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* * About * Products * Open, Click, Buy Book * Consulting * Blog Menu * * About * Products * Open, Click, Buy Book * Consulting * Blog * Speaking * Media * Success Stories * Contact Menu * Speaking * Media * Success Stories * Contact PLAY VIDEO BE PLAY VIDEO “Jon comes up with more creative ideas that sell than just about anyone I know.” RYAN DEISS, CEO, DIGITAL MARKETER COMMAND THE WORLD WITH YOUR WORDS INVENTOR OF THE VSL INVENTOR OF THE VSL Jon's 5-Step VSL Process™ is found within the world's most profitable video sales letters. CREATOR OF CREATOR OF Digital Publisher's sole focus is on empowering the Internet innovators and digital cowboys of the world. BILLION DOLLAR COPYWRITER BILLION DOLLAR COPYWRITER Jon's copy techniques have earned more than a $12B for his clientele and customers. CREATOR OF CREATOR OF CopyPro combines artificial and augmented intelligence with the proven copy templates of over 50 of the world's greatest marketers. LET ME KNOW WHERE TO SEND THIS GIFT TO YOU TODAY THAT CAN JACK YOUR EMAIL SALES BY UP TO 324%! FREE: GET JON'S 3-MINUTE SALES MULTIPLIER ENTER YOUR E-MAIL ADDRESS TO DOWNLOAD JON'S SALES MULTIPLIER™ THIS SIMPLE SALES COPY STRATEGY SHOWS YOU HOW TO QUICKLY MULTIPLY THE AMOUNT OF SALES YOU MAKE FROM EVERY EMAIL YOU SEND BY APPLYING THIS ONE SIMPLE YET OFTEN OVERLOOKED STRATEGY. DOWNLOAD NOW * First Name * Best Email * Email This field is for validation purposes and should be left unchanged. Δ COMMAND THE WORLD WITH YOUR WORDS AND TRANSFORM YOUR WORDS INTO WEALTH Words alone are inherently innocent and powerless. Yet they can be immensely powerful in the possession of someone who knows how to use them to persuade others to follow their lead. Words are even more powerful when used by individuals who know how to steward this power to sell and persuade with honesty and integrity. This is the power of Ethical Persuasion™. READ MORE ETHICAL PERSUASION IS THE ART OF COMPELLING SOMEONE TO TAKE ACTION BASED ON THEIR OWN VALUES. Ethical Persuasion is a capacity and skill that very few have mastered or learned. It is the polar opposite of manipulation and coercion (which is what the vast majority of copywriters turn to when they try to market their products and services) This is why so many people have an aversion to marketing and sales. It can feel slimy and manipulative. What if I showed you how to market and sell in a way that was far more persuasive than the typical approach that everyone teaches, while operating in even greater integrity and alignment with your values? Well, that’s what I’m going to show you today… I’M GOING TO SHOW YOU HOW TO COMMUNICATE YOUR IDEAS IN A WAY THAT BRINGS YOUR PROSPECTS’ EXISTING CORE VALUES TO LIGHT, AND MAKES THEM FEEL LIKE THEY MUST ACT ON IT, IMMEDIATELY. To command this instant response, you must speak to a truth so deep that it feels simultaneously piercing and exposing, yet also highly relieving and redemptive. When you’re able to do this skilfully, in a way that is both confronting and comforting, you’ll inspire new hope and possibility in people’s hearts, minds and souls. When you learn how to properly harness the power of Ethical Persuasion, you’ll transform yourself into a bold and benevolent leader that can consistently guide people into new realms of possibility, beyond anything they could have ever imagined. When you create this type of experience for