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 * Features
   * What you can do with FathomUnderstand your visitors without spying
   * GA ImporterSave your Google Analytics data
   * How Fathom worksOur script, dashboard, email reports & more
   * Our data journeyHow we anonymously process data
 * Why Fathom
   * Simple to useNo training needed, it's just a single page
   * Privacy-focusedUnderstand without spying on your visitors
   * vs Google AnalyticsFathom is a great alternative to GA
   * Researching website analytics?Here's why Fathom is the best choice
   * Website analytics for:
   * European companies
   * Agencies
   * Bootstrappers
 * Pricing
 * Resources
   * Our blogThe latest digital privacy news & more
   * Above BoardOur bi-weekly podcast about Fathom
   * DocumentationLearn how to use Fathom Analytics
   * Laravel tipsTips from our CTO for developers
   * ChangelogRecent updates to our analytics software
   * RoadmapWhat features do you want in our software?
   * Campaign builderOur UTM generator for track campaigns

Sign inFree trial
 * Sign in
 * Free trial
 * Features:
 * What you can do with Fathom
 * GA Importer
 * How Fathom works
 * Our data journey
 * Why Fathom Analytics?
 * Simple to use
 * Privacy-focused
 * vs Google Analytics
 * Researching website analytics?
 * Website analytics for:
 * European companies
 * Agencies
 * Bootstrappers
 * Pricing
 * Resources:
 * Our blog
 * Above Board
 * Documentation
 * Laravel tips
 * Changelog
 * Roadmap
 * Campaign builder


THE GOOGLE ANALYTICS ALTERNATIVE WITHOUT COMPROMISE

New Our Google Analytics Importer (UA + GA4) is now available

For the longest time, website analytics software was seriously bad. It was hard
to understand, time-consuming to use, and worse, it exploited visitor data for
big tech to profit.

Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy
for data. We revolutionized website analytics by making them easy to use and
respectful of privacy laws (like GDPR and more).

View a live demo Get started for free 30 day free trial   No cookie notices
required   GDPR Compliant  



EUROPEAN ANALYTICS

Our entire company is built on putting digital privacy first. Your EU traffic is
automatically routed through European-owned infrastructure, and our Canadian
company has GDPR adequacy ruling. Plus, we're GDPR, CCPA, ePrivacy, PECR (and
more) compliant.




GET SETUP IN MINUTES

Fathom Analytics is a single line of code that works with any website, CMS or
framework. There’s no need for 6-week training programs or any prior experience.
Our software is designed to be easily understood instantly.




OUR SCRIPT IS FAST

Our embed code loads faster than Google Analytics, meaning we're better for your
SEO than they are. The script loads from all over the world, from the place
closest to the person visiting your site.




WE SELL SOFTWARE, NOT DATA

This is why we created anonymous pageview tracking that doesn't collect or store
personal data (we have no use for it). Because of this, Fathom doesn't require
annoying cookie notices.

See all our features Why choose Fathom? The best Google Analytics alternative
with a focus on privacy.

GOOGLE ANALYTICS IMPORTER NEW FEATURE

Save your Universal Analytics data from being deleted by Google forever by
importing all your historical data into Fathom! Our quick-to-use and
straightforward import tool allows you to save your Google Analytics data
forever into our easy-to-use dashboard. We don’t even charge for historical data
imports (regardless of the amount of data).

SEE ALL OF YOUR SITES AT A GLANCE

See every site on your account on a single screen with our all-sites view. This
includes totals for things like current visitors and bounce rate. Get everything
you need about all your sites in a single place.

NO COOKIE BANNERS NEEDED

Cookie banners are ugly and annoying. As a fully GDPR-compliant product, Fathom
anonymizes all collected data, doesn’t use cookies, and isn’t sourced from
terminal equipment. So no consent banner is required!

SEND EMAIL REPORTS

Send yourself, your customers, or your coworkers email reports for a single site
or multiple sites on your account. That way, you or anyone else can keep track
of your analytics without logging in.

ADS, NEWSLETTERS & ECOMMERCE

Use UTMs to collect information about how your ad campaigns are doing, what
links in your newsletter are being clicked, and more. You can even use events to
collect data from ecommerce sales.

UNLIMITED DATA RETENTION

We don’t ever delete customer analytics data. That means you can view or export
your data from when you started using Fathom until right now, even if that’s 30
years of data.

LIGHTWEIGHT SCRIPT FOR GREAT SEO

Our script is much smaller than Google Analytics, so it’s great for SEO. Using
Fathom as a Google Analytics alternative does not hurt your rankings in any way.


