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MEET TIKTOK SYMPHONY, OUR NEW CREATIVE AI SUITE

June 17, 2024

Powered by generative AI, our new suite of creative solutions is designed to
enhance every step of your TikTok content creation journey.

Learn more


At the heart of TikTok's vibrant community lies a simple truth: creative content
is the engine of growth. Recognizing this, we introduced TikTok Symphony, our
new suite of creative solutions powered by generative AI. This new suite is
designed to make content creation easier than ever for marketers and creators
alike, simplifying the creative process while scaling it to new dimensions.


TikTok Symphony is designed to elevate your content creation journey every step
of the way. Blending human imagination with AI-powered efficiency, TikTok
Symphony enables businesses of all sizes, creators, and agencies to level the
playing field, boost productivity, and uncover valuable insights. From scripting
to video production to asset optimization, Symphony transforms the complex into
the simple—if you can imagine it, you can create it.



SUPERCHARGE CONTENT IDEATION WITH SYMPHONY ASSISTANT

If you're familiar with Creative Assistant, it's now evolved to become Symphony
Assistant, an AI-powered virtual assistant designed to collaborate throughout
your creative journey on TikTok. Think of it as your own personal guide through
the TikTok creative landscape, helping you to brainstorm ideas, implement best
practices, identify trends, and find inspiration. Drawing information from a
wealth of TikTok-focused creative knowledge, Symphony Assistant delivers
applicable recommendations to elevate both your organic and paid content.


Let Symphony Assistant help you brainstorm your next big idea


Ready to try it out? Here are 5 suggested prompts to get you started:


1. Find out what's trending on TikTok: "Show me what's trending on TikTok."


2. Learn how to create for TikTok: "I am new to creating videos on TikTok. What
are some best practices I need to know before starting?"


3. Gather inspiration with a research companion: "Show me top-performing TikTok
ads in the [industry] industry."


4. Brainstorm TikTok ideas: "Come up with TikTok ideas for my brand named
[name], promoting [topic]."


5. Write and refine your TikTok scripts: "Write a TikTok ad script for my
[industry] brand named [name], targeting [market] and [target audience].
Highlight these benefits in the script: [benefits]."


Symphony Assistant is now available globally in TikTok Creative Center, and as
an add-on within Adobe Express, Adobe's go-to tool for digital content creation
and collaboration. Symphony Assistant currently supports English, Spanish,
German, Vietnamese, Portuguese, Thai, Japanese, Bahasa Indonesian, and Chinese,
with more languages to come in the future.



GENERATE TIKTOK-FIRST CONTENT WITH SYMPHONY CREATIVE STUDIO

Ready to start video production and bring your ideas to life? Enter Symphony
Creative Studio, an AI-driven tool that turns minimal inputs into compelling
videos in minutes. Whether you start with existing assets or a simple product
URL, Creative Studio streamlines the journey from concept to production.


In 4 simple steps, you can use Symphony Creative Studio to generate
fit-for-TikTok video assets for your brand:


1. Import and generate: Simply provide your product details and assets or URL,
then let the AI engine work its magic. In less than 60 seconds, you'll have a
variety of custom TikTok video previews to choose from.


Generate fit-for-TikTok videos with a product URL, all within a minute.


2. Translate for global reach: Tailor your message for audiences around the
world by translating the script and dubbing the voiceover into multiple
languages with just a few clicks.


Globalize your content with Translate and AI Dubbing features.


3. Bring your product to life with a stock avatar: Select from a diverse cast of
pre-built digital avatars, all created from video footage of real paid actors
that are licensed for commercial use. Much like stock photos, they provide
quick, accessible and cost-effective narration for brands to bring your products
to life. Brands can also choose the voice and accent that fits best.


Pick a stock avatar to narrate your content and bring your product to life.


4. Polish before publishing: Fine-tune the videos with editing tools, then
download or export them directly to TikTok Ads Manager.


Fine-tune your content before one-click sync to TikTok Ads Manager.


Powered by generative AI technology, Symphony Creative Studio lays the
foundation for your content creation. You have the power to shape and refine the
final product to align with your brand's unique voice and vision, and you get to
decide what gets published on your TikTok channels. In short, you are always in
charge of how your creative vision is brought to life.


All videos created using Symphony Creative Studio will be automatically labeled
as AI-generated for full transparency, ensuring your audience knows that the
content was initially crafted using our generative AI technology, while also
seeing the human touch of your brand's unique creative direction shining
through.


Symphony Creative Studio is designed to enhance and amplify human imagination,
not replace it. By handling heavy lifting, it frees up you and your team to
focus on the strategic, empathetic, and high-value aspects of your TikTok
marketing — connecting with your audience in more meaningful ways to drive
tangible business results.


As new AI innovations emerge, Symphony Creative Studio's capabilities will
continue to evolve. Symphony Creative Studio is currently in beta for a limited
number of users. Sign up for the waitlist today to stay up-to-date on testing
progress and launch information, and be among the first to access the tool.



OPTIMIZE YOUR ADS WITH SYMPHONY FEATURES IN TIKTOK ADS MANAGER

You can now unlock the full potential of your TikTok ad campaigns with
Symphony's suite of creative enhancement features, seamlessly integrated into
the TikTok Ads Manager workflow. Say goodbye to the hassle of manual
optimization and hello to a streamlined, AI-powered ad creation process.


