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Make choices with participating companies under the DAA Principles
Choices
Make choices with participating companies under the DAA Principles
Choices
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 * About the DAA


YOURADCHOICES
GIVES YOU CONTROL

When you click on the YourAdChoices Icon, you get control over how information
about your interests is used for relevant advertising.

> Take Control with YourAdChoices
> Put the YourAdChoices Icon to Work for You
> What's Behind the YourAdChoices Icon
> The Benefits of Relevant Advertising

 


TAKE CONTROL WITH
YOURADCHOICES

Exercise choice on the Web for desktop and mobile or mobile apps—with one or
more participating companies.

 

Learn More
FAQ
 
 


PUT THE ADCHOICES ICON TO WORK FOR YOU

Use the Icon to understand when information about your interests is being
collected or used—and by which—companies.

 

Learn More
 


WHAT'S BEHIND THE
YOURADCHOICES ICON

YourAdChoices is brought to you by the Digital Advertising Alliance (DAA). Find
out about the DAA program's protections and how participating companies are held
accountable.

 

Learn More




THE BENEFITS OF RELEVANT ADVERTISING

Advertising based on your likely interests gives you more relevant ads and
offers and helps pay for the online content and services you enjoy.

 

Learn More





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