GETTING STARTED WITH FATHOM IS EASY

Gain valuable insights into your website or web application all without spying
on anyone in just a few, quick steps. And, if you get stuck, our support is
always on hand to help you get things up and running.

Step 1

SIGN UP FOR AN ACCOUNT

Start with a 30-day free trial, then pricing starts at $14/month.

Step 2

ADD OUR SCRIPT

It's a single line of code that works with every site, web app and CMS.

Step 3

SEE YOUR STATS

Your Fathom dashboard will start showing you real-time data.

Learn how our dashboard works (video)Learn how our GA importer works (video)


FATHOM IS TRUSTED BY THOUSANDS OF BUSINESSES TO POWER THEIR PRIVACY-FIRST
WEBSITE ANALYTICS

What kind of companies use Fathom? Fortune 100s, pioneers of the Open Web,
Premier League football clubs, banks, and governments around the world all use
our software to provide them with a privacy-focused and easy-to-use alternative
to Google Analytics. Not to mention loads of small and mighty companies are
Fathom customers as well.

FATHOM IS USED BY COMPANIES WHO CARE ABOUT YOUR PRIVACY



Wow, what a breath of fresh air. I love how simple Fathom is, and it really
gives you all the traffic metrics you could need.

Joel Gascoigne, CEO of Buffer

I switched to Fathom because it’s an ethical analytics tool that I trust. It
gives me everything I want to know about my site's performance.

Charli Marie, Creative director of ConvertKit

I value my time and my website visitors right to privacy. That’s why I’ve
switched to Fathom Analytics.

Marshall Shorts, founder of Artfluential

Our new Vue.js website has been using Fathom because I like how it’s lightweight
and respects user privacy.

Evan You, creator of Vue.js

Fathom Analytics is a great Google Analytics alternative because it is focused
on protecting visitors’ privacy, does not collect any personally identifiable
information about your website visitors, and does not bog down loading times,
leading to faster websites.

Nathalie Lussier, founder of AccessAlly.com

Fathom simplifies the task of analyzing site performance while simultaneously
respecting my visitors' privacy. Also, it’s a joy to use.

Jon Henshaw, founder of Coywolf

Today, so many big tech corps are abusing our privacy. This is why I use Fathom.
They’re an analytics company I can trust.

Justin Jackson, Cofounder of Transistor

Privacy-protections aside, I love the beautifully simple interface. Fathom is
now part of my default stack.

Derrick Reimer, founder of SavvyCal

Fathom’s simple analytics dashboard with clear metrics makes it easy to
understand what's happening across all web properties. They are the best Google
Analytics alternative who really care about privacy.

Jessica Joyce, SEO Expert

I’m deeply opposed to cookie banners. Using Fathom means I don't have to
compromise my morals.

Ben Orenstein, cofounder of Tuple

I consider Fathom a "must have" tool if you want to understand what's happening
with your website traffic—it's simple, speedy, and accurate.

Ruben Gamez, founder Docsketch & Bidsketch

After switching to Fathom for my web properties, I find I'm more attentive to my
sites because I'm always aware of how many people are on them and which pages
are most popular.

Caleb Porzio, creator of Alpine.js

FATHOM INTEGRATES EASILY WITH ALL CONTENT MANAGEMENT SYSTEMS AND DEVELOPER
FRAMEWORKS



We built Fathom from the very start to be privacy-focused and easy to use. Our
business model is honest yet unusual for the startup scene: we charge a fair
price for our software (instead of giving it away for free, then selling your
data to generate revenue).

Our customers come first because they’re our only investors—we don’t have
venture capital funding, bank loans, or other shareholders we answer to.
Instead, we’re happily independent and bootstrapped.

We grow sustainability when our customers tell their friends about Fathom,
agencies start using us for all their client websites, or when reviewers try
several analytics products and end up choosing us. This is the way we like it.

By supporting a company like ours, you are taking a step towards a shared vision
of the internet that aligns with ours: away from the watchful eyes of big tech,
based on trust and privacy, and all without compromising reliability, speed or
quality of support.

Fathom began as an idea that a tech company could be run and grow without
compromising our values. Fathom started as an analytics product that could be
privacy-focused and simple without compromising the value of its data.

We’re proud of how we run our business, sell our product and serve our
customers. And of course, we hope you’ll join us.

Paul & Jack,
Co-founders of Fathom


WE HOST A BI-WEEKLY PODCAST, ABOVE BOARD, DISCUSSING PRIVACY AND BUSINESS IN THE
DIGITAL AGE.

Subscribe via Youtube, iTunes, Spotify, Pocket Casts, Overcast or just grab the
RSS feed.


