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SAMSUNG PRIVACY POLICY FOR THE U.S.

Last Updated: December 30, 2022

Samsung Electronics Co., Ltd. and our affiliates and subsidiaries (collectively,
“Samsung”), know how important privacy is to our customers. This Privacy Policy
describes the personal information we may obtain online across all of our
Internet-connected Samsung devices and services (from mobile phones and tablets
to TVs, home appliances, online services, and more), our retail locations, and
other offline channels (collectively, our “Services”), and how we may use and
disclose that information. We also explain the choices available to you
regarding our use of the information, the steps we take to safeguard the
information, and how you how may contact us if you have any questions about our
privacy practices.

In addition to this Privacy Policy, we provide additional information about our
privacy practices related to particular Services where appropriate. You can
review such information before enabling such Services, where applicable.

Click on the links below to learn more:
    • Information We Obtain
    • How We Use the Information We Obtain
    • Information Sharing
    • Links To Other Websites, Devices, Apps, And Features
    • Your Rights and Choices
    • Notice To California Residents
    • How We Protect Personal Information
    • Children’s Personal Information
    • Updates To This U.S. Privacy Policy
    • How To Contact Us

Information We Obtain

We may obtain the following personal information about you when you interact
with us, including but not limited to when you purchase a Samsung product,
create a Samsung Account, register for or use a Service, contact Customer
Support, visit a Samsung retail location, or while attending an event:

    • contact information (including your name, email address, postal address,
and phone number);
    • payment card information (including your name, card number, expiration
date, and security code);
    • user coupon or gift card number;
    • date of birth;
    • demographic data (e.g., gender and age range);
    • information stored in or associated with your Samsung Account (including
your Samsung Account profile, ID, username, and password);
    • username and password for participating third-party devices, apps,
features, or services;
    • information you store on your device, such as photos, contacts, text logs,
and calendar information, when you back-up your device or use a feature that
requires collection (such as when you share it with other users);
    • recordings of your voice when you use voice commands to control a Service,
or when you contact our Customer Service team;
    • transcripts of chat sessions, text messages, emails, and other
communications when you communicate with us using these methods;
    • information about products and services you purchase, obtain, or consider;
and
    • location data (including (1) the precise geolocation of your device if you
consent to the collection of this data and (2) information about nearby Wi-Fi
access points and cell towers that may be transmitted to us when you use certain
Services).

We may obtain certain information about you from publicly or
commercially-available sources and from third parties who perform services for
us. We also may obtain other information about you, your devices, and your use
of the Services, in ways we describe at the time we collect the information or
otherwise with your consent.

        Information we collect automatically

Our Services collect some data automatically when you use the Services. We may
obtain information by automated means, such as through browser cookies, pixels,
web server logs, web beacons, and other technologies. Among other purposes,
these technologies help us (1) remember your information so you will not have to
re-enter it, (2) track and understand how you use and interact with the
Services, (3) tailor the Services around your preferences, (4) manage and
measure the usability of the Services, (5) understand the effectiveness of our
communications, and (6) otherwise enhance the Services.

Information we may collect automatically includes information about:

    • your device, including MAC address, IP address, log information, hardware
information, IMEI number, serial number, subscription information, device
settings, connections to other devices, mobile network operator, web browser
characteristics, app usage information, sales code, access code, current
software version, subscription information, and randomized, non-persistent and
resettable device identifiers, such as Personalized Service ID (or PSID), and
advertising IDs, including Google Ad ID;
    • your use of the Services, including clickstream data, your interactions
with the Services (such as the web pages you visit, search terms, and the apps,
services and features you use, download, or purchase), the pages that led or
refer you to the Services, how you use the Services, and dates and times of use
of the Services; and
    • your use of third-party websites, apps and features that are connected to
certain Services.

Your browser may tell you how to be notified when you receive certain types of
cookies or how to restrict or disable certain types of cookies. You can find out
how to do this for your particular browser by clicking “help” on your browser’s
menu or visiting www.allaboutcookies.org. For mobile devices, you can manage how
your device and browser share certain device data by adjusting the privacy and
security settings on your device. The Services are not designed to respond to
“do not track” signals received from browsers. Please note that without cookies,
you may not be able to use or benefit from all of the features of our Services.

