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Effective URL: https://discord.yizhuangren.com/community/Understanding-Your-Community-Through-Insights
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DownloadNitroEntdeckenCybersicherheit Cybersicherheit HilfeBlogKarriere Download für Windows Zurück Sicherheitszentrum Übersicht Dein Erlebnis kontrollieren Vier Schritte zu einem besonders sicheren AccountVier Schritte zu einem besonders sicheren ServerDie Rolle der Administratoren und Moderatoren auf DiscordProbleme bei Discord meldenMentale Gesundheit auf DiscordAltersbeschränkte Inhalte auf DiscordTipps gegen Spam und Hacking Eltern und Lehrende Was ist Discord?Das Engagement von Discord für ein sicheres und vertrauensvolles ErlebnisSo kannst du deinem Teenager helfen, auf Discord sicher zu bleibenMit deinem Teenager über Online-Sicherheit redenAntworten auf die wichtigsten Fragen von Eltern und LehrendenWenn dein Teenager auf ein Problem stößtZusammenarbeit mit CARU zum Schutz der Benutzer auf Discord So setzen wir die Regeln durch Unsere RichtlinienSo stellen wir Nachforschungen anWelche Maßnahmen wir ergreifenSo kannst du unsere Maßnahmen anfechtenDiscords TransparenzberichteZusammenarbeit mit den Strafverfolgungsbehörden Zurück Moderator Academy Übersicht Grundlagen 100: Eine Einführung in die DMA103: Grundlegende Einrichtung von Kanälen104: Inhalte bei Discord melden110: Verhaltensregeln für Moderatoren111: Deine Pflichten als Moderator151: Eine Einführung in das Moderatoren-Ökosystem Einrichtung und Funktion 201: Berechtigungen auf Discord202: Umgang mit schwierigen Szenarien203: Serverregeln aufstellen204: Einsprüche gegen Bans205: Verwendung von Rollenfarben206: Bewährte Praktiken für Meldetools207: Server-Informationen und Ankündigungskanäle208: Kanalkategorien und Namen210: Rekrutierung von Moderatoren211: Moderationsteam-Kanäle erstellen231: Grundlagen familienfreundlicher Server241: Sichern deines Discord-Accounts Fortgeschrittenes Community-Management 301: Implementierung von Verifizierungsgates302: Entwicklung von Moderatorenrichtlinien303: Positive Umgebungen fördern304: Sicheres Moderieren310: Moderationsteams leiten311: Burnout bei Moderatoren verstehen und vermeiden312: Interne Konfliktlösung313: So werden Sprachkanäle moderiert314: Schulung und Einarbeitung neuer Moderatoren321: Automatische Moderation auf Discord322: WebHooks und Einbettungen verwenden 323: XP-Systeme verwenden324: Modmail-Bots verwenden331: Engagement in der Community332: Gesunde Communitys fördern333: Planung von Community-Events334: Community-Partnerschaften341: Die eigene Community durch Einblicke verstehen345: Bewährte Praktiken für die Moderation der Erstellung von Inhalten Moderationsseminare 401: Transparenz in der Moderation402: Vertraulichkeit in der Moderation403: Sensible Themen404: Psychische Gesundheit in deiner Community berücksichtigen 405: Praktische Aspekte der Moderation von Kanälen für Erwachsene407: Exponentielles Mitgliedschaftswachstum bewältigen431: Ethisches Wachstum in der Community432: Internationalisierung einer Community441: Leitungsstrukturen einer Community442: Erkenntnisse nutzen, um das Wachstum und Engagement der Community zu verbessern443: Ban-Umgehung und fortgeschrittene Belästigung444: Umgang mit zwischenmenschlichen Beziehungen451: Reddit x Discord452: Twitch x Discord453: Patreon x Discord455: Schulen x Discord459: Andere Communitys zu Discord bringen Absolventen 531: Parasoziale Beziehungen541: Die Anwendung von Metaphern in der Moderation Urhebervermerke Urhebervermerke Anmelden Community-PortalUnderstanding Your Community Through Insights Weiterentwickeln UNDERSTANDING YOUR COMMUNITY THROUGH INSIGHTS After you’ve enabled community features for your server, you can use Discord Insights to help you understand not just how your members are interacting with the server, but also what these people are like. In order to understand your members, you need to understand how to infer characteristics of their personality, behavior, and knowledge based on your community demographics and new member traffic sources. Before reading this article, you should have a basic understanding of how to interpret the charts and tables in the server insights dashboard. A description of each is provided on the dashboard itself. A brief glossary of terms is provided at the end of this article for further clarification. UNDERSTANDING YOUR MEMBERS COMMUNITY DEMOGRAPHICS The information most immediately available about your community is available on the Audience tab of Server Insights. This does not include demographic information about all of the members on your server, but rather only members that have visited your server (i.e. viewed at least one channel) within the past 28 days. Therefore, this provides a snapshot of the nature of your actual community, including their country of origin, Discord account age, and the devices they use to access Discord. This information is useful in a variety of ways. * Which countries are my members from? Knowing the countries your members are from will help you understand their language competency and cultural background. For example, if your members are generally from the U.S., you can expect that they mostly speak English as a first language. You can also expect that having a wide distribution of represented countries will result in members with different concepts of harassment, NSFW content, racism, or other topics all interacting