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HOW AMAZON’S AD BUSINESS COULD THREATEN GOOGLE AND FACEBOOK
AMAZON.COM HAS VALUABLE DATA ITS TECH COMPETITORS CAN’T ACCESS: ITS OWN SALES
AMAZON ADS ARE DISPLAYED ON A SMARTPHONE SCREEN. PUBLISHED CREDIT: KENNETH
BACHOR/THE WALL STREET JOURNAL
Photo: Kenneth Bachor/The Wall Street Journal
By
Christopher Mims
Jan. 28, 2018 11:35 am ET
Print
Text
19
It’s easy to see how Amazon.com Inc. threatens the world’s retailers. But
analysts, brands and advertising agencies are waking up to the fact that a
growing piece of Amazon’s business impinges on turf now controlled by two other
tech titans, Google and Facebook .
Amazon’s decade-old advertising business hasn’t generated much revenue or notice
until recently. One sign of the turning point was last June, at the annual
meeting of advertising giant WPP PLC. Calling the retailer “highly disruptive in
many ways,” WPP Chief Executive Martin Sorrell projected the firm would spend
$200 million placing ads with Amazon in 2017.
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