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PRIVACY POLICY

Last Updated: Mar 2023


INTRODUCTION

Gardner Business Media, Inc. (GBMI) is a business to business media company
focused primarily on manufacturing industries. We 

 * Produce websites (that include relevant technical content, advertisements and
   supplier directories.)
 * Produce magazines (both print and digital.)
 * Conduct research through a division called Gardner Business Intelligence.
 * Create subject matter e-newsletters.
 * Produce a suite of events including webinars, conferences and tradeshows. 

We also collaborate and promote events and research with key related association
partners. Our products contain content from third party advertisers in the
markets we serve.

GBMI considers your privacy and data security important. We are committed to
protecting the data you share with us. This privacy policy explains how GBMI
processes and stores information that can be used to directly or indirectly
identify your (“Personal Data”) and the company you work for collected through
use of or registration for our websites, products and platforms.

For the purposes of this policy, GBMI defines the following terms: 

 1. A “Visitor” is an individual who visits our front-end websites (including
    www.Gardnerweb.com and the affiliated brand websites found on that page.)
 2. A “Subscriber” is an individual who has established a relationship with GBMI
    to subscribe to magazines (print or digital), enewsletters or other
    subscription- based content.
 3. A “Respondent” is any individual who responds to surveys powered by GBMI.
 4. An “Attendee” is an individual who attends a Gardner sponsored event or
    webinar. 
 5. An “Advertiser” or “Company” is an organization who utilizes GBMI to promote
    its products.

Any information stored on GBMI’s platforms are treated as confidential. All
information is stored securely and is accessed by authorized personnel only.
GBMI implements and maintains appropriate technical, security and organizational
measures to protect Personal Data against unauthorized or unlawful processing
and use, and against accidental loss, destruction, damage, theft or disclosure.

 


GENERAL INFORMATION

When we collect Personal Data, it may include your IP address, first and last
name, your postal and email address, your telephone number, your job title, data
for social networks, your areas of interest, interest in GBMI products, and
certain information about the company you are working for (company name and
address), as well as information as to the type of relationship that exists
between GBMI and yourself. We may also connect existing and third-party data
about the company you work for including company name, address, phone number,
and other data we may have including operations performed, plant size, and NAICS
codes.

The following section covers the specific ways we may contact you and use your
Personal Data depending on how you choose to interface with us:
 


1. VISITORS

By visiting any of our suite of websites, you consent to the collection and use
of your Personal Data as described herein. If you do not agree with the terms
set out herein, please do not visit this website. If required by applicable law,
we will seek your explicit consent to process Personal Data collected on this
website or volunteered by you. Please note that any consent will be entirely
voluntary. However, if you do not grant the requested consent to the processing
of your Personal Data, the use of this website may not be possible.

Actions that may be taken on your personal data when you visit our sites,
download white papers, sign up for webinars, comment on articles, participate on
forums, or complete surveys include:

 * GBMI may collect, record and analyze information of Visitors to its website. 
 * We may record your IP address and use cookies. GBMI may add information
   collected by way of pageview activity. 
 * GBMI may collect and process any Personal Data that you volunteer to us in
   our website’s forms, such as when you register for events or sign up for
   information and newsletters.
 * GBMI may retrieve publicly available information about you from social media
   and other third-party sources. 
 * GBMI may supplement your personal data with behavioral information,
   subscriber information, event information or website information we have
   about you.
 * GBMI gathers data about your visits to our suite websites, including numbers
   of Visitors and visits, Geo-location data, length of time spent on the site,
   pages clicked on or where Visitors have come. 
 * GBMI uses collected data to communicate, customize content, display ads on
   other websites, and to improve our websites by analyzing how visitors
   navigate its website. 
 * GBMI may use Google Analytics and other tools, like Blueconic and Swiftype on
   our sites to understand and analyze the behaviors of site visitors.
 * GBMI uses tools to track behavior to IP addresses, with the intention of
   being better able to serve content and advertisements that will be useful and
   relevant to our visitors.
 * GBMI shares aggregate statistics about Visitors with our Advertisers, but not
   information that could identify you specifically.
 * GBMI may also share such information with service vendors or contractors to
   provide a requested service or transaction or in order to analyze the Visitor
   behavior on its website.
 * Please be aware that while visiting our site, Visitors can follow links to
   other sites that are beyond our sphere of influence. When you click on third
   party advertisements on our site, they may have tracking capabilities. GBMI
   is not responsible for the content or privacy policy of these other sites.

