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Text Content

FAST-FORWARD

The pandemic triggered an astonishing digital acceleration. What could it mean
for architecture, engineering, construction and manufacturing?

A slow, steady digital adoption was already taking place in architecture,
engineering, construction and manufacturing. But when COVID-19 struck, it
triggered a startling acceleration.

Years of digital transformation have been compressed into a matter of months.
Some companies seized the opportunity to race ahead. Others are in danger of
falling behind.

The full picture is still emerging. But changes are dramatic. Here are four
clear signals of digital leaps taking place in these industries.

Fast-forward
1. The multi-year leap forward
2. The shift to smart buildings
3. The mass adoption of digital workflow
4. The global redesign of cities
5. The opportunity
1The multi-year leap forward2The shift to smart buildings3The mass adoption of
digital workflow4The global redesign of cities5The opportunity


1.
THE MULTI-YEAR LEAP FORWARD

By how many years have companies accelerated digitization of their products
globally since the pandemic began?

1 year4 years7 years10 years
Source: McKinsey & Company (Jul 2020).

In every major region and industry, digital tools that allow organizations to
respond dynamically to new situations have taken on a fresh relevance.

And this digital adoption is taking place with unmistakable urgency.


ACCELERATION IN DIGITIZATION OF…

ProductsInteractions
0 years
5 years
10 years
Global

Asia-Pacific

Europe

North America

Source: McKinsey & Company (Jul 2020).

It’s not hard to see why.

Across the world, COVID-19 exposed the fragility in traditional supply chains
that many industries have long relied upon. Supply problems worsened along with
the pandemic.


COMPANIES EXPERIENCED SEVERE SUPPLY CHAIN DISRUPTIONS DUE TO COVID-19

China
36%
Europe
26%
United States
15%
Japan
15%
Source: Institute for Supply Management (May 2020).

But when COVID-19 broke the supply chain, processes like additive manufacturing
provided fast, innovative fixes for both manufacturing (spare parts for
machinery, simplified customization) and construction (3D-printed walls and
homes).

This is a huge growth area that looks set to take off post-pandemic.


ADDITIVE MANUFACTURING MARKET SIZE FOR CONSTRUCTION

$3.0m
2019
$1.6bn
2024
Source: Research and Markets (Sep 2019).


2.
THE SHIFT TO SMART BUILDINGS

“Robots don’t get the coronavirus and don’t need to be socially distanced”

Nobel Prize-winning economist Joseph Stiglitz

COVID-19 didn’t just break supply chains. It forced open visible cracks in
entire business models.

More than 70% of manufacturing leaders across North America, Europe and Asia are
concerned about the pandemic’s ongoing impact on operations, supply and demand
and profitability goals.

In response, many organizations have dramatically expanded their use of smart
technologies.


AVERAGE SHARE OF GLOBAL FACTORY BUDGETS BEING INVESTED IN SMART INITIATIVES

Asia
47%
Europe
38%
North America
37%
Source: Deloitte (Aug 2020).

“Smart factory” investment, for example, has been widespread to combat the
challenges raised by the pandemic (such as the need for social distancing).

It’s formed part of a collective digital acceleration in the entire production
and supply chain ecosystem.

In focus: Smart manufacturing initiatives


COLLABORATIVE ROBOTS

“Cobots” aid the workforce and boost productivity


COMPUTER VISION

Systems enabling virtual plant tours for customers


AR/VR

Immersive technical training programs

Early adopters of digital transformation are achieving twice the revenue growth,
digital maturity and new product/service delivery as their peers.

Which helps to explain why the market size for smart buildings is estimated to
grow to more than $100 billion over the next five years.


SMART BUILDINGS MARKET SIZE

$66.3bn
2020
$108.9bn
2025
Source: MarketsandMarkets (Jan 2021).


3.
THE MASS ADOPTION OF DIGITAL WORKFLOW

What percentage of organizations reported using digital twins to improve
employee or customer safety as a result of COVID-19?

12%31%45%76%
Source: Gartner (Oct 2020).

Digital working isn’t simply a social-distancing policy. It’s a new era in
working life that is forecasted to last.

For good reason, end-to-end digital workflows are now becoming a fundamental
part of construction and manufacturing industries.


