adage.com Open in urlscan Pro
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Form analysis
6 forms found in the DOM

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<form id="user-access-register-form" class="creativity-form" action="#">
  <p class="registration-benefits">Once registered, you can:</p>
  <ul>
    <li>- Read additional free articles each month</li>
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  </ul>
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  <p class="additional-info">By registering you agree to our <a href="/privacy">privacy policy</a>, <a href="/terms">terms &amp; conditions</a> and to receive occasional emails from Ad Age. You may unsubscribe at any time.</p>
  <p class="additional-info">Are you a print subscriber? <a href="https://home.adage.com/clickshare/addAccountPrint.do">Activate your account</a>.</p>
</form>

---

/results

<form class="search-form" action="/results">
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  <input type="hidden" name="sort_by" value="search_api_relevance">
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</form>

---

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HOW AMERICAN EXPRESS IS COURTING GEN Z AND MARKETING ITS BRAND AMID NEW CONSUMER
BEHAVIOR

CMO Elizabeth Rutledge talks about new campaigns and cardholder perks

By Adrianne Pasquarelli. Published on October 12, 2022.
READ THIS NEXT   
The dudes behind Dude Wipes on how they built a surprisingly big business

Credit: Patrick T. Fallon/Bloomberg

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In this article:

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Adrianne Pasquarelli

Adrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in
retail and finance, as well as in travel and health care. She is also a host of
the Marketer’s Brief podcast and spearheads special reports including 40 Under
40 and Hottest Brands. Pasquarelli joined Ad Age in 2015 after writing for
Crain's New York Business, where she also focused on the retail industry. 

 

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