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LinkedIn Marketing Labs is now available in additional languages. Use the globe
icon in the header to select your preferred language.


LEARN THE SCIENCE OF MARKETING TO PROFESSIONALS WITH LINKEDIN

Experiment, learn, and get the most out of advertising on LinkedIn with free
online training.

Experiment, learn, and get the most out of advertising on LinkedIn with free
online training.




CHOOSE YOUR FOCUS SO WE CAN SHOW YOU THE RIGHT LEARNING PATH.

I run ad campaigns


I do media planning and strategy


I do both


Great!
Here's a learning path about media planning and strategy to get you started.
You're on the Media planning and strategy path. Keep on going!
Here's a learning path about running ad campaigns to get you started. You're on
the Running ad campaigns path. Keep on going!
Here's a learning path about both media planning and running ad campaigns to get
you started. You're on both media planning and running ad campaigns path. Keep
on going!
Resource
Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use
all the features available to establish your brand’s credibility.
Aussicht
path-bothlevel-basicpath-campaign
20-30 min
Basic


Resource
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your
advertising objectives.
Aussicht
path-bothlevel-basicFundamentalspath-campaign
60 minutes
Basic
Fundamentals


Resource
Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
Aussicht
path-bothlevel-basicFundamentalspath-campaign
60 minutes
Basic
Fundamentals


Resource
Reporting and Analytics for LinkedIn Ads
Learn to improve your campaign analytics through optimization tips and best
practices
Aussicht
path-bothlevel-basicFundamentalspath-campaign
60 minutes
Basic
Fundamentals


Resource
Creative Design for LinkedIn
Design compelling creative that attracts LinkedIn members to engage with your
content.
Aussicht
path-bothlevel-basicpath-campaign
10 minutes
Basic


Resource
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach
and engage your target audiences at the right time
Aussicht
path-medialevel-intermediate
30-40 Minutes
Intermediate


Resource
Using LinkedIn for Brand Awareness
Learn to drive brand awareness on LinkedIn with our organic and paid ads.
Aussicht
path-medialevel-intermediateMarketing Strategy
45 minutes
Intermediate
Marketing Strategy


Resource
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive conversions.
Aussicht
path-medialevel-intermediateMarketing Strategy
45 minutes
Intermediate
Marketing Strategy
See all learning paths Change your learning path


SEARCH RESULTS FOR ‘’

Resource
Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use
all the features available to establish your brand’s credibility.
Aussicht
path-bothlevel-basicpath-campaign
20-30 min
Basic


Resource
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your
advertising objectives.
Aussicht
path-bothlevel-basicFundamentalspath-campaign
60 minutes
Basic
Fundamentals


Resource
Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
Aussicht
path-bothlevel-basicFundamentalspath-campaign
60 minutes
Basic
Fundamentals


Resource
Reporting and Analytics for LinkedIn Ads
Learn to improve your campaign analytics through optimization tips and best
practices
Aussicht
path-bothlevel-basicFundamentalspath-campaign
60 minutes
Basic
Fundamentals


Resource
Creative Design for LinkedIn
Design compelling creative that attracts LinkedIn members to engage with your
content.
Aussicht
path-bothlevel-basicpath-campaign
10 minutes
Basic


Resource
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach
and engage your target audiences at the right time
Aussicht
path-medialevel-intermediate
30-40 Minutes
Intermediate


Resource
Using LinkedIn for Brand Awareness
Learn to drive brand awareness on LinkedIn with our organic and paid ads.
Aussicht
path-medialevel-intermediateMarketing Strategy
45 minutes
Intermediate
Marketing Strategy


Resource
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive conversions.
Aussicht
path-medialevel-intermediateMarketing Strategy
45 minutes
Intermediate
Marketing Strategy


Resource
Introduction à la publicité sur LinkedIn
Apprenez à créer une campagne publicitaire, à optimiser vos objectifs et à
mesurer les résultats de vos campagnes.
Aussicht
fr-FRpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 minutes
Basic
Fundamentals


Resource
Cómo utilizar LinkedIn para el conocimiento de marca
Aprende a incrementar el conocimiento de marca con LinkedIn utilizando nuestra
publicidad orgánica y de pago.
Aussicht
es-ESpath-medialevel-intermediateMarketing Strategycertifications-page
45 minutos
Intermediate
Marketing Strategy


Resource
Como usar o LinkedIn para geração de leads
Saiba como usar o LinkedIn para gerar conversões.
Aussicht
pt-BRpath-medialevel-intermediateMarketing Strategycertifications-page
45 minutos
Intermediate
Marketing Strategy


Resource
Utiliser LinkedIn pour améliorer la notoriété d'une marque
Apprenez à générer de la notoriété sur LinkedIn grâce à nos publicités
organiques et payantes.
Aussicht
fr-FRpath-medialevel-intermediateMarketing Strategycertifications-page
45 minutes
Intermediate
Marketing Strategy


