www.entrepreneur.com
Open in
urlscan Pro
151.101.193.91
Public Scan
URL:
https://www.entrepreneur.com/growing-a-business/how-to-maximize-your-marketing-budget-in-2023/442470
Submission: On August 08 via manual from IN — Scanned from DE
Submission: On August 08 via manual from IN — Scanned from DE
Form analysis
0 forms found in the DOMText Content
Skip to content Menu Close Menu Entrepreneur Landing Page Sign In Subscribe Search Entrepreneur Landing Page Search Close Menu Subscribe to Entrepreneur * Starting a Business * Growing a Business * Leadership * Business News * Science & Technology * Money & Finance * Living * Franchise * Green Entrepreneur * Subscribers For Subscribers * Bookstore Bookstore * Ask an Expert Ask an Expert * Podcasts Podcasts * Video Play Video * TV Entrepreneur TV * Webinars Webinars * Store Entrepreneur Store * Spotlight Spotlight * Magazine Magazine Subscription * Edition Edition Plus Minus * United States * Spanish * Georgia * India * Asia Pacific * Middle East * Europe * South Africa Facebook Twitter LinkedIn YouTube Instagram TikTok Snapchat RSS Copyright © 2023 Entrepreneur Media, Inc. All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media Inc. 1. Home Home 2. Breadcrumb Arrow Growing a Business 3. Breadcrumb Arrow Marketing HOW TO MANAGE AND MAXIMIZE YOUR MARKETING BUDGET DURING TIMES OF ECONOMIC UNCERTAINTY CHOPPY ECONOMIC WATERS MAY PUSH THE NERVOUS BUSINESS OWNER TO SLASH MARKETING BUDGETS. DON'T JUMP THE GUN, THOUGH, BECAUSE THERE ARE SEVERAL MORE MEASURED APPROACHES ONE SHOULD TAKE FIRST. By John Boitnott • Jan 30, 2023 Share Copy Opinions expressed by Entrepreneur contributors are their own. Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the competition. The good news is that your marketing plan can help you gain traction in an uncertain economy. Here's how to manage your marketing budget during an economic downturn. Related: This Expert Shares 5 Tips for Marketing a Boring Product SET SPECIFIC MARKETING GOALS Start by revisiting your overall business strategy. What goals are you trying to achieve through your marketing campaigns? These goals can help you decide what sort of marketing methods you wish to focus on and can also be used to measure the effectiveness of your marketing campaigns. Many business leaders emphasize the need to set "SMART" goals. These goals are: * Specific * Measurable * Attainable * Realistic * Timely For example, a good goal might be to increase customer conversion rates by 15% over the next six months. This goal is specific, measurable and includes a clear time frame, making it easy to determine the success of your marketing efforts. Related: The Marketer's Playbook for Retaining Customers and Bringing in New Ones — Even During a Recession FOCUS ON WHAT YOU CAN MEASURE It might be necessary to cut your marketing budget during lean periods, but that doesn't mean you should abandon your advertising strategy altogether. Instead, strategically eliminate marketing costs that have no direct impact. If you must, start by cutting expenses that aren't directly tied to metrics. For example, it's hard to measure the results of a brand awareness campaign. For the time being, it may be wiser to devote your resources to marketing strategies that have clear, objective goals. When it comes to marketing, spend your time focusing on things like: * Customer engagements * Unique website visitors * Conversion rates * Bounce rates * Time spent on site * Average customer sales These metrics can help you evaluate the effectiveness of your marketing campaigns, and you can use the data to refine your strategy as you move forward. Related: 6 Ways to Determine if Your Content Marketing Team is Delivering Results DO YOUR RESEARCH How well do you understand the current habits of your target market? Learning how to manage your marketing budget also requires you to understand the cultural trends that will help you get your message across. During the 2020 pandemic, it seemed only natural to develop a marketing budget that focused on digital ads and social media campaigns. But now that restrictions have eased, your customers might be heading back to in-person events. You might discover that it's better to shift the money you're spending on Facebook or Google ads to focus more on conferences or trade shows. Even if your customer base is still thriving on social media, you need to determine the best platforms to reach them. Although Facebook is a broad approach, platforms like Instagram, Snapchat or even TikTok can help you reach younger audiences. If you do your homework, you can refine your marketing strategy to adapt to customer behavior and get the most out of every dollar you spend. Related: 5 Things to Consider Before Hiring a Marketing Consultant STAY ON TOP OF YOUR ROI Every dollar counts. An uncertain economy will force you to be much more deliberate in how you manage your marketing budget. It might be a good time to reevaluate your marketing goals and assess how much each method is costing you. If you're already relying on solid marketing metrics (see above), you'll have a clear path toward assessing the return on your investment (ROI). For instance, you can look at how much you're spending on your digital advertising and then compare this figure to the click-through rate to see whether the benefits are worth the cost. This knowledge will allow you to eliminate marketing expenses that aren't giving you clear, measurable results. It will also allow you to reallocate your