END-TO-END DIGITAL WORKFLOWS



At the heart of these global digital workflows, processes like Building
Information Modeling (BIM) and technologies such as digital twins are proving to
be powerful solutions for complex remote projects.

Digital twins – virtual representations of real-world products or processes –
are already enormously influential in many sectors.

In focus: Digital twins


SIMULATED MANUFACTURING

Individual components or whole manufacturing plants can be modeled to help
foresee risk and extend capabilities


DIGITAL WIND FARMS

Cloud-based models of wind farms optimize each real-world turbine to the
landscape and wind


CITY PLANNING

A living simulation of their entire city helps Singapore’s city planners improve
factors like energy consumption

Thanks to their success during COVID-19, digital twins are set to expand
dramatically into energy, infrastructure, city management, healthcare and
beyond.

Over the next six years, the compound annual growth rate of the digital twin
market is forecasted to be a remarkable 58%.


THE DIGITAL TWIN MARKET SIZE

$3.1bn
2020
$48.2bn
2026
Source: MarketsandMarkets (Sep 2020).


4.
THE GLOBAL REDESIGN OF CITIES

Which year saw Australian cities experience the largest quarterly loss of people
since records began?

2001200820162020
Source: Australian Bureau of Statistics (Dec 2020).

From cholera in 1850s London to tuberculosis in 1900s America, deadly outbreaks
have always had an impact on urban design.

History is repeating itself. COVID-19 hasn’t just transformed how we live, it’s
transforming where we live. As such, it may forever change the way we design,
plan and build cities.


BIG-CITY EXODUS

See how COVID-19 has affected these populations

PreviousNext


SAN FRANCISCO

21% decline in net arrivals to the San Francisco Bay area


Source: LinkedIn Economic Graph Research (Apr-Aug 2020 vs previous year).


NEW YORK

23% decline in net arrivals to NYC


Source: LinkedIn Economic Graph Research (Apr-Aug 2020 vs previous year).


TOKYO

30,644 people (a 12.5% rise) left Tokyo in Sep 2020


Source: World Economic Forum (Sep 2020).


LONDON

Leavers bought 73,950 homes outside the capital in 2020


Source: The Guardian (Dec 2020).


SYDNEY

25% decline in net arrivals to Greater Sydney


Source: Australian Bureau of Statistics (Jul-Sep 2020 vs previous year).

The story is the same in many of the world’s most important cities: with
technology allowing workers to work anywhere, people are leaving the metropolis.

Many people are not going far. But this rise in suburbanization has created new
implications for these cities, affecting everything from commuter infrastructure
to surrounding utilities.

COVID-19 has forced manufacturing and construction industries to rethink cities
and to create initiatives to help with a wide variety of issues.

In focus: Smart cities


INDIA

Smart sensors in India’s cities helped to monitor crowd sizes and reduce risks


FRANCE

Passenger flow monitoring in French railway stations aided social distancing


UK

Hard hats with wireless tech enabled social distancing on UK construction sites

But the need for construction and manufacturing solutions that help people
socially distance has evolved into a greater desire: cities that are liveable
spaces.

Since the pandemic, architects and planners around the world are now embracing a
renewed focus on green spaces and non-motorized transport.

These shifting cityscapes seem to reflect the post-pandemic world we want:
smarter yet also more human.


BESPOKE CITYSCAPES

The global shift to non-motorized transport

PreviousNext


LIMA

301km network of emergency bicycle lanes

Source: El Comercio


ROME

150km of temporary and permanent cycle routes

Source: CIVITAS Handshake (May 2020).


NYC

75 miles of street space allocated to pedestrians and cyclists

Source: New York City Council (Apr 2020).


PARIS

50km of traffic lanes given to cyclists

Source: France24 (Sep 2020).


BARCELONA

21km of new cycle lanes running through the city

Source: El País (Nov 2020).


AUCKLAND

17km of temporary cycle space

Source: Stuff (Apr 2020).


JAKARTA

12km of bike-only lanes

Source: The Jakarta Post (Aug 2020).


5.
THE OPPORTUNITY

Digital transformation was happening long before COVID-19. But the pandemic
forced it into the fast lane. Global disruption unblocked a surge of change,
clearing a way to the future of business that would have otherwise taken much
longer.

