authorityplug.com Open in urlscan Pro
23.21.234.173  Public Scan

URL: https://authorityplug.com/
Submission: On August 26 via automatic, source certstream-suspicious — Scanned from IT

Form analysis 2 forms found in the DOM

POST https://app.convertkit.com/forms/4946997/subscriptions

<form action="https://app.convertkit.com/forms/4946997/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="4946997" data-uid="756da92eb3" data-format="inline" data-version="5" min-width="400 500 600 700 800">
  <div data-style="clean">
    <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
    <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
      <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="color:#000;border-color:#e3e3e3;border-radius:4px;font-weight:400" aria-label="Your Email Address" placeholder="Your Email Address" required="">
      </div><button data-element="submit" class="formkit-submit formkit-submit" style="color:#fff;background-color:#0064c2;border-radius:4px;font-weight:700">
        <div class="formkit-spinner">
          <div></div>
          <div></div>
          <div></div>
        </div><span class="">Give Me The Dashboard 🚀</span>
      </button>
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      margin: 0;
    }

    .formkit-form[data-uid="756da92eb3"] .formkit-submit {
      position: static;
    }

    .formkit-form[data-uid="756da92eb3"][min-width~="700"] [data-style="clean"],
    .formkit-form[data-uid="756da92eb3"][min-width~="800"] [data-style="clean"] {
      padding: 10px;
    }

    .formkit-form[data-uid="756da92eb3"][min-width~="700"] .formkit-fields[data-stacked="false"],
    .formkit-form[data-uid="756da92eb3"][min-width~="800"] .formkit-fields[data-stacked="false"] {
      margin-left: -5px;
      margin-right: -5px;
    }

    .formkit-form[data-uid="756da92eb3"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="756da92eb3"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="756da92eb3"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-submit,
    .formkit-form[data-uid="756da92eb3"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-submit {
      margin: 0 5px 15px 5px;
    }

    .formkit-form[data-uid="756da92eb3"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="756da92eb3"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-field {
      -webkit-flex: 100 1 auto;
      -ms-flex: 100 1 auto;
      flex: 100 1 auto;
    }

    .formkit-form[data-uid="756da92eb3"][min-width~="700"] .formkit-fields[data-stacked="false"] .formkit-submit,
    .formkit-form[data-uid="756da92eb3"][min-width~="800"] .formkit-fields[data-stacked="false"] .formkit-submit {
      -webkit-flex: 1 1 auto;
      -ms-flex: 1 1 auto;
      flex: 1 1 auto;
    }
  </style>
</form>

POST https://app.convertkit.com/forms/5119957/subscriptions

<form action="https://app.convertkit.com/forms/5119957/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="5119957" data-uid="78f9d439d1" data-format="inline" data-version="5" min-width="400 500 600 700 800">
  <div data-style="clean">
    <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
    <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
      <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="color:#000;border-color:#e3e3e3;border-radius:4px;font-weight:400" aria-label="Email Address" placeholder="Email Address" required=""></div><button
        data-element="submit" class="formkit-submit formkit-submit" style="color:#fff;background-color:#1677be;border-radius:4px;font-weight:700">
        <div class="formkit-spinner">
          <div></div>
          <div></div>
          <div></div>
        </div><span class="">Subscribe ⚡️</span>
      </button>
    </div>
  </div>
  <style>
    .formkit-form[data-uid="78f9d439d1"] * {
      box-sizing: border-box;
    }

    .formkit-form[data-uid="78f9d439d1"] {
      -webkit-font-smoothing: antialiased;
      -moz-osx-font-smoothing: grayscale;
    }

    .formkit-form[data-uid="78f9d439d1"] legend {
      border: none;
      font-size: inherit;
      margin-bottom: 10px;
      padding: 0;
      position: relative;
      display: table;
    }

    .formkit-form[data-uid="78f9d439d1"] fieldset {
      border: 0;
      padding: 0.01em 0 0 0;
      margin: 0;
      min-width: 0;
    }

