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WE CARE ABOUT YOUR PRIVACY We and our partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below, including your right to object where legitimate interest is used, or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data. We and our partners process data to provide: Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Show Purposes Accept AllReject All Only €64.95 (SAVE 50% off the RRP) + A Free Gift 1 Year: Print & Digital Access SUBSCRIBE TIME100 Most Influential Companies 2024 SubscribeSubscribe Sections * Home * U.S. * Politics * World * Health * Climate * Future of Work by Charter * Business * Tech * Entertainment * Ideas * Science * History * Sports * Magazine * TIME 2030 * Next Generation Leaders * TIME100 Leadership Series * TIME Studios * Video * TIME100 Talks * TIMEPieces * The TIME Vault * TIME for Health * TIME for Kids * TIME Edge * TIME CO2 * Red Border: Branded Content by TIME * Coupons * Personal Finance by TIME Stamped * Shopping by TIME Stamped Join Us * Newsletters * Subscribe * Give a Gift * Shop the TIME Store * TIME Cover Store * Digital Magazine Customer Care * US & Canada * Global Help Center Reach Out * Careers * Press Room * Contact the Editors * Media Kit * Reprints and Permissions More * About Us * Privacy Policy * Your Privacy Rights * Terms of Use * Modern Slavery Statement * Site Map Connect with Us * * * * Presented By TIME100 Most Influential Companies 2024 EISAI PRIORITIZING PATIENTS 2 minute read The Alzheimer’s drug LeqembiEisai/Reuters By Alice Park May 30, 2024 7:42 AM EDT By the end of 2024, Japanese pharmaceutical firm Eisai could be among the few companies with a drug to treat the root causes of Alzheimer’s disease, which affects a growing population of 55 million. Its drug, lecanemab (Leqembi), is the latest breakthrough in the company’s decades-long work on the neurodegenerative disease. That dedication stems from a philosophy of prioritizing patients’ needs. Eisai officers and employees are strongly encouraged to spend 1% of their business hours interacting with patients and their families, including through programs that help caregivers or delivering food to housebound patients. “We have a responsibility to listen and learn from patients,” says Eisai Inc. CEO of U.S. operations Tatsuyuki Yasuno, who has spent time with patients receiving lecanemab. While the cost of lecanemab, which patients receive once every two weeks, remains high, more insurers, including Medicare, are agreeing to cover the drug. Yasuno says the number of patients getting infusions increased more than 2.5 times last year in the U.S. after it was approved for patients in the early stages of the disease in January 2023. The company is now studying whether the drug can slow progression of Alzheimer’s in people who don’t yet show signs of memory loss or cognitive decline, but do have genetic or biological factors that put them at higher risk for developing the disease. More FromTIME100 Most Influential Companies 2024 INSIDE ANTHROPIC, THE AI COMPANY BETTING THAT SAFETY CAN BE A WINNING STRATEGY By Billy Perrigo BAIDU By Charlie Campbell SELENA GOMEZ TALKS RARE BEAUTY By Lucy Feldman NVIDIA By Billy Perrigo HOW THE WNBA SET NEW RECORDS WITH CAITLIN CLARK AND ROOKIES LEADING THE CHARGE By Sean Gregory chevron-right MORE MUST-READS FROM TIME * How Joe Biden Leads * TIME100 Most Influential Companies 2024 * Javier Milei’s Radical Plan to Transform Argentina * How Private Donors Shape Birth-Control Choices * What Sealed Trump’s Fate : Column * Are Walking Pads Worth It? * 15 LGBTQ+ Books to Read for Pride * Want Weekly Recs on What to Watch, Read, and More? 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