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<h1 class="content-hero--title h2">The Gap, Inc. Privacy Policy</h1>
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<p class="text-default"><em>Last Updated: April 7, 2023</em><br>
<br>
<a href="https://gapinc-prod.azureedge.net/gapmedia/gapcorporatesite/media/images/docs/global-consumer-pp-final-4-7-23-_clean_ca-dnss.pdf" target="_blank">View in PDF format</a>
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<p style="text-align: center;"><a href="https://www.gapinc.com/en-us/consumer-privacy-policy">English</a> | <a href="https://www.gapinc.com/es-mx/consumer-privacy-policy">Español</a> |
<a href="https://www.gapinc.com/fr-ca/consumer-privacy-policy">Français Canada</a></p>
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<p>At Gap Inc. and on behalf of our family of brands (Gap, Old Navy, Banana Republic, and Athleta) and subsidiaries:</p>
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<div class="pull-quote--text h4">We want to inform and empower you to exercise meaningful control over how your personal information is collected and used. </div>
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<p>This Privacy Policy explains how we process personal information provided and collected when you access or use our websites (sites), mobile applications (apps), and any other online services where this Privacy Policy is posted
(collectively, our <b>online services</b>). It also explains how we process personal information provided and collected when you interact with us offline (like when you shop in our stores, call our customer service team,
or attend our events).</p>
<p>In this Privacy Policy, <strong>personal information </strong>means information that relates to an identified or identifiable individual or as otherwise defined under applicable law.</p>
<p>We follow this Privacy Policy in accordance with applicable laws in the places where we operate. In some cases, we may provide supplemental terms specific to certain products and services and separate terms specific to certain regions.
Supplemental terms are to be read in conjunction with this Privacy Policy, and region-specific terms apply separately. </p>
<p>While we strive to manage various privacy laws consistently, some terms, obligations, and rights only apply or may be available to those who live in certain jurisdictions. Use of the term “right” in this Privacy Policy (and any
supplements) is not intended to and shall not confer any legal rights or remedies on any person or party, and any such rights or remedies shall only exist to extent expressly provided under applicable law. </p>
<p><strong>Employees and job applicants.</strong> If you are a Gap Inc. employee, please refer to the Gap Inc. Employee Privacy Policy applicable to you. If you are a job applicant, please refer to our Global Applicant Privacy
Policy available by clicking "Privacy Policy Careers" at the bottom of our corporate site (gapinc.com).</p>
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<p>While we encourage you to read our full Privacy Policy, this Notice is to provide you with timely notice, at or before the point of collection of personal information, about the categories of personal information to be collected
from consumers, the purposes for which the personal information is collected or used, and whether personal information is “sold” or “shared” (as those terms may be defined by applicable privacy laws).</p>
<p>We hope you will use this Notice as a tool when choosing whether to engage with us or to request to limit certain uses of your personal information.</p>
<p><strong>We collect the following types of personal information:</strong></p>
<ul>
<li>Contact and registration information</li>
<li>Order details and payment information</li>
<li>Records of purchases and services requested</li>
<li>Customer service communications</li>
<li>Internet and network activity information</li>
<li>Online identifiers (cookies and similar technologies)</li>
<li>Content provided in our public forums</li>
<li>In-store video and electronic safety and anti-theft information</li>
<li>Inferences reflecting interests and preferences</li>
</ul>
<p><strong>We collect personal information to:</strong></p>
<ul>
<li>Provide the products and services you purchase and request</li>
<li>Respond to your inquiries and provide customer service</li>
<li>Operate and improve online services</li>
<li>Personalize online content and experiences</li>
<li>Market and advertise</li>
<li>Maintain safety in our stores and combat illegal activities</li>
<li>Comply with legal obligations</li>
</ul>
<p>We retain personal information for the length of time needed to fulfill the purposes for collection unless a longer retention period is required or permitted by applicable law.</p>
<p><strong>Request to opt-out of certain uses of your personal information: </strong></p>
<p>We may share personal information with other parties to provide analytics services and serve ads on our behalf targeted to your interests and based on your online activities. Information may be linked to your browser or device
(like cookies and similar tracking technologies) and related to you if you have a customer account or interact with us in other ways. These parties may use the information for their own marketing and to offer products and services
on our online services.</p>
<p>Your personal information is not shared for money, but certain uses may be deemed the “sale” or “sharing” of personal information under applicable privacy laws.</p>
<p>Click "Do Not Sell or Share My Personal Info" located at the bottom of our websites and within our mobile apps under Customer Service, to opt-out of these uses of your personal information.</p>
<p>Read more about other privacy rights and choices that may be available to you under the <a href="#yourprivacyrights">"Your privacy rights and choices”</a> section of this Privacy Policy.</p>
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<div class="accordion--title text-default-title trigger-layout-1">Types of personal information we collect and sources</div>
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<p>The types of personal information we collect about you depend on your interactions with us but typically consist of information you provide to us, we generate and automatically collect on our online services, and we receive from
other sources.</p>
<p>Please be aware that if you do not allow us to collect certain personal information, we may not be able to provide certain products and services, and some products and services may not be able to take account of your interests
and preferences.</p>
<p><strong>Information you provide to us</strong></p>
<ul>
<li>
<p><strong>Contact and registration information.</strong> We collect contact and registration information when you purchase, exchange, or return products, request services, create a customer account, participate in a Loyalty
Rewards Program, redeem promotions, or interact with us for other products and services, such as your name, email address, phone number, billing and shipping address, clothing size and fit preferences, and other information
you may choose to provide (like your height, weight, interests and activity preferences, partial birthday, social media handle, preferred language, and your age and gender).</p>
</li>
<li>
<p><strong>Transaction information. </strong>We collect transaction information you provide when you purchase, exchange, or return products, request services, or redeem promotions, such as your order and service details and
payment information. We may add to or combine information we have collected about you. For example, we may identify the region you live in so we can show you prices for products in your local currency and improve the accuracy of
your shipping address.</p>
</li>
<li>
<p><strong>Communications information. </strong>We collect and record communications information and content you provide when you sign-up to receive marketing emails or texts and communicate with us about a customer service issue
or to make other inquiries. For example, we collect and record information and content you provide to us over the phone, text, or online chat (you may choose to chat with us anonymously) or when you communicate with us
using any other service or communication method. This type of information includes your contact information, the date and time you contacted us, call recordings, the content of your communications, and your communication
method.</p>
</li>
<li>
<p><strong>Customer content. </strong>We collect information and content you provide or make available in our public forums (like online message boards, social and wellness community environments, and other forums that do not have
a restricted audience) and when you provide feedback or product reviews, respond to surveys, or use features of our services which may require the collection of certain personal information to utilized the features. We also
collect information and content when you engage with us on social media (like when you tag us or our products and services or allow us to follow your social media profile). These types of information includes any
information and content you choose to provide or make available, such as opinions, feedback, preferences, wellness goals, photos, images, and social media profiles and handles. </p>
</li>
</ul>
<p class="text-big"><strong>Information we generate and automatically collect</strong></p>
<ul>
<li>
<p><strong>Internal customer identifiers and commercial information.</strong> We generate internal customer identifiers (like a customer or account ID) to keep track of and manage your transactions and relationships with us and
collect commercial information, such as records of products or services purchased, requested, considered, exchanged, or returned, and other purchasing or consuming histories and tendencies. We may draw inferences about you from
the other types of information we collect reflecting your interests, preferences, online behaviors, and characteristics.</p>
</li>
<li>
<p><strong>Internet and network activity information. </strong>We use automated information technologies to collect certain internet and network activity information (with your consent, when required by applicable law) when
you access or use our online services. This type of information includes:</p>
<ul>
<li>
<p>Identifiers that can be used to recognize you or a device over time and across different services (like browser ID, device ID, IP address, cookies and app tracking technologies, or other forms of persistent or probabilistic
identifiers).</p>
</li>
<li>
<p>Information about your interactions with our online services and advertisements, including browsing activities and data that reflects the content you have accessed, clicked on, or viewed, use of our accessibility features,
and information about the websites or apps visited immediately before or after interacting with our online services.</p>
</li>
<li>
<p>Information about your computer or device, such as the browser version and device model.</p>
</li>
<li>
<p>Information about your precise location when you permit an online service to access device location</p>
</li>
<li>
<p>For more information about the use of automated information technologies for targeted advertising and how you can opt-out of certain uses of your information, please see the
<a href="#yourprivacyrights">"Your privacy rights and choices"</a> section of this Privacy Policy.</p>
</li>
</ul>
</li>
<li>
<p><strong>Safety and anti-theft information.</strong> In our stores and on our properties, we collect safety and anti-theft information to help ensure your and our employees’ safety and security and to combat theft and
other illegal activities, such as in-store video (like information from Closed-Circuit Television (CCTV) and electronic information from theft-prevention devices (like Radio Frequency Identification (RFID)) and, in some cases,
we may collect information through employee body-worn camera technology.</p>
</li>
<li>
<p><strong>In-store technologies.</strong> We offer Wi-Fi access points in some of our stores. If you choose to connect to our Wi-Fi Services, we will receive information about you and your device, such as your MAC and IP address,