    .formkit-form[data-uid="78f9d439d1"] body:not(:-moz-handler-blocked) fieldset {
      display: table-cell;
    }

    .formkit-form[data-uid="78f9d439d1"] h1,
    .formkit-form[data-uid="78f9d439d1"] h2,
    .formkit-form[data-uid="78f9d439d1"] h3,
    .formkit-form[data-uid="78f9d439d1"] h4,
    .formkit-form[data-uid="78f9d439d1"] h5,
    .formkit-form[data-uid="78f9d439d1"] h6 {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="78f9d439d1"] h2 {
      font-size: 1.5em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="78f9d439d1"] h3 {
      font-size: 1.17em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="78f9d439d1"] p {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="78f9d439d1"] ol:not([template-default]),
    .formkit-form[data-uid="78f9d439d1"] ul:not([template-default]),
    .formkit-form[data-uid="78f9d439d1"] blockquote:not([template-default]) {
      text-align: left;
    }

    .formkit-form[data-uid="78f9d439d1"] p:not([template-default]),
    .formkit-form[data-uid="78f9d439d1"] hr:not([template-default]),
    .formkit-form[data-uid="78f9d439d1"] blockquote:not([template-default]),
    .formkit-form[data-uid="78f9d439d1"] ol:not([template-default]),
    .formkit-form[data-uid="78f9d439d1"] ul:not([template-default]) {
      color: inherit;
      font-style: initial;
    }

    .formkit-form[data-uid="78f9d439d1"] .ordered-list,
    .formkit-form[data-uid="78f9d439d1"] .unordered-list {
      list-style-position: outside !important;
      padding-left: 1em;
    }

    .formkit-form[data-uid="78f9d439d1"] .list-item {
      padding-left: 0;
    }

    .formkit-form[data-uid="78f9d439d1"][data-format="modal"] {
      display: none;
    }

    .formkit-form[data-uid="78f9d439d1"][data-format="slide in"] {
      display: none;
    }

    .formkit-form[data-uid="78f9d439d1"][data-format="sticky bar"] {
      display: none;
    }

