www.encoreglobal.com Open in urlscan Pro
2600:9000:2057:9e00:1b:732f:9040:93a1  Public Scan

Form analysis
4 forms found in the DOM

GET https://www.encoreglobal.com/

<form method="get" id="searchform" action="https://www.encoreglobal.com/">
  <div class="search-wrap">
    <input type="text" name="s" placeholder="Search by keyword" required="">
    <button type="submit">
      <img src="https://www.encoreglobal.com/app/themes/encoreglobal/resources/dist/images/search-icon.png" alt="Search Submit">
    </button>
  </div>
</form>

GET https://www.encoreglobal.com/

<form method="get" id="searchform" action="https://www.encoreglobal.com/">
  <div class="search-wrap">
    <input type="text" name="s" placeholder="Search by keyword" required="">
    <button type="submit">
      <img src="https://www.encoreglobal.com/app/themes/encoreglobal/resources/dist/images/search-icon.png" alt="Search Submit">
    </button>
  </div>
</form>

<form id="mktoForm_1071" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: inherit; font-size: 16px; color: rgb(51, 51, 51); width: 1561px;">
  <style type="text/css">
    .mktoForm .mktoButtonWrap.mktoDownloadButton .mktoButton {
      position: relative;
      display: inline-block;
      vertical-align: top;
      height: 36px;
      line-height: 35px;
      padding: 0 20px;
      font-size: 13px;
      color: white;
      text-align: center;
      text-decoration: none;
      text-shadow: 0 -1px rgba(0, 0, 0, 0.4);
      background-clip: padding-box;
      border: 1px solid;
      border-radius: 2px;
      cursor: pointer;
      -webkit-box-shadow: inset 0 1px rgba(255, 255, 255, 0.1), inset 0 0 0 1px rgba(255, 255, 255, 0.08), 0 1px 2px rgba(0, 0, 0, 0.25);
      box-shadow: inset 0 1px rgba(255, 255, 255, 0.1), inset 0 0 0 1px rgba(255, 255, 255, 0.08), 0 1px 2px rgba(0, 0, 0, 0.25);
      background: #3b5ca0;
      border-color: #2d477b #2d477b #263c68;
      background-image: -webkit-linear-gradient(top, #4369b6, #3b5ca0 66%, #365391);
      background-image: -moz-linear-gradient(top, #4369b6, #3b5ca0 66%, #365391);
      background-image: -o-linear-gradient(top, #4369b6, #3b5ca0 66%, #365391);
      background-image: linear-gradient(to bottom, #4369b6, #3b5ca0 66%, #365391);
    }

    .mktoForm .mktoButtonWrap.mktoDownloadButton .mktoButton:before {
      content: "";
      position: absolute;
      top: 0;
      bottom: 0;
      left: 0;
      right: 0;
      pointer-events: none;
      background-image: -webkit-radial-gradient(center top, farthest-corner, rgba(255, 255, 255, 0.08), rgba(255, 255, 255, 0));
      background-image: -moz-radial-gradient(center top, farthest-corner, rgba(255, 255, 255, 0.08), rgba(255, 255, 255, 0));
      background-image: -o-radial-gradient(center top, farthest-corner, rgba(255, 255, 255, 0.08), rgba(255, 255, 255, 0));
      background-image: radial-gradient(center top, farthest-corner, rgba(255, 255, 255, 0.08), rgba(255, 255, 255, 0));
    }

    .mktoForm .mktoButtonWrap.mktoDownloadButton .mktoButton:hover:before {
      background-image: -webkit-radial-gradient(farthest-corner, rgba(255, 255, 255, 0.18), rgba(255, 255, 255, 0.03));
      background-image: -moz-radial-gradient(farthest-corner, rgba(255, 255, 255, 0.18), rgba(255, 255, 255, 0.03));
      background-image: -o-radial-gradient(farthest-corner, rgba(255, 255, 255, 0.18), rgba(255, 255, 255, 0.03));
      background-image: radial-gradient(farthest-corner, rgba(255, 255, 255, 0.18), rgba(255, 255, 255, 0.03));
    }

    .mktoForm .mktoButtonWrap.mktoDownloadButton .mktoButton:active {
      background: #3b5ca0;
      border-color: #263c68 #2d477b #2d477b;
      -webkit-box-shadow: inset 0 1px 2px rgba(0, 0, 0, 0.2);
      box-shadow: inset 0 1px 2px rgba(0, 0, 0, 0.2);
    }