people, their natural instinct will be to follow your lead, buy from you, and continuously invest in your offerings, for life. IF YOU WANT TO INSPIRE AN ETHICAL BUYING FRENZY, YOU’VE COME TO THE RIGHT PLACE.... My name is Jon Benson and over the last 15 years I’ve helped thousands of entrepreneurs reach millions of people online and make ungodly amounts of money ($12B+ and counting) How? By teaching people how to write compelling marketing and sales copy. While I’m most notably known as the inventor of the Video Sales Letter (VSL), I teach people how to master the art and science of Ethical Persuasion. Ranging from how to write high-converting VSL’s to webinars, emails, long-form sales letters, upsells, headlines, ads, leads, advertorials, product launches, etc. You name it… I can help you make more money from it. In fact, I regularly see my customers and clients exponentially increase their sales and conversions using the principles I teach. Whether that’s through working with me directly in my private one-on-one coaching and consulting (typically reserved for top clients and high-growth companies with offers at scale) or through one of our signature trainings and certification programs. Whether you’re looking for a multi-million-dollar hook, or that special X-factor that will explode the sales of your products and services… Or you’re looking to unlock a whole new sense of personal power in your ability to market, sell, and supercharge your earnings (one that you will carry with you for the rest of your life) …You’ve come to the right place. TRAINING, TOOLS & SOFTWARE, COACHING & CONSULTING I’ve helped thousands of business owners discover how much more they can earn and how much easier their lives becomes when they master their marketing and sales copy. Many of my clients (such as Natural Health Sherpa, BioTrust, and Pimsleur) have gone on to create some of the top product offers of all time… And many of my clients have started, grown, and scaled global 7-, 8- and even 9- figure empires using the marketing superpowers I helped them develop. And now it will be my honor to help you become the NEXT big success story. Get Tools & Training Work With Me Privately JON BENSON AND BRING YOU TOOLS & TRAINING To Help You Reach More People And Sell More of Your Products And Services BNSN IS NEXT-GEN PROMPTLESS AI™ THAT'S CUT-N-PASTE SIMPLE BNSN has been trained on marketing campaigns from the world's top copywriters. So it understands the patterns and mechanisms of persuasion far better than any other AI. Within seconds, you'll have your completed Buyers Blueprint — a roadmap of words that connect to and sell your most ideal buyers. From there, you can create the sales copy you need with a few clicks. No prompts. No guesswork. You can even clone copy you love and BNSN will use it as a pattern for your own offer. Get BNSN Play Video WHAT PEOPLE ARE SAYING ABOUT BNSN Play video THE BEST COPYWRITING APP OUT THERE Submitted by Moisés León Play video I TOOK SOME COPY I LIKED, HIT A "MAGIC BUTTON", AND IT WROTE IT FOR ME IN SECONDS Submitted by Frank Girard Play video KICKED OUT A TEXT SALES LETTER AND A VSL IN MY FIRST 2 HOURS. COPY QUALITY IS AMAZING! Submitted by Jayson Hunter Play video AS A SMALL BIZ OWNER, BNSN HAS TRANSFORMED HOW I DO MARKETING AND BOOST SALES Submitted by Larry Fan Play video INSANE PROFIT MARGINS...I CAN SELL BNSN'S BLUEPRINTS ALL DAY LONG! Submitted by Janel Sykora Play video