received signal strength indicators, and operating system. We may also collect information about the store location and areas of the store you visit, the names and internet addresses of the websites you visit, and the
applications you use. We may collect de-identified data from Wi-Fi access points to understand traffic patterns in our stores.</p>
</li>
<li>
<p><strong>De-identified data. </strong>We may generate and use de-identified data (or anonymized or aggregate information) which cannot reasonably be used to identify you. We will maintain and use this data only in a
de-identified form and will not attempt to re-identify such data, except as permitted by applicable law. </p>
</li>
</ul>
<p class="text-big"><strong>Information we collect from others</strong></p>
<p>We may collect personal information about you from publicly available and other sources, including:</p>
<ul>
<li>
<p><b>Service providers and contractors. </b>Service providers and contractors may collect personal information when processing personal information on our behalf for specific business purposes we alone or jointly with other
data controllers determine, including information you provide to us and that we generate and automatically collect.</p>
</li>
<li>
<p><strong>NFT platforms and blockchains.</strong> If you participate in a NFT (non-fungible token) program (like Gap Threads), we may collect information from third parties operating and hosting such programs, including
digital wallet providers (such as Kukai) and open source blockchain networks (such as Tezos). We may collect NFT ownership information, including digital assets and tokens, and other NFT-related information (such as transfers of
NFTs between accounts, the corresponding smart contracts, amounts paid, and metadata describing each NFT and its properties as a digital asset). We may also collect cryptocurrency wallet address and related information,
including your digital wallet types, amounts of digital assets you possess, and account balances. </p>
</li>
<li>
<p><b>Social media platforms and content distribution channels.</b> When you interact with content or features provided by social media platforms on our online services or our content or ads on social media platforms (like
login or sign in features or tools that allow you to share our content with others), we may obtain information from the social media platforms, including your username, user ID, demographic information, and other service-related
information, subject to the settings and privacy practices of the relevant social media platform. In addition, when you interact with our content, products, services, or ads available on third-party sites, apps, content
distribution channels, or other media (like video sharing and social network websites and apps), we may obtain information from those third-party sources. The information we receive may include information about the content you
view or access, your demographic information, and information about your interests.</p>
</li>
<li>
<p><b>Other third parties.</b> Third-party data suppliers (such as data aggregators and data resellers) may supply us with internet and network activity information, demographic information, and other information that helps
us recognize and learn more about you and other users of our online services. We may also collect information from third-party fraud prevention companies and companies that we allow to make their goods and services available to
you on our online services, market and sell our products, or that offer products on a co-branded, co-sponsored, or cross-promotional basis, such as contact, transaction, and automatically collected information.</p>
</li>
</ul>
<h5><strong>Franchisees</strong> </h5>
<p>We have franchise agreements with franchisees in a number of countries around the world. Under these agreements, third parties operate (or will operate) stores, shop-in-shops, and websites that sell apparel and related products
under our brand names. We do not share personal information with our franchisees, and they do not share personal information with us. Personal information collected by a franchisee is subject to the franchisee's own privacy
policies. Please be sure to review other privacy policies that may apply.</p>
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<p>We use personal information we collect to:</p>
<ul>
<li>
<p><strong>Provide products and services. </strong>These uses include providing products and services you purchase and request, such as processing transactions and payments, fulfilling orders, maintaining and servicing
customer accounts and Loyalty Rewards Programs, and providing promotions, events, and other offers. We also use information to improve and develop new products and services. If you participate in a NFT program (like
Gap Threads), we may also use your digital wallet and other related NFT or cryptocurrency information to facilitate your participation in the program and related cryptocurrency transactions.</p>
</li>
<li>
<p><strong>Communicate with you.</strong> These uses include responding to your inquiries, providing customer service and technical support, sending you transactional and related communications about your purchases, Loyalty
Rewards Programs, and product and policy changes, and sending you communications about promotions, events, and other offers and products and services we think may be of interest to you.</p>
</li>
<li>
<p><strong>Operate and improve online services. </strong>These uses include operating, troubleshooting, improving, and developing new online services and features, as well as learning how you and other users interact with and
respond to our online services and advertisements.</p>
</li>
<li>
<p><strong>Personalize online content and experiences. </strong>These uses include personalizing online content, providing recommendations and reminders, and enhancing the quality and your overall experience with our online
services (like retaining your user preferences and presenting content in the most effective manner for the browser or device you use to access our online services). We may try to establish cross-device connections and link the
different browsers and devices you use to access or use our online services to help us recognize you as a customer or visitor and provide you with a seamless and consistent personalized experience when interacting with us using
different browsers or devices.</p>
</li>
<li>
<p><strong>Market and advertise.</strong> These uses include developing, managing, and conducting advertising and marketing campaigns. We may use personal information to serve targeted ads and analyze and measure the performance
and reach of our advertising and marketing efforts (on our online services and elsewhere) based on your online activities and how you interact with our advertising and marketing. We may also use personal information to
create and identify audiences that are most likely to respond to ads based on information we have already collected or infer about your interests and preferences.</p>
</li>
<li>
<p><strong>Maintain safety and security and combat illegal activities. </strong>These uses include maintaining safety and security in our stores, as well as preventing, detecting, and investigating security incidents or activities
that may violate our polices or be illegal, and helping to ensure the ability of our networks and information systems to detect security incidents that may compromise the availability, authenticity, integrity, and
confidentiality of stored or transmitted personal information.</p>
</li>
<li>
<p><strong>Comply with legal obligations.</strong> These uses include complying with our legal and regulatory obligations (such as maintaining records of your privacy requests, preferences, and choices), protecting our rights
and the rights of others, and fulfilling our corporate obligations. </p>
</li>
</ul>
<p>For residents in certain jurisdictions outside the United States, we may process your personal information on the following grounds:</p>
<ul>
<li>
<p><strong>To perform our contractual obligations to you. </strong>We process your information to provide you with our online services and other products and services, related content, and to communicate with you. For
example, when you make a purchase from us, we process your contact and payment information to fulfill our commercial obligations, communicate with you about your purchases and requested services, and provide customer services
you request. Failure to provide requested information could prevent or delay the fulfillment of our contractual obligations.</p>
</li>
<li>
<p><strong>To pursue our legitimate interests.</strong> We process your information to provide you with our online services and other products and services, to communicate with you, and for our advertising and marketing purposes.
For example, our legitimate interests may include making improvements to and understanding how you interact with our online services and, as appropriate, sending you communications about our products and services we think may be
of interest to you. To accomplish our legitimate interests, we may share your information with other parties (as outlined in the <a href="#Disclosure">“Disclosure of personal information and recipients”</a> section of this
Privacy Policy), including for our advertising and marketing purposes. We maintain safeguards to protect the information we process to pursue our legitimate interests.</p>
</li>
<li>
<p><strong>To comply with our legal obligations </strong><b>and protect our rights. </b>We process and share your information as necessary to comply with our legal obligations and protect our rights and the rights of
others. For example, we may be required to collect certain information from you when processing your purchase and payment information for tax, regulatory compliance, or financial reporting reasons.</p>
</li>
<li>
<p><strong>With your consent.</strong> If we obtain your consent to process your information, you can withdraw your consent at any time (typically through the same method by which you provided your consent). If you have
questions about the process to withdraw your consent, please write to us using the address in your area listed in the <a href="#contactus">“Contact us”</a> section of this Privacy Policy. </p>
</li>
</ul>
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<p>We may disclose or share the types of personal information we collect with:</p>
<ul>
<li>
<p><strong>Our brands and subsidiaries. </strong>We may share information with and among our family of brands and subsidiaries to provide our products and services and for other purposes outlined in this Privacy Policy.</p>
</li>
<li>
<p><b>Service providers and contractors. </b>We may provide or make available personal information to service providers and contractors to process on our behalf for specific business purposes we alone or jointly with other
data controllers determine. For example, service providers and contractors may process personal information on our behalf to process payment card transactions, distribute communications, operate online and other communication
methods, manage offers and promotions, and provide services for order fulfillment and logistics, data analytics, computer and cloud-based networks, and fraud prevention.</p>
</li>
<li>
<p><strong>Advertising and marketing providers. </strong>We may share your information with advertisers (such as advertising agencies, networks, and exchanges), marketing businesses, third-party data suppliers (such as data
aggregators and data resellers), and other entities that help us to create, deliver, and assess our advertising and marketing campaigns and learn more about you and other users of our online services. These parties may combine
your personal information with their own records (and records available from other sources) for their own purposes, including for their own and other third-party marketing. We do not share payment information with these
parties.<br>
<br> For more information about how we may share information for targeted advertising and how you can opt-out, please see the <a href="#yourprivacyrights">"Your privacy rights and choices"</a> section of this Privacy
Policy.
