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Platform

PLATFORM

 * Analytics
   Understand the full user journey
 * Experiment
   Test, analyze, and optimize at scale
 * Customer Data Platform
   Unite data across teams

 * Analytics
 * Experiment
 * Customer Data Platform

CAPABILITIES

 * Integrations
   Connect Amplitude to hundreds of partners
 * Data Management
   Complete data you can trust
 * Customers
   Discover why customers love Amplitude
 * AI
   Self-service data meets self-service intelligence

 * Integrations
 * Data Management
 * Customers
 * AI

Platform


PLATFORM

 * Analytics
   Understand the full user journey
 * Experiment
   Test, analyze, and optimize at scale
 * Customer Data Platform
   Unite data across teams

 * Analytics
 * Experiment
 * Customer Data Platform

CAPABILITIES

 * Integrations
   Connect Amplitude to hundreds of partners
 * Data Management
   Complete data you can trust
 * Customers
   Discover why customers love Amplitude
 * AI
   Self-service data meets self-service intelligence

 * Integrations
 * Data Management
 * Customers
 * AI

Solutions

INDUSTRY

 * Financial Services
   Personalize the banking experience
 * B2B
   Maximize product adoption
 * Media
   Identify impactful content
 * Healthcare
   Simplify the digital healthcare experience
 * Ecommerce
   Optimize for transactions

 * Financial Services
 * B2B
 * Media
 * Healthcare
 * Ecommerce

USE CASE

 * Grow active users
   Get users hooked from day one
 * Increase customer lifetime value
   Understand your customers like no one else.
 * Accelerate monetization
   Turn behavior into business

 * Grow active users
 * Increase customer lifetime value
 * Accelerate monetization

Solutions


INDUSTRY

 * Financial Services
   Personalize the banking experience
 * B2B
   Maximize product adoption
 * Media
   Identify impactful content
 * Healthcare
   Simplify the digital healthcare experience
 * Ecommerce
   Optimize for transactions

 * Financial Services
 * B2B
 * Media
 * Healthcare
 * Ecommerce

USE CASE

 * Grow active users
   Get users hooked from day one
 * Increase customer lifetime value
   Understand your customers like no one else.
 * Accelerate monetization
   Turn behavior into business

 * Grow active users
 * Increase customer lifetime value
 * Accelerate monetization

Resources

LEARN

 * Blog
   Thought leadership from industry experts
 * Resource Center
   Expertise to guide your growth
 * Glossary
   All the terms you need to know
 * Product Benchmarks
   Understand how your product compares

 * Blog
 * Resource Center
 * Glossary
 * Product Benchmarks

CONNECT

 * Community
   Connect with peers in product analytics
 * Events
   Register for live or virtual events

 * Community
 * Events

SUPPORT

 * Help Center
   Answers to every Amplitude question
 * Developer Hub
   Integrate and instrument Amplitude
 * Academy
   Become an Amplitude pro

 * Help Center
 * Developer Hub
 * Academy

Resources


LEARN

 * Blog
   Thought leadership from industry experts
 * Resource Center
   Expertise to guide your growth
 * Glossary
   All the terms you need to know
 * Product Benchmarks
   Understand how your product compares

 * Blog
 * Resource Center
 * Glossary
 * Product Benchmarks

CONNECT

 * Community
   Connect with peers in product analytics
 * Events
   Register for live or virtual events

 * Community
 * Events

SUPPORT

 * Help Center
   Answers to every Amplitude question
 * Developer Hub
   Integrate and instrument Amplitude
 * Academy
   Become an Amplitude pro

 * Help Center
 * Developer Hub
 * Academy

Pricing
Pricing

Platform

PLATFORM

 * Analytics
   Understand the full user journey
 * Experiment
   Test, analyze, and optimize at scale
 * Customer Data Platform
   Unite data across teams

 * Analytics
 * Experiment
 * Customer Data Platform

CAPABILITIES

 * Integrations
   Connect Amplitude to hundreds of partners
 * Data Management
   Complete data you can trust
 * Customers
   Discover why customers love Amplitude
 * AI
   Self-service data meets self-service intelligence

 * Integrations
 * Data Management
 * Customers
 * AI

Platform


PLATFORM

 * Analytics
   Understand the full user journey
 * Experiment
   Test, analyze, and optimize at scale
 * Customer Data Platform
   Unite data across teams

 * Analytics
 * Experiment
 * Customer Data Platform

CAPABILITIES

 * Integrations
   Connect Amplitude to hundreds of partners
 * Data Management
   Complete data you can trust
 * Customers
   Discover why customers love Amplitude
 * AI
   Self-service data meets self-service intelligence