FABULOUS AI - IT'S SAVING ME 10-15 HOURS PER WEEK. A LEAP FORWARD! Submitted by Roelof Kiers Play video I CAN CREATE COPY ASSETS LITERALLY ON-DEMAND...NO CHATGPT OR PROMPTS! Submitted by Johnathan Cagle Play video GO TRASH CHATGPT. BNSN IS NOW HERE TO SAVE YOUR BUSINESS' LIFE! Submitted by Tanya Marie Play video I'M TALKING ABOUT AI THAT'S BEATING CONTROLS WRITTEN BY HUMAN COPYWRITERS! Submitted by Todd Brown Play video USING OTHER AI, THIS USED TO TAKE ME 3-4 HOURS. WITH BNSN IT TAKES ME MINUTES! Submitted by Eric Gesinski Play video THIS IS SO MUCH FUN...SO MUCH EASIER THAN CHATGPT OR ANY AI TOOL Submitted by Craig Perrine Play video I HAD TO PICK MY JAW UP OFF THE FLOOR WHEN I SAW THIS COPY! Submitted by Bogdan Balas Play video MY CLIENT DEMANDED TO PAY ME WHEN SHE SAW WHAT BNSN DID Submitted by Christine Sauer Play video "SIMILAR" APPS ARE NOT SIMILAR...BNSN MAKES EVERYTHING BETTER AND FASTER! Submitted by Big Jason Henderson Play video PRODUCES DEEP COPY SPECIFIC TO YOUR OFFER - LIKE A COPYWRITER IN YOUR POCKET Submitted by Mathew Park Play video BNSN ISN'T JUST ANOTHER AI TOOL...IT'S LIKE HAVING A 24/7 COPYWRITER Submitted by William smith Play video JUST KICKASS...HERE'S HOW I'M USING BNSN NOW Submitted by Nick Chalker Play video COPYWRITERS WERE SHOCKED BY MY COPY...I HAVEN'T TOLD THEM IT WAS BNSN, NOT ME! Submitted by John Gallagher See All Our Training Programs SEE THE RESULTS MY CLIENTS ARE GETTING MANY OF MY PAST STUDENTS HAVE GONE ON TO CREATE SOME OF THE TOP PRODUCT OFFERS OF ALL TIME, WITH A CLIENT ROSTER THAT READS LIKE A “WHO’S WHO” LIST OF ONLINE MARKETING LEGENDS. Previous HIS STRATEGIES ALONE HAVE HELPED MAKE US MILLIONS. Jon comes up with more cool ideas than just about anyone I know. What’s more, his ideas flat-out WORK. If I had to guess, his strategies alone have helped make us millions. And he’s lightning fast at coming up with positioning that anchors your product in the consumer’s mind. Spend the money. He’s well worth it! DAN ROSE WE’VE HIRED JON NUMEROUS TIMES FOR OUR BIOTRUST VSLS, AND HIS IDEAS BEAT THE CONTROLS VIRTUALLY EVERY TIME. I’ve worked with Jon for many years as a copywriter and recently as a copy coach for a few new products. Spent $15K and made it back within a few days of testing Jon’s ideas. We’ve hired him numerous times for our BioTrust VSLs, and his ideas beat the controls virtually every time. The man is a beast. JOEL MARION JON’S IDEAS ARE THE ONLY ONES I TOOK AS IS…AND THEY TURNED INTO A 7-FIGURE WIN. I’ve hired a lot of writers and coaches. Jon’s ideas are the only ones I took as is…and they turned into a 7-figure win. FRANK KERN HIS STRATEGIES ALONE HAVE HELPED MAKE US MILLIONS. Jon comes up with more cool ideas than just about anyone I know. What’s more, his ideas flat-out WORK. If I had to guess, his strategies alone have helped make us millions. And he’s lightning fast at coming up with positioning that anchors your product in the consumer’s mind. Spend the money—he’s well worth it!” RYAN DEISS JON HAS GIVEN ME MORE IDEAS AND MADE ME MORE MONEY THAN I CAN COUNT. Jon is a freakin’ badass. The man has given me more ideas and made me more money than I can count. When it comes to conversions, copy that sells, and marketing, strategy… he can 3, 4, 5X the results.” JOE POLISH JON’S COPY ENDED UP ALMOST DOUBLING MY CONVERSIONS. HE’S ONE OF THE BEST INVESTMENTS YOU CAN MAKE. I contracted Jon to work with me for an opt-in page that ended up