www.reconnect.net.in Open in urlscan Pro
46.165.217.151  Public Scan

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Text Content

Reconnect

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MANAGEMENT DEVELOPMENT PROGRAM




RETAIL MARKETING STRATEGY



ENGAGE YOURSELVES IN RETAIL STRATEGIES TO SURVIVE AND THRIVE IN TODAYS – AND
TOMORROW’S – DISRUPTIVE ENVIRONMENT


Enroll Now


GET PROGRAMME INFO



First name

Last name

Your email

Company name.

PhoneNo.

City




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CLASSES START
MARCH 02, 2023

Last Date to Apply: February 28, 2023

DURATION
2.5 DAYS OFFLINE

(10 AM- 5 PM / DAY)

PROGRAMME FEE
INR 26,000 + GST

Inclusive of Meals and Stay.

CERTIFICATION
EXECUTIVE CERTIFICATE FROM GIM



CLASSES START
MARCH 02, 2023

Last Date to Apply: February 28, 2023

DURATION
2.5 DAYS OFFLINE

(10 AM- 5 PM / DAY)

PROGRAMME FEE
INR 26,000 + GST

Inclusive of Meals and Stay.

Enroll Now




PROGRAMME OVERVIEW


Radical changes that will completely transform retailing have been expedited by
Covid-19. It is getting harder to attract (and keep) customers since consumer
expectations are rising. In this course, we’ll define what it means to shift
from a customer-focused approach to a product-focused approach and discuss how
to develop a marketing plan that will actually benefit customers. This course
offers insights into what we can learn from the firms that have seen the
greatest success during this wave of change. You will be able to recognise the
shifting expectations with relation to producing outstanding customer
experiences and value-based branding by the end of this course.



WHO SHOULD ATTEND



This Module is exclusively made for executives from the retail industry. People
with following roles can attend the programme.




CAMPAIGN DESIGNERS

MARKETING EXECUTIVES

MARKETING MANAGERS



MARKETING HEADS

SALES MANAGERS

RETAIL MARKETING EXECUTIVES



MEDIA PLANNERS





BENEFITS OF TRAINING


 * How to increase customer value.
 * Use technology to simplify the shopping experience.
 * Identify vital global trends in retail.
 * Examine your brand strategy




PROGRAMME MODULE







FACULTY



DR. KAPIL KHANDEPARKAR

PHD IN MARKETING FROM IIM AHMEDABAD

Kapil Khandeparkar has completed his doctoral studies from the Indian Institute
of Management, Ahmedabad in the field of advertising humour. His research
interests include advertising humour, reference pricing, and retailing




DR. PRAVAT KAR

PHD, NIT, ROURKELA; CERTIFIED ITP, LBS, LONDON

Dr. Kar is an experienced Associate Professor in marketing at Goa Institute of
Management, with over 20 years of experience in academia and industry. He
specializes in marketing productivity, consulting, and behavior change, and has
led institutional development projects and research. He is currently leading a
project to enhance online teaching capabilities at GIM. He also enjoys
experimenting with pedagogical innovation.



DR. YUKTI SHARMA

POST-DOCTORAL RESEARCH FELLOW(MARKETING), PH. D (MARKETING)

Dr. Yukti Sharma is an Assistant Professor in marketing at Goa Institute of
Management. She completed her post-doctoral research in marketing from IIM
Calcutta and her doctorate in “Marketing at subsistence marketplace” from Jamia
Hamdard. Her research interests include Marketing, Developmental research, and
Information systems. Her works have been published in reputed journals such as
Journal of Retailing and Consumer Services, Journal of Marketing Theory and
Practice, and Health Marketing Quarterly.




DR. ANURAG DUGAR

PH.D., MBA (MARKETING), PGDBM (MARKETING)

Dr. Anurag is a highly experienced marketing professional and educator,
currently working at the Goa Institute of Management. He has previously worked
at several top institutions, including IIM Bangalore, SIBM Pune, and Leeds
Metropolitan University’s India campus. He is also a visiting faculty at several
new IIMs.


DR. PADMAVATHI SHENOY

BE, PGDHRM, PHD

Dr. Padmavathi Shenoy holds a Ph.D. from Indian Institute of Management
Tiruchirappalli. She has 10 years of experience in industry and academia,
including techno-functional roles in MNCs and as HR manager at start-ups. In
academia, she has promoted industry-academia-community engagement and has
conceptualized and delivered life skills and employability enhancement training
programs.




ABOUT GIM



In 1993, the Goa Institute of Management was founded. It is an independent
management school with NBA certification that is located in Goa and associated
with AICTE. Students can enrol in a 2-year full-time flagship PGDM programme at
this 29-year-old institution. Additionally, it offers online MBA (PGDM) courses
and PGDM-Healthcare Management, Big Data Analytics, Banking, Insurance, and
Financial Services programmes.





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E-mail: info@reconnect.net.in

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