Resource
Créer une stratégie de contenu marketing pour LinkedIn
Adaptez vos contenus organiques et payants aux différentes étapes du funnel
marketing pour toucher et engager efficacement vos audiences cibles au moment
opportun
Aussicht
fr-FRpath-medialevel-intermediatecertifications-page
30-40 minutes
Intermediate


Resource
Cómo generar posibles clientes con LinkedIn
Aprende a utilizar LinkedIn para tu estrategia de conversión
Aussicht
es-ESpath-medialevel-intermediateMarketing Strategycertifications-page
45 minutos
Intermediate
Marketing Strategy


Resource
Diseño de anuncios para LinkedIn
Diseña anuncios que resulten atractivos para lograr que los miembros de LinkedIn
interactúen con tu contenido.
Aussicht
es-ESpath-bothlevel-basicpath-campaign
10 minutos
Basic


Resource
Herramientas de información y análisis de LinkedIn Ads
Consejos y recomendaciones para optimizar tu campaña y sacarle partido a las
herramientas de análisis de LinkedIn
Aussicht
es-ESpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 minutos
Basic
Fundamentals


Resource
Cómo segmentar en LinkedIn Ads
Aprende a utilizar los recursos de segmentación de LinkedIn para unos resultados
óptimos
Aussicht
es-ESpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 minutos
Basic
Fundamentals


Resource
Cómo diseñar tu estrategia de contenido en LinkedIn
Distribuye tu contenido orgánico y de pago a lo largo del ciclo de marketing
para llegar de forma eficaz a tu público objetivo en el momento más oportuno.
Aussicht
es-ESpath-medialevel-intermediatecertifications-page
30-40 minutos
Intermediate


Resource
Introducción a LinkedIn Ads
Aprende a crear una campaña publicitaria, medir su rendimiento y optimizar tus
resultados en función de tus objetivos.
Aussicht
es-ESpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 minutos
Basic
Fundamentals


Resource
Introdução ao LinkedIn Ads
Aprenda a criar uma campanha de anúncios, avaliar o sucesso e otimizar seus
objetivos de publicidade.
Aussicht
pt-BRpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 minutos
Basic
Fundamentals


Resource
Como usar a segmentação de anúncios do LinkedIn
Descubra como funciona a segmentação única do LinkedIn e conheça as melhores
práticas.
Aussicht
pt-BRpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 minutos
Basic
Fundamentals


Resource
Relatórios e análises para anúncios do LinkedIn
Aprenda a melhorar a análise da sua campanha através de dicas de otimização e
conheça as melhores práticas.
Aussicht
pt-BRpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 minutos
Basic
Fundamentals


Resource
Como usar o LinkedIn para gerar conhecimento da marca
Saiba como impulsionar o conhecimento da marca no LinkedIn com anúncios
orgânicos e pagos.
Aussicht
pt-BRpath-medialevel-intermediateMarketing Strategycertifications-page
45 minutos
Intermediate
Marketing Strategy


Resource
Design de conteúdo do LinkedIn
Neste curso, você aprenderá a criar anúncios atrativos que incentivem a
interação dos usuários do LinkedIn.
Aussicht
pt-BRpath-bothlevel-basicpath-campaign
10 minutos
Basic


Resource
Einführung in LinkedIn Ads
Lernen Sie, eine Kampagne zu erstellen, den Erfolg zu messen und entsprechend
Ihren Kampagnenzielen zu optimieren.
Aussicht
de-DEpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 Minuten
Basic
Fundamentals


Resource
Anzeigen-Targeting auf LinkedIn
Lernen Sie das einzigartige Targeting auf unserer Plattform und die Best
Practices hierzu kennen.
Aussicht
de-DEpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 Minuten
Basic
Fundamentals


Resource
Como desenvolver uma estratégia de marketing de conteúdo pelo funil de conversão
no LinkedIn
Alinhe seu conteúdo orgânico e pago ao funil de marketing para alcançar e
engajar seu público-alvo no momento certo
Aussicht
pt-BRpath-medialevel-intermediatecertifications-page
30-40 minutos
Intermediate


Resource
Designtipps für visuellen LinkedIn Content
Erstellen Sie ansprechenden visuellen Content, der LinkedIn Mitglieder zur
Interaktion anregt.
Aussicht
de-DEpath-bothlevel-basicpath-campaign
10 Minuten
Basic


Resource
Lead-Generierung mit LinkedIn
Lernen Sie, wie Sie mit LinkedIn Conversions generieren.
Aussicht
de-DEpath-medialevel-intermediateMarketing Strategycertifications-page
45 Minuten
Intermediate
Marketing Strategy