</p>
</li>
<li>
<p><strong>Social media platforms. </strong>If you interact with social media widgets, share content using social media share buttons or access features of our online services that contain content or features provided by social
media platforms, the relevant social media platforms may collect or have access to personal information. Please review the privacy policies of the social media platforms you interact with as we are not responsible for their
privacy policies.</p>
</li>
<li>
<p><strong>Participants in public forums or the public.</strong> When you participate in our public forums (like online message boards, social and wellness community environments, and other forums that do not have a
restricted audience), you may choose to make your personal information available to other participants, such as your opinions, feedback, goals, and personal information that may be considered sensitive. Your personal
information can be viewed by other participants, and they may be able to comment on it and collect and store it elsewhere before you have a chance to remove it. We do not control and are not responsible for how others may
use your personal information. We urge you not to post or make any information available that can be used to directly identify you (such as your name, age, address, email, and phone number) or you have any concern about
being viewed or accessible by other participants or the public.</p>
</li>
<li>
<p><strong>Our credit card provider.</strong> We may provide you with offers to apply for credit from Barclays Bank (our co-branded credit card provider). We may use information from your customer account to facilitate your
request to apply, pre-populate your online application, or send you a pre-approved credit offer. This and any other personal information you provide in connection with your application may be provided to Barclays Bank and
is subject to Barclays Bank's privacy policies. As part of applying for credit, you may be asked to provide a government identification number, such as your social security number, national identification number, or
driver’s license number. We do not retain this information. Please review all applicable terms and conditions.</p>
</li>
<li>
<p><strong>NFT platform and blockchain participants. </strong>If you participate in a NFT (non-fungible token) program (like Gap Threads), by virtue of the public nature of the blockchain, the holdings and transactions associated
with your cryptocurrency wallet address will be publicly available and accessible to third parties.</p>
</li>
<li>
<p><strong>Non-profit groups and programs. </strong>If you participate in third-party non-profit programs, we may provide your information to the program providers, administrators, and others when required by the programs. For
example, it may be necessary to provide your contact and purchase information to those who run the programs and your purchase information to credit card processors, so part of your purchase may be donated to non-profit
organizations or participants. Once your information is provided to these third parties, it is subject to their privacy policies. Please review other privacy policies that may apply.</p>
</li>
<li>
<p><strong>Other third parties. </strong>We may provide your information to other third-party companies that we allow to make their goods and services available to you on our online services, market and sell our products, or offer
products on a co-branded, co-sponsored, or cross-promotional basis. These initiatives may be offered on our online services or on other media.</p>
</li>
<li>
<p><strong>Parties you direct us to share information with. </strong>We may share your information with third parties with your consent or at your request.</p>
</li>
<li>
<p><b>Others when required by law or as necessary to protect our rights.</b> We may share your information to comply with or enforce the law, legal process, or applicable industry standards (including responding to court
orders, warrants, subpoenas, and other requests from public and government authorities) and as we believe is necessary or appropriate to protect, enforce, or defend our legal rights (including with third parties to help us
prevent, detect, and investigate security incidents and combat fraud or other illegal activities) and protect individuals’ privacy and safety.</p>
</li>
<li>
<p><strong>Parties involved in corporate transactions.</strong> We reserve the right to transfer any of the information we have about you to proceed with the consideration, negotiation, or completion of a sale or transfer of all
or a portion of our business or assets to a third party, such as in the event of a merger, acquisition, or other disposition, or in connection with a bankruptcy reorganization, dissolution, or liquidation.</p>
</li>
</ul>
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<div class="accordion--title text-default-title trigger-layout-1">Your privacy rights and choices</div>
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<p>Depending on where you reside and legal limitations, applicable laws in your jurisdiction may grant you the right to make certain privacy requests. Even if you do not live in one of these jurisdictions, we allow you to make the
same requests, and we will take reasonable steps to fulfill them.</p>
<p>You may make a request to:</p>
<ul>
<li><strong>Know.</strong> You may request a copy of the personal information we have collected about you.</li>
<li><strong>Delete.</strong> You may request that we delete the personal information we have collected about you.</li>
<li><strong>Correct. </strong>You may request to have inaccurate information about you corrected.</li>
<li><strong>Opt-out of sharing for targeted ads. </strong>You may opt-out of our sharing certain personal information with other parties to provide analytics services and serve targeted ads on our behalf.</li>
</ul>
<p class="text-big"><strong>How to make a request to know, delete, or correct</strong></p>
<p><a href="https://privacyportal.onetrust.com/webform/e1cf9ab6-fc39-4557-b4ef-4393861dad52/ab80a2eb-1313-49f2-9a8a-e8d8d43f1521" target="_blank">Click here</a> to make a request using our online Privacy Requests Form. To fulfill
your request, we may need to verify your identity. We will send you an email with a link to confirm your email address and may request additional information solely for the purposes of verifying your identity. We only use the
information collected through the Privacy Requests Form or otherwise requested to fulfill and maintain records of your request. </p>
<p>Please follow the instructions provided in the communications sent to you, including how to access the fulfillment status and other information related to your request. </p>
<p>You may have an authorized agent make a request on your behalf using the Privacy Requests Form. Your agent will be required to provide written proof that you gave the agent signed permission to submit the request on your
behalf. In some cases, we may ask you to verify your identity directly with us or directly confirm that you provided the agent permission to submit the request on your behalf.</p>
<p>You or your authorized agent may also make a request by calling us toll-free at 1-866-237-4007 or writing to us at: Privacy Requests, Legal Department - Gap Inc., 2 Folsom Street, San Francisco CA 94105, United States. </p>
<p>If you are a business contact, please submit your requests by calling our toll-free number or by writing to us using the contact information above.</p>
<ul>
<li>
<p><strong>Notice regarding requests to delete.</strong> After submitting a request to delete, your personal information will be deleted, including your online accounts and Loyalty Program Memberships. Deletion removes all related
records, including all Loyalty Program Membership rewards, benefits, and available promotions. We are not able to reinstate and you will no longer accrue these after deletion.</p>
</li>
<li>
<p><strong>Reviewing and correcting personal information.</strong> If you have created a customer account, you are able to review and update certain information and user preferences for your account. Please sign in and click
"your account" in the top right corner of the website or the account icon in our mobile apps. You may also contact customer service or make a request to delete.</p>
</li>
</ul>
<p>We work to fulfill requests within the time frames provided by applicable law, and, in some cases, fulfillment make take up to 30 or 45 days depending on where you reside.</p>
<p class="text-big"><strong>Opt-out of sharing for targeted advertising</strong></p>
<p>We may share personal information with other parties to provide analytics services and serve ads on our behalf targeted to your interests and based on your online activities. Information may be linked to your browser or device
(like cookies and similar tracking technologies) and related to you if you have a customer account or interact with us in other ways. These parties may use the information for their own marketing and to offer products and services
on our online services.</p>
<p>Your personal information is not shared for money, but certain uses may be deemed the “sale” or “sharing” of personal information under applicable privacy laws. We do not sell or share personal information of individuals we know to
be under 16 years of age.</p>
<p><strong>Please click “Do Not Sell or Share My Personal Info” located at the bottom of our sites and within our mobile apps under Customer Service, to opt-out of these uses of your personal information using our Privacy
Preference Page and Webform.</strong></p>
<p>If you have a customer account, please sign-in first, before taking the steps on the Privacy Preference Page and Webform, so we can maintain your preference. We only use the information requested to fulfill and maintain
records of your request. Your request may take up to 15 business days to process. </p>
<p>Some browsers allow you to enable privacy-controls in the browser's settings to automatically signal your opt-out preference to the websites you visit (like the Global Privacy Control). We honor the Global Privacy Control as a
valid request to opt-out of the sharing of information linked to your browser.</p>
<p>You may have an authorized agent submit a request to opt-out on your behalf using the Privacy Preference Page and Webform. Your agent will be required to provide your signed permission to make the request on your behalf. The
requirement for your agent to provide signed permission does not apply to requests to opt-out received via the Global Privacy Control.</p>
<p>Please keep in mind:</p>
<ul>
<li>
<p>Opt-out tools are limited to the browser or device you use because they work off your browser ID and device ID. If you’re not signed-in to your customer account or don’t have a customer account, you will need to opt-out on
each browser and device you use.</p>
</li>
<li>
<p>Your browser may save some information in its cookies and cache to maintain your privacy preferences. Clearing these may remove opt-out preferences, requiring you to opt-out again.</p>
</li>
<li>
<p>If you opt-out, you may still see ads online, but these ads will not be based on your inferred interests.</p>
</li>
<li>
<p>Some automated means may still be used to collect information about your interactions with our online services for the other purposes described in this Privacy Policy (like to remember user preferences or enable specific
functionality).</p>
</li>
<li>
<p>We use necessary cookies to make our sites work. Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect
how the sites function.</p>
</li>
</ul>
<p>You may also choose to control targeted ads you receive within apps by using the settings and choices made available to you by your device manufacturer. Your device manufacturer will typically have their own privacy settings to
block technologies used for targeted advertising or ask for your permission first.</p>
<p>You can read more about targeted adverting and take additional steps to control targeted advertising from many ad networks and exchanges by visiting the Digital Advertising Alliance
(<a href="https://optout.aboutads.info/?c=2&lang=EN" target="_blank">www.optout.aboutads.info</a>) or European Interactive Digital Advertising Alliance (<a href="http://www.edaa.eu" target="_blank">www.edaa.eu</a>). </p>
<p>As online environments continue to evolve, additional opt-out mechanisms or privacy settings may become available to you. We encourage you to review the information on opt-outs and settings that browser owners, device
manufacturers, technology companies, and industry associations make available to you.</p>
<p class="text-big"><strong>Reasons a request may be denied and exceptions</strong></p>
<p>We may deny your request if we are unable to verify your identity. We use your confirmation of your email address as one way to verify your identity. For example, we may deny your request, if you don’t timely respond to our request
to confirm your email address or provide other requested information necessary for us to verify your identity or process your request. We may deny a request from an authorized agent if the agent does not provide
required permissions.</p>
<p>If you make a request to delete your personal information, we may not be able to delete certain information if the information is required for us to process your purchase payments or fulfill your orders (exchanges or returns)
or requested services.</p>