This digital acceleration is now creating urgent, exciting opportunities for
architecture, engineering, construction and manufacturing to innovate and evolve
quickly.

Those that do so will play their part in rebuilding the post-pandemic world –
and creating a permanently better future for all.

Find more insights at Autodesk Converge, where leaders come together to explore
what’s next.

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include pages you’ve visited. We use this data to measure our site performance
and evaluate the ease of your online experience, so we can enhance our platform
to provide the most relevant content. This allows us to enhance your overall
user experience. UserVoice Privacy Policy

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CUSTOMIZE YOUR ADVERTISING – PERMITS US TO OFFER TARGETED ADVERTISING TO YOU


Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This
may include pages you’ve visited, trials you’ve initiated, videos you’ve played,
purchases you’ve made, your IP address or device ID, and your Autodesk ID. We
use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on
our sites. This may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, and your IP address or device ID.
We use this data to measure our site performance and evaluate the ease of your
online experience, so we can enhance our features. We also use advanced
analytics methods to optimize your experience with email, customer support, and
sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads
are based on both AdWords data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that AdWords
has collected from you. We use the data that we provide to AdWords to better
customize your digital advertising experience and present you with more relevant
ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this,
we collect data about your online behavior and your interaction with the emails
we send. Data collected may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, email open rates, links clicked, and others. We may combine this data
with data collected from other sources to offer you improved sales or customer
service experiences, as well as more relevant content based on advanced
analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by
Doubleclick. Ads are based on both Doubleclick data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Doubleclick has collected from you. We use the data that we provide to
Doubleclick to better customize your digital advertising experience and present
you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this,
we collect data about your online behavior and your interaction with the emails
we send. Data collected may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads
are based on both Twitter data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that Twitter
has collected from you. We use the data that we provide to Twitter to better
customize your digital advertising experience and present you with more relevant
ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook.
Ads are based on both Facebook data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Facebook has collected from you. We use the data that we provide to Facebook to
better customize your digital advertising experience and present you with more
relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn.
Ads are based on both LinkedIn data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
LinkedIn has collected from you. We use the data that we provide to LinkedIn to
better customize your digital advertising experience and present you with more
relevant ads. LinkedIn Privacy Policy
Yandex
We use Yandex to deploy digital advertising on sites supported by Yandex. Ads
are based on both Yandex data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that Yandex has
collected from you. We use the data that we provide to Yandex to better
customize your digital advertising experience and present you with more relevant
ads. Yandex Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo!
Japan. Ads are based on both Yahoo! Japan data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Yahoo! Japan has collected from you. We use the data that we provide to
Yahoo! Japan to better customize your digital advertising experience and present
you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are
based on both Naver data and behavioral data that we collect while you’re on our
sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Naver has collected
from you. We use the data that we provide to Naver to better customize your
digital advertising experience and present you with more relevant ads. Naver
Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast.
Ads are based on both Quantcast data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Quantcast has collected from you. We use the data that we provide to Quantcast
to better customize your digital advertising experience and present you with
more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This
gives you faster access to our agents and helps us more accurately evaluate our
performance. We may collect data about your behavior on our sites based on the
phone number provided. Call Tracking Privacy Policy
BounceX
We use BounceX to deploy digital advertising on sites supported by BounceX. Ads
are based on both BounceX data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that BounceX
has collected from you. We use the data that we provide to BounceX to better
customize your digital advertising experience and present you with more relevant
ads. BounceX Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media.
Ads are based on both ADC Media data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that ADC
Media has collected from you. We use the data that we provide to ADC Media to
better customize your digital advertising experience and present you with more
relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM.
Ads are based on both AgrantSEM data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
AgrantSEM has collected from you. We use the data that we provide to AgrantSEM
to better customize your digital advertising experience and present you with
more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by
Bidtellect. Ads are based on both Bidtellect data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that Bidtellect has collected from you. We use the data that we provide to