    .mktoForm .mktoButtonWrap.mktoDownloadButton .mktoButton:active:before {
      content: none;
    }

    .mktoForm .mktoButtonWrap.mktoDownloadButton button.mktoButton {
      background: #1a1444;
    }
  </style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div><span style="font-family: helvetica, arial, sans-serif; font-size: 16px; color: #1a1444;">First Name:</span>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="FirstName" name="FirstName" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 150px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div><span style="font-family: helvetica, arial, sans-serif; font-size: 16px; color: #1a1444;">Last Name:</span>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="LastName" name="LastName" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 150px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div><span style="font-family: helvetica, arial, sans-serif; font-size: 16px; color: #1a1444;">Email:</span>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Email" name="Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 150px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="po_countryregion_lead" id="Lblpo_countryregion_lead" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div><span style="color: #1a1444;">Country:</span>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><select id="po_countryregion_lead" name="po_countryregion_lead" aria-labelledby="Lblpo_countryregion_lead Instructpo_countryregion_lead"
          class="mktoField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;">
          <option value="">Select...</option>
          <option value="United States">United States</option>
          <option value="Canada">Canada</option>
          <option value="Afghanistan">Afghanistan</option>
          <option value="Aland Islands">Aland Islands</option>
          <option value="Albania">Albania</option>
          <option value="Algeria">Algeria</option>
          <option value="American Samoa">American Samoa</option>
          <option value="Andorra">Andorra</option>
          <option value="Angola">Angola</option>
          <option value="Anguilla">Anguilla</option>
          <option value="Antarctica">Antarctica</option>
          <option value="Antigua and Barbuda">Antigua and Barbuda</option>
          <option value="Argentina">Argentina</option>
          <option value="Armenia">Armenia</option>
          <option value="Aruba">Aruba</option>
          <option value="Ascension Island">Ascension Island</option>
          <option value="Australia">Australia</option>
          <option value="Austria">Austria</option>
          <option value="Azerbaijan">Azerbaijan</option>
          <option value="Bahamas">Bahamas</option>
          <option value="Bahrain">Bahrain</option>
          <option value="Bangladesh">Bangladesh</option>
          <option value="Barbados">Barbados</option>
          <option value="Belarus">Belarus</option>
          <option value="Belgium">Belgium</option>
          <option value="Belize">Belize</option>
          <option value="Benin">Benin</option>
          <option value="Bermuda">Bermuda</option>
          <option value="Bhutan">Bhutan</option>
          <option value="Bolivia">Bolivia</option>
          <option value="Bosnia-Herzegovina">Bosnia-Herzegovina</option>
          <option value="Botswana">Botswana</option>
          <option value="Bouvet Island">Bouvet Island</option>
          <option value="Brazil">Brazil</option>
          <option value="British Indian Ocean Territory">British Indian Ocean Territory</option>
          <option value="Brunei">Brunei</option>
          <option value="Bulgaria">Bulgaria</option>
          <option value="Burkina Faso">Burkina Faso</option>
          <option value="Burundi">Burundi</option>
          <option value="Cambodia">Cambodia</option>
          <option value="Cameroon">Cameroon</option>
          <option value="Cape Verde">Cape Verde</option>
          <option value="Cayman Islands">Cayman Islands</option>
          <option value="Central African Republic">Central African Republic</option>
          <option value="Chad">Chad</option>
          <option value="Chile">Chile</option>
          <option value="China">China</option>
          <option value="Christmas Island">Christmas Island</option>
          <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
          <option value="Colombia">Colombia</option>
          <option value="Comoros">Comoros</option>
          <option value="Congo, Democratic Republic of the (Zaire)">Congo, Democratic Republic of the (Zaire)</option>
          <option value="Congo, Republic of">Congo, Republic of</option>
          <option value="Cook Islands">Cook Islands</option>
          <option value="Costa Rica">Costa Rica</option>
          <option value="Croatia">Croatia</option>
          <option value="Cuba">Cuba</option>
          <option value="Curacao">Curacao</option>
          <option value="Cyprus">Cyprus</option>
          <option value="Czech Republic">Czech Republic</option>
          <option value="Denmark">Denmark</option>
          <option value="Djibouti">Djibouti</option>
          <option value="Dominica">Dominica</option>
          <option value="Dominican Republic">Dominican Republic</option>
          <option value="Ecuador">Ecuador</option>
          <option value="Egypt">Egypt</option>
          <option value="El Salvador">El Salvador</option>
          <option value="Equatorial Guinea">Equatorial Guinea</option>
          <option value="Eritrea">Eritrea</option>
          <option value="Estonia">Estonia</option>
          <option value="Ethiopia">Ethiopia</option>
          <option value="Falkland Islands">Falkland Islands</option>
          <option value="Faroe Islands">Faroe Islands</option>
          <option value="Fiji">Fiji</option>
          <option value="Finland">Finland</option>
          <option value="France">France</option>
          <option value="French Guiana">French Guiana</option>