<p>If you participate in a NFT program (like Gap Threads), smart contracts are employed that collect certain information that is then stored on a blockchain that we do not control. Your information will be cryptographically
transmitted and stored on that blockchain, and any deletion or modification of that information (to the extent possible on a blockchain) is governed by the terms of the relevant smart contract associated with the NFT and may not be
able to be modified or deleted due to the immutable nature of the blockchain.</p>
<p>We may not be able to honor your request, to the extent it otherwise restricts our ability to comply with applicable law (including cooperating with law enforcement) or our regulatory obligations (like maintaining records of your
requests and preferences) or in our good-faith judgment we believe information is necessary to exercise or defend a legal claim or protect our operations and property or the privacy, safety, and property of others.</p>
<p>If we deny your request, you may appeal our decision by writing to us using the address in your area listed under the <a href="#contactus">"Contact us"</a> section of this Privacy Policy. If you have concerns about the results of
an appeal, you may contact the supervisory authority where you reside.</p>
<p class="text-big"><strong>Non-discrimination</strong></p>
<p>We do not discriminate against anyone for exercising their privacy rights or making similar requests.</p>
<p class="text-big"><strong>Automated individual decision making</strong></p>
<p>We do not make decisions about you based solely on automated processing of your personal information, including profiling, which produces legal effects or similarly significantly affects you, unless necessary for entering or
performance of a contract with you based on your explicit consent or as authorized by applicable law.</p>
<p class="text-big"><strong>Email marketing</strong></p>
<p>You may opt-out of receiving marketing or promotional emails from us by clicking on the “unsubscribe” link contained in such emails. Please keep in mind that if you opt out of receiving marketing or promotional emails, we may still
send you transactional communications, such as those relating to your purchases or Loyalty Rewards Program.</p>
<p class="text-big"><strong>Text message marketing</strong></p>
<p>You may opt out of receiving marketing or promotional texts from us by texting the word STOP in response to a text message or following other instructions provided to you when you elected to receive texts. You may have
requested texts from more than one list, so you will need to opt-out from each list you are on.</p>
<p class="text-big"><strong>Direct mail</strong></p>
<p>You may request that we stop sending you postal mail offers through the United States post office by writing to us at: Privacy Requests, Legal Department – Gap Inc., 2 Folsom Street, San Francisco, CA 94105, United States.</p>
<p class="text-big"><strong>Co-branded, co-sponsored, or cross-promotional offerings</strong></p>
<p>If you choose to participate in a co-branded, co-sponsored, or cross-promotional offering, the brand, sponsor, or other third party involved in that offering may use your information for their own purposes, including
advertising and marketing. You must contact the relevant third party directly to exercise your opt-out choices with respect to the third party’s use of your information.</p>
<p class="text-big"><strong>Push notifications</strong></p>
<p>If an online service enables push notifications on your device, you may review and update your push notification preferences by adjusting the notification settings provided by your device manufacturer. Deactivation may not apply to
our in-app notifications and alerts.</p>
<p class="text-big"><strong>In-store technologies</strong></p>
<p>If you choose to use our in-store Wi-Fi services, you can opt-out of the auto-reconnect feature by adjusting your mobile device settings provided by your device manufacturer or by visiting
<a href="http://www.smart-places.org." target="_blank">www.smart-places.org.</a></p>
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<p>We do not use or disclose sensitive personal information unless it is necessary to provide the goods or perform the services you have requested (such as processing or fulfilling orders and transactions), with your consent, or as
otherwise authorized by applicable law (such as to prevent, detect, and investigate security incidents, ensure physical safety, and show non-personalized advertising as part of your current interaction with us). We do not use
or disclose sensitive personal information for the purpose of inferring characteristics about you.</p>
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<p>We do not knowingly collect personal information directly from children under the age of 13 (16 in the United Kingdom or European Union) without parental consent. Our online services are general audience properties and are not
specifically targeted to or intended for use by children.</p>
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<p>We retain personal information for the length of time needed to fulfill the purposes for collection unless a longer retention period is required or permitted by applicable law. </p>
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<p>We have operations and vendors in the United States, Canada, and other countries which means we may transfer your personal information to or store or access it in jurisdictions that may not provide levels of data
protection that are equivalent to those of your home jurisdiction. We provide adequate protection for the transfer of personal information in accordance with applicable law, such as by obtaining your consent, setting up contractual
obligations with our service providers and third parties, relying on the European Commission’s adequacy decisions, or executing Standard Contractual Clauses. As applicable law may provide, you may request a copy of these
Standard Contractual Clauses by contacting our representative in the United Kingdom and European Union identified in the <a href="#contactus">"Contact us"</a> section of this Privacy Policy.</p>
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<p>Our goal is to provide you with safe and convenient experiences when you interact with us. We maintain technical and organizational measures designed to protect you and your personal information. Please note that we will
never email you asking for personal information (like your customer account access credentials, date of birth, or credit card information). Additionally, we will never email you with attachments that can be opened. If you
receive a suspicious email that appears to be from us, please contact us as identified in the <a href="#contactus">"Contact us"</a> section of this privacy policy. </p>
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<p>When you provide information to us on sites, apps, and other platforms operated by third parties (like using one of our apps on a third-party platform through your mobile device), the information you provide may be separately
collected by these third-party operators. In addition, you may interact with our content, products, services, or ads available on content distribution channels operated by third parties (like video sharing and social network
websites and apps). The information we collect is subject to this Privacy Policy, and the information these third-party operators collect is subject to their own privacy policies. Privacy choices you make on third-party sites, apps,
platforms, or content distribution channels will not apply to our use of the information we have collected directly through our online services.</p>
<p>Please also keep in mind that our online services may contain links to other sites and platforms that we do not own or control. We are not responsible for the privacy practices of other sites and platforms. We
encourage you to be aware when you leave our online services and to read the privacy policies published by relevant third parties that may apply.</p>
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<p>This Privacy Policy covers our information practices for the last 12 months regarding the categories of personal information we have collected (under the
<a href="#Typesofpersonalinformation">"Types of personal information we collect and sources"</a> section of this Privacy Policy), sold/shared to third parties (under the
<a href="#yourprivacyrights">"Your privacy rights and choices"</a> section of this Privacy Policy), and disclosed for business purposes to third parties (under the
"<a href="#Disclosure">Disclosure of personal information and recipients"</a> section of this Privacy Policy). For information about your privacy rights and choices and how to exercise them, please review
the <a href="#yourprivacyrights">"Your privacy rights and choices"</a> section of this Privacy Policy. </p>
<h5>Loyalty Rewards Programs</h5>
<p><strong>Notice of Financial Incentive. </strong>We provide rewards benefits and special offers to customers who participate in our Gap Inc. Loyalty Rewards Programs (like Old Navy Navyist Rewards, Banana Republic Rewards,
Athleta Rewards, Gap Good Rewards) (collectively, the "Loyalty Rewards Programs"). We may also provide other program offerings (such as sweepstakes, contests, or promotional campaigns) to customers who sign up to participate or
to receive communications from us via email, text, and social media. Personal information is collected when you participate in Loyalty Rewards Programs and other program offerings and may include your contact and transaction
information, information we generate and automatically collect, and other information that allows us to tailor our communications and provide offers and products and services we think may be of interest to you.</p>
<p>You can sign up to participate in Loyalty Rewards Programs online or in stores. Please review our Loyalty Rewards Program Terms and Conditions presented to you when you sign up. You can withdraw from Loyalty Rewards
Programs at any time by contacting a customer service representative at 1-833-244-5556.</p>
<p>You may choose to opt-out of or end communications related to other program offerings, as explained under the <a href="#yourprivacyrights">“Your privacy rights and choices”</a> section of this Privacy Policy. </p>
<p>Loyalty Rewards Program benefits and offers and other program offerings are reasonably related to the value of a participant’s data based on our estimate of the value of participant’s data that forms the basis for offering the
programs (less expenses to provide such programs). Methods used to calculate the value of a participant’s data include:</p>
<ul>
<li>
<p><strong>Loyalty Rewards </strong><b>Programs. </b>Participants earn points when they purchase products from participating brands that can be used to discount the price of their future purchases with participating
brands. We estimated the value of a participant’s data by comparing the amount spent by participants to similarly situated customers who do not participate in the Loyalty Rewards Programs over a 12-month period.</p>
</li>
<li>
<p><strong>Other special offers.</strong> Participants receive special offers when they sign up, and the value of a participant's data varies based on: (i) the special offer provided at the time, (ii) the amount a participant
purchases using that special offer, and (iii) the value of future special offers a participant receives from us and uses to make purchases. For example, a 20% discount offer will be valued differently depending on the amount of
a participant's purchases.</p>
</li>
</ul>
<p>If you participate in any of our Loyalty Rewards Programs or other program offerings, you will not be treated differently because you exercise a legal right or make a similar request.</p>
<p>If you request deletion of your personal information, deletion includes your online accounts and Loyalty Program Memberships (unless an exception applies) and all related rewards, benefits, and available promotions. We
are not able to reinstate and you will no longer accrue these after deletion</p>
<p><strong>Statistics on California consumer privacy requests we receive.</strong> The following are statistics on the number of privacy requests we’ve received from California residents. </p>
<table align="left" border="1" cellpadding="1" cellspacing="1" class="table-border" style="width:100%;">
<tbody>
<tr>
<td>Requests from California residents July 1, 2021—June 30, 2022</td>
<td style="text-align: center;">Received</td>
<td style="text-align: center;">Fulfilled</td>
<td style="text-align: center;">Denied*</td>
<td style="text-align: center;">Mean number of days for response</td>
</tr>
<tr>
<td>Requests to know</td>
<td style="text-align: center;">75</td>
<td style="text-align: center;">50</td>
<td style="text-align: center;">25</td>
<td style="text-align: center;">6</td>
</tr>
<tr>
<td>Requests to delete</td>
<td style="text-align: center;">534</td>
<td style="text-align: center;">420</td>
<td style="text-align: center;">114</td>
<td style="text-align: center;">14</td>
</tr>
<tr>
<td>Requests to opt-out of sales/sharing</td>
<td style="text-align: center;">8,608</td>
<td style="text-align: center;">8,608</td>
<td style="text-align: center;">0</td>
<td style="text-align: center;">1</td>
</tr>
</tbody>
</table>
<p>*Lack of response to identity verification.</p>
<p><strong>Shine the light. </strong>California law permits California residents to request certain information regarding and/or opt-out of our disclosure of personal information to third parties for their direct marketing purposes.