almost doubling my conversions. His ideas and the way he thinks are just otherworldly. He’s one of the best investments you can make. DEAN GRAZIOSI HIS STRATEGIES ALONE HAVE HELPED MAKE US MILLIONS. Jon comes up with more cool ideas than just about anyone I know. What’s more, his ideas flat-out WORK. If I had to guess, his strategies alone have helped make us millions. And he’s lightning fast at coming up with positioning that anchors your product in the consumer’s mind. Spend the money. He’s well worth it! DAN ROSE WE’VE HIRED JON NUMEROUS TIMES FOR OUR BIOTRUST VSLS, AND HIS IDEAS BEAT THE CONTROLS VIRTUALLY EVERY TIME. I’ve worked with Jon for many years as a copywriter and recently as a copy coach for a few new products. Spent $15K and made it back within a few days of testing Jon’s ideas. We’ve hired him numerous times for our BioTrust VSLs, and his ideas beat the controls virtually every time. The man is a beast. JOEL MARION JON’S IDEAS ARE THE ONLY ONES I TOOK AS IS…AND THEY TURNED INTO A 7-FIGURE WIN. I’ve hired a lot of writers and coaches. Jon’s ideas are the only ones I took as is…and they turned into a 7-figure win. FRANK KERN HIS STRATEGIES ALONE HAVE HELPED MAKE US MILLIONS. Jon comes up with more cool ideas than just about anyone I know. What’s more, his ideas flat-out WORK. If I had to guess, his strategies alone have helped make us millions. And he’s lightning fast at coming up with positioning that anchors your product in the consumer’s mind. Spend the money—he’s well worth it!” RYAN DEISS JON HAS GIVEN ME MORE IDEAS AND MADE ME MORE MONEY THAN I CAN COUNT. Jon is a freakin’ badass. The man has given me more ideas and made me more money than I can count. When it comes to conversions, copy that sells, and marketing, strategy… he can 3, 4, 5X the results.” JOE POLISH JON’S COPY ENDED UP ALMOST DOUBLING MY CONVERSIONS. HE’S ONE OF THE BEST INVESTMENTS YOU CAN MAKE. I contracted Jon to work with me for an opt-in page that ended up almost doubling my conversions. His ideas and the way he thinks are just otherworldly. He’s one of the best investments you can make. DEAN GRAZIOSI HIS STRATEGIES ALONE HAVE HELPED MAKE US MILLIONS. Jon comes up with more cool ideas than just about anyone I know. What’s more, his ideas flat-out WORK. If I had to guess, his strategies alone have helped make us millions. And he’s lightning fast at coming up with positioning that anchors your product in the consumer’s mind. Spend the money. He’s well worth it! DAN ROSE WE’VE HIRED JON NUMEROUS TIMES FOR OUR BIOTRUST VSLS, AND HIS IDEAS BEAT THE CONTROLS VIRTUALLY EVERY TIME. I’ve worked with Jon for many years as a copywriter and recently as a copy coach for a few new products. Spent $15K and made it back within a few days of testing Jon’s ideas. We’ve hired him numerous times for our BioTrust VSLs, and his ideas beat the controls virtually every time. The man is a beast. JOEL MARION JON’S IDEAS ARE THE ONLY ONES I TOOK AS IS…AND THEY TURNED INTO A 7-FIGURE WIN. I’ve hired a lot of writers and coaches. Jon’s ideas are the only ones I took as is…and they turned into a 7-figure win. FRANK KERN Next * 1 * 2 * 3 * 4 * 5 * 6 See More Success Stories Many of my clients have gone on to start, grow, and scale global 7-, 8- and even 9-figure empires using my “marketing superpowers.” And now it will be my honor to help you become the NEXT big success story…. Work With Me Privately Use Our Tools & Training