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SMART LINKS: THE ESSENTIAL TOOL FOR THE BUSINESS-SAVVY MUSICIAN

May 3, 2021

by Janelle Borg


The world wide web is a complex network of information. Links serve as
connectors – think of them as highways, directing people to the correct path
that leads to useful information. Therefore, the more efficient these links are,
the bigger the chance of people actually discovering valuable information
without getting “stuck in traffic” or getting lost in some internet rabbit
hole. 

Smart links have proved to be the quickest, most effective way of directing
people to the right web pages. For artists, musicians and creators, they have
proved the be the answer to all our prayers – one link that unites them all. 

But what are smart links, exactly? And why should you use Amplify.link as your
go-to, smart link service?


WHAT’S A SMART LINK?

A smart link is a landing page that includes several links within it. Think of
it as a link on steroids: normal link route users to one destination, smart
links direct users to several web pages.


WHY SHOULD MUSICIANS AND CREATORS USE SMART LINKS?

Good smart links are also marketing tools. They enable you to analyse your
audience, direct your fans to live streams and merch, increase streams and grow
your following on social media.

Amplify.link also enables musicians to create pre-save links for release
campaigns for major DSPs such as Spotify, Deezer, Pandora and Apple Music.
Pre-save links are particularly important as people who have pre-saved your song
will most likely listen to it once it’s released. Furthermore, a strong pre-save
campaign will catch the eye of DSP’s editors, increasing the likelihood of your
song being included on an official playlist – a move that can help your reach
the next level in your career. 


WHAT MAKES AMPLIFY.LINK DIFFERENT FROM THE OTHER SERVICES OUT THERE?

CONTROL OVER MUSIC SERVICES

You can link to as many music services as you want. Input your URLs/social media
handles and we’ll do the rest. Furthermore, you can edit the link display order
according to personal preference or priorities. This gives you complete control
over which music services you’re directing your audience to. 

CUSTOMISABLE LINK PAGES

We take pride in the fact that our link pages are fully customisable – this
means custom artwork, titles, descriptions, social media links, metadata and
descriptions, review links, websites and so on. Your smart link is your business
card – we make sure that your Amplify.link is as comprehensive and eye-catching
as possible so that you can confidently stand out from the crowd. 

SHORT LINKS AS STANDARD

Links should be short and sweet. Nowadays, audiences tend to trust a shorter
link more than a long link with a lot of random characters. Furthermore, this
boosts shareability on social media, as platforms such as Twitter favour short
sentences over long paragraphs. Short links enable you to get your point across
without compromising any important data. 

A CUSTOM DOMAIN OPTION

Your smart link should be as unique as your brand. Our Pro users can create a
custom, sub-domain that showcases their brand name. A custom domain typically
improves the click-through rate, as internet users tend to trust custom domains
more than a generic ones. According to VentureBeat, custom domains can increase
sharing and possible virality by 25 per cent. 

MANAGEMENT AND ANALYTICS

Our service offers an in-depth analysis of campaigns and audiences. You can
check how many people clicked on your link in real-time. Furthermore, you can
keep track of all your links and edit details at any time. Our insights allow
you to determine the platforms that your fans tend to gravitate towards and
where they’re based (in terms of geographical location). This all leads to more
targeted and cost-effective campaigns.

LIGHTNING FAST

In a world of instant gratification, load times are becoming increasingly
important for our users. Load times can affect the bounce rate, your growth and
your ranking on Google. That’s why we do our utmost to make sure that our link
pages load in milliseconds, across all devices. 


WORK SMARTER, LINK SMARTER

By using the latest, cutting-edge technologies, we make sure that our smart
links are fully malleable and evolve alongside your career. We’re constantly
finding new ways to improve our service and assist artists, musicians and
content creators worldwide. Transform the way you market your music by signing
up for your very own Amplify.link today.


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author

JANELLE BORG

Janelle knows a thing or two about the music industry. Having been involved in
the industry since the age of 13, she's now involved in a variety of
music-related projects and is always keen to share industry tips 'n' tricks with
fellow musicians.

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