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Jan 25, 2022 4:55am PT


DAVID BOWIE, KACEY MUSGRAVES, H.E.R., ROSALIA FEATURED IN NEW M&M’S ‘ALBUM ART’
PACKS SERIES



By Michele Amabile Angermiller

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MICHELE AMABILE ANGERMILLER

micheleamabile

   LATEST

 * ‘American Idol’ Creator Simon Fuller Unveils First Group Formed on TikTok,
   The Future X 3 days ago
 * David Bowie, Kacey Musgraves, H.E.R., Rosalia Featured in New M&M’s ‘Album
   Art’ Packs Series 4 days ago
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   Cinematic Treatment 1 week ago

See All
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Courtesy Mars Wrigley

With the recent news that M&M’S updated the footwear of the Green and Brown M&Ms
from heels to sneakers and stilettos to flats, the iconic candy company is
unveiling a new line of “Album Art” packs, with designs inspired by David Bowie,
Kacey Musgraves, H.E.R. and Rosalía.

“It’s so cool to be included on the new M&M’s ‘Album Art’ pack collection,”
H.E.R. said. “I’m a huge M&M’S fan, and have been forever so of course when I
heard about this program and all that it represents, I had to work with the
brand. M&M’s is all about celebrating differences and using fun to bring people
closer together — that really resonates with me. The brand is leveraging the
power of music to bring people together and create a world where everyone feels
they belong. It’s such a fun, unexpected collaboration.”






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The four artists are “each known for inspiring a wide range of
entertainment-loving fans to be their true selves and for promoting a sense of
belonging,” the announcement says. “The four ‘Album Art’ packs artists span a
variety of music genres and were selected to ensure fans from different
cultures, backgrounds and generations are seen and represented.” Bowie — the
lone male represented in the connection — is represented with a throwback to his
“Aladdin Sane” glam era; the green M&M is the backdrop for Musgraves’
Grammy-winning “Golden Hour” cover and Rosalia’s “El Mal Querer”; the brown M&M
recreates the debut album cover for “H.E.R.”

“From our perennially favorite chocolate to new product innovations to
must-visit retail stores, the M&M’s brand has a long-standing history of
bringing joy and fun to fans, and M&M’S Album Art is the next step on this
journey,” said Sarah Long, Mars Wrigley North America’s chief marketing officer.

All of the album covers will be available in a variety of sizes and four
varieties: Milk Chocolate, Peanut, Peanut Butter and Minis.


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Your device can receive and send information that allows you to see and interact
with ads and content.

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MATCH AND COMBINE OFFLINE DATA SOURCES

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Data from offline data sources can be combined with your online activity in
support of one or more purposes

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LINK DIFFERENT DEVICES

Always Active

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

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RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

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BACK BUTTON PERFORMANCE COOKIES

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GDPR

We and our partners store and/or access information on a device, such as unique
IDs in cookies to process personal data. You may accept or manage your choices
by clicking below or at any time in the privacy policy page. These choices will
be signaled to our partners and will not affect browsing data.


WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Store and/or access information on a device. Precise geolocation data, and
identification through device scanning. Personalised ads and content, ad and
content measurement, audience insights and product development. List of Partners
(vendors)

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