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/LiveRamp
 * Platform
   
   
   PLATFORM OVERVIEW
   
   $content_header['title']
   
   
   PLATFORM DIFFERENTIATORS
   
   
    * ACCESS
      
      Data from anywhere so it can be used everywhere.
      
      Access
   
   
    * MANAGE
      
      Data assets in a safe and secure way.
      
      Manage
   
   
    * ACTIVATE
      
      Move beyond data to actionable intelligence.
      
      Activate
   
   
    * ANALYZE
      
      Measure and optimize data to deliver business outcomes.
      
      Analyze
   
   
   FEATURED PRODUCTS
   
   
    * AUTHENTICATED TRAFFIC SOLUTION (ATS)
      
      Authenticated Traffic Solution (ATS)
   
   
    * CLOUD
      
      Cloud
   
   
    * ADVANCED TV MEASUREMENT
      
      Advanced TV Measurement
   
   
   FEATURED RESOURCE
   
   
    * TAKE A TOUR OF THE LIVERAMP PLATFORM
      
      Get Started

 * Solutions
   
   
   SOLUTIONS BY BUSINESS NEED
   
    * Identity Resolution
    * Data Activation
    * Measurement
    * Data Collaboration
    * Data Marketplace
   
   
   SOLUTIONS BY TEAM
   
    * Marketing
    * Data & Analytics
    * Information Security
    * Privacy & Legal Compliance
    * Developers
   
   
   SOLUTIONS BY INDUSTRY
   
    * Media and Advertising
    * Retail
    * CPG
    * Technology Platforms

 * Customer Stories
 * Resources
   
   
   LEARN AND CONNECT
   
   
    * RESOURCE CENTER
      
      Resource Center
   
   
    * MARKETING INNOVATION BLOG
      
      Marketing Innovation Blog
   
   
    * PODCAST
      
      Podcast
   
   
    * DEVELOPER BLOG
      
      Developer Blog
   
   
    * RAMPUP
      
      RampUp
   
   
    * LIVERAMP UNIVERSITY
      
      LiveRamp University
   
   
   FEATURED RESOURCES
   
   
    * EVERYTHING TO KNOW ABOUT MARKETING IN A DOWNTURN
      
      Read Now

 * Partners
 * Company
   
   
   GET TO KNOW LIVERAMP
   
   
    * ABOUT US
      
      About Us
   
   
    * LEADERSHIP
      
      Leadership
   
   
    * PRESS & NEWS
      
      Press & News
   
   
    * INVESTORS
      
      Investors
   
   
    * CONTACT
      
      Contact
   
   
    * LIVERAMP VENTURES
      
      LiveRamp Ventures
   
   
    * EVENTS
      
      Events
   
   
    * CAREERS
      
      Careers
   
   
    * DIVERSITY, INCLUSION & BELONGING
      
      Diversity, Inclusion & Belonging
   
   
    * LIVERAMP.ORG
      
      LiveRamp.org
   
   
    * DATA ETHICS & PRIVACY
      
      Data Ethics & Privacy
   
   
   UPCOMING EVENT
   
   
    * JOIN US LIVE FOR RAMPUP 2023!
      
      Register Now

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   * DE
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   * IT
   * JP
   * UK

 * Login
 * Talk to an Expert


Join fellow marketing and technology changemakers at RampUp 2023 in San
Francisco, Feb 28 - March 1, 2023. Register Now → Hide announcement bar


A DATA ENABLEMENT PLATFORM POWERED BY IDENTITY, CENTERED ON PRIVACY, INTEGRATED
EVERYWHERE

Everything we do centers on making data safe and easy for businesses to use. Our
Safe Haven platform powers customer intelligence, engages customers at scale,
and creates breakthrough opportunities for business growth.

Learn more


WHAT’S NEW AT LIVERAMP?

Resources

Take a Tour of the LiveRamp Platform

Learn More

Blog

LiveRamp and Pinterest Use Clean Room Tech to Improve Analytics

Learn More

Resources

Data Clean Rooms: Everything You Need to Know

Learn More

Resources

Data Collaboration: What It Is, Why It’s Important, and How to Get Started

Learn More

Resources

First-Party Data: What It Is, How to Use It, and Why It Matters Now More Than
Ever

Learn More



LIVERAMP HELPS OUR CLIENTS SOLVE COMPLEX CUSTOMER PROBLEMS WITH DATA THAT DOES
MORE.

