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Reinvent Course/The Art of Strategic Freelancing
Buy for $247


LEARN THE ART OF STRATEGIC FREELANCE CONSULTING



Learn the tactics and skills to enable you to do work at the highest levels of
organizations, raise your rates and build a life centered around freelancing
that energizes. you. 




PURCHASE

 * $247




THE ART OF STRATEGIC FREELANCING



 * Course
 * 45 Lessons



Lifetime access to the course and access to exclusive Q&As with Paul

View product


FREELANCING IS A CRAZY THING TO DO




Not only are you simply doing the work you get hired to do, but you are also a
full-stack human.  You are the marketer, accountant, sales director, accounts
receivable department, research analyst, and CEO.

Instead of thinking about how to handle all of this, most freelancers try to
stay busy.  They optimize for getting work rather than trying to design a path
that they want to be on over the long term. 






YOU STRUGGLE WITH THE FOLLOWING QUESTIONS:


HOW TO RAISE RATES?



Grinding on the same work at the same rate is a recipe for burnout.  Raising
your rates is about more than money.  It's about raising your ambitions and
giving you the space evolve.






WHEN TO SEND PROPOSALS?



Most consultants send proposals too soon.  Instead make sure you are scoping a
problem you want to work on and get buy-in before signing the contract.






HOW TO DELIVER VALUE TO CLIENTS?



Too many freelancers share the nitty-gritty of their work.  To develop long-term
trust you need to put yourself in the client's shoes.






MY BELIEF: YOU NEED TO PLAY THE LONG-GAME



The only sustainable path for a freelance consultant over the long term is
finding work that you are excited to keep doing. 

The way to find this kind of work is not to take any project that comes your way
but to develop a core set of skills that help you build confidence, increasingly
shape the projects you want to work on, and build client relationships based on
trust






BUILD RELATIONSHIPS, NOT DECKS



In order to shape the work you want to do, you need to build trust.  This
happens by spending time on the client site, engaging collaboratively with the
client from the beginning, and making sure you are communicating in their
language.




SOLVE PROBLEMS, DON'T SHARE DATA



Consultants often fall into the "book report" trap, trying to prove to the
client how much work they've done.  Sometimes clients really do want charts but
the key to high-value freelancing is figuring out how to guide the client
through a process and helping them succeed.




LEARN WHAT IT TAKES TO SELL A $20,000 PROJECT



Selling a fixed-price project is not about raising your rates.  It's a
combination of knowing what you are good at, having the confidence to design a
project slightly beyond your comfort zone, and the willingness to walk away.




LEARN FROM REAL-LIFE PROPOSAL WALKTHROUGHS



How many calls should you have before you send a proposal?  How do you get the
client to give you feedback?  What format should you send things in?  What is
the normal length from first conversation to signed contract?




WRITE GREAT PROPOSALS



Learn the key elements of proposals.   How do you develop a problem statement? 
How do you write out a detailed process?  How do you use the proposal to shape
the work towards what you are good at?

📄 Downloadable templates included




EXPERT INTERVIEW: SEAN MCCABE



Sean and Paul have an in-depth conversation around pricing, hiring freelancers,
being a freelancer, confidence, working with clients and playing the long-game




THIS COURSE WILL HELP YOU



 * Learning how to have scoping conversations so you can uncover the "problem
   behind the problem"
 * Learn when to send a proposal and how to think about the early interactions
   with the client
 * Develop your digital footprint such that others know what you do and how to
   work with you
 * How to develop standardized templates like proposals and check-in documents
   that enable you to build confidence with the client
 * How to use consulting frameworks to communicate to clients and to develop
   your own internal services and offerings






1:44











 * $247




THE ART OF STRATEGIC FREELANCING



 * Course
 * 45 Lessons





Includes lifetime access.



Buy now


COURSE LEADER: PAUL MILLERD



I spent nine years in the strategy consulting industry before leaving to work as
a freelance consultant for the last four years.  

I've had many experiences being around all types of consultants:
 * Almost ten years working in traditional strategy consulting
 * Staffing independent consultants while at a talent platform
 * Consulting to CEOs and Boards while at Russell Reynolds
 * Hiring and working with several freelancers while building my own business

Over and over again I see a basic lack of knowledge and understanding around
some basic tools, skills, and mindsets that would enable people to increase
their income, build more flexibility into their life while doing more rewarding
work.