with each other. * Are my members also new to Discord? If your members are new to Discord (< 1 day or < 1 month), then they are less likely to be familiar with the app, bots, or other Discord functions compared to members that have older accounts. They may also not yet understand common Discord etiquette or be wholly versed in the Community Guidelines and Terms of Service. * What devices do they use? Knowing how your members are accessing Discord let you know how members are viewing your server. The screen real estate and mobile app experience is different from the desktop experience. If you have a high percentage of mobile members, ensuring that your informational channels are short will help those members navigate your server more easily. * How long have they been a member of the server? Veteran users may have different expectations and uses of the server compared to newer members. They may be more used to bots or other systems the server uses in operation and less accepting of change compared to new members. However, a low proportion of veteran users may indicate that the long term value of your server is low and that people do not see a reason to stay. TRAFFIC SOURCES Once you’ve looked at your user demographics, you should start to analyze your traffic sources, especially if your user demographics are different from what you expected. The Audience insights will help you understand the composition of your community, but analyzing your member growth will help you understand how you got there. The first thing to look at is the new members chart on the Growth & Activation tab. This illustrates your member joins over time by source, including Server Discovery, vanity URL, and regular Discord invite. INVITE STATISTICS While the vanity URL for your server is easy to remember, it still functions just like a normal invite. You can find out more about the way your invites are driving traffic to your server by scrolling down to the Most Popular Invites and Most Popular Referrers tables. The Most Popular Referrers table shows the website that your members were on just before they clicked your invite link. For websites that support this functionality, this is a great way to understand what web pages are driving traffic to your server regardless of how many invite links you have. The Most Popular Invites table shows you which server invites are being used the most (and also includes your vanity URL, if you have one). If you are using only a single invite to your server, then this table is not informative. However, one way to make this table more useful is to generate multiple invite links to your server. Then you can use a unique invite link each place you currently use the same invite link and will better be able to see which websites are generating the most traffic. Once you set up unique invite links, you can measure not just the number of members that come from a website but the extent to which that website’s invite link is shared. For example, if 100 people join from an invite link on Twitter, you could expect to see 100 invite uses and 100 referrals from twitter.com. However, one of those users may send that same invite link through other methods to 20 more users. In this case, the invite link will show 120 uses, but widely different referrals related to those 20 additional members. In the end though, you can still easily attribute those joins to Twitter and better understand your traffic sources as a result. However, you should remember that any adjustments you make to your invite system will take some time to reflect meaningfully in your server insights. RELATING TRAFFIC SOURCES TO USER BEHAVIOR Now that you have detailed information about how members are arriving at your server, you can start analyzing how this is impacting your community characteristics. You can also start drawing conclusions about how users might behave in terms of contribution to discussion, adherence to server rules, and longevity as a member. For example, members that join via an invite link found on social media, such as a Facebook group/page, subreddit, or Twitter may already have prior experience in your server’s topic. Having previously been invested in your topic/community, they may be more well behaved and more likely to stay compared to other members. The behavior of members joining from another Discord server will vary. If the server in question is directly related to your topic, such as the official Discord server for the game that your Discord server is about, you will likely get members that are interested in staying on your server long-term. If the rules of the related server are similar to your own, then these members will probably be able to follow the rules of your server without issue. However, if your rules are very different from the other server, there may be a “culture clash” from new members that aren’t used to your rules. The types of members that join from a third party server listing site or Server Discovery can vary wildly depending on the server listing site itself and how you advertise your server. Members that join via Server Discovery or third party server listing sites often don’t know exactly what they are looking for and may not be invested in your topic before joining. They may also just be browsing for servers that they can troll or raid, and might not be as likely to stay compared to members that have more personal interest in your topic or server. You should also