Here are 5 generative AI-powered features to save you time and elevate your ad
performance with just a few clicks:


1. Auto-Diagnosis & Auto-Fix: Let Symphony's intelligent diagnostic tools scan
your videos, automatically identify any compliance issues or optimization
opportunities, and fix them in an instant - ensuring your ads are ready for
launch, every time.


2. Auto-Optimization: Instantly generate engaging scripts, subtitles, and
voiceovers for your videos, and integrate them seamlessly to captivate your
audience.


Optimize your videos by adding scripts, subtitles and voiceovers, all with one
click.


3. Auto-Generation: Symphony creates brand new video content based on a product
URL or existing assets from your account.


Generate brand new videos based on the URL input, and give existing assets a
second life.


4. AI-enhanced Display Cards: Compel users to take action with eye-catching
Display Cards, generated from simple inputs like selling points and images.


5. AI-enhanced Carousel Images: Optimize your product images for TikTok's Video
Shopping Ads (VSA) Carousel by cropping, extending, and filling the background
to ensure return on creative and results.


We will continuously roll out these features for advertisers in the coming
months. Together, Symphony features in TikTok Ads Manager aim to streamline and
enhance your ad creation process, making it more efficient and effective.



SYMPHONY DIGITAL AVATARS: A NEW WAY TO SCALE YOUR STORYTELLING

To help creators and brands captivate global audiences and deliver impactful
messages in an immersive and authentic way, we are excited to introduce Symphony
Digital Avatars. Digital Avatars help breathe life into branded content with
generative AI avatars of real people, which will enable new ways to scale
creative strategies on TikTok.


We offer two different types of avatars to help brands and creates scale their
content globally: Stock Avatars, available in the Symphony Creative Studio
workflow, and Custom Avatars.


Custom Avatars are crafted to represent a creator or a brand spokesperson with
multi-language abilities, giving creators and marketers the control and power to
scale their likeness and brand. For creators, they can leverage their own
likeness and construct multi-lingual avatars to expand their global reach and
brand collaborations. For brands, not only can they build their own Custom
Avatars with their brand IP, spokesperson or a partnered creator, they can now
easily work with creators from around the world to help localize their global
campaigns.


Vietnamese airline Vietjet is one of the first brands to test Custom Avatars.
They created a Custom Avatar of their brand ambassador for a multilingual
campaign aimed at connecting with both English-speaking and non-English-speaking
audiences, making their messages more inclusive and impactful, and further
expanding their global reach.


Besides brands, we are currently testing Custom Avatars with our community of
creators. Stay tuned for more!






JOIN US IN SHAPING THE FUTURE

As we build TikTok Symphony, we firmly believe in the power of collaboration and
the importance of bringing together diverse industry perspectives and voices to
inform and shape our product strategy. To achieve this, we are excited to
introduce two key programs: the Symphony Collective: Industry Advisory Board and
the GenAI Beta Club.


The Symphony Collective: Industry Advisory Board serves as an open forum for
discussing the application and utilization of AI in creative marketing, as well
as the industry at large. The Board channels insight and perspectives that help
shape our product strategies. The founding members comprise a diverse range of
senior executives from brands like Mondelēz International, Amercian Eagle,
Wendy's, and the NBA, and agencies like OMD, Tinuiti, Day One, Tool,
TBWA\Chiat\Day, as well as creators including Drea Okeke, David Ma, Michelle
Gonzales, and O'Neil Thomas, among others.


The GenAI Beta Club is a vibrant community for marketers who are eager to stay
at the forefront of TikTok's creative AI innovations. As a member, you'll gain
early access to TikTok's latest generative AI capabilities and solutions, and
can actively participate in testing and refining these advancements alongside
the TikTok team. Sign up now to join the GenAI Beta Club today!


"Creating on TikTok has not only saved my artistry, it's monetized it on a
global scale. Thanks to TikTok I've been able to meet and collaborate with
prominent brands in a fun, authentic, and creative way. With the new Tools
TikTok continues to implement, I'm able to utilize even more ways to create new
and fresh concepts with my brand partnerships. I'm so excited to be one of the
first creators to develop my own custom Digital Avatar so I can scale my reach
globally and my revenue exponentially."

O'Neil Thomas
TikTok Creator



ELEVATING HUMAN CREATIVITY WITH AI TECHNOLOGY

TikTok Symphony is designed to enhance and amplify human imagination, not
replace it. By handling the heavy lifting, it gives you and your team the
freedom to focus on the strategic and empathetic aspects of your TikTok
marketing. It's about forging deeper connections and engaging with your audience
in ways that create value for your brand.


You have total control over the output to ensure it matches your brand's
distinct voice and vision, and each video generated by Symphony Creative Studio
is transparently marked as AI-generated to ensure honesty and openness with
viewers.


From the spark of an idea to the finesse of production and optimization, the
Symphony suite is your ally. It empowers you to seamlessly bring your ideas to
life, connect with your audience, and drive real results for your business.



Join the GenAI Beta Club



Sign up



Your use of TikTok's GenAI Tools will be governed by TikTok's Creative GenAI
terms.

This document is the property of TikTok Inc. and is intended solely for
informational purposes. The recipient shall not distribute, exhibit or otherwise
use this document for any other purpose. TikTok undertakes no obligation or
responsibility to update any of the information contained in this document. Past
performance does not guarantee or predict future performance.

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