            Information Stored on Your Device Not Accessible to Samsung

In addition to the categories of information obtained by Samsung discussed
above, our Services may generate data automatically when you use certain
Services (e.g. Samsung’s face-clustering technology that allows the device to
group together images of the same face from different photographs
(“Face-Clustering Data”)), or may utilize data that you generate independently
(e.g. registering biometric data such as fingerprints to unlock your device or
verify you in certain Services, or when you register your wake-up command in our
Bixby Voice service). All of this data remains on the device and is not
transmitted to Samsung, nor does Samsung obtain or access this data. Samsung
does not share this data with third parties. Face-Clustering Data will remain on
your device until you clear the cache in your system settings, you reset your
device to its factory setting, or you delete the photos from your device. You
can delete your registered biometric data or your wake-up command from your
device at any time in the applicable settings. Because Samsung does not have
access to this data, Samsung cannot delete it.

            Third-Party Web Analytics Services

Through certain Services, we may collect personal information about your online
activities on websites and connected devices over time and across third-party
websites, devices, apps, and other online features and services. We may use
third-party analytics services on the Services, such as Google Analytics and
Firebase Analytics. The information we obtain may be disclosed to or collected
directly by these providers and other relevant third parties who use the
information, for example, to evaluate use of the Services or help administer the
Services. To learn more about Google Analytics, please visit
https://www.google.com/policies/privacy/partners/. To learn more about Firebase
Analytics, please visit https://firebase.google.com/policies/analytics.

            Online Tracking and Interest-Based Advertising

Through certain Services, both we and various third parties may collect
information about your online activities to provide you with advertising about
products and services tailored to your individual interests.

Samsung Ads
Our Samsung Ads service is designed to serve advertisements that are customized
to users’ interests on Samsung and third-party platforms, devices, websites, and
apps. Samsung Ads may deliver customized ads based on your demographic
characteristics, preferences, choices, and interests by collecting certain
information about your online activities as specified in this Privacy Policy.
Please see the Samsung Ads Privacy Notice
https://www.samsung.com/us/account/privacy-policy/samsungads for more
information, including information on how to opt out of receiving customized ads
from Samsung Ads.

Ad networks
Because Samsung participates in various advertising networks, you may also see
our ads on other websites or mobile apps. Ad networks allow us to target our
messaging to users considering demographic data, users’ inferred interests, and
browsing context. These networks can track users’ online activities over time by
collecting information through automated means, including through the use of
browser cookies, web beacons, pixels, device identifiers, server logs, and other
similar technologies. The networks use this information to show ads that may be
tailored to individuals’ interests, to track users’ browsers or devices across
multiple websites and apps, and to build a profile of users’ online browsing and
app usage activities. The information the ad networks may collect includes data
about users’ visits to websites and apps that participate in the relevant ad
networks, such as the pages or ads viewed and the actions taken on the websites
or apps. This data collection takes place both on certain Services and on
third-party websites and apps that participate in the ad networks. This process
also helps us track the effectiveness of our marketing efforts.

To learn how to opt out of ad network interest-based advertising in the U.S.,
please visit www.aboutads.info/choices and
http://www.networkadvertising.org/choices/.

How We Use the Information We Obtain

We may use the personal information we obtain to:

    • provide and enhance our Services, such as registering you or your device
for a Service, identifying and authenticating you so you may use and interact
with our Services (such as your device) and third-party services, and improving
and customizing your experience within the Services;
    • provide ads, which may include targeted (or interest-based) ads delivered
on your Samsung device or within certain Samsung-branded apps (where targeted or
interest-based ads are available, if you turn off targeted or interest-based
ads, you will receive generic ads);
    • support our marketing activities and sales initiatives, and provide you
with product and service recommendations;
    • communicate with you;
    • provide customer support;
    • operate, evaluate, and improve our business, including developing new
products and services, managing our communications, analyzing our Services and
customer base, conducting market research, aggregating and anonymizing data,
performing data analytics, and undertaking accounting, auditing, and other
internal functions;
    • protect against, identify, and prevent fraud and other criminal activity,
claims and other liabilities; and
    • comply with and enforce applicable legal requirements, relevant industry
standards, and our policies, including this Privacy Policy and the applicable
Terms of Use for a Service.

We may combine information we obtain about you for the purposes described above.
We also may use the information we obtain in other ways for which we provide
specific notice at the time of collection or otherwise with your consent.