marketing funds to activities that produce the greatest benefit for your business. KEEP YOUR BUDGET FLEXIBLE As you learn how to manage your marketing budget, you'll need to leave yourself enough margin to take advantage of seasonal and/or unexpected opportunities. Setting aside 15% to 20% for creative campaigns can give you the flexibility to adapt to changing circumstances. In other words, instead of having a rigid marketing budget template, allow yourself some headroom to adapt and change. Your business might pick up during certain seasons of the year, or you might gain access to a new product line that will help you connect with an untapped market. The point is to have a budget template that allows for some creativity. If you allocate every dollar to your existing marketing strategies, you could be missing out on opportunities that come along later. Related: How to Take Advantage of New Marketing Communication in Business Today COLLABORATE As businesses expand, they face the danger of isolating their components into various "silos" of activity, making it hard to manage a budget across the entire organization. As a result, the company loses efficiency and agility and lacks the data necessary to make decisions that drive the company forward. Working together as a team can ensure that your marketing goals align with the broader company vision. Smaller businesses can do this quite easily because their small size helps them keep their goals narrow and specific. But any organization can seek input across multiple departments to promote marketing efforts that help the company achieve its goals. Marketing professionals who work in these larger settings might also need to seek the approval of senior management before executing a marketing plan. This keeps everyone in the organization on the same page about the company's future and the path that you'll take to get there. EVALUATE AND ADAPT You should be constantly evaluating the success of your marketing plan. If you stick to measurable, achievable goals, then you can use data to drive your decision-making processes and propel your business forward. But don't forget to stay on top of your data throughout the year. Sure, today you may be able to convert 10% of those who view a Facebook ad into customers. But will that conversion rate stay the same? Keeping a close eye on your success rates can help you make necessary course corrections based on changes in customer behavior. Constant awareness of change will help you stay in the sweet spot of your marketing efforts. Related: Looking to Hire a Marketer? Here's Why You Should Think Twice. PAY ATTENTION TO THE COMPETITION What are your competitors doing during this period of economic uncertainty? Your goal shouldn't be to imitate competing businesses, but competitive analysis can provide a glimpse into how other companies in your industry are weathering the economic storm. For best results, pay special attention to businesses that share your geographic region or even your target market. This will give you a more accurate picture of how other companies are thriving even as the economy takes a downturn. Again, your goal shouldn't be to replicate the efforts of your competitors, but observing their methods might help you improve upon their approaches in your own setting. STAY THE COURSE The good news is that there may be hope on the horizon. Economic experts suggest that inflation rates may normalize sometime between 2023 and 2025. Until then, business owners can expect more of the same, which is why it's important to develop a clear plan for how to manage your marketing budget. These tips can improve your overall resilience in the face of economic uncertainty, but they're also good strategies regardless of how the economy is performing. Adapting these methods and implementing them in your organization's marketing plan can improve your efficiency and success, helping your business thrive for years to come. Related: Inspired by Elon Musk's Twitter Takeover, Here Are 10 Marketing Tactics That Will Help You Make the Most of Big Changes to Your Company Wavy Line Wavy Line John Boitnott Entrepreneur Leadership Network VIP Journalist, Digital Media Consultant and Investor John Boitnott is a longtime digital media consultant and journalist living in San Francisco. He's written for Venturebeat, USA Today and FastCompany. EDITOR'S PICK RED ARROW * Lock At 16, She Was a Homeless Single Mom With Serious Talent. Now, Her Business Brings in Millions. * The No. 1 Thing Wealthy People Want in Luxury Real Estate, According to a 'Selling Sunset' Agent * Lock The Newest Workplace Trend Has HR Sounding the Alarm * Lock 10 Best Entrepreneurial Events to Attend Before 2023 Is Over * The Simplicity Advantage in Building a Thriving Franchise Business * Mark Zuckerberg Says He Needs to Eat 4,000 Calories Daily. Here's What Might Be on the Billionaire's Menu. RELATED TOPICS RED ARROW Marketing Online Marketing Budgeting uncertainty Recession MOST POPULAR RED ARROW See all Chevron Right Money & Finance WANT TO BECOME A MILLIONAIRE? FOLLOW WARREN BUFFETT'S 4 RULES. Too many entrepreneurs are counting too heavily on a company exit for their eventual 'win.' Do this instead. By Cheryl Snapp Conner Growing a Business OUR BRAINS WILL NEVER BE THE SAME AGAIN AFTER REMOTE WORK. FORCING YOUR EMPLOYEES TO READAPT TO THE OFFICE IS NOT THE ANSWER. The shift to remote work during the pandemic has not only changed our daily routines but also had profound effects on our brains and