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Text Content

Toggle navigation Resume
 * Home
 * About
 * Education
 * Skills
 * Experience
 * Projects
 * Contact


ALAIN MF


CONSULTING SERVICES IN
TECH AND OPS


ALAIN@ALAINMF.FR





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ABOUT ME

Hi, I am Alain Mady-Fetherstone and I love to build cool and exciting things -
from bikes, to apps, websites and performant teams.

I believe that by giving people the tools to connect to each other, tech
products can make peoples' lives easier and more fun. I love the process of
turning a set of technologies into a smooth user experience. By implementing
detailed and structured analytics, I strive to leverage user data in order to
continuously improve the product and enhance the user experience. I love to take
a fast-paced approach to product development, to maximize agility and ensure
that new features are rolled out in matter of days rather than months.

I co-founded WeAreTheModels.co , a community-based fashion website and app that
matches people with their fashionable body doubles. I am now mentoring a handful
of French startups in their product development strategies and business model
ideation. As a former IT management consultant, I am now employing my expertise
in project management, business process design and operations management to the
exciting frontier of tech start-ups.

Some of the things I love outside the office are: my road bike, my fixie, scuba
diving, rock climbing, playing the guitar and working on my home automation
website.



Alain MADY-FETHERSTONE

6 years of experience in Strategy and Management Consulting

11 years of experience in Entrepreneurship with a strong focus on Tech and Ops

Email Address: alain@alainmf.fr





EDUCATION

MASTER'S IN COMPUTER SCIENCE,
ÉCOLE CENTRALESUPÉLEC

2004 - 2007

A multi-disciplinary "grande école" of engineering at the forefront of Energy
and Information Science
 * Computer science : data mining algorithmics, IA, neuronal networks
 * Business courses: Project Management, Economy, Marketing
 * End-of-study industrial project: design and development of an intelligent
   system of pattern recognition for a major player in the European
   biopharmaceutical industry

CentraleSupélec is one of France's most prestigious and selective institutes and
is highly regarded internationally in industries and academia for its high
quality of education and graduates, both past and present. Its alumni include
Gustave Eiffel, André Michelin, Louis Blériot, Armand Peugeot, Marcel
Schlumberger, and many other reknowned experts and leaders.


ÉCOLES PRÉPARATOIRES DU LYCÉE MASSÉNA,
MPSI - MP*

2001 - 2004

Préparation for the nation-wide competitve Engineering school contest:
 * Mathematics
 * Physics
 * Engineering science and computer science

This program is one of the most work-intesive study programs in world (45 hours
of contact hours a week + a crazy amount of homework)



SKILLS







THE FUTURE IS ALREADY HERE – IT'S JUST NOT EVENLY DISTRIBUTED.

- WILLIAM GIBSON




WORK EXPERIENCE

 * ALGOLIA - DIRECTOR OF BUSINESS OPERATIONS
   
   Oct 2016 - March 2019
   
   Algolia provides search technology that powers your business. Algolia's full
   suite APIs enable businesses to develop unique search and discovery
   experiences for their customers across all platforms and devices.
   
    * Advised on strategy, delivered strategic initiatives while measuring
      results to support scalable growth
    * Set up and directed the Data Analytics and Insights team
    * Owned the P&L for product infrastructure (8 figure annual budget)
    * Directed, from conception to design to implementation, the creation of the
      Algolia headquarters in Europe (for more information visit:
      https://goo.gl/UQBQFE)
   
   

 * TAKEEATEASY.COM - GLOBAL HEAD OF OPERATIONS
   
   April 2015 - Sept 2016
   
   Take Eat Easy is a 16M€ funded on-demand food delivery marketplace delivering
   the best restaurants in town in under 30 minutes.
   
      Global Head of Operations
    * Responsible for the smooth and timely delivery of over 1 million orders in
      20 cities across France, Belgium, Spain and the UK
    * Scaled the operations in 21 cities sometimes reaching unit profitability
      in less than 2 months
    * Product feature prioritisation for ops related products (dispatcher,
      courier app, resto app)
    * BI and dashboarding for Ops, Marketing, Sales and Account Management
    * Demand forecasting and supply management
    * Recruited and managed a team of 4 HOO, 11 City Managers and 16 operatives
   
   
   
      Head of Operations, France and Belgium
    * Responsible for the acquisition, onboarding, retention and offboarding of
      3500 couriers
    * Responsible for the onboarding and retention of 2000 restaurants
   
   

 * WEARETHEMODELS.CO - CO-FOUNDER AND HEAD OF PRODUCT
   
   July 2013 - January 2015
   
   We Are The Models is a fashion marketplace where user get inspired by fashion
   bloggers with simialar bodies.
   