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CONTENTS


WELCOME TO THIS COURSE







The Goal Is To Help You Move To Higher Value Consulting
 * 3 mins
 * 57.4 MB

Preview


BEFORE YOU BECOME A FREELANCER







Owning The Freelance Identity (Without Committing For Life)
 * 2 mins
 * 34.8 MB

Preview
Learn From Freelancers Ahead Of You
 * 1 min
 * 23.9 MB

Five Questions Every Freelancer Should Consider
 * 4 mins
 * 94.4 MB

Preview
Tame Your Fears - The Best Exercise I've Used With People Taking The Leap
 * 3 mins
 * 29.1 MB

Find A Test/Pro-Bono Client Before You Go All-In
 * 3 mins
 * 42.4 MB

Case Study: My "Test" Pro-Bono Project - Timelines, Scoping & End Products
 * 7 mins
 * 75 MB


EARLY STAGES - GETTING THE BASICS RIGHT & MINDSETS







Freelance as yourself or under a brand name?
 * 6 mins
 * 79.6 MB

Preview
How Much Free Work Should You Do As A Freelancer?
 * 4 mins
 * 91.5 MB

You Have To Price Higher Than Your Full-Time Wage
 * 3 mins
 * 44.6 MB

The Secret To Sustainable Consulting: Getting Paid To Learn
 * 2 mins
 * 42.9 MB

Remote vs. In-Person Consulting
 * 7 mins
 * 66.1 MB

Developing Brand Materials
Creating An Ideal Client List
 * 2 mins
 * 41.5 MB

Pricing & Embracing "Value-Based" Pricing
 * 5 mins
 * 44 MB

Preview
Lessons On Value-Based Pricing From McKinsey
Preview
The Math & Benefits of Fixed-Fee Pricing
 * 4 mins
 * 26.2 MB

Becoming Legible - Craft Your Digital Properties & Signals
 * 4 mins
 * 70 MB


LANDING PROJECTS, DEVELOPING PROPOSALS & SIGNING A CONTRACT







Three Approaches To Attracting Clients: Network, Content & Communities
 * 6 mins
 * 134 MB

Three Types Of Work: Time, Project & Product
 * 12 mins
 * 106 MB

Preview
High Level Proposal 101 - What Is It For?
 * 2 mins
 * 14.7 MB

PowerPoint Proposal Template (Downloadable) & My Overview Deck
 * 36 KB

Don't Send A Proposal Too Quickly
 * 3 mins
 * 38.2 MB

Case Study: Law Firm Proposal
 * 8 mins
 * 68.1 MB

Defining Your "Problem" & Structuring A Project
 * 5 mins
 * 92.7 MB

Three Goals Before You Sign A Contract
 * 3 mins
 * 46.5 MB

Project-Based Project Contract Walkthrough
 * 6 mins
 * 70 MB

Downloadable: Basic Contract Example


NAVIGATING THE CLIENT RELATIONSHIP







Scoping: The Art Of Ongoing Relationship Building & Alignment
 * 10 mins
 * 56 MB

Thinking About Process & Three Typical Stages
 * 7 mins
 * 54.2 MB

The Art Of The Check-In Meeting
 * 2 mins
 * 32.3 MB

Download: Simple Check-In Document
 * 33.8 KB

Case Study: Check-In Design Redesign
 * 6 mins
 * 79.5 MB

Case Study: Check-In Document From Building Training Materials
Case Study: Check-In & Final Documents From Culture, Values & Capability
Building Project
Getting Paid & Stripe 101
 * 2 mins
 * 13.5 MB


DOING THE WORK







Synthesizing Data & Information (Pyramid Principle 101)
 * 5 mins
 * 54.8 MB

Synthesis Walkthrough: Step-by-step
 * 5 mins
 * 38.2 MB

How To Use Frameworks
 * 8 mins
 * 64 MB

Final Deliverables: Multiple Client Examples
Real Consulting Example: Simple End Product For Boards
 * 3 mins
 * 30.1 MB


EXPERT INTERVIEWS & ADDITIONAL RESOURCES







Both Side Of The Table: Sean McCabe & Paul On Freelancing & Hiring Freelancers
 * (1h 07m 52s)
 * 1.15 GB

Freelance Coach Austin Church On High-Value Freelancing
 * 31 mins
 * 622 MB

Will Bachman - Freelance Consulting & Talent Platform Founder
Tom Critchlow - Freelance Consultant & Writer
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