made us more susceptible to distractions when we return to the traditional office environment. By Gleb Tsipursky Business News BARBARA CORCORAN SAYS THIS IS THE NO. 1 QUESTION YOU SHOULD ASK IN EVERY INTERVIEW The "Shark Tank" star took to TikTok to dole out advice to aspiring job candidates. By Emily Rella Business News WATCH: MASSIVE BRAWL ERUPTS ON ALABAMA RIVERFRONT AFTER CRUISE SHIP CAN'T DOCK IN SPOT The Harriott II was unable to park in the slip it was designated to park in. By Emily Rella Marketing HOW TO MASTER THE ART OF DIGITAL MARKETING IN 2023 Digital marketing is no longer just about being creative — it's about understanding your audience on a deeper level and leveraging data to make informed decisions. By Mohamed Elhawary Marketing WHY BUSINESS OWNERS MUST RELY ON DATA (AND NOT GUT FEELINGS) WHEN MAKING MARKETING DECISIONS Business owners often rely on gut feelings and opinions rather than data and metrics when it comes to marketing decisions. By Jackie Cullen Success Successfully copied link Terms of Use Privacy Policy Cookies Policy Site Map Contact Support Advertise SIGN UP FOR OUR FREE DAILY NEWSLETTER We'll be in your inbox every morning Monday-Saturday with all the day’s top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur. Facebook Twitter LinkedIn YouTube Instagram TikTok Snapchat RSS Copyright © 2023 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC HTTPS://WWW.ENTREPRENEUR.COM/PRIVACY-POLICY/EU ENTREPRENEUR.COM ASKS FOR YOUR CONSENT TO USE YOUR PERSONAL DATA TO: * perm_identity Personalised ads and content, ad and content measurement, audience insights and product development * devices Store and/or access information on a device expand_moreremove Learn more * How can I change my choice? * What if I don't consent? * How does legitimate interest work? * Do I have to consent to everything? Your personal data will be processed and information from your device (cookies, unique identifiers, and other device data) may be stored by, accessed by and shared with third party vendors, or used specifically by this site or app. Some vendors may process your personal data on the basis of legitimate interest, which you can object to by managing your options below. Look for a link at the bottom of this page or in our privacy policy where you can withdraw consent. Consent Do not consent Manage options arrow_back Data preferences MANAGE YOUR DATA You can choose how your personal data is used. Vendors want your permission to do the following: TCF vendors help_outline STORE AND/OR ACCESS INFORMATION ON A DEVICE Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you. View details Consent SELECT BASIC ADS Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type. View details ConsentLegitimate interesthelp_outline CREATE A PERSONALISED ADS PROFILE A profile can be built about you and your interests to show you personalised ads that are relevant to you. View details Consent SELECT PERSONALISED ADS Personalised ads can be shown to you based on a profile about you. View details Consent CREATE A PERSONALISED CONTENT PROFILE A profile can be built about you and your interests to show you personalised content that is relevant to you. View details ConsentLegitimate interesthelp_outline SELECT PERSONALISED CONTENT Personalised content can be shown to you based on a profile about you. View details ConsentLegitimate interesthelp_outline MEASURE AD PERFORMANCE The performance and effectiveness of ads that you see or interact with can be measured. View details ConsentLegitimate interesthelp_outline MEASURE CONTENT PERFORMANCE The performance and effectiveness of content that you see or interact with can be measured. View details ConsentLegitimate interesthelp_outline APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS Market research can be used to learn more about the audiences who visit sites/apps and view ads. View details ConsentLegitimate interesthelp_outline DEVELOP AND IMPROVE PRODUCTS Your data can be used to improve existing systems and software, and to develop new products View details ConsentLegitimate interesthelp_outline ENSURE SECURITY, PREVENT FRAUD, AND DEBUG help_outline Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely. View details TECHNICALLY DELIVER ADS OR CONTENT help_outline Your device can receive and send information that allows you to see and interact with ads and content. View details MATCH AND COMBINE OFFLINE DATA SOURCES help_outline Data from offline data sources can be combined with your online activity in support of one or more purposes View details LINK DIFFERENT DEVICES help_outline Different devices can be determined as belonging to you or your household in support of one or more of purposes. View details RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION help_outline Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type. View details USE PRECISE GEOLOCATION DATA Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters. View details Consent You can choose your data preferences. This site or app wants your permission to do the following: Site or app STORE AND/OR ACCESS INFORMATION ON A DEVICE Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you. View details Consent SELECT BASIC ADS Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type. View details Legitimate interesthelp_outline CREATE A PERSONALISED ADS PROFILE A profile can be built about you and your interests to show you personalised ads that are relevant to you. View details Consent SELECT PERSONALISED ADS