Resource
Reporting und Analytics für LinkedIn Ads
Lernen Sie, wie Sie Ihre Kampagnenanalyse durch Optimierungstipps und Best
Practices verbessern können.
Aussicht
de-DEpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 Minuten
Basic
Fundamentals


Resource
Conception créative des publicités LinkedIn
Dans ce cours, vous apprendrez à concevoir des publicités visuellement
attrayantes qui incitent les membres de LinkedIn à interagir avec votre contenu.
Aussicht
fr-FRpath-bothlevel-basicpath-campaign
10 minutes
Basic



Resource
LinkedIn Ads Guide
Find the format and specifications that fit your needs
Aussicht
Creativeresource-website
Creative
Website


Resource
Utiliser LinkedIn pour la génération de leads
Apprenez à utiliser LinkedIn pour générer des conversions.
Aussicht
fr-FRpath-medialevel-intermediateMarketing Strategycertifications-page
45 minutes
Intermediate
Marketing Strategy


Resource
LinkedIn Marketing Strategy Certification Practice Test
Do you want to see if you're prepared for the LinkedIn Marketing Strategy exam?
Take this practice test.
Aussicht

20 minutes


Resource
LinkedIn Marketing Solutions Fundamentals Certification Practice Test
Do you want to see if you're prepared for the LinkedIn Marketing Solutions
Fundamentals exam? Take this practice test.
Aussicht

20 minutes


Resource
Utiliser le ciblage publicitaire de LinkedIn
Apprenez à utiliser le ciblage de LinkedIn et à optimiser vos chances de
réussite.
Aussicht
fr-FRpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 minutes
Basic
Fundamentals


Resource
Brand Awareness mit LinkedIn
Lernen Sie, wie Sie mit unseren organischen und kostenpflichtigen Anzeigen die
Brand Awareness auf LinkedIn steigern.
Aussicht
de-DEpath-medialevel-intermediateMarketing Strategycertifications-page
45 Minuten
Intermediate
Marketing Strategy


Resource
LinkedIn Marketing Solutions Fundamentals Certification
Demonstrate your expertise in launching LinkedIn ad campaigns to reach your
advertising goals.
Aussicht

60 minutes


Resource
LinkedIn Marketing Strategy Certification
Demonstrate your expertise in using LinkedIn's organic and paid advertising
solutions throughout your media strategy.
Aussicht

60 minutes



Resource
Billing Overview
An overview of billing options and best practices.
Aussicht
Billingresource-pdfauto-registration
Billing
PDF



Resource
Demo: How to Set Up a Campaign
A demonstration on how to set up an ad campaign in the Campaign Manager.
Aussicht
Creativeresource-videoCampaign Management
Creative
Video



Resource
Lead Gen Form Playbook
10 ways to supercharge your lead gen strategy.
Aussicht
Distributionresource-pdfauto-registration
Distribution
PDF



Resource
Organic and Paid Content
Follow our insider tips to build your brand on LinkedIn and drive results.
Aussicht
Distributionresource-pdfauto-registration
Distribution
PDF



Resource
How to Monitor Campaigns
Tips and tricks to monitor your campaigns to drive performance.
Aussicht
Measurementresource-pdfauto-registrationCampaign Management
Measurement
PDF



Resource
Creative Tips and Tricks
A checklist on creative, copy and other useful content marketing tips and
tricks.
Aussicht
Creativeresource-pdfauto-registration
Creative
PDF



Resource
Targeting on LinkedIn Playbook
Get our all inclusive targeting guide filled with tips and best practices
Aussicht
Targetingresource-pdfauto-registration
Targeting
PDF



Resource
Guide to LinkedIn Ads Format
Use these tips to choose LinkedIn ad products and get the most from your next
campaign.
Aussicht
Creativeresource-pdfauto-registration
Creative
PDF


Resource
Rapports et statistiques des publicités LinkedIn
Découvrez comment améliorer les statistiques de vos campagnes avec des astuces
d’optimisation et des bonnes pratiques
Aussicht
fr-FRpath-bothlevel-basicFundamentalspath-campaigncertifications-page
45-60 minutes
Basic
Fundamentals


Resource
Marketingstrategie für Full-Funnel-Content auf LinkedIn
Wie Sie Ihren organischen und bezahlten Content auf den Marketing Funnel
abstimmen, um Ihre Zielgruppe im richtigen Moment zu erreichen und Interesse zu
wecken.
Aussicht
de-DEpath-medialevel-intermediatecertifications-page
30-40 Minuten
Intermediate


Resource
Certificación en Fundamentos de marketing de LinkedIn Marketing Solutions
Demuestra tu experiencia lanzando campañas de LinkedIn para lograr objetivos
publicitarios.
Aussicht
es-ES
60 minutos