 * Integrations
 * Data Management
 * Customers
 * AI

Solutions

INDUSTRY

 * Financial Services
   Personalize the banking experience
 * B2B
   Maximize product adoption
 * Media
   Identify impactful content
 * Healthcare
   Simplify the digital healthcare experience
 * Ecommerce
   Optimize for transactions

 * Financial Services
 * B2B
 * Media
 * Healthcare
 * Ecommerce

USE CASE

 * Grow active users
   Get users hooked from day one
 * Increase customer lifetime value
   Understand your customers like no one else.
 * Accelerate monetization
   Turn behavior into business

 * Grow active users
 * Increase customer lifetime value
 * Accelerate monetization

Solutions


INDUSTRY

 * Financial Services
   Personalize the banking experience
 * B2B
   Maximize product adoption
 * Media
   Identify impactful content
 * Healthcare
   Simplify the digital healthcare experience
 * Ecommerce
   Optimize for transactions

 * Financial Services
 * B2B
 * Media
 * Healthcare
 * Ecommerce

USE CASE

 * Grow active users
   Get users hooked from day one
 * Increase customer lifetime value
   Understand your customers like no one else.
 * Accelerate monetization
   Turn behavior into business

 * Grow active users
 * Increase customer lifetime value
 * Accelerate monetization

Resources

LEARN

 * Blog
   Thought leadership from industry experts
 * Resource Center
   Expertise to guide your growth
 * Glossary
   All the terms you need to know
 * Product Benchmarks
   Understand how your product compares

 * Blog
 * Resource Center
 * Glossary
 * Product Benchmarks

CONNECT

 * Community
   Connect with peers in product analytics
 * Events
   Register for live or virtual events

 * Community
 * Events

SUPPORT

 * Help Center
   Answers to every Amplitude question
 * Developer Hub
   Integrate and instrument Amplitude
 * Academy
   Become an Amplitude pro

 * Help Center
 * Developer Hub
 * Academy

Resources


LEARN

 * Blog
   Thought leadership from industry experts
 * Resource Center
   Expertise to guide your growth
 * Glossary
   All the terms you need to know
 * Product Benchmarks
   Understand how your product compares

 * Blog
 * Resource Center
 * Glossary
 * Product Benchmarks

CONNECT

 * Community
   Connect with peers in product analytics
 * Events
   Register for live or virtual events

 * Community
 * Events

SUPPORT

 * Help Center
   Answers to every Amplitude question
 * Developer Hub
   Integrate and instrument Amplitude
 * Academy
   Become an Amplitude pro

 * Help Center
 * Developer Hub
 * Academy

Pricing
Pricing

Login

Contact salesGet started


NOMINATE TOP LEADERS

Celebrating the top 50 product and growth leaders from around the world.
Nominations extended through February 9, 2024, at 11:59 PM PT.

Submit your entry



THE MOST INNOVATIVE PEOPLE IN PRODUCT

Product 50 was born in a world where digital products don’t just support the
business—they are the business. The list celebrates the industry-transforming
pioneers and visionaries setting the gold standard for product and growth
excellence. Determined by a set criteria and scored by a panel of industry
judges, only ten winners and 40 finalists can be called the Product 50.

Are you or is someone you know worthy of this career-defining achievement?
Nominate them today.

Submit your entry


PAST WINNERS AND FINALISTS

In its inaugural year out of 800+ nominations, 50 winners and finalists were
recognized. Get to know the Product 50 alumni.




MEET OUR JUDGES

FRANCOIS AJENSTAT

Amplitude

Chief Product Officer

SARA ROSSIO

G2

Chief Product Officer

TOM WILLERER

Reforge

Chief Operating Officer


PRODUCT 50 AWARD CATEGORIES

Most Admired Product Leader

This person is who up-and-coming product leaders aspire to be.

Best Product Leader, Large Company

Leader at a company with 1,000+ employees who has been instrumental to its
product’s success.

Best Product Leader, Midsize Company

Leader at a company with 100-1,000 employees who has been instrumental to its
product’s success.

Best Product Leader, Startup and Small Company

Leader at a company with 100 or fewer employees who has been instrumental to its
product’s success.

Most Promising Up-and-Comer

This person isn’t well-known yet, but they’re sure to be making headlines in the
product world one day.

Best Product Design Leader

This person is the brains behind a product known for its seamless, engaging, and
intuitive user experience.

Best Growth Product Leader

This person works within or with their organization’s growth team supporting
customer acquisition, monetization, and retention.