FREQUENTLY ASKED QUESTIONS

Is there a better alternative to Google Analytics? Of course, and you’re looking
at it! Google Analytics is problematic on several fronts: they killed off their
most popular product (UA) and are legally risky in several countries where Data
Protection Authorities have found the use of Google Analytics to be illegal.
Whereas Fathom Analytics is a better alternative to Google Analytics. We're
lightning fast, more accurate, and fully align with the GDPR and the ePrivacy
directive. Can I use the same plan for multiple websites? Yes, you can add up to
50 sites/dashboards under a single plan, and they all share your monthly page
views. If you need more than 50 sites, that's not a problem, contact us for
pricing. How long do you store my analytics data? Forever. Meaning, as long as
you are a customer, you can access your data all the way back to when you signed
up for an account. 7 days, or even 30 days, doesn't give you a clear enough
picture of if your website is trending up or down, which is why we give you data
retention forever. Why is Fathom better than European-only providers? As per the
GDPR (Schrems II ruling), EU visitor data has to be processed in the EU on
servers provided by an EU hosting provider or a hosting provider with an
adequacy ruling. But, that doesn’t mean visitor data from everywhere else should
be processed in the EU, as that slows everything down. That’s why we
intelligently route visitor data to multiple locations across the world, not
just the EU. What happens if I go over my page view limit? We never charge for
occasional traffic spikes, nor do we ever shut your account off if you reach
your plan limit early. Instead, if you go over your plan two months in a row or
within the first month of joining Fathom, we let you know we’re upgrading your
account. From there, you can decide to stay or cancel your account (no hard
feelings either way). You can even export your data if you leave. Why isn’t
Fathom free like Google Analytics? If you aren't paying for a product, you are
the product. That's why Google Analytics is free, because they make enough money
off the personal data their customers give them by using their analytics
service. We charge a small and sustainable fee for Fathom because our business
model is selling software, not data (these are very different business models).
Our customers gladly pay for our service because they know their data is safe
with us and their visitors' privacy is protected. As a profitable business,
we're in this for the long haul. Why does digital privacy even matter? You may
think that digital privacy doesn’t matter because you have nothing to hide. And
that may be true (to some extent), but your data shouldn’t be monetized and sold
by giant tech companies who are taking your tastes and preferences and selling
them to advertisers (including companies like Cambridge Analytica). These
companies are following you around the internet, keeping track of what you do,
and then using that knowledge to sell you things or manipulate your thoughts. By
using Fathom, you are making your website a black hole to big tech, meaning they
cannot track any data about individuals who visit your website. Is Google
Analytics illegal? There have been several cases in the EU where a website
owner’s use of Google Analytics was found to be illegal under the GDPR. That
means, if you use Google Analytics on your website, you risk an audit by a Data
Protection Authority (and then possibly a fine). Using a privacy-invasive
product like GA can also harm your reputation and cause you to lose the trust of
your customers or website visitors. On the other hand, Fathom Analytics aligns
with the GDPR and other privacy laws, has more accurate data collection, and is
much easier to use. Want to learn more about Fathom?

Need more information? We've got you covered:

 * Wait, what are simple website analytics?
 * How is Fathom GDPR, CCPA and PECR compliant website analytics?
 * Why is Fathom website analytics for proudly bootstrapped companies?
 * Why is Fathom a privacy-focused web analytics tool?


WEBSITE ANALYTICS DESERVED BETTER, SO WE BUILT A BETTER WEBSITE ANALYTICS TOOL

Fathom is easy-yet-powerful website analytics that protects digital privacy.
Trusted by Fortune 100s, banks, governments and companies of every size. Begin
with a 30-day free trial, and then pricing starts at $14/month.

View a live demo Get started for free


CHOOSE THE BEST GOOGLE ANALYTICS ALTERNATIVE
START A 30-DAY FREE TRIAL FOR FATHOM ANALYTICS TODAY

Get started for freeView a live demo

WEBSITE ANALYTICS

 * Fathom vs Google Analytics
 * Simple web analytics
 * Privacy focused analytics
 * Analytics for European companies
 * Analytics for agencies
 * Analytics for bootstrappers

PRODUCT

 * Features
 * GA importer
 * Pricing
 * Changelog
 * Status
 * API

COMPANY

 * Blog
 * About us
 * Podcast
 * Affiliates
 * Roadmap
 * Contact

RESOURCES

 * Documentation
 * Compliance
 * GDPR compliance
 * Data journey
 * Terms
 * Privacy

A simple privacy-friendly Google Analytics alternative who cares about your
data.

We've counted billions of page views for thousands of customers, all without
ever compromising anyone’s privacy. Questions? Get in touch with us here.

© Conva Ventures Inc. Imprint