Resource
Test de prueba para la certificación «Fundamentos de marketing de LinkedIn
Marketing Solutions»
¿Quieres saber si ya tienes la preparación necesaria para el examen de
«Fundamentos de marketing de LinkedIn Marketing Solutions»? Haz este test de
prueba.
Aussicht
es-ES
20 minutos


Resource
Certificación en Estrategia de marketing de LinkedIn
Demuestra tu experiencia con las soluciones publicitarias de pago y orgánicas de
LinkedIn en toda tu estrategia de medios.
Aussicht
es-ES
60 minutos


Resource
Test de prueba para la certificación «Estrategia de marketing de LinkedIn»
¿Quieres saber si ya tienes la preparación necesaria para el examen de
«Estrategia de marketing de LinkedIn»? Haz este test de prueba.
Aussicht
es-ES
20 minutos


Resource
Teste simulado de certificação de estratégia de marketing do LinkedIn
Quer saber se você está preparado para o exame de estratégia de marketing do
LinkedIn? Faça este teste simulado.
Aussicht
pt-BR
20 minutos


Resource
Certificação de princípios básicos das Soluções de Marketing do LinkedIn
Demonstre sua experiência no lançamento de campanhas no LinkedIn para alcançar
suas metas de publicidade.
Aussicht
pt-BR
60 minutos


Resource
Teste simulado de certificação de princípios básicos das Soluções de Marketing
do LinkedIn
Quer saber se você está preparado para o exame de princípios básicos das
Soluções de Marketing do LinkedIn? Faça este teste simulado.
Aussicht
pt-BR
20 minutos


Resource
Certificação de estratégia de marketing do LinkedIn
Demonstre sua experiência no uso das soluções de publicidade orgânicas e pagas
do LinkedIn em sua estratégia de mídia.
Aussicht
pt-BR
60 minutos


Resource
Übung zum Grundlagen-Zertifikatstest von LinkedIn Marketing Solutions
Sie möchten wissen, ob Sie ausreichend auf den Grundlagen-Zertifikatstest von
LinkedIn Marketing Solutions vorbereitet sind? Absolvieren Sie diese Übung.
Aussicht
de-DE
20 Minuten


Resource
LinkedIn Marketingstrategie-Zertifikatstest
Zeigen Sie, wie gut Sie sich mit den organischen und kostenpflichtigen
Marketinglösungen von LinkedIn auskennen, und wie Sie diese für Ihre
Medienstrategie einsetzen würden.
Aussicht
de-DE
60 Minuten


Resource
Grundlagen-Zertifikatstest von LinkedIn Marketing Solutions
Zeigen Sie Ihr Fachwissen bei der Nutzung von LinkedIn Anzeigenkampagnen zum
Erreichen Ihrer Kampagnenziele.
Aussicht
de-DEcertifications-page
60 Minuten


Resource
Übung zum Marketingstrategie-Zertifikatstest
Möchten Sie wissen, ob Sie ausreichend auf den
Marketingstrategie-Zertifikatstest vorbereitet sind? Absolvieren Sie diese
Übung.
Aussicht
de-DE
20 Minuten


Resource
Examen blanc de la certification sur les notions de base LinkedIn Marketing
Solutions
Voulez-vous découvrir si vous êtes bien préparé à l’examen sur les notions de
base LinkedIn Marketing Solutions ? Passez cet examen blanc.
Aussicht
fr-FRcertifications-page
20 minutes


Resource
Certification sur la stratégie marketing LinkedIn
Démontrez votre expertise et votre capacité à utiliser les solutions
publicitaires organiques et payantes de LinkedIn dans votre stratégie médias.
Aussicht
fr-FRcertifications-page
60 minutes


Resource
Examen blanc de la certification sur la stratégie marketing LinkedIn
Voulez-vous découvrir si vous êtes bien préparé à l’examen sur la stratégie
marketing LinkedIn ? Passez cet examen blanc.
Aussicht
fr-FRcertifications-page
20 minutes


Resource
Certification sur les notions de base LinkedIn Marketing Solutions
Démontrez votre expertise et votre capacité à lancer des campagnes publicitaires
LinkedIn pour atteindre vos objectifs publicitaires.
Aussicht
fr-FRcertifications-page
60 minutes

SHOWCASE YOUR EXPERTISE

Get certified and share your accomplishment with your community.

FUNDAMENTALS

This certification demonstrates expertise in launching and managing a successful
LinkedIn advertising campaign.

MARKETING STRATEGY

This certification demonstrates expertise in building a full-funnel LinkedIn
marketing strategy.

CONTENT AND CREATIVE DESIGN

This certification demonstrates expertise in creating and maintaining paid and
organic content.

Get certified today

LET’S APPLY YOUR LEARNINGS

Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and
optimize your ad campaigns all in one place.

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Help center

Get answers to all your questions from getting started to targeting options to
billing.

Resources

Check out handy tips and tricks on campaign management and creative strategy.

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