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GOOGLE CONFIRMS SLIDE ACQUISITION, GEARS UP FOR WAR WITH FACEBOOK

Erick Schonfeld@erickschonfeld / Invalid DateTime•
comment Comment

Google is finally officially confirming that it bought Slide, a deal we first
reported two days ago. Google did not disclose a price, but according to a
source close to the deal it was $182 million. (With earnouts, it might turn out
to be a bit more, but you can never count on earnouts). Slide raised a total of
$78 million and at one point had a $500 million valuation.

We also conveniently broke down what everybody made from the deal. Founder Max
Levchin got $39 million (after investing $7 million of his own money), BlueRun
Ventures pocketed $28 million, early investor Scott Bannister made $5 million,
while later investors basically got their money back. (Thank you, Sarah Lacy).

Slide could never really figure out what it wanted to be. It constantly shifted
its strategy, from a desktop photo app to widgets to Facebook apps to social
games. Slide started strong out of the gates, quickly becoming one of the
largest Facebook app developers with apps like Top Friends and SuperPoke. As it
became obvious that it would be difficult to make money from standalone Facebook
other than games, Slide tried to hunker down and regroup.



But it does have a deep, battle-scarred team that knows social. And Google is
desperate to get social right. In the blog post announcing the deal, engineering
director David Glazer spins:

> For Google, the web is about people, and we’re working to develop open,
> transparent and interesting (and fun!) ways to allow our users to take full
> advantage of how technology can bring them closer to friends and family and
> provide useful information just for them.

The truth is that Google is more about data than people. It could use some
engineers who understand social interactions better, and Slide has a lot of
them. Their mission will be to “make Google services socially aware,” and likely
will be part of Google’s not-so-secret social network in the making, dubbed
Google Me.

Google is gearing up for war with Facebook. But when it comes to social, they
are the ones who might get slaughtered.



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Invalid DateTime•
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