VLOG LEARN JON’S TOP MONEY-MAKING COPY STRATEGIES ChatLetters Sales Page New ChatGPT "Pre-Prompting" Hack Lets You Create High-Profit Sales Pages That Clone Proven Winners...Rewritten For Any Offer In Minutes This makes creating a sales letter… by Jon Benson Read More Leveraging AI for High-Converting Sales Copy: The Power of ChatGPT in Copywriting As the digital marketing landscape evolves at a lightning pace, AI-powered copywriting tools, like ChatGPT, are causing quite the stir. Gartner's research predicts that 85% of large… by Jon Benson Read More The Multi-million Dollar EPIC Email Sales Page: The Power of Irresistible Hooks Welcome to the breakdown of one of my most successful sales letters - EPIC Email. Todd Brown, my friend and coach, played a key role… by Jon Benson Read More View More Videos View MORE Videos LISTEN TO JON ON TOP INDUSTRY PODCASTS Previous John Lee Dumas With Jon Benson THIS AH-HA MOMENT TURNED INTO A 12-BILLION DOLLAR INDUSTRY! JON BENSON SHARES ALL I Love Marketing THE ONE WITH JON BENSON (VIDEO SALES LETTERS) The Project Life Mastery Podcast MASTERING COPYWRITING: HOW TO TURN YOUR WORDS INTO CASH JON BENSON Mark de Grasse with Jon Benson CREATING PERSUASIVE, PROMPTLESS AI-DRIVEN COPY WITH JON BENSON Leon Streete With Jon Benson HOW TO MAKE SALES ONLINE USING A VIDEO SALES LETTER Trey Lewellen With Jon Benson JON BENSON SHARING HIS INCREDIBLE LIFE STORY Ben Gothard With Jon Benson THE PHILOSOPHY BEHIND 3 TOOLS THAT SELL $14 BILLION A YEAR IN PRODUCT Peter Kell With Jon Benson VSL PERSUASION SECRETS – LIVE AT GENIUS NETWORK Stefan James With Jon Benson MASTERING COPYWRITING: HOW TO TURN YOUR WORDS INTO CASH Brian Cassingena With Jon Benson JON REVEALS THE FUTURE OF COPYWRITING WITH A.I. Jason Portnoy With Jon Benson HOW TO WRITE COPY THAT CONVERTS Jeff Lerner With Jon Benson THE BILLION DOLLAR COPYWRITING COACH Internet Masterminds With Jon Benson COPYWRITING METHODS THAT WORK Rich Schefren With Jon Benson HOW TO TURN YOUR WORDS INTO CASH Brad Costanzo With Jon Benson HOW TO WRITE EMAIL COPY LIKE PRO IN LESS THAN ONE DAY John McIntyre With Jon Benson STRIKING PEOPLE AT THEIR CORE AND BLASTING YOUR SALES THROUGH THE ROOF Digital Marketer With Jon Benson HOW TO TURN GOOD COPY INTO GREAT COPY WITH COPYWRITING John Lee Dumas With Jon Benson THIS AH-HA MOMENT TURNED INTO A 12-BILLION DOLLAR INDUSTRY! JON BENSON SHARES ALL I Love Marketing THE ONE WITH JON BENSON (VIDEO SALES LETTERS) The Project Life Mastery Podcast MASTERING COPYWRITING: HOW TO TURN YOUR WORDS INTO CASH JON BENSON Mark de Grasse with Jon Benson CREATING PERSUASIVE, PROMPTLESS AI-DRIVEN COPY WITH JON BENSON Leon Streete With Jon Benson HOW TO MAKE SALES ONLINE USING A VIDEO SALES LETTER Trey Lewellen With Jon Benson JON BENSON SHARING HIS INCREDIBLE LIFE STORY Ben Gothard With Jon Benson THE PHILOSOPHY BEHIND 3 TOOLS THAT SELL $14 BILLION A YEAR IN PRODUCT Peter Kell With Jon Benson VSL PERSUASION SECRETS – LIVE AT GENIUS NETWORK Stefan James With Jon Benson MASTERING COPYWRITING: HOW TO TURN YOUR WORDS INTO CASH Brian Cassingena With Jon Benson JON REVEALS THE FUTURE OF COPYWRITING WITH A.I. Jason Portnoy With Jon Benson HOW TO WRITE COPY THAT CONVERTS Jeff Lerner With Jon Benson THE BILLION DOLLAR COPYWRITING COACH Internet Masterminds With Jon Benson COPYWRITING METHODS THAT WORK Rich Schefren With Jon Benson HOW TO TURN YOUR WORDS INTO CASH Brad Costanzo With Jon Benson HOW TO WRITE EMAIL COPY