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About PBS KIDS



OUR MISSION

Between birth and age five, 90 percent of a child’s brain develops. During these
early years, it’s critical to build the foundational cognitive and
social-emotional skills that kids need to be successful lifelong learners.
That’s why PBS KIDS is dedicated to offering free access to media content and
community-based experiences that support learning for young children. Our
mission is to use the power of media to open worlds of possibilities for all
children, so that every child can reach their full potential in school — and in
life.





OUR APPROACH

All children deserve the chance to reach their full potential. That’s why PBS
KIDS aims to improve educational outcomes for young children across America. We
are committed to supporting the entire ecosystem in which children learn, which
relies on their parents, caregivers and teachers — as well as local
organizations that support education, including PBS member stations. This
community-based approach is grounded in research that shows that when the adults
in their lives are engaged, kids’ learning outcomes improve.


PBS’ nearly 350 member stations are locally owned and operated, and are
dedicated to meeting the needs of their communities. PBS stations engage
families and educators through high-quality content — and so much more. From
outreach initiatives to local education programs, stations are trusted education
partners in their communities.




OUR WORK

Young children need a variety of academic and social-emotional skills to succeed
inside and outside the classroom. That’s why PBS KIDS has a whole-child approach
to preparing children for kindergarten, offering media that supports key
developmental areas — from communication and critical thinking skills to
literacy and STEM (science, technology, engineering and math) learning.

When it comes to developing shows and digital experiences for children, PBS KIDS
starts with their needs, then works with advisors and award-wining producers to
develop content that addresses them. Throughout the process, research ensures
that PBS KIDS shows, games and activities are developmentally appropriate, safe
and effective learning tools.





OUR IMPACT

Because every child deserves access to high-quality educational opportunities,
PBS KIDS is available for free on TV, across digital platforms and in
communities across America. Our mission is to spark learning for all kids –
especially those who need the most support. Research demonstrates that PBS KIDS
content moves the needle in helping children build the skills they need to
succeed in school and life — with kids in low-income communities often making
the greatest gains.










AWARDS

PBS KIDS, the number-one educational media brand for children, is frequently
recognized as a leader in children’s multiplatform content. In the past year,
PBS KIDS has been recognized with the following awards.

 * 2 Webbys, including “Best Streaming Video Mobile Site/App” for PBS KIDS Video
 * 1 Kidscreen Award – pbskids.org was named “Best Channel Website”
 * 1 SIIA CODiE, for PBS LearningMedia
 * 6 Parents' Choice Awards, including gold awards for DANIEL TIGER'S
   NEIGHBORHOOD, ODD SQUAD and PEG + CAT; 2 wins for the PBS KIDS Playtime Pad,
   in the Toy category and “TechKnow Cool” Holiday Gift Guide; and an award for
   the PBS KIDS Plug & Play in the toy category
 * 1 Toy Buzz’s Top Toys For Christmas winner for the PBS KIDS Plug & Play
 * 2 NAPPA Awards – 1 for the PBS KIDS 100 Words for Toddlers book and 1 for the
   PBS KIDS Turn the Key: Around the World book
 * 2 Tillywig Awards – 1 for the PBS KIDS 100 Words for Toddlers book and 1 for
   the PBS KIDS Turn the Key: Around the World book
 * 1 Family Choice Award, for the PBS KIDS Look and Learn Insects activity kit


MEDIA CONTACTS

Maria Vera Whelan

Senior Director

Marketing, Communications & Social Media

PBS Children’s Media & Education

703-739-3225

mvera@pbs.org



Lubna Abuulbah

Director

Communications

PBS Children’s Media & Education

703-739-8463

labuulbah@pbs.org

Visit PBS PressRoom for more information.





CONTACT INFORMATION

Please visit help.pbs.org for answers to the most common questions.


Have a question or comment about PBS KIDS? Write PBS’ Audience Services
department. (Please note that due to staffing limitations, we are unable to
respond to inquiries that are addressed by help.pbs.org.)

Are you a reporter with a press inquiry?


Contact:

Maria Vera Whelan

Senior Director

Marketing, Communications & Social Media

PBS Children’s Media & Education

703-739-3225

mvera@pbs.org



Lubna Abuulbah

Director

Communications

PBS Children’s Media & Education

703-739-8463

labuulbah@pbs.org




Are you a producer interested in producing programming for PBS KIDS?

Please visit Producing for PBS for more information.


WHERE TO FIND PBS KIDS

PBS KIDS is available on television daily on PBS stations’ primary channels, and
on an additional 24/7 PBS KIDS channel in most markets. Find your local PBS
member station here to learn more.

Watch, play and learn anytime on pbskids.org.

Download PBS KIDS apps to take your child’s favorite characters, videos and
games on the go.

Watch clips and full episodes of PBS KIDS shows for free anytime on Roku, Apple
TV, Amazon Fire TV, Android TV and Chromecast.

For products from the number-one educational media brand for children, visit PBS
KIDS Shop.


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SUPPORT PBS KIDS

PBS KIDS is committed to helping all children succeed in school and life. Show
your support by donating today!

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you can use to help kids learn at home emailed to you every week. Sign up here!

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