    * Co-founder (team of 8, accelerated by Nestup, partnered with 200+ fashion
      bloggers)
    * Definition of the vision, product and offers, business modelling, business
      plan and development strategy
    * Definition of the Minimum Viable Product using the lean start-up
      methodology
    * Prototyping and set-up of the various Proof of Concepts, business models
      and marketing campaigns
    * Product manager, responsible for the technical platform
    * Interface and user experience (functionality prioritisation, product
      roadmap, crunching web analytics data)
    * Management of the web platform (development, APIs, version control,
      deployment and scalable infrastructure)
    * Research & Development of the matching algorithm in partnership with
      Supélec
    * Responsible for the website development team (designer, integrator and 3
      developers)
   
   

 * MENTOR AND ADVISOR TO CYWYC.FR, TORTUBA.COM AND ZELIP.CO
   
   August, 2014 - Present
   
   Cywyc is a click-to-chat service provider based on behavioral targeting
   algorithms that boost e-stores' conversion rates. I have been supporting the
   team in identifying and developing their sales strategy in order to identify
   new opportunities.
   
   Tortuba enables scuba divers to create stunning logbooks in no time,
   cataloguing their favorite species, and inspiring their friends and
   contributing to nature conservation in the process. I have served as an
   advisor on the product roadmap, feature prioritisation and UX. I also
   participated in beta-testing while on a scuba diving excursion in Asia.
   
   Zelip is the first French marketplace for custom-made design products shipped
   directly from the maker. I have been supporting the CEO in the development of
   the offering and the improvement of the User eXperience .

 * CAPGEMINI CONSULTING UK - PROGRAMME MANAGEMENT AT LONDON HEATHROW AIRPORT
   
   May, 2011 - June, 2012
   
   I kicked-off 2 of the most time critical transformation programmes at Europes
   busiest airport - London Heathrow International. I initiated, designed and
   managed the initial phases of the Winter Resilience Programme with an IT
   budget of £7M (currently being delivered as part of the BAA's response to the
   adverse weather conditions in 2010). On the back of this successful
   programme, I was asked by the client to set-up and deliver the circa £5M
   Olympics IT Programme, which was part of Heathrow Airport's preparation for
   the London 2012 Olympic Games.

 * CAPGEMINI CONSULTING UK - BUSINESS DESIGN MANAGER AT DWP (DEPARTMENT FOR
   WORKS & PENSIONS)
   
   Sept, 2012 - Feb, 2013
   
   For it's new Personnal Idependance Payment allowance, DWP needed help
   creating an assessment tool that would estimate the level of assistance each
   claimant would receive. I was responsible for the business analysis, the
   definition of the User eXperience, the requirements capture, socialization
   and sign-off.

 * CAPGEMINI CONSULTING UK - LARGE DIGITAL MULTICHANNEL BANKING PROGRAMME
   
   Jan, 2011 - April, 2011
   
   As part of the ambitious multichannel sales digital transformation programme
   of one of UK's top banks, I participated in the definiton of the products and
   processes to allow a full online, 100% paperless experience for new banking
   and subscription products (débit cards, credit cards, overdraft, student
   loans, etc.).

 * CAPGEMINI CONSULTING, FRANCE - MANAGEMENT CONSULTANT AT MAIF-MACIF
   
   June, 2009 - January, 2010
   
   I supported the IT leadership teams to identify back office pooling
   opportunities between two important French insurance companies (30M€ savings
   over 5 years). I organised and facilitated many workshops in order to
   formulate business needs, understand existing IT systems, define common
   business and IT targets, and develop a common IT roadmap.


IF A MACHINE IS EXPECTED TO BE INFALLIBLE, IT CANNOT ALSO BE INTELLIGENT.

- ALAN TURING




PROJECTS

WE ARE THE MODELS

Find clothes that fit - everyBODY!
My first startup project, from idea to execution.

(Click to read more)

THE COCOON PROJECT: HOME AUTOMATION

In my spare time, I work on a home-made home automation system.

(Click to read more)

MY BIKE PROJECTS

I love bikes and cycling. I love building them from scratch, taking them apart
and fitting new kit.

(Click to read more)

OTHER STUFF

Here you will find other things I love to do
...

(Click to read more)

×

WE ARE THE MODELS

We Are The Models is a fashion marketplace where you can discover and shop
outfits that best fit your body shape. We match you with others who have the
same body type, so you can see how their clothes will fit you! If you like what
you see you can shop the looks online, without the hassle of fitting rooms and
return policies.

The very first low-fi version of the press video is available here


We are the models is a young startup that began in early 2013 when Maude had the
idea to match people by bodyshape so that they could share fashion tips. The
idea was to provide a community for people who like to be fashionable but who
don't have time to spend hours shopping (and returning ill-fitting clothes).

THE SEARCH FOR AN ANSWER TO THE PERENNIAL ONLINE CLOTHING DILEMNA: WHAT IF IT
DOESN'T FIT?