consider the way that people from these various sources will interact with each other. If an overwhelming number of your users is coming from one source, those people may create a server culture that is not welcoming to members that come from other places. As a server owner, you will have to carefully consider how to manage potential conflicts that arise. Overall though, remember that these examples are still based on deductive reasoning and may not be applicable to your server, even if the origin of your server traffic is the same. ZUSAMMENFASSUNG Having read this article, you should better understand how to connect the information from the Audience tab of your server insights with information about your traffic sources from the Growth & Activation tab. However, any conclusions you draw from this data assume your new members and old members are similar, or that most of your visitors within the past 28 days are either longtime members or new members as seen in the relevant chart. If you have recently changed the way you advertise your server dramatically, the origin and demographics of your members may also be changing. If this is the case, you will need to consider the possibility that your community is changing, or that two or more communities are developing alongside each other. It is vitally important that you understand the nature of your members and your traffic sources before attempting to deduce the relationships between them. When you can relate traffic sources and demographics towards user behavior, you give yourself a strong, data-driven foundation for future improvements to your community that will reflect in server insights. Measuring the demographic characteristics of your community and how they arrived at your server is the foundation towards managing your community well. For more information about this data driven approach to community improvement, check out this article. GLOSSARY OF TERMS The following terms are key to understanding what the server insights data is showing you. Take a moment to understand what each of those terms mean before continuing with the rest of this article. For more information, check out the definitions on the Insights portal itself. Visitors - Members that click on your server and view at least one channel are counted as “visiting” your server or channel. Any user that joins your server is automatically a visitor on the day that they joined. Members that join a voice channel are referred to as Listeners. On the table of channel activity, these people are described as Readers. Communicators - Members that have sent at least one message in a text channel or spoken for at least one second in a voice channel. All communicators are also visitors. On the table of channel activity, these people are called Chatters. User Activation - Discord defines a user as being ‘activated’ when they send at least one message or view at least three channels. Retention - In general, retention refers to the continued use of a product or service over time. Members do not need to send a message in order to count as being retained as long as they view at least one channel. For example, a user that visits your server one month after joining has been “retained” for a month. August 22, 2023 Inhalte Understanding Your MembersRelating Traffic Sources to User BehaviorZusammenfassungGlossary of Terms VERWANDTE ARTIKEL Keine Objekte gefunden. Show more articles Keine passenden Ergebnisse. Download für WindowsWarum DiscordNitroCybersicherheitHilfe Einloggen COMMUNITY-RESSOURCEN AUFBAUEN Erste Schritte als Serveradmin und Betrieb deines Servers Einrichten deines Discord-Servers – Erste Schritte Deinen Discord-Server sichern und eine sichere Community aufbauen Einen großartigen Server aufbauen und ein Zuhause für deine Community schaffen Community Onboarding: Neue Mitglieder willkommen heißen Wichtige Kanäle, die jeder Community-Server haben sollte Anpassung und Branding deines Discord-Servers Das Discord-App-Verzeichnis Server Information and Announcement Channels Basic Channel Setup Utilizing Role Colors Channel Categories and Names AKTIV WERDEN Neue Mitglieder einführen und der Community helfen, ihren Weg zu finden Regelmäßiges Einbinden deiner Community Wert schaffen durch Kommunikation Gemeinsam mit deiner Community kreativ sein – Events, Kunst und Feedback Community-Aktivierung mithilfe deiner Social-Media-Beiträge Rollen nutzen, um die Server-Aktivität zu erhöhen Sprach-Events mit Bühne und Sprachkanälen veranstalten Das Maximum aus Stage-Kanälen herausholen Server-Einblicke verstehen WEITERENTWICKELN Server-Neuzugänge willkommen heißen Weiterentwickeln und fördern deines Discord-Servers Branding, Optimierung und Wachstum deines Servers mit Einladungen Erweitern deiner Server-Community durch Mitgliederempfehlungen Erweitern deines Servers durch soziale Medien Wachstum deiner Community durch Server-Einblicke & Statistiken Effektive Events gestalten, um deine Community zusammenzubringen Weiterentwickeln deines Servers durch Community-Events Event-Metriken verstehen Understanding Your Community Through Insights Bringing Other Communities to Discord Using Insights to Improve Community Growth and Engagement Ethisch korrektes Community-Wachstum Community Partnerships VERWALTEN Die Grundlagen für einen sicheren, aktiven Server Für die Sicherheit deines Servers und deiner Community sorgen Vertrauen schaffen mit Social-Media-Verknüpfungen und Rollen Bestimmung und Zuweisung