Personalised ads can be shown to you based on a profile about you. View details Consent CREATE A PERSONALISED CONTENT PROFILE A profile can be built about you and your interests to show you personalised content that is relevant to you. View details Legitimate interesthelp_outline SELECT PERSONALISED CONTENT Personalised content can be shown to you based on a profile about you. View details Consent MEASURE AD PERFORMANCE The performance and effectiveness of ads that you see or interact with can be measured. View details Legitimate interesthelp_outline MEASURE CONTENT PERFORMANCE The performance and effectiveness of content that you see or interact with can be measured. View details Legitimate interesthelp_outline APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS Market research can be used to learn more about the audiences who visit sites/apps and view ads. View details Legitimate interesthelp_outline DEVELOP AND IMPROVE PRODUCTS Your data can be used to improve existing systems and software, and to develop new products View details Legitimate interesthelp_outline Vendor preferences Accept all Confirm choices arrow_back Vendor preferences CONFIRM OUR VENDORS Vendors can use your data to provide services. Declining a vendor can stop them from using the data you shared. TCF vendors help_outline EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV Cookie duration: 90 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ROQ.AD GMBH Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent INDEX EXCHANGE INC. Cookie duration: 395 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline QUANTCAST Cookie duration: 396 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BEESWAXIO CORPORATION Cookie duration: 395 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SOVRN, INC. Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADIKTEEV Doesn't use cookies. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline RTB HOUSE S.A. Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline THE UK TRADE DESK LTD Cookie duration: 3629 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADMETRICS GMBH Doesn't use cookies. View details | Privacy policylaunch Consent AMOBEE INC. Cookie duration: 180 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EPSILON Cookie duration: 184 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline YAHOO EMEA LIMITED Cookie duration: 397 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADVENTORI SAS Cookie duration: 90 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline TRIPLELIFT, INC. Cookie duration: 90 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline XANDR, INC. Cookie duration: 90 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEORY GMBH Cookie duration: 90 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline UNRULY GROUP LLC Cookie duration: 365 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEURAL.ONE Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADITION (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ACTIVE AGENT (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline TABOOLA EUROPE LIMITED Cookie duration: 366 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMART ADSERVER Cookie duration: 396 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADFORM A/S Cookie duration: 1 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAGNITE, INC. Cookie duration: 365 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline RATEGAIN ADARA INC Cookie duration: 730 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SIFT MEDIA, INC Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline RAKUTEN MARKETING LLC Cookie duration: 730 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline LIFESTREET CORPORATION Cookie duration: 730 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline AMAZON AD SERVER Cookie duration: 396 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline OPENX Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline YIELDLAB (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ROKU ADVERTISING SERVICES Cookie duration: 396 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline NANO INTERACTIVE GROUP LTD. Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SIMPLIFI HOLDINGS INC Cookie duration: 366 (days). Uses other forms of storage. View details | Privacy policylaunch Consent PUBMATIC, INC Cookie duration: 90 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline COMSCORE B.V. Cookie duration: 720 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent FLASHTALKING, INC. Cookie duration: 730 (days). View details | Privacy policylaunch ConsentLegitimate interesthelp_outline MEDIAMATH, INC. Cookie duration: 393 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PULSEPOINT, INC. Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMAATO, INC. Cookie duration: 21 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SEMASIO GMBH Cookie duration: 366 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CRIMTAN HOLDINGS LIMITED Cookie duration: 365 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GENIUS SPORTS UK LIMITED Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CRITEO SA Cookie duration: 390 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADLOOX SA Doesn't use cookies. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BLIS GLOBAL LIMITED Cookie duration: 400 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOTAME SOLUTIONS, INC Cookie duration: 274 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent LIVERAMP Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline GROUPM UK LIMITED Cookie duration: 395 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOOPME LIMITED Cookie duration: 90 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DYNATA LLC Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ASK LOCALA Cookie duration: 1 (days). View details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEAR INTELLIGENCE Doesn't use cookies. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline DOUBLEVERIFY INC. Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BIDSWITCH GMBH Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline IPONWEB GMBH Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEXTROLL, INC. Cookie duration: 183 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline TEADS FRANCE SAS Cookie duration: 365 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline STRÖER SSP GMBH (SSP) Cookie duration: 365 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline OS DATA SOLUTIONS GMBH & CO. KG Cookie duration: 90 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PLATFORM161 B.V. Cookie duration: 396 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADACADO TECHNOLOGIES INC. (DBA ADACADO) Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BASIS GLOBAL TECHNOLOGIES, INC. Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMADEX, S.L.U. Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BOMBORA INC. Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SPOTX, INC Cookie duration: 366 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EASYMEDIA GMBH Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent REMERGE GMBH Doesn't use cookies. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADVANCED STORE GMBH Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAGNITE CTV, INC. Cookie duration: 366 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DELTA PROJECTS AB Cookie duration: 365 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline USEMAX ADVERTISEMENT (EMEGO GMBH) Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EMETRIQ GMBH Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent PUBLICIS MEDIA GMBH Cookie duration: 90 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent M.D. PRIMIS TECHNOLOGIES LTD. Cookie duration: 25 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ONETAG LIMITED Cookie duration: 396 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline CLOUD TECHNOLOGIES S.A. Cookie duration: 365 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMARTOLOGY LIMITED Doesn't use cookies. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline IMPROVE DIGITAL Cookie duration: 90 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADOBE ADVERTISING CLOUD Cookie duration: 365 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BANNERFLOW AB Cookie duration: 366 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline TABMO SAS Doesn't use cookies. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline INTEGRAL AD SCIENCE, INC. Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline WIZALY Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent WEBORAMA Cookie duration: 393 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline JIVOX CORPORATION Cookie duration: 30 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SOJERN, INC. Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MOBILE PROFESSIONALS BV / SAGE&ARCHER BV Doesn't use cookies. View details | Privacy policylaunch Consent ON DEVICE RESEARCH LIMITED Cookie duration: 30 (days). View details | Storage details | Privacy policylaunch Consent ROCKABOX MEDIA LTD Cookie duration: 365 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EXACTAG GMBH Cookie duration: 180 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CELTRA INC. Doesn't use cookies. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAINADV SRL Cookie duration: 30 (days). Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GEMIUS SA Cookie duration: 1825 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent THE KANTAR GROUP LIMITED Cookie duration: 914 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent PERMUTIVE LIMITED Cookie duration: 19 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent NIELSEN MEDIA RESEARCH LTD. Cookie duration: 120 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SOLOCAL SA Cookie duration: 396 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline PIXALATE, INC. Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ORACLE ADVERTISING Cookie duration: 180 (days). Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent NUMBERLY Cookie duration: 180 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent AUDIENCEPROJECT APS Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DEMANDBASE, INC. Cookie duration: 730 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EFFILIATION / EFFINITY Cookie duration: 2 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent ARRIVALIST CO. Cookie duration: 365 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent SEENTHIS AB Doesn't use cookies. View details | Privacy policylaunch COMMANDERS ACT Cookie duration: 365 (days). View details | Storage details | Privacy policylaunch Consent TRAVEL AUDIENCE GMBH Cookie duration: 397 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent HUMAN Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADLUDIO LTD. Doesn't use cookies. View details | Privacy policylaunch Consent NEODATA GROUP SRL Cookie