To make such a request, please write to us at the following address:</p>
<p>Privacy Requests<br> Legal Department – Gap Inc.<br> 2 Folsom Street<br> San Francisco, CA 94105<br> United States</p>
<p><strong>Minor content removal. </strong>If you are a California resident, under 18, and a registered user of our services, you may ask us to remove content or information that you have posted to these services by contacting
us. Please note that your request does not ensure complete or comprehensive removal of the content or information. For example, some of your content may have been reposted by another user on other media.</p>
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<p>If you are in the United Kingdom, you may write to us at:</p>
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Search Site:
THE GAP, INC. PRIVACY POLICY
Last Updated: April 7, 2023
View in PDF format
English | Español | Français Canada
At Gap Inc. and on behalf of our family of brands (Gap, Old Navy, Banana
Republic, and Athleta) and subsidiaries:
> We want to inform and empower you to exercise meaningful control over how your
> personal information is collected and used.
This Privacy Policy explains how we process personal information provided and
collected when you access or use our websites (sites), mobile applications
(apps), and any other online services where this Privacy Policy is posted
(collectively, our online services). It also explains how we process personal
information provided and collected when you interact with us offline (like when
you shop in our stores, call our customer service team, or attend our events).
In this Privacy Policy, personal information means information that relates to
an identified or identifiable individual or as otherwise defined under
applicable law.
We follow this Privacy Policy in accordance with applicable laws in the places
where we operate. In some cases, we may provide supplemental terms specific to
certain products and services and separate terms specific to certain regions.
Supplemental terms are to be read in conjunction with this Privacy Policy, and
region-specific terms apply separately.
While we strive to manage various privacy laws consistently, some terms,
obligations, and rights only apply or may be available to those who live in
certain jurisdictions. Use of the term “right” in this Privacy Policy (and any
supplements) is not intended to and shall not confer any legal rights or
remedies on any person or party, and any such rights or remedies shall only
exist to extent expressly provided under applicable law.
Employees and job applicants. If you are a Gap Inc. employee, please refer to
the Gap Inc. Employee Privacy Policy applicable to you. If you are a job
applicant, please refer to our Global Applicant Privacy Policy available by
clicking "Privacy Policy Careers" at the bottom of our corporate site
(gapinc.com).
Notice at collection
Notice at collection : click to collapse : click to expand
While we encourage you to read our full Privacy Policy, this Notice is to
provide you with timely notice, at or before the point of collection of personal
information, about the categories of personal information to be collected from
consumers, the purposes for which the personal information is collected or used,
and whether personal information is “sold” or “shared” (as those terms may be
defined by applicable privacy laws).
We hope you will use this Notice as a tool when choosing whether to engage with
us or to request to limit certain uses of your personal information.
We collect the following types of personal information:
* Contact and registration information
* Order details and payment information
* Records of purchases and services requested
* Customer service communications
* Internet and network activity information
* Online identifiers (cookies and similar technologies)
* Content provided in our public forums
* In-store video and electronic safety and anti-theft information
* Inferences reflecting interests and preferences
We collect personal information to:
* Provide the products and services you purchase and request
* Respond to your inquiries and provide customer service
* Operate and improve online services
* Personalize online content and experiences
* Market and advertise
* Maintain safety in our stores and combat illegal activities
* Comply with legal obligations
We retain personal information for the length of time needed to fulfill the
purposes for collection unless a longer retention period is required or
permitted by applicable law.
Request to opt-out of certain uses of your personal information:
We may share personal information with other parties to provide analytics
services and serve ads on our behalf targeted to your interests and based on
your online activities. Information may be linked to your browser or device
(like cookies and similar tracking technologies) and related to you if you have
a customer account or interact with us in other ways. These parties may use the
information for their own marketing and to offer products and services on our
online services.
Your personal information is not shared for money, but certain uses may be
deemed the “sale” or “sharing” of personal information under applicable privacy
laws.
Click "Do Not Sell or Share My Personal Info" located at the bottom of our
websites and within our mobile apps under Customer Service, to opt-out of these
uses of your personal information.
Read more about other privacy rights and choices that may be available to you
under the "Your privacy rights and choices” section of this Privacy Policy.
Close
Types of personal information we collect and sources
Types of personal information we collect and sources : click to collapse : click
to expand
The types of personal information we collect about you depend on your
interactions with us but typically consist of information you provide to us, we
generate and automatically collect on our online services, and we receive from
other sources.
Please be aware that if you do not allow us to collect certain personal
information, we may not be able to provide certain products and services, and
some products and services may not be able to take account of your interests and
preferences.
Information you provide to us
* Contact and registration information. We collect contact and registration
information when you purchase, exchange, or return products, request
services, create a customer account, participate in a Loyalty Rewards
Program, redeem promotions, or interact with us for other products and
services, such as your name, email address, phone number, billing and
shipping address, clothing size and fit preferences, and other information
you may choose to provide (like your height, weight, interests and activity
preferences, partial birthday, social media handle, preferred language, and
your age and gender).
* Transaction information. We collect transaction information you provide when
you purchase, exchange, or return products, request services, or redeem
promotions, such as your order and service details and payment information.
We may add to or combine information we have collected about you. For
example, we may identify the region you live in so we can show you prices for
products in your local currency and improve the accuracy of your shipping
address.
* Communications information. We collect and record communications information
and content you provide when you sign-up to receive marketing emails or texts
and communicate with us about a customer service issue or to make other
inquiries. For example, we collect and record information and content you
provide to us over the phone, text, or online chat (you may choose to chat
with us anonymously) or when you communicate with us using any other service
or communication method. This type of information includes your contact
information, the date and time you contacted us, call recordings, the content
of your communications, and your communication method.
* Customer content. We collect information and content you provide or make
available in our public forums (like online message boards, social and
wellness community environments, and other forums that do not have a
restricted audience) and when you provide feedback or product reviews,
respond to surveys, or use features of our services which may require the
collection of certain personal information to utilized the features. We also
collect information and content when you engage with us on social media (like
when you tag us or our products and services or allow us to follow your
social media profile). These types of information includes any information
and content you choose to provide or make available, such as opinions,
feedback, preferences, wellness goals, photos, images, and social media
profiles and handles.
Information we generate and automatically collect
* Internal customer identifiers and commercial information. We generate
internal customer identifiers (like a customer or account ID) to keep track
of and manage your transactions and relationships with us and collect
commercial information, such as records of products or services purchased,
requested, considered, exchanged, or returned, and other purchasing or
consuming histories and tendencies. We may draw inferences about you from the
other types of information we collect reflecting your interests, preferences,
online behaviors, and characteristics.
* Internet and network activity information. We use automated information
technologies to collect certain internet and network activity information
(with your consent, when required by applicable law) when you access or use
our online services. This type of information includes:
* Identifiers that can be used to recognize you or a device over time and
across different services (like browser ID, device ID, IP address, cookies
and app tracking technologies, or other forms of persistent or
probabilistic identifiers).
* Information about your interactions with our online services and
advertisements, including browsing activities and data that reflects the
content you have accessed, clicked on, or viewed, use of our accessibility
features, and information about the websites or apps visited immediately
before or after interacting with our online services.
* Information about your computer or device, such as the browser version and
device model.
* Information about your precise location when you permit an online service
to access device location
* For more information about the use of automated information technologies
for targeted advertising and how you can opt-out of certain uses of your
information, please see the "Your privacy rights and choices" section of
this Privacy Policy.