von Server-Moderatoren Moderation und Community-Unterstützung für die Verwaltung deines Servers Mehr über deine Community erfahren CREATOR-PORTAL WEITERENTWICKELN UNDERSTANDING YOUR COMMUNITY THROUGH INSIGHTS After you’ve enabled community features for your server, you can use Discord Insights to help you understand not just how your members are interacting with the server, but also what these people are like. In order to understand your members, you need to understand how to infer characteristics of their personality, behavior, and knowledge based on your community demographics and new member traffic sources. Before reading this article, you should have a basic understanding of how to interpret the charts and tables in the server insights dashboard. A description of each is provided on the dashboard itself. A brief glossary of terms is provided at the end of this article for further clarification. UNDERSTANDING YOUR MEMBERS COMMUNITY DEMOGRAPHICS The information most immediately available about your community is available on the Audience tab of Server Insights. This does not include demographic information about all of the members on your server, but rather only members that have visited your server (i.e. viewed at least one channel) within the past 28 days. Therefore, this provides a snapshot of the nature of your actual community, including their country of origin, Discord account age, and the devices they use to access Discord. This information is useful in a variety of ways. * Which countries are my members from? Knowing the countries your members are from will help you understand their language competency and cultural background. For example, if your members are generally from the U.S., you can expect that they mostly speak English as a first language. You can also expect that having a wide distribution of represented countries will result in members with different concepts of harassment, NSFW content, racism, or other topics all interacting with each other. * Are my members also new to Discord? If your members are new to Discord (< 1 day or < 1 month), then they are less likely to be familiar with the app, bots, or other Discord functions compared to members that have older accounts. They may also not yet understand common Discord etiquette or be wholly versed in the Community Guidelines and Terms of Service. * What devices do they use? Knowing how your members are accessing Discord let you know how members are viewing your server. The screen real estate and mobile app experience is different from the desktop experience. If you have a high percentage of mobile members, ensuring that your informational channels are short will help those members navigate your server more easily. * How long have they been a member of the server? Veteran users may have different expectations and uses of the server compared to newer members. They may be more used to bots or other systems the server uses in operation and less accepting of change compared to new members. However, a low proportion of veteran users may indicate that the long term value of your server is low and that people do not see a reason to stay. TRAFFIC SOURCES Once you’ve looked at your user demographics, you should start to analyze your traffic sources, especially if your user demographics are different from what you expected. The Audience insights will help you understand the composition of your community, but analyzing your member growth will help you understand how you got there. The first thing to look at is the new members chart on the Growth & Activation tab. This illustrates your member joins over time by source, including Server Discovery, vanity URL, and regular Discord invite. INVITE STATISTICS While the vanity URL for your server is easy to remember, it still functions just like a normal invite. You can find out more about the way your invites are driving traffic to your server by scrolling down to the Most Popular Invites and Most Popular Referrers tables. The Most Popular Referrers table shows the website that your members were on just before they clicked your invite link. For websites that support this functionality, this is a great way to understand what web pages are driving traffic to your server regardless of how many invite links you have. The Most Popular Invites table shows you which server invites are being used the most (and also includes your vanity URL, if you have one). If you are using only a single invite to your server, then this table is not informative. However, one way to make this table more useful is to generate multiple invite links to your server. Then you can use a unique invite link each place you currently use the same invite link and will better be able to see which websites are generating the most traffic. Once you set up unique invite links, you can measure not just the number of members that come from a website but the extent to which that website’s invite link is shared. For example, if 100 people join from an invite link on Twitter, you could expect to see 100 invite uses and 100 referrals from twitter.com. However, one of those users may send that same invite link through other methods to 20 more users. In this case, the invite link will show 120 uses, but widely different referrals related to those 20 additional members. In the end though, you can still easily attribute those joins to Twitter and better understand your traffic sources as a result. However, you should remember