look at the LTV
for the best customers; members are shopping nearly four times a year."

Sally Minto, Digital Director at Revolution Beauty Read more
+ 80 %

redeemer repeat purchase rate and 5x orders from loyalty & SMS customers

“We feel like we have a strategic partner that we can leverage for guidance. If
you want to focus on retention, go with the Yotpo platform and best-in-class
products.”

Gian Singh, eCommerce Director at PSD Underwear Read more
+ 20 %

increase in CLTV and 89X SMS program ROI

“We leverage both Reviews and SMS alongside subscriptions. Knowing that we can
leverage the tools from one product into another is transformative for
retention!”

Kaben Kramer, Owner at Tenderly Rooted Read more
+ 56 %

of all sales are from engaged shoppers who have interacted with reviews

"Yotpo has been vital in understanding, do people like this product? Are they
engaging with this product in the way that we want them to?"

Tom Montgomery, Co-founder & CMO at Chubbies Read more


MARKETING THAT ACTUALLY MOVES THE NEEDLE ON LTV.

LTV revenue CVR
Get a demo


INCREASE REPEAT PURCHASES

Use perfectly-timed engagements and rewards that are tailored to each customer
to boost LTV and drive repeat purchase rates through the roof.


DRIVE REPEAT SHOPPER SALES

From AOV to recurring revenue, Yotpo has a range of ways to grow revenue — and
our goal is for 50% of your sales to come from repeat shoppers.


MAXIMIZE CONVERSION RATES

Convert more shoppers with authentic content that alleviates hesitation, rewards
that motivate, and messaging that creates a sense of urgency.

See it in action with Yotpo products
SMS
Loyalty & Referrals
Boost repeat purchases with rewards reminders Read more
Loyalty & Referrals
Incentivize customers to buy from new categories Read more
SMS
Win back +18% more customers with SMS Read more

SMS
Reviews & UGC
Recover +33% abandoned carts with SMS & Reviews Read more
SMS
Use SMS to give personalized product recommendations Read more
Loyalty & Referrals
Give double rewards to promote new product releases Read more

Reviews & UGC
Answer shopper questions with Q&A Read more
Visual UGC
Convince shoppers to buy with Instagram galleries Read more
Reviews & UGC
Increase conversion from emails with reviews Read more


READ THE LATEST FROM YOTPO

SMS Marketing The Frown

Some SMS moments are just plain cringeworthy. Let's wipe away those customer
frowns.


Guide Is Typing…

Get inspired to write attention-grabbing messages.


Event Retain Forward - December 2023

Peep Yotpo’s Fall 2023 Product Innovation Event, where we shared new product
features & updates.


Be the marketer
you can be
Get a demo

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Yotpo's Product Innovation is Back! Join us May 15th
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