* Safety and anti-theft information. In our stores and on our properties, we
collect safety and anti-theft information to help ensure your and our
employees’ safety and security and to combat theft and other illegal
activities, such as in-store video (like information from Closed-Circuit
Television (CCTV) and electronic information from theft-prevention devices
(like Radio Frequency Identification (RFID)) and, in some cases, we may
collect information through employee body-worn camera technology.
* In-store technologies. We offer Wi-Fi access points in some of our stores. If
you choose to connect to our Wi-Fi Services, we will receive information
about you and your device, such as your MAC and IP address, received signal
strength indicators, and operating system. We may also collect information
about the store location and areas of the store you visit, the names
and internet addresses of the websites you visit, and the applications you
use. We may collect de-identified data from Wi-Fi access points to understand
traffic patterns in our stores.
* De-identified data. We may generate and use de-identified data (or anonymized
or aggregate information) which cannot reasonably be used to identify you. We
will maintain and use this data only in a de-identified form and will not
attempt to re-identify such data, except as permitted by applicable law.
Information we collect from others
We may collect personal information about you from publicly available and other
sources, including:
* Service providers and contractors. Service providers and contractors may
collect personal information when processing personal information on our
behalf for specific business purposes we alone or jointly with other data
controllers determine, including information you provide to us and that we
generate and automatically collect.
* NFT platforms and blockchains. If you participate in a NFT (non-fungible
token) program (like Gap Threads), we may collect information from third
parties operating and hosting such programs, including digital wallet
providers (such as Kukai) and open source blockchain networks (such as
Tezos). We may collect NFT ownership information, including digital assets
and tokens, and other NFT-related information (such as transfers of NFTs
between accounts, the corresponding smart contracts, amounts paid, and
metadata describing each NFT and its properties as a digital asset). We may
also collect cryptocurrency wallet address and related information, including
your digital wallet types, amounts of digital assets you possess, and account
balances.
* Social media platforms and content distribution channels. When you interact
with content or features provided by social media platforms on our online
services or our content or ads on social media platforms (like login or sign
in features or tools that allow you to share our content with others), we may
obtain information from the social media platforms, including your username,
user ID, demographic information, and other service-related information,
subject to the settings and privacy practices of the relevant social media
platform. In addition, when you interact with our content, products,
services, or ads available on third-party sites, apps, content distribution
channels, or other media (like video sharing and social network websites and
apps), we may obtain information from those third-party sources. The
information we receive may include information about the content you view or
access, your demographic information, and information about your interests.
* Other third parties. Third-party data suppliers (such as data aggregators and
data resellers) may supply us with internet and network activity information,
demographic information, and other information that helps us recognize and
learn more about you and other users of our online services. We may also
collect information from third-party fraud prevention companies and companies
that we allow to make their goods and services available to you on our online
services, market and sell our products, or that offer products on a
co-branded, co-sponsored, or cross-promotional basis, such as contact,
transaction, and automatically collected information.
FRANCHISEES
We have franchise agreements with franchisees in a number of countries around
the world. Under these agreements, third parties operate (or will operate)
stores, shop-in-shops, and websites that sell apparel and related products under
our brand names. We do not share personal information with our franchisees, and
they do not share personal information with us. Personal information collected
by a franchisee is subject to the franchisee's own privacy policies. Please be
sure to review other privacy policies that may apply.
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How we use personal information
How we use personal information : click to collapse : click to expand
We use personal information we collect to:
* Provide products and services. These uses include providing products and
services you purchase and request, such as processing transactions and
payments, fulfilling orders, maintaining and servicing customer accounts and
Loyalty Rewards Programs, and providing promotions, events, and other
offers. We also use information to improve and develop new products and
services. If you participate in a NFT program (like Gap Threads), we may also
use your digital wallet and other related NFT or cryptocurrency information
to facilitate your participation in the program and related cryptocurrency
transactions.
* Communicate with you. These uses include responding to your inquiries,
providing customer service and technical support, sending you transactional
and related communications about your purchases, Loyalty Rewards Programs,
and product and policy changes, and sending you communications about
promotions, events, and other offers and products and services we think may
be of interest to you.
* Operate and improve online services. These uses include operating,
troubleshooting, improving, and developing new online services and features,
as well as learning how you and other users interact with and respond to our
online services and advertisements.
* Personalize online content and experiences. These uses include personalizing
online content, providing recommendations and reminders, and enhancing the
quality and your overall experience with our online services (like retaining
your user preferences and presenting content in the most effective manner for
the browser or device you use to access our online services). We may try to
establish cross-device connections and link the different browsers and
devices you use to access or use our online services to help us recognize you
as a customer or visitor and provide you with a seamless and consistent
personalized experience when interacting with us using different browsers or
devices.
* Market and advertise. These uses include developing, managing, and conducting
advertising and marketing campaigns. We may use personal information to serve
targeted ads and analyze and measure the performance and reach of our
advertising and marketing efforts (on our online services and elsewhere)
based on your online activities and how you interact with our advertising and
marketing. We may also use personal information to create and identify
audiences that are most likely to respond to ads based on information we have
already collected or infer about your interests and preferences.
* Maintain safety and security and combat illegal activities. These uses
include maintaining safety and security in our stores, as well as preventing,
detecting, and investigating security incidents or activities that may
violate our polices or be illegal, and helping to ensure the ability of our
networks and information systems to detect security incidents that may
compromise the availability, authenticity, integrity, and confidentiality of
stored or transmitted personal information.
* Comply with legal obligations. These uses include complying with our legal
and regulatory obligations (such as maintaining records of your privacy
requests, preferences, and choices), protecting our rights and the rights of
others, and fulfilling our corporate obligations.
For residents in certain jurisdictions outside the United States, we may process
your personal information on the following grounds:
* To perform our contractual obligations to you. We process your information to
provide you with our online services and other products and services, related
content, and to communicate with you. For example, when you make a purchase
from us, we process your contact and payment information to fulfill our
commercial obligations, communicate with you about your purchases and
requested services, and provide customer services you request. Failure to
provide requested information could prevent or delay the fulfillment of our
contractual obligations.
* To pursue our legitimate interests. We process your information to provide
you with our online services and other products and services, to communicate
with you, and for our advertising and marketing purposes. For example, our
legitimate interests may include making improvements to and understanding how
you interact with our online services and, as appropriate, sending you
communications about our products and services we think may be of interest to
you. To accomplish our legitimate interests, we may share your information
with other parties (as outlined in the “Disclosure of personal information
and recipients” section of this Privacy Policy), including for our
advertising and marketing purposes. We maintain safeguards to protect the
information we process to pursue our legitimate interests.
* To comply with our legal obligations and protect our rights. We process and
share your information as necessary to comply with our legal obligations and
protect our rights and the rights of others. For example, we may be required
to collect certain information from you when processing your purchase and
payment information for tax, regulatory compliance, or financial reporting
reasons.
* With your consent. If we obtain your consent to process your information, you
can withdraw your consent at any time (typically through the same method by
which you provided your consent). If you have questions about the process to
withdraw your consent, please write to us using the address in your area
listed in the “Contact us” section of this Privacy Policy.
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Disclosure of personal information and recipients
Disclosure of personal information and recipients : click to collapse : click to
expand
We may disclose or share the types of personal information we collect with:
* Our brands and subsidiaries. We may share information with and among our
family of brands and subsidiaries to provide our products and services and
for other purposes outlined in this Privacy Policy.
* Service providers and contractors. We may provide or make available personal
information to service providers and contractors to process on our behalf for
specific business purposes we alone or jointly with other data controllers
determine. For example, service providers and contractors may process
personal information on our behalf to process payment card transactions,
distribute communications, operate online and other communication methods,
manage offers and promotions, and provide services for order fulfillment and
logistics, data analytics, computer and cloud-based networks, and fraud
prevention.
* Advertising and marketing providers. We may share your information with
advertisers (such as advertising agencies, networks, and exchanges),
marketing businesses, third-party data suppliers (such as data aggregators
and data resellers), and other entities that help us to create, deliver, and
assess our advertising and marketing campaigns and learn more about you and
other users of our online services. These parties may combine your personal
information with their own records (and records available from other sources)
for their own purposes, including for their own and other third-party
marketing. We do not share payment information with these parties.
For more information about how we may share information for targeted
advertising and how you can opt-out, please see the "Your privacy rights and
choices" section of this Privacy Policy.
* Social media platforms. If you interact with social media widgets, share
content using social media share buttons or access features of our online
services that contain content or features provided by social media platforms,
the relevant social media platforms may collect or have access to personal
information. Please review the privacy policies of the social media platforms
you interact with as we are not responsible for their privacy policies.
* Participants in public forums or the public. When you participate in our
public forums (like online message boards, social and wellness community
environments, and other forums that do not have a restricted audience), you
may choose to make your personal information available to other participants,
such as your opinions, feedback, goals, and personal information that may be
considered sensitive. Your personal information can be viewed by other
participants, and they may be able to comment on it and collect and store it
elsewhere before you have a chance to remove it. We do not control and are
not responsible for how others may use your personal information. We urge you
not to post or make any information available that can be used to directly
identify you (such as your name, age, address, email, and phone number) or
you have any concern about being viewed or accessible by other participants
or the public.