Information Sharing

We may share your personal information with our subsidiaries and affiliates and
with service providers who perform services for us. We do not authorize our
service providers to use or disclose the information except as necessary to
perform services on our behalf or to comply with legal requirements. In
addition, we may share your personal information with our business partners,
such as wireless carriers, as well as third parties who operate apps and
services that connect with certain Services. This kind of sharing may be
considered a “sale” under certain state privacy laws.

We may share personal information we collect through the Services if you ask us
to do so or otherwise with your consent. We also may disclose information about
you in other circumstances, including:

    • to law enforcement authorities, government or public agencies or
officials, regulators, and/or any other person or entity with appropriate legal
authority or justification for receipt of such information, if required or
permitted to do so by law or legal process;
    • when we believe disclosure is necessary or appropriate to prevent physical
harm or financial loss, or in connection with an investigation of suspected or
actual fraudulent or illegal activity; or
    • in the event we may or do sell or transfer all or a portion of our
business or assets (including in the event of a merger, acquisition, joint
venture, reorganization, divestiture, dissolution, or liquidation).

Links to Other Websites, Devices, Apps, And Features

The Services may provide the ability to connect to other websites, devices,
apps, and other features, which may operate independently from us and may have
their own privacy notices or policies. We strongly suggest you review them. To
the extent any linked website, device, app, or other feature is not owned or
controlled by us, we are not responsible for its content, use, or privacy
practices.

Your Rights and Choices

We offer you certain choices in connection with the personal information we
obtain about you.

To update your preferences, limit the communications you receive from us, or
submit a request, please contact us as specified in the How To Contact Us
section below.

The Services may offer choices related to the collection, deletion, and sharing
of certain information and communications about products, services, and
promotions that are unique to specific Services. You can access the relevant
settings of each Service to learn about choices that may be available for that
Service. If you decline to allow the Services to collect, store, or share
certain information, you may not be able to enjoy full use of all of the
features available through the Services.

Subject to applicable law and to the extent applicable to each Service, you may
(1) request access to, or correction or deletion of, the personal information we
maintain about you; (2) request that we limit our use and disclosure of your
sensitive personal information; or (3) opt out of the (a) sale of your personal
information, (b) sharing of your personal information for cross-context
behavioral advertising purposes, or (c) processing of your personal information
for targeted advertising purposes. In addition, subject to applicable law, you
may receive, in a structured, commonly used and machine-readable format, certain
of your personal information that you have provided to us. Subject to applicable
law, you may have the right to have this information transmitted to another
company, where it is technically feasible.

How to Submit a Request: To submit an access, deletion or correction request,
click here or call us at 1-800-SAMSUNG (1-800-726-7864). To opt out of the (a)
sale of your personal information, (b) sharing of your personal information for
cross-context behavioral advertising purposes, or (c) processing of your
personal information for targeted advertising purposes, click here or call us at
1-800-SAMSUNG (1-800-726-7864).

To submit a request as an authorized agent on an individual’s behalf, please
click here or call us at 1-800-SAMSUNG (1-800-726-7864).

Subject to applicable law, you may appeal our decision with respect to a request
you have submitted by clicking here.

Notice to California Residents

If you are a California consumer, for more information about your privacy
rights, please see our California Consumer Privacy Statement at
www.samsung.com/us/account/privacy-policy/california.

How We Protect Personal Information

We maintain safeguards designed to protect personal information we obtain
through the Services.

Children’s Personal Information

Unless otherwise specified, the Services are designed for a general audience and
are not directed at children. In connection with the Services, we do not
knowingly solicit or collect personal information from children under the age of
13 without parental consent. If we learn that we have collected personal
information from a child under age 13 without parental consent, we will either
seek parental consent or promptly delete that information. If you believe that a
child under age 13 may have provided us with personal information without
parental consent, please contact us as specified in the How To Contact Us
section of this Privacy Policy.

Updates To This Privacy Policy

We may update this Privacy Policy from time to time and without prior notice to
you to reflect changes in our personal information practices with respect to the
Services. We will indicate at the top of the policy when it was most recently
updated.

How To Contact Us

You can contact us to update your preferences, update or correct your
information, submit a request, or ask us questions at:

Privacy Office
Samsung Electronics America, Inc.
85 Challenger Road
Ridgefield Park, NJ 07660
NAPrivacy@sea.samsung.com