LIKE PRO IN LESS THAN ONE DAY John McIntyre With Jon Benson STRIKING PEOPLE AT THEIR CORE AND BLASTING YOUR SALES THROUGH THE ROOF Digital Marketer With Jon Benson HOW TO TURN GOOD COPY INTO GREAT COPY WITH COPYWRITING John Lee Dumas With Jon Benson THIS AH-HA MOMENT TURNED INTO A 12-BILLION DOLLAR INDUSTRY! JON BENSON SHARES ALL I Love Marketing THE ONE WITH JON BENSON (VIDEO SALES LETTERS) The Project Life Mastery Podcast MASTERING COPYWRITING: HOW TO TURN YOUR WORDS INTO CASH JON BENSON Next BOOK JON TO SPEAK AT YOUR EVENT Book Me To Speak Media Features & Inquiries I’VE HAD JON SPEAK TWICE AT TRAFFIC AND CONVERSIONS. BOTH TIMES HE BROUGHT THE HOUSE DOWN! RYAN DEISS GET JON’S BEST-SELLING BOOK ON EMAIL MARKETING: OPEN, CLICK, BUY OPEN, CLICK, BUY is a renegade email manifesto that is turning the Internet marketing world upside down…and making small fortunes for everyday Joes and Janes. If the thought of making more money from every email you send appeals to you…and if you have the COURAGE required to read this bold, uncensored, and downright controversial Email Manifesto, then… OPEN, CLICK, BUY will show you how to obliterate your prospects' chances of saying no or ignoring your emails through the use of the 21 tried and proven email “tricks” (all perfectly legal, ethical, and even entertaining!). Buy On Amazon EXCELLENT BOOK AND VERY EFFECTIVE TIPS I have actually conducted lots of split tests and can confirm pretty much anything that Jon recommends from start to finish. Everything is backed by research and testing, and that's what made it a perfect fit for my business goals. AMAZON USER INVENTOR OF THE VSL HI, I’M JON BENSON. If you've been around marketing for more than a few months, you've probably seen VSLs…. Well, I'm the crazy guy who invented them. The VSL has been responsible for generating billions of dollars in sales every year for marketers all over the world. While I’m most notably known for being the inventor of the Video Sales Letter (VSL), I’m also the creator of CopyPro, the world’s first and only automated copywriting software powered by AI. I know that sounds a bit weird, but it’s making marketers millions of dollars…and saving people like you a ton of time spent writing all their copy themselves or spending thousands of dollars hiring expensive copywriters…. Even though copy has always been a passion of mine, I'm a deep thinker at heart who is passionate about words, love, philosophy, and persuasion. My real journey into the world of online marketing began at 38, when I nearly died from a massive heart attack…. I made a vow to myself that day. 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Over the last eight years, I’ve worked with the best of the best: guys like Frank Kern, Joe Polish, Kyle Leon (before Venus Factor was a $50M brand), Joel Marion (BioTrust), Jay Abraham, Ryan Deiss (Digital Marketer), Wes Virgin (before Fat Diminisher was a 10-figure sales machine)…and countless more. Every one of them will tell you I’ve helped them make a fortune—without a single exception. These are industry legends, masters at their craft already, yet they each sought out my guidance on how to multiply the power and revenue-pull of their offers. I transformed their hooks, funnels, VSLs, sales pages, webinars, upsells, and entire backend marketing and “post-sale” systems. Click the link below to see if you qualify. 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