that any adjustments you make to your invite system will take some time to reflect meaningfully in your server insights. RELATING TRAFFIC SOURCES TO USER BEHAVIOR Now that you have detailed information about how members are arriving at your server, you can start analyzing how this is impacting your community characteristics. You can also start drawing conclusions about how users might behave in terms of contribution to discussion, adherence to server rules, and longevity as a member. For example, members that join via an invite link found on social media, such as a Facebook group/page, subreddit, or Twitter may already have prior experience in your server’s topic. Having previously been invested in your topic/community, they may be more well behaved and more likely to stay compared to other members. The behavior of members joining from another Discord server will vary. If the server in question is directly related to your topic, such as the official Discord server for the game that your Discord server is about, you will likely get members that are interested in staying on your server long-term. If the rules of the related server are similar to your own, then these members will probably be able to follow the rules of your server without issue. However, if your rules are very different from the other server, there may be a “culture clash” from new members that aren’t used to your rules. The types of members that join from a third party server listing site or Server Discovery can vary wildly depending on the server listing site itself and how you advertise your server. Members that join via Server Discovery or third party server listing sites often don’t know exactly what they are looking for and may not be invested in your topic before joining. They may also just be browsing for servers that they can troll or raid, and might not be as likely to stay compared to members that have more personal interest in your topic or server. You should also consider the way that people from these various sources will interact with each other. If an overwhelming number of your users is coming from one source, those people may create a server culture that is not welcoming to members that come from other places. As a server owner, you will have to carefully consider how to manage potential conflicts that arise. Overall though, remember that these examples are still based on deductive reasoning and may not be applicable to your server, even if the origin of your server traffic is the same. ZUSAMMENFASSUNG Having read this article, you should better understand how to connect the information from the Audience tab of your server insights with information about your traffic sources from the Growth & Activation tab. However, any conclusions you draw from this data assume your new members and old members are similar, or that most of your visitors within the past 28 days are either longtime members or new members as seen in the relevant chart. If you have recently changed the way you advertise your server dramatically, the origin and demographics of your members may also be changing. If this is the case, you will need to consider the possibility that your community is changing, or that two or more communities are developing alongside each other. It is vitally important that you understand the nature of your members and your traffic sources before attempting to deduce the relationships between them. When you can relate traffic sources and demographics towards user behavior, you give yourself a strong, data-driven foundation for future improvements to your community that will reflect in server insights. Measuring the demographic characteristics of your community and how they arrived at your server is the foundation towards managing your community well. For more information about this data driven approach to community improvement, check out this article. GLOSSARY OF TERMS The following terms are key to understanding what the server insights data is showing you. Take a moment to understand what each of those terms mean before continuing with the rest of this article. For more information, check out the definitions on the Insights portal itself. Visitors - Members that click on your server and view at least one channel are counted as “visiting” your server or channel. Any user that joins your server is automatically a visitor on the day that they joined. Members that join a voice channel are referred to as Listeners. On the table of channel activity, these people are described as Readers. Communicators - Members that have sent at least one message in a text channel or spoken for at least one second in a voice channel. All communicators are also visitors. On the table of channel activity, these people are called Chatters. User Activation - Discord defines a user as being ‘activated’ when they send at least one message or view at least three channels. Retention - In general, retention refers to the continued use of a product or service over time. Members do not need to send a message in order to count as being retained as long as they view at least one channel. For example, a user that visits your server one month after joining has been “retained” for a month. Zuletzt aktualisiert ZURÜCK WEITER BLEIB AUF DEM LAUFENDEN ÜBER ALLES IN PUNCTO ADMINISTRATOREN BEI DISCORD! Wir wissen, dass du auf keinen Fall eine geheime E-Mail von uns verpassen möchtest. Oder? 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