Public Disclosure: Visitors should be aware that in responding to surveys or
survey invitations, commenting on articles or forums, participating in questions
on webinars, or downloading whitepapers or other content on our websites may
disclose information that could make you personally identifiable to other GBMI
Users and Advertisers. The security and privacy protection implemented on GBMI’s
platform does not cover this type of transfer or disclosure of personal
information. Visitors participating in these activities on our sites should
understand that their information will be used by these other parties.
 


2. SUBSCRIBERS

By subscribing to our publications in print or digitally, you consent to the
collection and use of your Personal Data as described herein. If you do not
agree with the terms set out herein, please do not subscribe to our
publications. If required by applicable law, we will seek your explicit consent
to process Personal Data collected on this website or volunteered by you. Please
note that any consent will be entirely voluntary. However, if you do not grant
the requested consent to the processing of your Personal Data, the use of this
website may not be possible. The Publisher reserves the right to determine
qualification for free subscriptions.

Actions we may take on your personal data:

 * GBMI will send you magazines or emails containing our digital editions.
 * GBMI may send you related e-newsletters as a benefit of subscripting to our
   brands.
 * GBMI occasionally will send you email and mail invitations to participate in
   industry-related events or to learn more about products or services. This
   would include relevant webinars, trade shows, conferences and meetings. 
 * GBMI will send you e-mail and/or use a third party to call the phone number
   you provide us to reconfirm your subscription. This includes renewal /
   expiration notifications, new subscription solicitations and account
   information e-mails. As our products are offered free of charge but supported
   by advertisements, accurate and current subscription information is important
   to us.
 * GBMI may occasionally send invitations to participate in industry-related
   surveys including our annual Capital Spending Forecasting survey. All survey
   responses are compiled and reported anonymously.
 * GBMI may retrieve publicly available information about you from social media
   and other third-party sources.
 * GBMI may supplement your personal data with behavioral information,
   subscriber information, event information or website information we have
   about you.
 * We may sell your information to relevant third parties for direct mail
   purposes.
 * We may send you relevant third-party emails from our domains.
 * We may offer your address data to interested third parties for a fee.
    


3. RESPONDENTS

When you respond to a survey we send you in print or digitally, you are
consenting to the collection and use of your Personal Data as described here. If
you do not agree with the terms set out here, please do not respond to our
surveys. If required by applicable law, we will seek your explicit consent to
process Personal Data collected volunteered by you. Please note that any consent
will be entirely voluntary. However, if you do not grant the requested consent
to the processing of your Personal Data, the use of this website may not be
possible.

Actions we may take on your personal data:

 * GBMI may send you the results of our survey.
 * GBMI may solicit you to receive our publications.
 * GBMI may send you related e-newsletters as a benefit of subscribing to our
   brands.
 * GBMI may send you marketing materials for events and products related to
   subjects we believe will be of interest to you.
 * GBMI may solicit you for other surveys.
 * GBMI may retrieve publicly available information about you from social media
   and other third-party sources.
 * GBMI may supplement your personal data with behavioral information,
   subscriber information, event information or website information we have
   about you.
 * GBMI may send you third party related mailings or emails.
 * GBMI may offer your address data to interested third parties for a fee.
    


4. ATTENDEES

When you register for our events such as conferences, tradeshows, webinars or
other events, we ask for personal information about you and your company. We may
use this information in certain ways, including:

 * GBMI may share your information with sponsors and exhibitors of an event. 
 * GBMI may share your information with other attendees at the event for
   networking purposes.
 * GBMI may use your information to encourage you to attend other GBMI events. 
 * GBMI may use your information to encourage you to subscribe to our
   publications.
 * GBMI may use your information to encourage you to complete market research
   surveys.
 * GBMI may supplement your personal data with behavioral information,
   subscriber information, or website information we have about you.
 * GBMI may use your information for other marketing related purposes.
    


5. COMPANIES/ADVERTISERS

Our business model is one where our media products are supported by
advertisements and sponsorships. In working with companies and advertisers, we
may use your Personal Data. Here are the ways we may use your personal data:

 * We will send out annual surveys to validate information about your company we
   would publish in print or digitally.
 * We may use your data to contact you related to billing your organization
   about advertisements, exhibits or sponsorships.
 * We may contact you to complete market research surveys.
 * We may contact you via mail or email with marketing information about
   products you may be interested through advertising, exhibiting, or
   sponsorship models.