Our platform offers the modern enterprise full control of how data can be
accessed and used with industry leading software solutions for identity,
activation, and data collaboration.


 * BUILD YOUR DATA FOUNDATION
   
   Build access to data, develop valuable business insights and drive revenue
   while maintaining full control over access and use of data at all times.


 * ACTIVATE YOUR DATA
   
   Accurately address your specific audiences at scale across any channel,
   platform, publisher or network and safely translate data between identity
   spaces to improve results.


 * MEASURE MORE EFFECTIVELY
   
   Effectively measure people-based campaigns with the freedom to choose from
   best-of-breed partners to optimize ROI and drive media innovation.


 * STRENGTHEN CONSUMER PRIVACY
   
   Protect your customer data with leading privacy-preserving technologies and
   advanced techniques to minimize data movement while still enabling insight
   generation.




DRIVE SUSTAINABLE GROWTH WITH PERSONAL AND ENGAGING EXPERIENCES.

 * 600+
   
   Integrations

 * 160+
   
   Data Providers

 * 50+
   
   Granted Patents

Purpose-built Solutions

 * Identity Resolution
 * Data Activation
 * Campaign Measurement
 * Data Collaboration
 * Data Marketplace

Purpose-built Solutions


SEAMLESSLY INTEGRATE DATA TO IMPROVE EVERY CUSTOMER INTERACTION.

Leveraging LiveRamp to power your data infrastructure can transform how your
enterprise engages your customers, empowers analytics teams and helps you
maximize the value from your data.




IDENTITY RESOLUTION

LiveRamp helps you build, configure and maintain a unified view of your
customer, easily connecting customer data from any and all data sources.

 * Ingest and access first-party data from across identity spaces to build a
   strong data foundation.
 * Resolve online and offline customer data at the person, household or event
   level.
 * Create and model audience segments using connected first-, second- and/or
   third-party data.

Learn more


DATA ACTIVATION

LiveRamp enables you to activate your audiences across a wide range of online
and offline channels, adtech destinations, and mar-tech technologies, so you can
create more personalized and engaging customer experiences at scale.

Find out how


CAMPAIGN MEASUREMENT

LiveRamp provides a more accurate view of campaign performance across platforms
and channels, so marketers can quantify business outcomes and optimize quickly
to improve returns on advertising spend.

Learn more

> As we mature as an organization that is basing multiple decisions on data, we
> have our own lifecycle and LiveRamp is part of that lifecycle. It’s easy to
> relate to how many intermediate steps are involved until we get to the right
> segment that we believe we should go after in our marketing efforts.

Vitaly Tsivin, EVP, Business Intelligence, AMC Networks





DATA COLLABORATION

LiveRamp provides a full suite of collaboration tools to improve customer
intelligence. Remove boundaries with appropriate access and control privileges
for each of your own teams and across single or multiple partners.

Learn how


DATA MARKETPLACE

LiveRamp simplifies access to safe, global, and trusted third-party data.
Discover and analyze data sets to strengthen your strategic approach to data
with pricing options that meet your needs.

Learn more


POWERING DATA CONNECTIVITY FOR THESE CUSTOMERS AND MORE




GET STARTED TODAY

 Find out how you can maximize the value from data and strengthen customer
relationships.

Talk to an expert
/LiveRamp


PLATFORM

 * Platform Overview
 * Access
 * Manage
 * Act
 * Analyze


SOLUTIONS

 * Identity Resolution
 * Data Activation
 * Measurement
 * Data Collaboration
 * Data Marketplace
 * Marketing
 * Data & Analytics
 * Privacy & Legal Compliance
 * Information Security
 * Developers
 * Media & Advertising
 * Retail
 * CPG
 * Tech Platforms


RESOURCES

 * Resources
 * Marketing Innovation Blog
 * Developer Blog
 * Podcasts
 * Customers
 * LiveRamp University
 * LiveRamp Community
 * RampUp


PARTNERS

 * Partners Overview
 * Partner Directory


COMPANY

 * About
 * Careers
 * Contact Us
 * Diversity, Inclusion & Belonging
 * Data Ethics & Privacy
 * Press & News
 * Events
 * LiveRamp.org
 * Investors

 * US
   * AU
   * CN
   * DE
   * ES
   * FR
   * IT
   * JP
   * UK

 * About Ads
 * Privacy
 * California Privacy Notice
 * My Privacy Choices
 * Opt Out
 * Sitemap

 * LinkedIn
 * Facebook
 * Twitter
 * YouTube