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https://www.wsj.com/articles/the-pandemic-was-supposed-to-push-all-shopping-online-it-didnt-11650081652


Gabriel Zimmer for The Wall Street Journal
Business


THE PANDEMIC WAS SUPPOSED TO PUSH ALL SHOPPING ONLINE. IT DIDN’T.


E-COMMERCE RETAILERS THAT RODE A SURGE OF ONLINE PURCHASES IN 2020 ARE NOW
GRAPPLING WITH THE FACT THAT SOME CUSTOMERS HAVE RETURNED TO STORES

Gabriel Zimmer for The Wall Street Journal
By
Peter Rudegeair ,
Charity L. Scott and
Sebastian Herrera
April 16, 2022 12:00 am ET

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When millions of locked-down Americans went online during the Covid-19 pandemic,
it looked like the possible start of a permanent shift in consumer behavior.

Just like working and watching movies at home, shopping at home was a faster,
safer and easier alternative to trekking to an actual store. Companies like
Amazon.com Inc., PayPal Holdings Inc., Shopify Inc. and Wayfair Inc. and others
notched record profits, as their stock prices hit all-time highs in 2020 or
2021.

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