    .formkit-sticky-bar .formkit-form[data-uid="78f9d439d1"][data-format="sticky bar"] {
      display: block;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-input,
    .formkit-form[data-uid="78f9d439d1"] .formkit-select,
    .formkit-form[data-uid="78f9d439d1"] .formkit-checkboxes {
      width: 100%;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-button,
    .formkit-form[data-uid="78f9d439d1"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-button:hover,
    .formkit-form[data-uid="78f9d439d1"] .formkit-submit:hover,
    .formkit-form[data-uid="78f9d439d1"] .formkit-button:focus,
    .formkit-form[data-uid="78f9d439d1"] .formkit-submit:focus {
      outline: none;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-button:hover>span,
    .formkit-form[data-uid="78f9d439d1"] .formkit-submit:hover>span,
    .formkit-form[data-uid="78f9d439d1"] .formkit-button:focus>span,
    .formkit-form[data-uid="78f9d439d1"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-button>span,
    .formkit-form[data-uid="78f9d439d1"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-input:-ms-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="dropdown"] select:focus {
      outline: none;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
      border-color: #ffffff;
      content: "";
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="78f9d439d1"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
      top: 0;
      left: 0;
      right: 0;
      width: 0px;
      overflow: hidden;
      text-align: center;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-spinner>div {
      margin: auto;
      width: 12px;
      height: 12px;
      background-color: #fff;
      opacity: 0.3;
      border-radius: 100%;
      display: inline-block;
      -webkit-animation: formkit-bouncedelay-formkit-form-data-uid-78f9d439d1- 1.4s infinite ease-in-out both;
      animation: formkit-bouncedelay-formkit-form-data-uid-78f9d439d1- 1.4s infinite ease-in-out both;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-spinner>div:nth-child(1) {
      -webkit-animation-delay: -0.32s;
      animation-delay: -0.32s;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-spinner>div:nth-child(2) {
      -webkit-animation-delay: -0.16s;
      animation-delay: -0.16s;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-submit[data-active] .formkit-spinner {
      opacity: 1;
      height: 100%;
      width: 50px;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-submit[data-active] .formkit-spinner~span {
      opacity: 0;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-powered-by[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-powered-by-convertkit-container {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      width: 100%;
      z-index: 5;
      margin: 10px 0;
      position: relative;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-powered-by-convertkit-container[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="78f9d439d1"] .formkit-powered-by-convertkit {
      -webkit-align-items: center;
      -webkit-box-align: center;
      -ms-flex-align: center;
      align-items: center;
      background-color: #ffffff;
      border: 1px solid #dde2e7;
      border-radius: 4px;
      color: #373f45;
      cursor: pointer;
      display: block;
      height: 36px;
      margin: 0 auto;
      opacity: 0.95;
      padding: 0;
      -webkit-text-decoration: none;
      text-decoration: none;
      text-indent: 100%;
      -webkit-transition: ease-in-out all 200ms;
      transition: ease-in-out all 200ms;
      white-space: nowrap;
      overflow: hidden;
      -webkit-user-select: none;
      -moz-user-select: none;
      -ms-user-select: none;
      user-select: none;
      width: 190px;
      background-repeat: no-repeat;
      background-position: center;
      background-image: url("data:image/svg+xml;charset=utf8,%3Csvg width='162' height='20' viewBox='0 0 162 20' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M83.0561 15.2457C86.675 15.2457 89.4722 12.5154 89.4722 9.14749C89.4722 5.99211 86.8443 4.06563 85.1038 4.06563C82.6801 4.06563 80.7373 5.76407 80.4605 8.28551C80.4092 8.75244 80.0387 9.14403 79.5686 9.14069C78.7871 9.13509 77.6507 9.12841 76.9314 9.13092C76.6217 9.13199 76.3658 8.88106 76.381 8.57196C76.4895 6.38513 77.2218 4.3404 78.618 2.76974C80.1695 1.02445 82.4289 0 85.1038 0C89.5979 0 93.8406 4.07791 93.8406 9.14749C93.8406 14.7608 89.1832 19.3113 83.1517 19.3113C78.8502 19.3113 74.5179 16.5041 73.0053 12.5795C72.9999 12.565 72.9986 12.5492 73.0015 12.534C73.0218 12.4179 73.0617 12.3118 73.1011 12.2074C73.1583 12.0555 73.2143 11.907 73.2062 11.7359L73.18 11.1892C73.174 11.0569 73.2075 10.9258 73.2764 10.8127C73.3452 10.6995 73.4463 10.6094 73.5666 10.554L73.7852 10.4523C73.9077 10.3957 74.0148 10.3105 74.0976 10.204C74.1803 10.0974 74.2363 9.97252 74.2608 9.83983C74.3341 9.43894 74.6865 9.14749 75.0979 9.14749C75.7404 9.14749 76.299 9.57412 76.5088 10.1806C77.5188 13.1 79.1245 15.2457 83.0561 15.2457Z' fill='%23373F45'/%3E%3Cpath d='M155.758 6.91365C155.028 6.91365 154.804 6.47916 154.804 5.98857C154.804 5.46997 154.986 5.06348 155.758 5.06348C156.53 5.06348 156.712 5.46997 156.712 5.98857C156.712 6.47905 156.516 6.91365 155.758 6.91365ZM142.441 12.9304V9.32833L141.415 9.32323V8.90392C141.415 8.44719 141.786 8.07758 142.244 8.07986L142.441 8.08095V6.55306L144.082 6.09057V8.08073H145.569V8.50416C145.569 8.61242 145.548 8.71961 145.506 8.81961C145.465 8.91961 145.404 9.01047 145.328 9.08699C145.251 9.16351 145.16 9.2242 145.06 9.26559C144.96 9.30698 144.853 9.32826 144.745 9.32822H144.082V12.7201C144.082 13.2423 144.378 13.4256 144.76 13.4887C145.209 13.5629 145.583 13.888 145.583 14.343V14.9626C144.029 14.9626 142.441 14.8942 142.441 12.9304Z' fill='%23373F45'/%3E%3Cpath d='M110.058 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Text Content

 * Advising
 * content dashboard


BOFU CONTENT BUILT TO DRIVE CONVERSIONS.


