cornerbooth.us1.frbit.net
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Submission: On April 14 via api from US — Scanned from DE
Submission: On April 14 via api from US — Scanned from DE
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<b>Intro</b>
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<li> Section One </li>
<li> Section Two </li>
<li> Section Three </li>
<li> Section Four </li>
<li> End </li>
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<h2> STRATEGIC-WORK-IN-CONTEXT.<br> INTRO FROM </h2>
<p> Keep one specific challenge, stretch-goal, role or ambition in mind when answering these questions. </p>
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Text Content
CORNER BOOTH STRATEGIC CULTURAL ANTHROPOLOGY. works-in-context. WHY? Understanding from the inside-out. Imagining from the outside-in. To extrapolate a more potent way forward. WHO? Strategists who conduct texture-rich qualitative and ethnographic research. Researchers who create future-facing strategic foundations. Creative-concepters who use distinctive insight as fuel. WHEN? It’s time to find renewed energy, alignment and potential between culture, brand and market. It’s time for a dose of strategic courage. It’s time to generate clarity, distinction and momentum. WHERE? Along the research-strategy-creative continuum when divergence and/or convergence are critical. Brooklyn-based with the ability to move. HOW? The work begins with questions and hypotheses. The work begins with idiosyncrasies, contradictions and latent potential. The work begins with a brief. N.B. Currently Corner Booth does not have F/T employees, plans for rapid-growth, expansions, sales, mergers or acquisitions. Corner Booth does have first-order principles, approaches and processes and a trusted professional + creative global network, working towards more equitable practices within our industry. We really love it here. Like, we can’t not do this. This is lifework. EXPERIENCE + EXPERTISE. Tamika Abaka-Wood is in the Corner Booth. 15 Years Experience. Qualitative Research, Insight, Brand Strategy, Narrative Strategy, Leadership Development + Facilitation. Ruby Pseudo: 2009-2013. B+A: 2014-2024. References always available on request. CONTACT. Work in the Corner Booth. reservations@cornerbooth.work or Works-in-Context Prompts Here Project Experience: Co-Leading Global Nike Foundation + Girl Effect Insight + Narrative. Project Timeline: 2012-2013 Project Bases: Rwanda, Nigeria, Ethiopia. Project Experience: Supporting adidas Olympic campaign. Project Timeline: 2011-2012 Project Base: London Project Experience: Leading Global Nike Brand + Innovation Strategy. Project Timeline: 2012-2024 Project Bases: Portland, Oregon Project Experience: UNICEF Youth Insight. Project Timeline: 2015 Project Base: Senegal Project Experience: Leading Global Clinique Brand Strategy Project Timeline: 2016-2021 Project Bases: NYC, Oakland, Houston, Atlanta, London + all US states, digitally Project Experience: Facilitating Global LEGO Senior Leadership Strategy. Project Timeline: 2022 Project Base: NYC Project Experience: Leading Global Estee Lauder Group Consumer Research. Project Timeline: 2020-2021 Project Bases: NYC, Chicago, Atlanta Project Experience: Co-facilitating The Nue Co Leadership Offsite + Brand Positioning. Project Timeline: 2019 Project Base: NYC Project Experience: Leading NOCTA Consumer Insight + Brand Positioning. Project Timeline: 2021 Project Bases: NYC, London, Amsterdam, LA, Accra Project Experience: Leading EMEA Nike Brand Strategy + Positioning. Project Timeline: 2022 Project Bases: London, Paris, Amsterdam, Lagos Project Experience: Facilitating Global LA Phil Senior Leadership Offsite. Project Timeline: 2021 Project Base: LA Project Experience: Leading Meta Cultural + Consumer Insight. Project Timeline: 2023 Project Base: North America Project Experience: Leading Creative Strategy Barbican Centre. Project Timeline: 2017-2019 Project Bases: London, Edinburgh, Newcastle Project Experience: Co-Leading Spotify Brand Strategy. Project Timeline: 2022 Project Base: NYC Project Experience: Leading Shea Moisture Consumer + Cultural Insight. Project Timeline: 2018-2021 Project Bases: Sao Paulo, Riyadh, London, NYC, LA Project Experience: Co-Leading Shea Moisture Brand Strategy. Project Timeline: 2020-2021 Project Base: NYC + NJ Project Experience: Facilitating + Leading Global Starbucks Brand Strategy. Project Timeline: 2024 Project Base: NYC Project Experience: Supporting Global Jordan Consumer Insight. Project Timeline: 2024 Project Base: North America Project Experience: Leading Berklee College Organisational + Narrative Strategy. Project Timeline: 2023 Project Base: Boston Project Experience: Guest Lecturer [Audiences], University of Arts, Professional Practice BA Project Timeline: 2018-2023 Project Experience: Judging Panel [Advertising], Creative Review Awards Project Timeline: 2024 * Intro * Section One * Section Two * Section Three * Section Four * End STRATEGIC-WORK-IN-CONTEXT. INTRO FROM Keep one specific challenge, stretch-goal, role or ambition in mind when answering these questions. Your Email Corner Booth does not receive your answers to this form, unless you choose to forward on. Submit