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Submitted URL: https://mail9.mediapost.com/t/j-l-vyhijc-iilrlldyb-i/
Effective URL: https://www.similarweb.com/corp/reports/publishers-audience-analysis/?utm_medium=paid_partnership&utm_source=mediapost&utm_...
Submission: On July 11 via manual from US — Scanned from DE

Form analysis 2 forms found in the DOM

https://www.similarweb.com/website/

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HomeResourcesReportsThe Publisher’s Guide to Audience Analysis and Consumer
Behavior
Report


THE PUBLISHER’S GUIDE TO AUDIENCE ANALYSIS AND CONSUMER BEHAVIOR




AUDIENCE ANALYSIS GUIDE: PUBLISHERS AND MEDIA EDITION

+49

Number of Employees
Company Industry
Your Department
Job Title
Download now

SimilarWeb may send you information about our product and services. For more
information, check out our Terms Of Use and Privacy Policy.

Already have an account? Login

Saying that knowing your audience matters is an understatement. To craft the
right messaging to keep them returning to your website again and again, you need
to understand your audience’s behavior.   

Our all-inclusive audience analysis guide for publishers and media maps out the
tools and metrics you need to define your audience and engage with them on a
higher level. 

Read now and discover how to: 

 * Identify your target audience with four different types of analysis 
 * Measure and track key metrics such as audience overlap, demographics, and
   loyalty
 * Benchmark your engagement metrics and website performance against key rivals

This guide focuses on two areas of publishers and media and how audiences differ
between them: traditional news outlets and new media, such as streaming sites. 

Here’s a short preview of what you’ll find inside:




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   16 East 34th Street, 15th Floor,
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 * Reston, US
   
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   1900 Reston Metro Plaza 5th
   and 6th Floor, Reston, VA 20190
   
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 * San Francisco, US
   
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 * Paris, France
   
   +33 1 87 39 47 36
   
   33 rue Lafayette, 75009 Paris
   
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   20, Oskar-von-Miller-Ring, 01-102, 80333
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 * Tokyo, JP
   
   +81-3-4590-6764
   
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