Best Digital Transformation Product Leader

This person helped digitally transform its company by launching or enhancing its
digital product(s).

Best Product Industry Influencer

This person is a well-respected voice, educator, analyst, journalist or other
influential figure advancing the product industry through shared knowledge.

Best Social Good Product Leader

This person leverages their product know-how for the betterment of their
industry, their community, or the world.


KEY DATES

Nominations extended to February 9, 2024, at 11:59 PM PT.
Winners will be announced on March 19, 2024.

Submit Your Entry


ABOUT PRODUCT 50

WHAT ARE THE NOMINATION CATEGORIES FOR THE PRODUCT 50?

You can nominate a leader in any of the ten categories. Judges will select one
winner and four finalists per category.

 * Most Admired Product Leader: This person is who up-and-coming product leaders
   aspire to be.
 * Best Product Leader — Large Company: This person works at a company with
   1,000+ employees and has been instrumental to its product’s success.
 * Best Product Leader — Midsize Company: This person works at a company with
   100-1,000 employees and has been instrumental to its product’s success.
 * Best Product Leader — Startup and Small Company: This person works at a
   company with 100 or fewer employees and has been instrumental to its
   product’s success.
 * Most Promising Product Up-and-Comer: This person isn’t well-known yet, but
   they will surely be making headlines in the product world one day.
 * Best Growth Product Leader: This person works within or with their
   organization’s growth team, supporting customer acquisition, monetization,
   and retention.
 * Best Digital Transformation Product Leader: This person helped digitally
   transform their company by launching or enhancing its digital product(s).
 * Best Product Design Leader: This person is the brains behind a product known
   for its seamless, engaging, and intuitive user experience.
 * Best Product Industry Influencer: This person is a well-respected voice,
   educator, analyst, journalist, or other influential figure in the product
   space, advancing the industry through shared knowledge.
 * Best Social Good Product Leader: This person leverages their product know-how
   for the betterment of their industry, their community, or the world.

WHO SHOULD I NOMINATE? WHAT IF THEY DON’T HAVE PRODUCT OR GROWTH IN THEIR TITLE?

From product managers to heads of data and VPs of growth to industry analysts,
we want to honor the individuals leading the way in product innovation. Having
“product” in a title isn’t a requirement. If someone impacts the how, why, and
what of digital product strategy, they are doing product work. You can submit as
many nominees as you’d like. If your nominee fits multiple categories, please
feel free to submit them for up to three categories.

IS THERE A COST ASSOCIATED WITH THE NOMINATION?

There is no cost to nominate an individual for the Product 50.

CAN I NOMINATE MYSELF?

Yes, we’d be disappointed if you didn’t!

WILL PAST WINNERS BE ELIGIBLE FOR THIS YEAR’S LIST?

No. Our 2022 inaugural class will always be our inaugural group of winners, but
each year, the list will feature different product and growth leaders.

ARE THERE ANY LANGUAGE OR GEOGRAPHIC LIMITATIONS TO NOMINATE?

This award is open to all product leaders from around the world. We do ask that
you please submit your nominations in English.

WHAT’S THE TIMELINE?

 * Nominations are extended through February 9, 2024, at 11:59 PM PT
 * Judges will select winners and finalists at the end of February
 * Winners and finalists will be notified under embargo in early March
 * Winners and finalists will be announced on March 19

HOW DOES THE SELECTION PROCESS WORK?

The nomination process is now open to the public and closes on February 9, 2024.
Following the close of nominations, Amplitude will compile all submission
information. Amplitude reserves the right to remove duplicate, spam, incomplete,
or fraudulent nominations and nominations that do not fit the criteria outlined
above.

Nominations will be scored based on the following criteria:

 * Innovation: Is this person impacting a product that is novel, cutting-edge or
   trailblazing?
 * Business impact: Is this person responsible for a product that has led to
   significant business growth?
 * Diversity: Does this nominee bring a unique background, perspective or way of
   working to the table that enables their teams to be more successful?
 * Influence: Was this person nominated by multiple people?

Once scored, our judges will determine the ten winners and forty finalists. In
the event of a tie or if necessary, judges will discuss and collaboratively
select the finalists and winners based on the strength of submissions.

HOW IS NOMINATION DATA BEING COLLECTED?

We do not store nominees’ data for marketing or sales purposes. Finalists and
winners can opt out of being included and promoted on the Product 50 finalists
and winners list.

Platform
 * Analytics
 * Experiment
 * Customer Data Platform

Resources
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 * Blog
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 * Amplitude Academy
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Partners
 * Find a Partner

Company
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 * Diversity, Equity & Inclusion

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