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Letters to the Editor


LETTER: SUPPORT YOUR LOCAL BUSINESS ON SMALL BUSINESS SATURDAY

By Larry Penner
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Posted on November 21, 2022
Photo courtesy Getty Images
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To the Editor,

In these difficult economic times, as a result of inflation, it is especially
important to patronize your neighborhood businesses. Do it not only on annual
Small Business Saturday, Nov. 26, but every day of the year.

Small independent businesses are at the mercy of suppliers, especially third
party brokers, who control the price they have to pay for merchandise.

I don’t mind occasionally paying a little more to help our local stores survive.
The employees go out of their way to help find what I need. Customer service
is their motto. As an independent mom and pop store, they don’t have bulk buying
purchasing power that Amazon or large national chain stores have. The owners
can’t negotiate lower prices from suppliers. This is why they sometimes charge a
little more. It is worth the price to avoid the crowds and long lines at larger
stores in exchange for the convenience and friendly service your neighborhood
community store offers.



Remember these people are our neighbors. They continue to work long hours, pay
taxes and keep as many employed as possible. Many maintain the tradition of
offering job opportunities to students during the holidays and summer.

Customers also patronize other commercial establishments on the block. Foot
traffic is essential for the survival of any neighborhood commercial
district. If we don’t patronize our local community stores and restaurants to
shop and eat, they don’t eat either. This helps keep our neighbors employed and
the local economy growing.

The owners of independent mom and pop stores are the backbone of our
neighborhood commercial districts. Show your support by making a purchase.

Larry Penner


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