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GUARDRAILS FOR GENERATIVE AI AND MARKETING INSIGHTS


AI STRATEGY UNVEILED

Yves Mulkers
May 22, 2024 • Estimated Reading Time: 9 minutes



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TODAY

Hello Emile!

Welcome to today’s edition!

Dive into the latest AI advancements and see how they’re transforming data
management, marketing, and strategic decision-making. Discover the essential
steps to archive your historical analytics data, learn about AI’s impact on
influencer marketing, and explore cutting-edge tools like Meta’s new generative
AI for marketers.

With insights on scaling AI across organizations and leveraging it for long-term
investment strategies, this newsletter provides valuable knowledge and practical
tips. Let’s explore how these AI-driven innovations can elevate your business to
the next level.

Keep reading to uncover these exciting developments!

Yves Mulkers.




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INSIGHTS INTO THE DATA WORLD

In this section, we delve into the latest advancements and insights in the realm
of artificial intelligence and data management. Explore the innovative measures
being taken to secure generative AI, discover how smart data workflows are
revolutionizing data handling, understand the importance of integrating
data-driven decision-making into company culture, and compare human cognitive
abilities with those of AI in theory of mind tasks. Finally, we examine the
launch of a large language model centered around Xi Jinping's political
philosophy, highlighting the intersection of technology and governance.

WitnessAI is Building Guardrails for Generative AI Models reveals how WitnessAI
is enhancing the security of generative AI models by implementing robust
safeguards, ensuring safe and efficient use of AI within enterprises.

Komprise Smart Data Workflows Bring AI Models to All Your Data illustrates the
transformative power of Komprise's smart data workflows, which automate data
augmentation and integrate AI models across various data types to streamline
data management and enhance accessibility.

Not Just Plug-and-Play: Data-Driven Decision-Making Must be Baked into Company
Culture emphasizes the critical need for businesses to embed data-driven
decision-making into their organizational culture, highlighting strategies for
fostering a holistic approach to data utilization and maximizing ROI.

Testing Theory of Mind in Large Language Models and Humans explores the
comparative performance of humans and large language models on theory of mind
tasks, shedding light on the capabilities and limitations of AI in understanding
human-like social interactions and mental states.

China Rolls Out Large Language Model Based on Xi Jinping Thought discusses
China's introduction of a large language model grounded in Xi Jinping's
political philosophy, focusing on its secure and controlled application aimed at
aligning AI outputs with government directives.

Growth Archive

Get real-world marketing examples every week from successful B2B projects that
you can replicate for your own business




MARKETING MATTERS

Dive into the latest innovations and strategies shaping the future of marketing
and data management. Discover how to preserve your valuable historical analytics
data, explore the intersection of AI and influencer marketing, and learn about
cutting-edge tools transforming the advertising landscape. Understand the direct
impact of AI-driven initiatives on revenue growth and see how B2B leaders are
leveraging generative AI for competitive advantage. This edition provides a
comprehensive look at the tools and techniques driving success in the digital
age.

How to Archive Your Universal Analytics Historical Data details essential steps
for archiving critical data before the July 1 deadline, emphasizing the
importance of preserving historical analytics for future insights and strategic
planning.

AI-Generated UGC Ads Have Gone Viral, but Won't Replace Humans highlights the
rise of AI in influencer marketing, noting the efficiency gains while addressing
concerns over likeness rights and the irreplaceable value of human creativity.

Meta's New Generative AI Tool for Marketers introduces a groundbreaking tool
that allows marketers to generate on-brand images and text, streamlining the
creative process and ensuring consistency across campaigns.

AI-Driven Marketing Initiatives Directly Contribute to Increase in Revenue,
According to 89% of Executives reveals that strategic AI use in marketing
significantly boosts revenue, with leaders planning to expand AI investments to
enhance lead generation and customer engagement.

How B2B Sales and Marketing Leaders Are Getting the Most from Generative AI
showcases how top companies are deploying generative AI at scale to gain a
competitive edge, highlighting key strategies for leveraging AI in sales and
marketing operations.

AI-Powered Productivity. A Second Brain for Teams

Discover Taskade, the AI-powered productivity platform for you and your teams.
Unlock the power of generative workflows, task automation, connected knowledge,
and real-time collaboration in a single, unified workspace. Work faster and
smarter with AI assistance for tasks, notes, mind maps, and more. Embrace the
future of productivity. Accessible on all devices. 🌐 ✨ 🐑




LEADING THE WAY

Exploring the forefront of AI advancements, this leadership section delves into
strategic implementations across industries. From enhancing data management and
open-source AI initiatives to scaling AI within organizations and
revolutionizing long-term investment strategies, discover how leaders are
leveraging these technologies for competitive advantage and operational
efficiency.

Mastering AI Data Management: How World Wide Technology, NetApp, and Nvidia
Drive Enterprise Success discusses the integration of AI solutions in modern
data centers, emphasizing the collaboration between NetApp and Nvidia to provide
scalable and secure data management strategies for enterprises.

IBM Moves Ahead with Open-Source Multi-Model AI Strategy outlines IBM's
commitment to open-source AI, detailing the expansion of its Watsonx platform
with new AI assistants and enhanced support for third-party models to drive
enterprise adoption.

Global CIOs Geared Up to Scale AI, but Organizations Aren't as Ready reveals
that while AI adoption is a top priority for CIOs, organizational readiness and
security challenges hinder rapid scaling, highlighting the need for strategic
alignment and resource investment.

How AI Influences Long-Term Investment Strategies explores how AI transforms
investment strategies by providing predictive analytics, optimizing risk
assessment, and enabling investors to make data-driven decisions for long-term
success.

Frame AI Releases Enterprise API to Enable Companies to Build Composable AI
Strategies introduces Frame AI's new enterprise API, designed to integrate with
existing systems, enabling proactive AI-driven insights and streamlining data
analysis for improved business outcomes.


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Generative AI Business Applications: An Executive Guide with Real-Life Examples
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Over 70 real-world case studies and applications across 12 different industries
and 11 departments, our book fills a critical knowledge gap for business leaders
and practitioners by providing examples of generative AI in action. The case
studies discuss AI risks, implementation considerations, generative AI
operations, AI ethics, and trustworthy AI.


FEED FORWARD

Do you have an interesting story to share, please reach out to us by sending a
DM on twitter: @yvesmulkers


HOW WAS TODAY'S NEWSLETTER?

Your feedforward helps us get better and brings you more value
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 * ⭐️⭐️⭐️ Mediocore
 * ⭐️ Not my style


TUNE IN

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