 


ADDITIONAL INFORMATION

If you choose to share your email address with us in any of the above
capacities, please have an expectation that we may use it in the following ways:

How we will use your information:

 * To contact you in response to your requests related to products and services,
   comments and suggestions.
 * To contact you when otherwise necessary.
 * For the specific purpose for which it was volunteered.
 * To improve the site and the services we promote or provide through the site.
 * To improve and customize the content and/or layout of our site for you.
 * To ask for your participation in surveys.
 * To contact you for marketing purposes, including offers sent on behalf of
   third parties.
 * To complete any purchases or other transactions you may perform on the site.
 * To notify you about updates to the site or related services.
 * To notify you about promotions, special offers, etc. regarding products and
   services provided by Gardner’s brands or its affiliates or partners.
 * To provide to our affiliates or third parties about the legitimate business
   purposes of our brands or products.
 * To track our visitors' use of the site for internal market research,
   recordkeeping and reporting purposes.
 * To generate aggregate statistical studies to share with our advertisers.
 * As required by law or regulation, or as requested by government authorities,
   or for the protection of persons or property.
 * In connection with an acquisition, merger, restructuring, sale or other
   transfer involving all or any portion of the business associated with the
   site. 
 * For other business purposes.
    


USE OF COOKIES ON OUR WEBSITES 

Cookies are small pieces of information sent by a website to a Visitor’s hard
disk. Cookies cannot be used to run programs or deliver viruses to your
computer. By continuing to visit the website, you agree to the placement of
cookies on your device. If you choose not to accept our cookies, we cannot
guarantee that your experience will be as fulfilling as it would otherwise be.
We may also place cookies from third parties for functional and marketing
purposes. The use of cookies is widespread and benefits the Visitor. 
 


E-MAIL UNSUBSCRIBE / OPT-OUT

All GBMI e-mail recipients are given the opportunity to unsubscribe (opt-out) at
any time by selecting a list removal link in our e-mail messages. Recipients may
also contact GBMI directly to unsubscribe from any / all e-mail lists or may
respond to any e-mail message with the subject line “unsubscribe” or by calling
us at +513-527-8800 and asking to speak with someone in our Audience Team. They
will be glad to help you. E-Mail Tracking

GBMI e-mail embeds HTML and link detectors in all email transmissions to help
gauge the effectiveness of our e-mail campaigns. The detectors track recipients'
capability of receiving HTML messages and the number of HTML messages opened.
The detectors also track the links that recipients click on within the email.
The detectors do not collect any other information. When We Would Share Your
Information 

GBMI may share information collected through our Properties with other parties,
including:

 * Service providers, agents, or contractors authorized to perform services on
   our behalf, such as providing support for our internal operations or
   providing website analytics to improve our Properties.
 * With trade associations we partner with.
 * Pursuant to a court order, subpoena, or other legal or government process or
   inquiry.
 * If we believe in good faith that we are required to do so by law, or that
   disclosure is necessary to prevent a crime, or to protect personal property,
   the public, or our Properties.
 * As part of a merger, divestiture, restructuring, reorganization, dissolution,
   or other sale or transfer of some or all of Gardner. 
 * As otherwise disclosed at the time of collection or use.

From time to time, GBMI may also share information collected through our
Properties with other reputable third-party organizations, whose products or
services we feel may be of interest to you or to deliver on our behalf GBMI
Property advertisements to you on other websites you visit. We may occasionally
send you messages from third-parties on their behalf, and you will be able to
opt-out of future third-party offers if you choose to opt-out as set forth
below.

We allow advertisements to be placed on our Properties by third-party
organizations. These organizations may collect web-reporting data on their
placed advertisements.
 


THIRD-PARTY LINKS

Our Properties may provide links to third-party websites or apps that we do not
control and that maintain their own privacy policies.

You should review the privacy policy and terms of use of all third-party
websites that you access.

 * By providing reference to a YouTube channel or video, you are agreeing to be
   bound by the YouTube Terms of Service and Google Privacy Policy, and to the
   usage of YouTube API Services to retrieve publicly available videos.
 * GBMI’s use and transfer of information received from Google APIs to any other
   app will adhere to Google API Services User Data Policy, including the
   Limited Use requirements.