Bidtellect to better customize your digital advertising experience and present
you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are
based on both Bing data and behavioral data that we collect while you’re on our
sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Bing has collected
from you. We use the data that we provide to Bing to better customize your
digital advertising experience and present you with more relevant ads. Bing
Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads
are based on both G2Crowd data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that G2Crowd
has collected from you. We use the data that we provide to G2Crowd to better
customize your digital advertising experience and present you with more relevant
ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI
Display. Ads are based on both NMPI Display data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that NMPI Display has collected from you. We use the data that we provide to
NMPI Display to better customize your digital advertising experience and present
you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based
on both VK data and behavioral data that we collect while you’re on our sites.
The data we collect may include pages you’ve visited, trials you’ve initiated,
videos you’ve played, purchases you’ve made, and your IP address or device ID.
This information may be combined with data that VK has collected from you. We
use the data that we provide to VK to better customize your digital advertising
experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your
experience of these features. To do this, we collect behavioral data while
you’re on our sites. This data may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, your IP address or
device ID, your Autodesk ID, and others. You may experience a different version
of our sites based on feature testing, or view personalized content based on
your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites
supported by Google Analytics (Advertising). Ads are based on both Google
Analytics (Advertising) data and behavioral data that we collect while you’re on
our sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Google Analytics
(Advertising) has collected from you. We use the data that we provide to Google
Analytics (Advertising) to better customize your digital advertising experience
and present you with more relevant ads. Google Analytics (Advertising) Privacy
Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite.
Ads are based on both Trendkite data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Trendkite has collected from you. We use the data that we provide to Trendkite
to better customize your digital advertising experience and present you with
more relevant ads. Trendkite Privacy Policy
Demandbase (Advertising)
We use Demandbase (Advertising) to deploy digital advertising on sites supported
by Demandbase (Advertising). Ads are based on both Demandbase (Advertising) data
and behavioral data that we collect while you’re on our sites. The data we
collect may include pages you’ve visited, trials you’ve initiated, videos you’ve
played, purchases you’ve made, and your IP address or device ID. This
information may be combined with data that Demandbase (Advertising) has
collected from you. We use the data that we provide to Demandbase (Advertising)
to better customize your digital advertising experience and present you with
more relevant ads. Demandbase (Advertising) Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads
are based on both Hotjar data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that Hotjar has
collected from you. We use the data that we provide to Hotjar to better
customize your digital advertising experience and present you with more relevant
ads. Hotjar Privacy Policy
Revlifter
We use Revlifter to deploy digital advertising on sites supported by Revlifter.
Ads are based on both Revlifter data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Revlifter has collected from you. We use the data that we provide to Revlifter
to better customize your digital advertising experience and present you with
more relevant ads. Revlifter Privacy Policy
Auryc
We use Auryc to deploy digital advertising on sites supported by Auryc. Ads are
based on both Auryc data and behavioral data that we collect while you’re on our
sites. The data we collect may include pages you’ve visited, trials you’ve
initiated, videos you’ve played, purchases you’ve made, and your IP address or
device ID. This information may be combined with data that Auryc has collected
from you. We use the data that we provide to Auryc to better customize your
digital advertising experience and present you with more relevant ads. Auryc
Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads
are based on both 6 Sense data and behavioral data that we collect while you’re
on our sites. The data we collect may include pages you’ve visited, trials
you’ve initiated, videos you’ve played, purchases you’ve made, and your IP
address or device ID. This information may be combined with data that 6 Sense
has collected from you. We use the data that we provide to 6 Sense to better
customize your digital advertising experience and present you with more relevant
ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus.
Ads are based on both Terminus data and behavioral data that we collect while
you’re on our sites. The data we collect may include pages you’ve visited,
trials you’ve initiated, videos you’ve played, purchases you’ve made, and your
IP address or device ID. This information may be combined with data that
Terminus has collected from you. We use the data that we provide to Terminus to
better customize your digital advertising experience and present you with more
relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by
StackAdapt. Ads are based on both StackAdapt data and behavioral data that we
collect while you’re on our sites. The data we collect may include pages you’ve
visited, trials you’ve initiated, videos you’ve played, purchases you’ve made,
and your IP address or device ID. This information may be combined with data
that StackAdapt has collected from you. We use the data that we provide to
StackAdapt to better customize your digital advertising experience and present
you with more relevant ads. StackAdapt Privacy Policy
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