          <option value="French Southern Territories">French Southern Territories</option>
          <option value="Gabon">Gabon</option>
          <option value="Gambia">Gambia</option>
          <option value="Georgia">Georgia</option>
          <option value="Germany">Germany</option>
          <option value="Ghana">Ghana</option>
          <option value="Gibraltar">Gibraltar</option>
          <option value="Greece">Greece</option>
          <option value="Greenland">Greenland</option>
          <option value="Grenada">Grenada</option>
          <option value="Guadeloupe (French)">Guadeloupe (French)</option>
          <option value="Guam (USA)">Guam (USA)</option>
          <option value="Guatemala">Guatemala</option>
          <option value="Guernsey">Guernsey</option>
          <option value="Guinea">Guinea</option>
          <option value="Guinea Bissau">Guinea Bissau</option>
          <option value="Guyana">Guyana</option>
          <option value="Haiti">Haiti</option>
          <option value="Heard And McDonald Islands">Heard And McDonald Islands</option>
          <option value="Holy See">Holy See</option>
          <option value="Honduras">Honduras</option>
          <option value="Hong Kong">Hong Kong</option>
          <option value="Hungary">Hungary</option>
          <option value="Iceland">Iceland</option>
          <option value="India">India</option>
          <option value="Indonesia">Indonesia</option>
          <option value="Iran">Iran</option>
          <option value="Iraq">Iraq</option>
          <option value="Ireland">Ireland</option>
          <option value="Isle of Man">Isle of Man</option>
          <option value="Israel">Israel</option>
          <option value="Italy">Italy</option>
          <option value="Ivory Coast">Ivory Coast</option>
          <option value="Jamaica">Jamaica</option>
          <option value="Japan">Japan</option>
          <option value="Jersey">Jersey</option>
          <option value="Jordan">Jordan</option>
          <option value="Kazakhstan">Kazakhstan</option>
          <option value="Kenya">Kenya</option>
          <option value="Kiribati">Kiribati</option>
          <option value="Kuwait">Kuwait</option>
          <option value="Kyrgyzstan">Kyrgyzstan</option>
          <option value="Laos">Laos</option>
          <option value="Latvia">Latvia</option>
          <option value="Lebanon">Lebanon</option>
          <option value="Lesotho">Lesotho</option>
          <option value="Liberia">Liberia</option>
          <option value="Libya">Libya</option>
          <option value="Liechtenstein">Liechtenstein</option>
          <option value="Lithuania">Lithuania</option>
          <option value="Luxembourg">Luxembourg</option>
          <option value="Macau">Macau</option>
          <option value="Macedonia">Macedonia</option>
          <option value="Madagascar">Madagascar</option>
          <option value="Malawi">Malawi</option>
          <option value="Malaysia">Malaysia</option>
          <option value="Maldives">Maldives</option>
          <option value="Mali">Mali</option>
          <option value="Malta">Malta</option>
          <option value="Marshall Islands">Marshall Islands</option>
          <option value="Martinique (French)">Martinique (French)</option>
          <option value="Mauritania">Mauritania</option>
          <option value="Mauritius">Mauritius</option>
          <option value="Mayotte">Mayotte</option>
          <option value="Mexico">Mexico</option>
          <option value="Micronesia">Micronesia</option>
          <option value="Moldova">Moldova</option>
          <option value="Monaco">Monaco</option>
          <option value="Mongolia">Mongolia</option>
          <option value="Montenegro">Montenegro</option>
          <option value="Montserrat">Montserrat</option>
          <option value="Morocco">Morocco</option>
          <option value="Mozambique">Mozambique</option>
          <option value="Myanmar">Myanmar</option>
          <option value="Namibia">Namibia</option>
          <option value="Nauru">Nauru</option>
          <option value="Nepal">Nepal</option>
          <option value="Netherlands">Netherlands</option>
          <option value="Netherlands Antilles">Netherlands Antilles</option>
          <option value="New Caledonia (French)">New Caledonia (French)</option>
          <option value="New Zealand">New Zealand</option>
          <option value="Nicaragua">Nicaragua</option>
          <option value="Niger">Niger</option>
          <option value="Nigeria">Nigeria</option>
          <option value="Niue">Niue</option>
          <option value="Norfolk Island">Norfolk Island</option>
          <option value="North Korea">North Korea</option>
          <option value="Northern Mariana Island">Northern Mariana Island</option>
          <option value="Norway">Norway</option>
          <option value="Oman">Oman</option>
          <option value="Pakistan">Pakistan</option>
          <option value="Palestinian Territory">Palestinian Territory</option>
          <option value="Palau">Palau</option>
          <option value="Panama">Panama</option>
          <option value="Papua New Guinea">Papua New Guinea</option>
          <option value="Paraguay">Paraguay</option>
          <option value="Peru">Peru</option>
          <option value="Philippines">Philippines</option>
          <option value="Pitcairn Island">Pitcairn Island</option>
          <option value="Poland">Poland</option>
          <option value="Polynesia (French)">Polynesia (French)</option>
          <option value="Portugal">Portugal</option>
          <option value="Puerto Rico">Puerto Rico</option>
          <option value="Qatar">Qatar</option>
          <option value="Reunion">Reunion</option>
          <option value="Romania">Romania</option>
          <option value="Russia">Russia</option>
          <option value="Rwanda">Rwanda</option>
          <option value="Saint Barthelemy">Saint Barthelemy</option>
          <option value="Saint Helena">Saint Helena</option>