 


GBMI’S COMMITMENT TO CHILDREN’S PRIVACY

Our Site is intended for use by adults over the age of 18. If you are a parent
or legal guardian and think your minor child has given us information, you can
call, email, or contact us in writing as indicated at the end of this policy.
 


ACCEPTANCE OF THESE CONDITIONS

We assume that all Visitors of our website, Respondents to surveys powered by
GBMI and users of GBMI’s platform have carefully read this document and agree to
its contents. If you do not agree with this privacy policy, they should refrain
from using our website and platform. We reserve the right to change our privacy
policy as necessity dictates. Continued use of GBMI website and platform after
having been informed of any such changes to these conditions implies acceptance
of the revised privacy policy.
 


OUR LEGAL OBLIGATION TO DISCLOSE PERSONAL INFORMATION

We will reveal a user’s personal information without his/her prior permission
only when we have reason to believe that the disclosure of this information is
required to establish the identity of, to contact or to initiate legal
proceedings against a person or persons who are suspected of infringing rights
or property belonging to GBMI or to others who could be harmed by the user’s
activities or of persons who could (deliberately or otherwise) transgress upon
these rights and property. We are permitted to disclose personal information
when we have good reason to believe that this is legally required.

Data Breaches
We will promptly and accurately notify affected parties if at any time we
believe their data has been compromised.
 


GBMI’S DATA PROTECTION OFFICER

GBMI has a “Data Protection Officer” who is responsible for matters relating to
privacy and data protection. This Data Protection Officer can be reached at the
following address:

GBMI
Attn: Data Protection Officer
6915 Valley Avenue, USA
Cincinnati, OH 45230 513-527-8800 dataprotectionofficer@gardnerweb.com
 


FOR FURTHER INFORMATION

If you have any further questions regarding the data GBMI collects, or how we
use it, then please feel free to contact us by email at: info@gardnerweb.com, or
in writing at:

GBMI
6915 Valley Avenue
Cincinnati, OH 45230, USA
513-527-8800
 


POLICY BRIEF & PURPOSE

Our Company Data Protection Policy refers to our commitment to treat information
of employees, customers, stakeholders and other interested parties with the
utmost care and confidentiality.  With this policy, we ensure that we gather,
store and handle data fairly, transparently and with respect towards individual
rights.
 


SCOPE

This policy refers to all parties (employees, job candidates, customers,
suppliers etc.) who provide any amount of information to us.

Who is covered under the Data Protection Policy?
Employees of our company and its subsidiaries must follow this policy.
Contractors, consultants, partners and any other external entity are also
covered. Generally, our policy refers to anyone we collaborate with or acts on
our behalf and may need occasional access to data.
 


POLICY ELEMENTS

As part of our operations, we need to obtain and process information. This
information includes any offline or online data that makes a person identifiable
such as names, addresses, usernames and passwords, digital footprints,
photographs, social security numbers, financial data etc.

Our company collects this information in a transparent way and only with the
full cooperation and knowledge of interested parties. Once this information is
available to us, the following rules apply.

Our data will be:

 * Accurate and kept up-to-date.
 * Collected fairly and for lawful purposes only.
 * Processed by the company within its legal and moral boundaries.
 * Protected against any unauthorized or illegal access by internal or external
   parties.

Our data will not be:

 * Communicated informally.
 * Stored for more than a specified amount of time.
 * Transferred to organizations, states or countries that do not have adequate
   data protection policies.
 * Distributed to any party other than the ones agreed upon by the data’s owner
   (exempting legitimate requests from law enforcement authorities.)

Obligations we have towards people to whom the data belongs:

 * Let people know which of their data is collected.
 * Inform people about how we’ll process their data.
 * Inform people about who has access to their information.
 * Have provisions in cases of lost, corrupted or compromised data.
 * Allow people to request that we modify, erase, reduce or correct data
   contained in our databases.

To exercise data protection, actions we are committed to:

 * Restrict and monitor access to sensitive data.
 * Develop transparent data collection procedures.
 * Train employees in online privacy and security measures.
 * Build secure networks to protect online data from cyberattacks.
 * Establish clear procedures for reporting privacy breaches or data misuse.
 * Include contract clauses or communicate statements on how we handle data.
 * Establish data protection practices (document shredding, secure locks, data
   encryption, frequent backups, access authorization etc.)
 * Publish our data protection provisions our website.

Disciplinary Consequences
All principles described in this policy must be strictly followed. A breach of
data protection guidelines will invoke disciplinary and possibly legal action.




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