WE HELP HIGH-GROWTH B2B SAAS COMPANIES CREATE A BOTTOM-OF-FUNNEL, SEO AND
CONTENT STRATEGY THAT DRIVES ATTRIBUTABLE PIPELINE

 * Book a strategy call 🗓️
 * Content Dashboard ⚡️


THE PROBLEM


THERE'S A GAP IN YOUR CONTENT STRATEGY

--------------------------------------------------------------------------------

Information is scattered across teams

Your most important customer and product information is scattered across your
internal teams.

Your content team is stretched

Your content team is small and limited on resources. They may be knowledge gaps
when it comes to knowing how to create BOFU content.

You are focused on search volume vs intent

You've been publishing content on the blog but it's mostly top-of-funnel content
and you're seeing an increase in traffic but no increase in leads.

Content agencies aren't delivering

You've been working with an SEO agency but they don't track how many inbound
leads their content brings in and you find yourself having to edit a lot of
their work.


OUR SOLUTION


CREATE BOFU CONTENT THAT DRIVES ATTRIBUTABLE PIPELINE

Phase 1


CREATING A COLLABORATIVE WORKSPACE

--------------------------------------------------------------------------------

Your team gets a collaborative workspace in Coda to execute and learn from. No
more endless email threads. All of your deliverables and education are
consildated in one space that you own. Forever.



Phase 2


CUSTOMER AND PRODUCT ALIGNMENT ACROSS TEAMS

--------------------------------------------------------------------------------

We help your team gain customer and product alignment by consolidating your most
important customer and product information across your internal teams (sales,
customer success, product, marketing) and using this as the foundation for our
content strategy.

Phase 3


CREATE YOUR BOFU CONTENT

--------------------------------------------------------------------------------

We then create a bottom of funnel conversion-focused content strategy using the
information we learned from customer and product research. We find your most
valuable keywords and create product-led content that bakes your customer
research into the content and captures an audience that are solution aware and
demo ready.



Phase 4


UNDERSTAND WHICH ARTICLES ARE DRIVING PIPELINE

--------------------------------------------------------------------------------

Your team gets a 24/7 live reporting dashboard that shows exactly which BOFU
articles are converting. No more once a month reporting from content marketing
agencies. You can check the results of your efforts at any time. How its
supposed to be.

 * Book a strategy call 🗓️


THESE WONDERFUL HUMANS HAD SOME NICE THINGS TO SAY ABOUT ME ❤️

I've been working with Lashay for 6+ months now and she's provided my
organization with invaluable content strategy guided by all of her extensive
research on how to effectively generate leads using bottom-of-the-funnel
frameworks. With her guidance, we've been able to produce content that has
dramatically increased our number of high-quality leads across a number of our
product verticals.In addition to her extensive industry knowledge, Lashay has a
positive can-do attitude, a calm and friendly demeanor, and a great sense of
humor. She's terrific to work with and I recommend her highly!

Jacqueline Berkman
Content marketing manager at SoundThinking

Unlike many writers and marketers that just focus on word count, social shares,
or getting traffic, Lashay understands the focus should be on getting
conversions from content.She smartly focuses on content strategy and writing
from that lens: what keywords and topics can convert the best, and how do I sell
and position this product in the piece in a way that will drive as many
conversions as possible.That's smart and will get the best ROI for her employers
and clients. A ton of businesses would be lucky to have Lashay help them with
their content and SEO.

Devesh Khanal
Co-Founder Grow & Convert

In the decade of online marketing experience, I have never encountered a content
marketer with the commitment and work ethic of Lashay.Before a single article is
written or a single KW is pursued, she dug deep down into my industry to fully
understand my ideal client profile.She came up with a bottom of the funnel
strategy, which was only rivaled by her top of funnel strategy, ensuring all
possible leads could be pursued simultaneously.She understands that sales are
the lifeblood of any company and commits full-heartedly to generating leads with
the diligence of the company owner.I can honestly say I now better understand my
client base because of Lashay’s expertise. There is nobody I trust more than
Lashay.