* Our credit card provider. We may provide you with offers to apply for credit
from Barclays Bank (our co-branded credit card provider). We may use
information from your customer account to facilitate your request to apply,
pre-populate your online application, or send you a pre-approved credit
offer. This and any other personal information you provide in connection with
your application may be provided to Barclays Bank and is subject to Barclays
Bank's privacy policies. As part of applying for credit, you may be asked to
provide a government identification number, such as your social security
number, national identification number, or driver’s license number. We do not
retain this information. Please review all applicable terms and conditions.
* NFT platform and blockchain participants. If you participate in a NFT
(non-fungible token) program (like Gap Threads), by virtue of the public
nature of the blockchain, the holdings and transactions associated with your
cryptocurrency wallet address will be publicly available and accessible to
third parties.
* Non-profit groups and programs. If you participate in third-party non-profit
programs, we may provide your information to the program providers,
administrators, and others when required by the programs. For example, it may
be necessary to provide your contact and purchase information to those who
run the programs and your purchase information to credit card processors, so
part of your purchase may be donated to non-profit organizations or
participants. Once your information is provided to these third parties, it is
subject to their privacy policies. Please review other privacy policies that
may apply.
* Other third parties. We may provide your information to other third-party
companies that we allow to make their goods and services available to you on
our online services, market and sell our products, or offer products on a
co-branded, co-sponsored, or cross-promotional basis. These initiatives may
be offered on our online services or on other media.
* Parties you direct us to share information with. We may share your
information with third parties with your consent or at your request.
* Others when required by law or as necessary to protect our rights. We may
share your information to comply with or enforce the law, legal process, or
applicable industry standards (including responding to court orders,
warrants, subpoenas, and other requests from public and government
authorities) and as we believe is necessary or appropriate to protect,
enforce, or defend our legal rights (including with third parties to help us
prevent, detect, and investigate security incidents and combat fraud or other
illegal activities) and protect individuals’ privacy and safety.
* Parties involved in corporate transactions. We reserve the right to transfer
any of the information we have about you to proceed with the consideration,
negotiation, or completion of a sale or transfer of all or a portion of our
business or assets to a third party, such as in the event of a merger,
acquisition, or other disposition, or in connection with a bankruptcy
reorganization, dissolution, or liquidation.
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Your privacy rights and choices
Your privacy rights and choices : click to collapse : click to expand
Depending on where you reside and legal limitations, applicable laws in your
jurisdiction may grant you the right to make certain privacy requests. Even if
you do not live in one of these jurisdictions, we allow you to make the same
requests, and we will take reasonable steps to fulfill them.
You may make a request to:
* Know. You may request a copy of the personal information we have collected
about you.
* Delete. You may request that we delete the personal information we have
collected about you.
* Correct. You may request to have inaccurate information about you corrected.
* Opt-out of sharing for targeted ads. You may opt-out of our sharing certain
personal information with other parties to provide analytics services and
serve targeted ads on our behalf.
How to make a request to know, delete, or correct
Click here to make a request using our online Privacy Requests Form. To fulfill
your request, we may need to verify your identity. We will send you an email
with a link to confirm your email address and may request additional information
solely for the purposes of verifying your identity. We only use the information
collected through the Privacy Requests Form or otherwise requested to fulfill
and maintain records of your request.
Please follow the instructions provided in the communications sent to you,
including how to access the fulfillment status and other information related to
your request.
You may have an authorized agent make a request on your behalf using the Privacy
Requests Form. Your agent will be required to provide written proof that you
gave the agent signed permission to submit the request on your behalf. In some
cases, we may ask you to verify your identity directly with us or directly
confirm that you provided the agent permission to submit the request on your
behalf.
You or your authorized agent may also make a request by calling us toll-free at
1-866-237-4007 or writing to us at: Privacy Requests, Legal Department - Gap
Inc., 2 Folsom Street, San Francisco CA 94105, United States.
If you are a business contact, please submit your requests by calling our
toll-free number or by writing to us using the contact information above.
* Notice regarding requests to delete. After submitting a request to delete,
your personal information will be deleted, including your online accounts and
Loyalty Program Memberships. Deletion removes all related records, including
all Loyalty Program Membership rewards, benefits, and available promotions.
We are not able to reinstate and you will no longer accrue these after
deletion.
* Reviewing and correcting personal information. If you have created a customer
account, you are able to review and update certain information and user
preferences for your account. Please sign in and click "your account" in the
top right corner of the website or the account icon in our mobile apps. You
may also contact customer service or make a request to delete.
We work to fulfill requests within the time frames provided by applicable law,
and, in some cases, fulfillment make take up to 30 or 45 days depending on where
you reside.
Opt-out of sharing for targeted advertising
We may share personal information with other parties to provide analytics
services and serve ads on our behalf targeted to your interests and based on
your online activities. Information may be linked to your browser or device
(like cookies and similar tracking technologies) and related to you if you have
a customer account or interact with us in other ways. These parties may use the
information for their own marketing and to offer products and services on our
online services.
Your personal information is not shared for money, but certain uses may be
deemed the “sale” or “sharing” of personal information under applicable privacy
laws. We do not sell or share personal information of individuals we know to be
under 16 years of age.
Please click “Do Not Sell or Share My Personal Info” located at the bottom of
our sites and within our mobile apps under Customer Service, to opt-out of these
uses of your personal information using our Privacy Preference Page and Webform.
If you have a customer account, please sign-in first, before taking the steps on
the Privacy Preference Page and Webform, so we can maintain your preference. We
only use the information requested to fulfill and maintain records of your
request. Your request may take up to 15 business days to process.
Some browsers allow you to enable privacy-controls in the browser's settings to
automatically signal your opt-out preference to the websites you visit (like the
Global Privacy Control). We honor the Global Privacy Control as a valid request
to opt-out of the sharing of information linked to your browser.
You may have an authorized agent submit a request to opt-out on your behalf
using the Privacy Preference Page and Webform. Your agent will be required to
provide your signed permission to make the request on your behalf. The
requirement for your agent to provide signed permission does not apply to
requests to opt-out received via the Global Privacy Control.
Please keep in mind:
* Opt-out tools are limited to the browser or device you use because they work
off your browser ID and device ID. If you’re not signed-in to your customer
account or don’t have a customer account, you will need to opt-out on each
browser and device you use.
* Your browser may save some information in its cookies and cache to maintain
your privacy preferences. Clearing these may remove opt-out preferences,
requiring you to opt-out again.
* If you opt-out, you may still see ads online, but these ads will not be based
on your inferred interests.
* Some automated means may still be used to collect information about your
interactions with our online services for the other purposes described in
this Privacy Policy (like to remember user preferences or enable specific
functionality).
* We use necessary cookies to make our sites work. Necessary cookies enable
core functionality such as security, network management, and accessibility.
You may disable these by changing your browser settings, but this may affect
how the sites function.
You may also choose to control targeted ads you receive within apps by using the
settings and choices made available to you by your device manufacturer. Your
device manufacturer will typically have their own privacy settings to block
technologies used for targeted advertising or ask for your permission first.
You can read more about targeted adverting and take additional steps to control
targeted advertising from many ad networks and exchanges by visiting the Digital
Advertising Alliance (www.optout.aboutads.info) or European Interactive Digital
Advertising Alliance (www.edaa.eu).
As online environments continue to evolve, additional opt-out mechanisms or
privacy settings may become available to you. We encourage you to review the
information on opt-outs and settings that browser owners, device manufacturers,
technology companies, and industry associations make available to you.
Reasons a request may be denied and exceptions
We may deny your request if we are unable to verify your identity. We use your
confirmation of your email address as one way to verify your identity. For
example, we may deny your request, if you don’t timely respond to our request to
confirm your email address or provide other requested information necessary for
us to verify your identity or process your request. We may deny a request from
an authorized agent if the agent does not provide required permissions.
If you make a request to delete your personal information, we may not be able to
delete certain information if the information is required for us to process your
purchase payments or fulfill your orders (exchanges or returns) or requested
services.
If you participate in a NFT program (like Gap Threads), smart contracts are
employed that collect certain information that is then stored on a blockchain
that we do not control. Your information will be cryptographically transmitted
and stored on that blockchain, and any deletion or modification of that
information (to the extent possible on a blockchain) is governed by the terms of
the relevant smart contract associated with the NFT and may not be able to be
modified or deleted due to the immutable nature of the blockchain.
We may not be able to honor your request, to the extent it otherwise restricts
our ability to comply with applicable law (including cooperating with law
enforcement) or our regulatory obligations (like maintaining records of your
requests and preferences) or in our good-faith judgment we believe information
is necessary to exercise or defend a legal claim or protect our operations and
property or the privacy, safety, and property of others.
If we deny your request, you may appeal our decision by writing to us using the
address in your area listed under the "Contact us" section of this Privacy
Policy. If you have concerns about the results of an appeal, you may contact the
supervisory authority where you reside.
Non-discrimination
We do not discriminate against anyone for exercising their privacy rights or
making similar requests.
Automated individual decision making
We do not make decisions about you based solely on automated processing of your
personal information, including profiling, which produces legal effects or
similarly significantly affects you, unless necessary for entering or
performance of a contract with you based on your explicit consent or as
authorized by applicable law.