          <option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
          <option value="Saint Lucia">Saint Lucia</option>
          <option value="Saint Martin (French part)">Saint Martin (French part)</option>
          <option value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option>
          <option value="Saint Vincent and Grenadines">Saint Vincent and Grenadines</option>
          <option value="Samoa">Samoa</option>
          <option value="San Marino">San Marino</option>
          <option value="Sao Tome and Principe">Sao Tome and Principe</option>
          <option value="Saudi Arabia">Saudi Arabia</option>
          <option value="Senegal">Senegal</option>
          <option value="Serbia">Serbia</option>
          <option value="Seychelles">Seychelles</option>
          <option value="Sierra Leone">Sierra Leone</option>
          <option value="Singapore">Singapore</option>
          <option value="Sint Maarten">Sint Maarten</option>
          <option value="Slovakia">Slovakia</option>
          <option value="Slovenia">Slovenia</option>
          <option value="Solomon Islands">Solomon Islands</option>
          <option value="Somalia">Somalia</option>
          <option value="South Africa">South Africa</option>
          <option value="South Georgia and South Sandwich Islands">South Georgia and South Sandwich Islands</option>
          <option value="South Korea">South Korea</option>
          <option value="Spain">Spain</option>
          <option value="Sri Lanka">Sri Lanka</option>
          <option value="Sudan">Sudan</option>
          <option value="Suriname">Suriname</option>
          <option value="Svalbard and Jan Mayen Islands">Svalbard and Jan Mayen Islands</option>
          <option value="Swaziland">Swaziland</option>
          <option value="Sweden">Sweden</option>
          <option value="Switzerland">Switzerland</option>
          <option value="Syria">Syria</option>
          <option value="Taiwan">Taiwan</option>
          <option value="Tajikistan">Tajikistan</option>
          <option value="Tanzania">Tanzania</option>
          <option value="Thailand">Thailand</option>
          <option value="Timor-Leste (East Timor)">Timor-Leste (East Timor)</option>
          <option value="Togo">Togo</option>
          <option value="Tokelau">Tokelau</option>
          <option value="Tonga">Tonga</option>
          <option value="Trinidad and Tobago">Trinidad and Tobago</option>
          <option value="Tunisia">Tunisia</option>
          <option value="Turkey">Turkey</option>
          <option value="Turkmenistan">Turkmenistan</option>
          <option value="Turks and Caicos Islands">Turks and Caicos Islands</option>
          <option value="Tuvalu">Tuvalu</option>
          <option value="Uganda">Uganda</option>
          <option value="Ukraine">Ukraine</option>
          <option value="United Arab Emirates">United Arab Emirates</option>
          <option value="United Kingdom">United Kingdom</option>
          <option value="United States Minor Outlying Islands">United States Minor Outlying Islands</option>
          <option value="Uruguay">Uruguay</option>
          <option value="Uzbekistan">Uzbekistan</option>
          <option value="Vanuatu">Vanuatu</option>
          <option value="Venezuela">Venezuela</option>
          <option value="Vietnam">Vietnam</option>
          <option value="Virgin Islands (British)">Virgin Islands (British)</option>
          <option value="Virgin Islands (U.S.)">Virgin Islands (U.S.)</option>
          <option value="Wallis and Futuna Islands">Wallis and Futuna Islands</option>
          <option value="Western Sahara">Western Sahara</option>
          <option value="Yemen">Yemen</option>
          <option value="Zambia">Zambia</option>
          <option value="Zimbabwe">Zimbabwe</option>
        </select><span id="Instructpo_countryregion_lead" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap"><label for="psav_comments" id="Lblpsav_comments" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>Comments:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><textarea id="psav_comments" name="psav_comments" rows="2" aria-labelledby="Lblpsav_comments Instructpsav_comments" class="mktoField mktoHasWidth" maxlength="2500"
          style="width: 157px;"></textarea><span id="Instructpsav_comments" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="mktoReceiveEmails" id="LblmktoReceiveEmails" class="mktoLabel mktoHasWidth" style="width: 105px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div>
        <div class="mktoLogicalField mktoCheckboxList mktoHasWidth mktoRequired" style="width: 412px;"><input name="mktoReceiveEmails" id="mktoCheckbox_16507_0" type="checkbox" value="Yes, you can market to me." aria-required="true"
            aria-labelledby="LblmktoReceiveEmails LblmktoCheckbox_16507_0 InstructmktoReceiveEmails" class="mktoField"><label for="mktoCheckbox_16507_0" id="LblmktoCheckbox_16507_0">I consent to the use of my personal information listed above to
            receive periodic marketing emails from Encore and its affiliated and subsidiary companies, in accordance with their privacy policy. I understand that I have the option to unsubscribe and/or to revoke this consent at any time.</label>
        </div><span id="InstructmktoReceiveEmails" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="LeadSource" class="mktoField mktoFieldDescriptor mktoFormCol" value="Web" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="mktoformtitle" class="mktoField mktoFieldDescriptor mktoFormCol" value="Showcases Web Form" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoDownloadButton" style="margin-left: 110px;"><button type="submit" class="mktoButton">Let's Connect!</button></span></div><input type="hidden" name="formid"
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   * * Creative
     * Event Strategy and Design
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   * * LOCATE A VENUE PARTNER
       