David LoPresti
Co-Founder ADA Compliance Pros

Lashay is a brilliant B2B content strategist. She gets it. Every time we chat I
nod my head in agreement with her insights and cheer on her ideas. Not a lot of
folks in content are comfortable carrying a number, Lashay most certainly is,
and that's (part of) what differentiates her from the litany of content
consultants out there. She's a rising star in B2B content.

John-Henry Schreck
CEO Growth Plays

Packages

Powered On

âś“ Customer and product alignment workshopâś“ Collaborative workspaceâś“ Buyers
journey canvasâś“ Content strategy canvasâś“ Existing content auditâś“ Create 6
comparison pagesâś“ Async advisingâś“ BOFU Academy

 * Book a chat

Charged-up

âś“ Customer and product alignment workshopâś“ Collaborative workspaceâś“ Buyers
journey canvasâś“ Content strategy canvasâś“ Existing content auditâś“ Create 8
comparison pagesâś“ Async advisingâś“ BOFU Academy

 * Book a chat

Plugged-in

âś“ Customer and product alignment workshopâś“ Collaborative workspaceâś“ Buyers
journey canvasâś“ Content strategy canvasâś“ Existing content auditâś“ Create 10
comparison pagesâś“ Async advisingâś“ BOFU Academy

 * Book a chat

Let's create your BOFU content strategy.

Here's exactly what you can expect when you reach out

1. Intake questions

--------------------------------------------------------------------------------

You'll fill out a form that asks some high-level questions about you and the
company.

2. Schedule a strategy session

--------------------------------------------------------------------------------

You'll schedule a 20-min meeting with Lashay.

3. Understand your team's specific needs

--------------------------------------------------------------------------------

We'll discuss the specific roadblocks ypour team is facing and walk you through
our process to create comparison pages.

4. Choose the package thats best for you

--------------------------------------------------------------------------------

If what we discuss makes sense to you, you can select a package, sign the
contract and we begin onboarding.

 * Book a strategy call 🗓️



Hey, I'm Lashay 👋🏿 founder of Authority Plug

I've led and built profitable content marketing strategies for SaaS companies
while working in-house and across several content marketing agencies.Having
started off as a freelance writer, to then becoming a Senior Content Marketing
Manager I have the unique knowledge of being on both sides. Knowing how to get
writers to produce high-converting content and knowing how to create a content
strategy that generates SaaS companies real, attributable pipeline.Some of my
best clients have a small content team that's been actively creating content but
that content isn't driving direct demo signups.Now I'm working with SaaS
companies and marketing leaders as a consultant to help their team execute a
profitable, repeatable content marketing strategy.




--------------------------------------------------------------------------------

Frequently Asked Questions

Who is this service for?

This service is best for a SaaS marketing leader who manages a small content
team that is producing content but lacking strategy.They want their team
executing a content strategy that drives attributable pipeline.

Will I work with Lashay directly?

Yes, Lashay will be directly working on your comparison pages and be the main
point of contact during the engagement.

Why should we work with you vs bringing someone in-house?

âś“ No extra resources needed like recruiters to hold dozens of interviewsâś“ No
employee onboardingâś“ Average salary of a content marketing manager is $129,166.
You'd pay less than half of that.âś“ A mid-level employee turnover costs 150%
above their annual salary to replace. You have the flexibility to end the
engagement whenever you'd like with no extra costs to the companyâś“ A
junior-level employee needs to be trained on content strategy. We bring over a
decade of content marketing experience into your SaaS businesses and provide
proven frameworks and playbooks that allow us to come in and hit the ground
running

Why should we work with you vs working with an SEO agency?