duration: 366 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent INNOVID LLC Cookie duration: 90 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PAPIRFLY AS Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEUSTAR, INC., A TRANSUNION COMPANY Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SALESFORCE.COM, INC. Cookie duration: 180 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent KOCHAVA INC. Doesn't use cookies. View details | Storage details | Privacy policylaunch Consent OTTO (GMBH & CO KG) Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM Cookie duration: 180 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOCALSENSOR B.V. Doesn't use cookies. Uses other forms of storage. View details | Privacy policylaunch Consent ONLINE SOLUTION Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline RELAY42 NETHERLANDS B.V. Cookie duration: 730 (days). View details | Storage details | Privacy policylaunch Consent GP ONE GMBH Cookie duration: Uses session cookies. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LIFTOFF MOBILE, INC. Doesn't use cookies. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline THE MEDIAGRID INC. Cookie duration: 365 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MINDTAKE RESEARCH GMBH Cookie duration: 180 (days). Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline CINT AB Cookie duration: 730 (days). View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GOOGLE ADVERTISING PRODUCTS Cookie duration: 396 (days). Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GFK SE Cookie duration: 730 (days). Uses other forms of storage. View details | Privacy policylaunch Consent REVJET Cookie duration: 730 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PROTECTED MEDIA LTD Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline CLINCH LABS LTD Cookie duration: 730 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ORACLE DATA CLOUD - MOAT Doesn't use cookies. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline HEARTS AND SCIENCE MÜNCHEN GMBH Cookie duration: 60 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline AMAZON ADVERTISING Cookie duration: 396 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MOLOCO, INC. Cookie duration: 730 (days). Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADTRIBA GMBH Cookie duration: 730 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent OBJECTIVE PARTNERS BV Cookie duration: 90 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ENSIGHTEN Cookie duration: 1825 (days). Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SPORTORITY UK LTD Cookie duration: 1 (days). Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EBAY INC Cookie duration: 90 (days). View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline METRIXLAB NEDERLAND B.V. Cookie duration: 730 (days). Uses other forms of storage. View details | Privacy policylaunch Consent HURRA COMMUNICATIONS GMBH Cookie duration: 366 (days). Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline General vendors help_outline GSKINNER Privacy policylaunch Consent AKAMAI Privacy policylaunch Consent FACEBOOK Privacy policylaunch Consent AUNICA Privacy policylaunch Consent BOOKING.COM Privacy policylaunch Consent C3 METRICS Privacy policylaunch Consent IBM Privacy policylaunch Consent EVIDON Privacy policylaunch Consent CUBED Privacy policylaunch Consent OPTOMATON Privacy policylaunch Consent INTELLIAD Privacy policylaunch Consent ANALIGHTS Privacy policylaunch Consent DSTILLERY Privacy policylaunch Consent DMA INSTITUTE Privacy policylaunch Consent ZMS Privacy policylaunch Consent DENTSU AEGIS NETWORK Privacy policylaunch Consent IGNITION ONE Privacy policylaunch Consent OMNICOM MEDIA GROUP Privacy policylaunch Consent DIGISEG Privacy policylaunch Consent RESONATE Privacy policylaunch Consent HAENSEL AMS Privacy policylaunch Consent BDSK HANDELS GMBH & CO. KG Privacy policylaunch Consent VIDEOLOGY Privacy policylaunch Consent TRADEDOUBLER AB Privacy policylaunch Consent TRUSTARC Privacy policylaunch Consent TRUEFFECT Privacy policylaunch Consent MARKETING SCIENCE CONSULTING GROUP, INC. Privacy policylaunch Consent DENTSU Privacy policylaunch Consent ESSENS Privacy policylaunch Consent TRAVEL DATA COLLECTIVE Privacy policylaunch Consent ADVOLUTION.CONTROL Privacy policylaunch Consent WIDESPACE Privacy policylaunch Consent VIMEO Privacy policylaunch Consent GROUPM Privacy policylaunch Consent ADMAXIM Privacy policylaunch Consent BATCH MEDIA Privacy policylaunch Consent VODAFONE GMBH Privacy policylaunch Consent SCENESTEALER Privacy policylaunch Consent NETQUEST Privacy policylaunch Consent MANAGE.COM Privacy policylaunch Consent CLOUDFLARE Privacy policylaunch Consent HAVAS MEDIA FRANCE - DBI Privacy policylaunch Consent NETFLIX Privacy policylaunch Consent EBUILDERS Privacy policylaunch Consent APPLOVIN CORP. Privacy policylaunch Consent FRACTIONAL MEDIA Privacy policylaunch Consent RACKSPACE Privacy policylaunch Consent MSI-ACI Privacy policylaunch Consent NAVEGG Privacy policylaunch Consent ADMEDO Privacy policylaunch Consent MOBITRANS Privacy policylaunch Consent ADEX Privacy policylaunch Consent IMPACT Privacy policylaunch Consent SPOTAD Privacy policylaunch Consent AARKI Privacy policylaunch Consent AVOCET Privacy policylaunch Consent ADVENTIVE Privacy policylaunch Consent SFR Privacy policylaunch Consent CABLATO Privacy policylaunch Consent WAYSTACK Privacy policylaunch Consent TRESENSA Privacy policylaunch Consent Accept all Confirm choices Close