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Submission: On June 13 via manual from US — Scanned from DE
Submission: On June 13 via manual from US — Scanned from DE
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Previous 🇺🇦 💙 💛 SMARTLING STANDS WITH THE PEOPLE OF UKRAINE. HELP SUPPORT INFRASTRUCTURE REPAIR & FOOD SUPPLY INITIATIVES BY DONATING NOW.DONATE NOW [WEBINAR] THE IMPORTANCE OF MULTILINGUAL EMAIL MARKETING & LOCALIZATIONREGISTER FOR EVENT 🇺🇦 💙 💛 SMARTLING STANDS WITH THE PEOPLE OF UKRAINE. HELP SUPPORT INFRASTRUCTURE REPAIR & FOOD SUPPLY INITIATIVES BY DONATING NOW.DONATE NOW [WEBINAR] THE IMPORTANCE OF MULTILINGUAL EMAIL MARKETING & LOCALIZATIONREGISTER FOR EVENT 🇺🇦 💙 💛 SMARTLING STANDS WITH THE PEOPLE OF UKRAINE. HELP SUPPORT INFRASTRUCTURE REPAIR & FOOD SUPPLY INITIATIVES BY DONATING NOW.DONATE NOW Next * Why Smartling * Software * Translation Management System Easily manage all of your translation projects in one place. * Integrations Translation APIs, integrations and web proxy deploys new content faster. * Translation Proxy The fastest, most cost effective way to deploy multilingual websites. * CAT Tool Translation interface with visual context, translation memory and linguistic assets. * Transcreation Tool Say hello to a new way to transcreate content at scale. * Translation Analytics Dashboard analysis and downloadable data to measure and manage quality and cost. * Translation * Translation Services A full-service translation agency that delivers results in any language. * Our Translators Meet the translators behind your global content engine. * Translation RFP Download the sample RFP to guide your buying process. * Plans * Learn * Resources and Blog Thought leadership, blog, customer case studies, eBooks and more. * Online Events Meet us virtually for webinars, motivational events and online thought leadership. * Customers Learn how our customers leverage us to realize translation and localization efficiency gains. * Professional Services A team of experts who optimize and manage your localization infrastructure. * The Loc Show Podcast Everything you need to become an expert in all things translation and localization. * Login Login Learning Center Customer Success BRITISH AIRWAYS: Localization Takes Flight Schedule a Meeting > Being able to deliver a new language on ba.com in half the usual time enabled > us to go live to coincide with our first flight to Korea. > > Geraint Jones > Digital Content Production Manager Continually improving the customer experience both, on the ground and in the air, is a way of life for British Airways. But long before customers ever arrive at a terminal, the airline plants the seeds of a pleasant journey by providing essential travel information to customers in their preferred languages. THE CHALLENGE: COURSE CORRECTIONS Due to the complexity of the company’s web and mobile content management systems, gathering and preparing files for translation on complex functional pages required assistance from internal IT teams. Developers had to generate visual previews of where text would be displayed in order to achieve the high level of translation quality demanded by the British Airways brand. With content strategists consistently promoting faster release cycles, and company executives anticipating expansion into several additional languages, Digital Content Production Manager, Geraint Jones, began to critically examine the approach to translation in 2014. TRANSLATION FOR EVERY CONTENT TYPE -------------------------------------------------------------------------------- * Website * Mobile App * Website App PRODUCTS -------------------------------------------------------------------------------- * Global Delivery Network * API THE SOLUTION: SMARTLING Jones and his team compiled a shortlist of potential solution providers, but the vendor selection process quickly pivoted toward Smartling after an initial demo of the Global Delivery Network. The tool’s comprehensive discovery and visual presentation of British Airways’ digital content revealed an opportunity to significantly reduce the internal IT burden imposed by translation. “Breaking the ‘hardwire’ between our CMS and translation workflow was the key to enabler greater flexibility in managing languages across our digital estate ” British Airways agreed to put Smartling’s approach to the test with a single-language pilot program to support a route launch to Korea. The version was completed in only the time it took to translate the 500k+ words making up the site. The Global Delivery Network immediately demonstrated its value, helping content teams initiate and complete translation projects in record time. As Jones continued to oversee this implementation, employees across the organization were already taking note of translation improvements. Content teams were excited to have a simple, centralized space for authorizing and monitoring translation jobs. Developers were relieved to see that content teams could instantly and accurately pull files into the translation environment without IT assistance. And since Smartling automatically generated visual context surrounding each snippet of web text, BA soon found its translators consistently outperforming quality indicators from the previous year. In fact, regional colleagues who were formerly tapped as internal reviewers were eventually allowed to retreat from the translation process altogether. Following migration off the previous platform, all 11 ba.com languages are now managed through Smartling. It’s also successfully enabled expansion through the implementation of a new regional Travel Agent extranet, a first language for the BA App and language support for its’ ‘new distribution’ web-services. -------------------------------------------------------------------------------- Tags:Global Delivery NetworkOptimizeTravel & Hospitality MEET OUR TRANSLATORS Previous NAO | MIE-GUN, JAPAN SILVAN | CLERMONT-L’HÉRAULT, FRANCE JEAN-FRANCOIS | NEW YORK, NY MARIA | BARI, ITALY TANER | ISTANBUL, TURKEY OANA | MONTÉGUT-ARROS, FRANCE TERESA | BERLIN, GERMANY DANIEL | ASTURIAS, SPAIN Next The leading translation management platform to localize your content across devices and platforms. * GET STARTED * Login * Plans * Get a Demo * COMPANY * About Us * Careers * Become a Translator * Partners * Press * DOCUMENTS * Sample Translation RFP * Excellence at Every Touchpoint * Smartling vs. Competitors * SUPPORT * Contact Us * Resources * Status * Help Center SIGN UP FOR OUR NEWSLETTER: PrivacyLegalSecurity © 2022. by Smartling, Inc. × We Value Your Privacy Settings NextRoll, Inc. 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