There are a lot of virtual fitting rooms out there looking for a technological
solution to solve the online shopping dilemma (Fits.me, ClothesHorse, Zugara and
others). We believe that the the way you dress is an emotional decision.
Technology alone cannot predict whether you are making the right decision,
getting the right size or the right style for your body shape. We believe that a
combined technical and social answer gives better predictions about how the
clothes will fit.

OUR PARTNERS

We Are The Models is proud to have partnered with the following organisations:

 * Bob Carpenter
 * Balsamik
 * Our community of 300+ fashion bloggers



THEY SUPPORT US

We Are The Models is proud to have support from the following organisations:

 * Nest'Up
 * La Région Wallonne
 * LeanSquare:
 * CentraleSupélec: parterned with a top french engineering school to develop
   maching learning, the indexing and body matching algorithms.
 * BPI et Paris Pionnieres



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×

HOME AUTOMATION

In my spare time, I developed a home-made home automation system accessible over
the web from any browser on a mobile or desktop device. The hardware is
comprised of a Raspberry Pi (a credit-card sized £30 computer) and an Arduino
Uno (microcontroller). Below is a demo of how the website can control the
lights, the security camera and the interior temperature.

Features include:

 * Remote control of all lights, TV, Playstation and amplifier
 * Video feed and rotating security camera
 * Automatic light switches between sundown and midnight triggered by motion
   detection
 * Live reading of the current temperature from anywhere in the room with 0.1°C
   precision
 * Thermostat with target temperature setting with 0.5°C sensitivity
 * Away mode with email alerts containing a photo of the room upon motion
   detection
 * Local vocal commands (see video here)
 * Web-based platform, accessible from any browser anywhere in the world





Components included are:

 * Raspberry Pi B+
 * Arduino
 * Radio Frequency (RF) receivers and transmitters
 * Wireless RF motion detector
 * Raspberry pi camera
 * 5V motor stepper
 * A bunch of wires, a lot of patience and a few hundreds of line of code



Future improvements required:

 * Industrial design: improve the look and feel and usability (admin interface)
 * Contextual regulation : regulate temperature by taking into account outdoor
   temperature
 * Energy saving mode : machine learning and predictive absence and presence
   patterns
 * Full integration : Integrated RF switch to work seamlessly with the manual
   switch
 * Situational Awarness: collect the state (on/off) of each of the switches



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MY BIKE FRENZIE


FROM PARIS TO BREST ON A BIKE (650KM IN 6 DAYS).

What is funny about doing a week-long bike trip is that you never realise how
much stuff you will need to get by. In hindsight, my advice would be stock up on
the essentials and forget the rest...and make sure your carry bags are 100%
water proof!


YOU CAN'T BUY HAPPINESS, BUT YOU CAN BUY A BIKE AND THAT'S PRETTY CLOSE.

I get great satisfaction from something from scratch. I made this fixie with
£100 by buying second hand pieces in shops or on ebay.

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×

SOME HOBBIES


SCUBA DIVING

I have been lucky enough to dive at a few of the most amazing spots in the
world.

 * The Gili Islands: 3 little 500m-wide islands off the coast of Lombok (the big
   island on the east side of Bali) in Indonesia. I discovered scuba diving in
   this calm and peaceful corner of paradise. No cars, no motorbikes, hardly any
   electricity or internet. The sea turtles gather at the north end of the
   island during high tide to feed off the algae and they can usually be seen at
   4pm.
 * The Red Sea: The national Marine park of Ras Mohammed is an amazing place to
   dive. I spotted dolphins, turtles, napoleon fish, tuna fish, clown fish and
   crocodile fish. Diving the SS Thistlegorm, an english transporter warship
   sunk during the Second World War by 2 German Heinkel, is one of the most
   amazing diving experiences I have had.
 * Koh Tao: This Thai island is a great place to pass the different diving
   certifications and is ranked second in terms of how many dive masters it
   produces every year. It is famous for turtles (tao means turtle in Thai) and
   whale sharks.
 * Sipadan, Borneo, Malaysia: The region is famous for muck diving because the
   sea gypsies have been dynamite fishing for years, which has led to the
   development of particular macro sea fauna. Sipadan is the only real island of
   Malaysia, resting on a sea bed that is 600m deep. It has been a protected
   marine park since 2004, but before that a myth about a giant squid fish has
   kept the sea gypsies away from the island. That said, the island has been
   preserved for many years and is host to numerous species. I stayed on a old
   oil rig for 2 weeks, which provided unlimited unlimited diving. Here is a 2
   minute video of Barracuda Point, one of the best diving spots in the world.
   Have a look at the video and understand what makes it so special:

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CONTACT

ADDRESS:

Alain MADY-FETHERSTONE
Paris 10e / London Islington
2016


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