Email marketing
You may opt-out of receiving marketing or promotional emails from us by clicking
on the “unsubscribe” link contained in such emails. Please keep in mind that if
you opt out of receiving marketing or promotional emails, we may still send you
transactional communications, such as those relating to your purchases or
Loyalty Rewards Program.
Text message marketing
You may opt out of receiving marketing or promotional texts from us by texting
the word STOP in response to a text message or following other instructions
provided to you when you elected to receive texts. You may have requested texts
from more than one list, so you will need to opt-out from each list you are on.
Direct mail
You may request that we stop sending you postal mail offers through the United
States post office by writing to us at: Privacy Requests, Legal Department – Gap
Inc., 2 Folsom Street, San Francisco, CA 94105, United States.
Co-branded, co-sponsored, or cross-promotional offerings
If you choose to participate in a co-branded, co-sponsored, or cross-promotional
offering, the brand, sponsor, or other third party involved in that offering may
use your information for their own purposes, including advertising and
marketing. You must contact the relevant third party directly to exercise your
opt-out choices with respect to the third party’s use of your information.
Push notifications
If an online service enables push notifications on your device, you may review
and update your push notification preferences by adjusting the notification
settings provided by your device manufacturer. Deactivation may not apply to our
in-app notifications and alerts.
In-store technologies
If you choose to use our in-store Wi-Fi services, you can opt-out of the
auto-reconnect feature by adjusting your mobile device settings provided by your
device manufacturer or by visiting www.smart-places.org.
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Sensitive personal information
Sensitive personal information : click to collapse : click to expand
We do not use or disclose sensitive personal information unless it is necessary
to provide the goods or perform the services you have requested (such as
processing or fulfilling orders and transactions), with your consent, or as
otherwise authorized by applicable law (such as to prevent, detect, and
investigate security incidents, ensure physical safety, and show
non-personalized advertising as part of your current interaction with us). We do
not use or disclose sensitive personal information for the purpose of inferring
characteristics about you.
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Children’s privacy
Children’s privacy : click to collapse : click to expand
We do not knowingly collect personal information directly from children under
the age of 13 (16 in the United Kingdom or European Union) without parental
consent. Our online services are general audience properties and are not
specifically targeted to or intended for use by children.
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Retention of personal information
Retention of personal information : click to collapse : click to expand
We retain personal information for the length of time needed to fulfill the
purposes for collection unless a longer retention period is required or
permitted by applicable law.
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Data transfers
Data transfers : click to collapse : click to expand
We have operations and vendors in the United States, Canada, and other countries
which means we may transfer your personal information to or store or access it
in jurisdictions that may not provide levels of data protection that are
equivalent to those of your home jurisdiction. We provide adequate protection
for the transfer of personal information in accordance with applicable law, such
as by obtaining your consent, setting up contractual obligations with our
service providers and third parties, relying on the European Commission’s
adequacy decisions, or executing Standard Contractual Clauses. As applicable law
may provide, you may request a copy of these Standard Contractual Clauses by
contacting our representative in the United Kingdom and European Union
identified in the "Contact us" section of this Privacy Policy.
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Information safeguards
Information safeguards : click to collapse : click to expand
Our goal is to provide you with safe and convenient experiences when you
interact with us. We maintain technical and organizational measures designed
to protect you and your personal information. Please note that we will never
email you asking for personal information (like your customer account access
credentials, date of birth, or credit card information). Additionally, we will
never email you with attachments that can be opened. If you receive a suspicious
email that appears to be from us, please contact us as identified in the
"Contact us" section of this privacy policy.
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Third-party sites and platforms
Third-party sites and platforms : click to collapse : click to expand
When you provide information to us on sites, apps, and other platforms operated
by third parties (like using one of our apps on a third-party platform through
your mobile device), the information you provide may be separately collected by
these third-party operators. In addition, you may interact with our content,
products, services, or ads available on content distribution channels operated
by third parties (like video sharing and social network websites and apps). The
information we collect is subject to this Privacy Policy, and the information
these third-party operators collect is subject to their own privacy policies.
Privacy choices you make on third-party sites, apps, platforms, or content
distribution channels will not apply to our use of the information we have
collected directly through our online services.
Please also keep in mind that our online services may contain links to other
sites and platforms that we do not own or control. We are not responsible for
the privacy practices of other sites and platforms. We encourage you to be aware
when you leave our online services and to read the privacy policies published by
relevant third parties that may apply.
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Additional information for California residents
Additional information for California residents : click to collapse : click to
expand
This Privacy Policy covers our information practices for the last 12 months
regarding the categories of personal information we have collected (under the
"Types of personal information we collect and sources" section of this Privacy
Policy), sold/shared to third parties (under the "Your privacy rights and
choices" section of this Privacy Policy), and disclosed for business purposes to
third parties (under the "Disclosure of personal information and recipients"
section of this Privacy Policy). For information about your privacy rights and
choices and how to exercise them, please review the "Your privacy rights and
choices" section of this Privacy Policy.
LOYALTY REWARDS PROGRAMS
Notice of Financial Incentive. We provide rewards benefits and special offers to
customers who participate in our Gap Inc. Loyalty Rewards Programs (like Old
Navy Navyist Rewards, Banana Republic Rewards, Athleta Rewards, Gap Good
Rewards) (collectively, the "Loyalty Rewards Programs"). We may also provide
other program offerings (such as sweepstakes, contests, or promotional
campaigns) to customers who sign up to participate or to receive communications
from us via email, text, and social media. Personal information is collected
when you participate in Loyalty Rewards Programs and other program offerings and
may include your contact and transaction information, information we generate
and automatically collect, and other information that allows us to tailor our
communications and provide offers and products and services we think may be of
interest to you.
You can sign up to participate in Loyalty Rewards Programs online or in stores.
Please review our Loyalty Rewards Program Terms and Conditions presented to you
when you sign up. You can withdraw from Loyalty Rewards Programs at any time by
contacting a customer service representative at 1-833-244-5556.
You may choose to opt-out of or end communications related to other program
offerings, as explained under the “Your privacy rights and choices” section of
this Privacy Policy.
Loyalty Rewards Program benefits and offers and other program offerings are
reasonably related to the value of a participant’s data based on our estimate of
the value of participant’s data that forms the basis for offering the programs
(less expenses to provide such programs). Methods used to calculate the value of
a participant’s data include:
* Loyalty Rewards Programs. Participants earn points when they purchase
products from participating brands that can be used to discount the price of
their future purchases with participating brands. We estimated the value of a
participant’s data by comparing the amount spent by participants to similarly
situated customers who do not participate in the Loyalty Rewards Programs
over a 12-month period.
* Other special offers. Participants receive special offers when they sign up,
and the value of a participant's data varies based on: (i) the special offer
provided at the time, (ii) the amount a participant purchases using that
special offer, and (iii) the value of future special offers a participant
receives from us and uses to make purchases. For example, a 20% discount
offer will be valued differently depending on the amount of a participant's
purchases.
If you participate in any of our Loyalty Rewards Programs or other program
offerings, you will not be treated differently because you exercise a legal
right or make a similar request.
If you request deletion of your personal information, deletion includes your
online accounts and Loyalty Program Memberships (unless an exception applies)
and all related rewards, benefits, and available promotions. We are not able to
reinstate and you will no longer accrue these after deletion
Statistics on California consumer privacy requests we receive. The following are
statistics on the number of privacy requests we’ve received from California
residents.
Requests from California residents July 1, 2021—June 30, 2022 Received Fulfilled
Denied* Mean number of days for response Requests to know 75 50 25 6 Requests to
delete 534 420 114 14 Requests to opt-out of sales/sharing 8,608 8,608 0 1
*Lack of response to identity verification.
Shine the light. California law permits California residents to request certain
information regarding and/or opt-out of our disclosure of personal information
to third parties for their direct marketing purposes. To make such a request,
please write to us at the following address:
Privacy Requests
Legal Department – Gap Inc.
2 Folsom Street
San Francisco, CA 94105
United States
Minor content removal. If you are a California resident, under 18, and a
registered user of our services, you may ask us to remove content or information
that you have posted to these services by contacting us. Please note that your
request does not ensure complete or comprehensive removal of the content or
information. For example, some of your content may have been reposted by another
user on other media.
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Policy revisions and updates
Policy revisions and updates : click to collapse : click to expand
Because we may revise and update this Privacy Policy from time to time, we
encourage you to review it regularly. If we make changes, we will notify you by
revising the date at the top. If we make material changes, we will provide you
with additional notice, such as adding a statement on the homepages of our
websites or sending you a notification.
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Contact us
Contact us : click to collapse : click to expand
If you have any questions or concerns about this Privacy Policy or our
information practices, you may write to us at:
Privacy Requests
Legal Department – Gap Inc.
2 Folsom Street
San Francisco, CA 94105
United States
If you are in the United Kingdom, you may write to us at:
Privacy Requests
c/o Tmf Group, 8th Floor
20 Farringdon Street
London
EC4A 4AB
United Kingdom
If you are in the European Union, you may email us at EUrep@gap.com or write to
us at:
The DPO Centre Europe Ltd.
Alexandra House
3 Ballsbridge Park
Dublin, D04C 7H2
Ireland
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