âś“ Other agencies take months, sometimes years to execute lead driving SEO
strategies. We plug your team into templates and frameworks, helping them work
in sprints, getting what would take an agency months to execute, in weeksâś“ SEO
agencies charge a higher markup to cover the costs of their internal team. We
work with YOUR content team to execute a lead driving content marketing
strategyâś“ Most SEO agencies just focus on traffic, but not leads. We help your
team create a conversion-driven content strategy and set up reporting that
tracks leads as the primary KPI so content attribution is clearâś“ When ending an
engagement with an SEO agency, they take their system and processes with them.
We give our system and processes to your team so even if our engagement ends,
your team still has everything they need to continue to execute a profitable
content marketing strategy

Do I need a large content team for this to work?

Nope. These strategies are executed by me so I can take one more thing off your
plate. You'll know your BOFU function is ran by a professional with proven
results.

What are the payment terms?

It's required that the first 30 days be paid up-front to begin onboarding. Teams
also have the option to pay for the full 90 days.


PIPELINE POWERHOUR⚡️


ME AND YOU FOR ONE HOUR. ANYTHING YOU CAN ASK ABOUT MANAGING A CONTENT TEAM,
CONTENT STRATEGY OR SEO.

 * Let's start strategizing 🚀

Maybe you run a small content team
And you're having trouble understanding creating a content strategy that drives
inbound leads
Or maybe
You're an in-house or freelance content marketer who is struggling to understand
how to create a profit-driven content strategy
Regardless of which of these fit your description
Talking to someone who has experience with both being a freelancer and running a
content team
Is going to significantly speed up the learning curve for you

And after spending the last 10 years of my life in content marketing
I've made almost every possible mistake you can make
Let me help you avoid them

 * Let's start strategizing 🚀


CONTENT MARKETING DASHBOARD ⚡️


A CONTENT MARKETING DASHBOARD DESIGNED TO CONSOLIDATE YOUR COMPANY'S MOST
IMPORTANT CUSTOMER INFORMATION. A CENTRALIZED HUB TO RUN YOUR CONTENT STRATEGY
FROM.


Give Me The Dashboard 🚀


Here's what's included in the dashboard

Customer and Product Research Questions

- Helps your team achieve content marketing and sales alignment- Insight on who
your ICP is and WHY they buy from you- Gain an understanding of who your
competitors are and their weak points- Know the exact language your prospect
uses when searching for a solution like yours

Keyword Research Work-board

- Lets your team which know what keywords should be prioritized- Integrates
directly into a content work-board for seamless content production- Fluid and
easy to customize for your team



Bottom-of-funnel Content Brief + Content Frameworks

- Content brief designed specifically for BOFU articles- Helps writers
methodically think through how the product solves customer pain points-
High-converting content frameworks- Content briefs plug directly into the
content frameworks

Content Work-board

- Pulls articles directly from the keyword work-board- Simple, visual layout so
you and your team knows where each piece is in the production process- Sort by
whichever view works best for you



Clear and Concise Reporting

- Looker studio dashboard designed for clear reporting- Shows exactly which
articles are driving conversions- Completely customizable to your business


CONTENT MARKETING SIMPLIFIED THROUGH VISUAL FRAMEWORKS ⚡️


EVERY OTHER FRIDAY YOU'LL GET ONE ACTIONABLE CONTENT MARKETING TACTIC AND A
VISUAL FRAMEWORK THAT SIMPLIFIES IT. IN LESS THAN 4 MINUTES.


Subscribe ⚡️


Refund policy - There are no refunds for advising services.Delivery policy -
Advising will be done between Zoom, Loom and email.Return policy - There are no
return policies for advising services.Cancellation policy - Contracts are done
in 3-month increments and all clients are welcome to cancel at anytime.These
terms and conditions outline the rules and regulations for the use of Authority
Plug Website, located at authorityplug.comBy accessing this website we assume
you accept these terms and conditions. Do not continue to use Authority Plug if
you do not agree to take all of the terms and conditions stated on this page.The
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and Disclaimer Notice and all Agreements: “Client”, “You” and “Your” refers to
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