       We are the trusted, exclusive on-site event provider at more than 2,100
       leading venues.
       
       Go
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   * Facebook Global Sales & Marketing Meeting
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     * Encore Insider Blog
   
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BREAK FREE: IMEX AMERICA 2022

Client: IMEX
Venue: Mandalay Bay, Las Vegas, Nevada
Date: October 2022
 * * * The pandemic forced the meeting and event industry to hit the pause
       button. In that pause, the industry was given the opportunity to rethink
       how things are conventionally done to see how we might improve. Why is
       that necessary? Let’s see where conventional thinking has gotten us: The
       average event participant contributes almost a quarter of a metric ton of
       CO2 emissions per day at a conference.
     * 70 percent of event speakers worldwide are men.
     * 58 percent of managers say they must reinvent their organization to
       survive, yet 75 percent of transformation efforts fail to deliver.
     * Attention spans — thanks to mobile devices — are only eight seconds long,
       yet conference programs are still filled with hour-long lectures.

Clearly, it’s time to break free of industry norms so we can overcome these
challenges. How can meeting and event professionals find solutions to these
challenges? Design thinking.

“Design thinking is one of the most powerful ways that event professionals can
approach their events,” said Anthony Vade, Encore event experience strategy
director. “It allows us to navigate the complexities that exist in our
stakeholder relationships to find the most elegant solution to create the change
that events need to create.”

 To generate awareness, conversations and potential solutions, Encore partnered
with IMEX America to create an immersive BREAK FREE booth on the IMEX America
show floor.


WHAT WE WERE TRYING TO ACHIEVE

Goals for this journey of transformation were to:

 * * * Encourage the industry to challenge the status quo.
     * Show participants that they can break free from whatever is holding them
       back.
     * Spotlight the themes of connection, inspiration and collaboration.
     * Connect participants with the Encore team and get them talking about
       topics that impact organizations, local communities and the world.


OUR APPROACH

Encore utilized its strategy and creative process to map the attendee journey
and design the experience. The starting point was IMEX’s stated goals for the
event. The themes for Smart Monday’s education were ‘connection, community and
belonging.’ And IMEX had strong sustainability initiatives, focusing on
offsetting carbon emissions and diverting waste from landfills to create a
‘zero-waste’ event. From here, Encore initiated its design thinking process.
 * * * The Encore Strategy team used tools to unlock empathy and analyze
       stakeholder needs.
     * Once stakeholder needs were defined, the experience designed focused on
       how to fulfill them by making design choices that would elicit human
       emotion, drive interaction and spark meaningful conversation while
       delivering on IMEX partnership goals.
     * The Encore Creative team conceived, designed, wrote and produced the
       content, including a video in the second room, which was displayed on a
       12-ft. high, 180-degree LED screen.
     * The Encore Sales Engineering and Application Development teams
       collaborated to customize its Chime Live Engagement Platform to create
       engagement opportunities and collect data for the Sales and Marketing
       teams. The platform was used to drive engagement from poling attendees to
       create real-time word clouds to providing attendees the opportunity to
       visualize IR-generated content, Encore’s Chime Live platform was the
       experience platform glue. Click below to read the BREAK FREE Survey
       Results below.

Break Free Survey Results

To align with IMEX America’s zero-waste event initiative, the Encore team made
conscious decisions to reduce waste within the booth space:

 * * * Using reusable printed items
     * Replacing traditionally printed items with projected or digital content
     * Using reusable pipe and drape rather than carpet or built walls
     * Using water bubblers instead of water bottles
     * Refraining from giving away SWAG items
     * Serving bar drinks from recycled and alternative materials.


OUTCOMES

“The experience for me was really about a conversation and how we break free
from the surface-level conversations and get a lot deeper,” said Ashley Lawson,
vice president of business partnerships, Achieve Incentives & Meetings. “We have
the power to make changes and going through this experience, this exhibit, we
can break through the surface-level conversations of sustainability, DE&I, and
get a heck of a lot deeper to talk about the actions that we can take to
actually make change.”

Industry influencer Julius Solaris shared in his social recap of BREAK FREE at
IMEX America: “Go big or go home. Without a shadow of a doubt, the exhibit
game’s absolute winner was Encore with its BREAK FREE activation. A monumental
experiential journey. It could have been less brainy at times with the six QR
codes to scan, but it doesn’t matter. Showing up with this level of bravery
matters. I see you there thinking: ‘But they must have spent millions!’ Some
booths may have spent even more than them but aligning the presence with the
message is everything.”

Other results:

 * * * More than 900 people experienced the Break Free activation at IMEX
       America.
     * Nine media outlets, including MPI, Skift, Smart Meetings and Meetings
       Today, provided media coverage of the booth during IMEX America.
     * Encore reached all eight of its top-tier trade targets, including all
       major industry media, which will provide coverage on Encore and its
       innovative end-to-end event solutions through Q1 2023.
     * To deepen the connection between the BREAK FREE experience and industry
       customers, Encore is releasing a Break Free From Convention handbook with
       chapters being released in November and December 2022.
     * Encore successfully delivered the message to venue partners and meeting
       and event participants that it is an important industry partner that can
       provide end-to-end solutions, deliver transformative experiences and help
       industry professionals manage rising costs with its innovative solutions.

Encore’s Break Free ’22 Video Highlights:






CONTINUING THE CONVERSATION

Encore does more than start conversations. It also cares about walking the talk.
One example is around sustainability and how Encore is deepening its commitment
beyond offering sustainable options for event technology.

By the end of 2022, Encore will put its first electric vehicle (EV) trucks in
its fleet. It will test three different types and sizes to see which ones it
should purchase to roll out among its larger fleet. Encore is also installing a
solar farm at its largest U.S. facility in Washington, D.C. Once installed, it
will bring power consumption for that location (including Encore fabrication
facilities) to zero, while also selling back 40 percent of the power it
generates back to the local grid.

Contact us to learn how we can tranform your next event


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