bokastutor.com Open in urlscan Pro
104.21.22.238  Public Scan

Form analysis
2 forms found in the DOM

GET https://bokastutor.com/

<form method="get" class="search-form navigation-search" action="https://bokastutor.com/">
  <input type="search" class="search-field" value="" name="s" title="Search">
</form>

POST https://bokastutor.com/wp-comments-post.php

<form action="https://bokastutor.com/wp-comments-post.php" method="post" id="commentform" class="comment-form" novalidate="">
  <p class="comment-form-comment"><label for="comment" class="screen-reader-text">Comment</label><textarea id="comment" name="comment" cols="45" rows="8" required=""></textarea></p><label for="author" class="screen-reader-text">Name</label><input
    placeholder="Name *" id="author" name="author" type="text" value="" size="30" required="">
  <label for="email" class="screen-reader-text">Email</label><input placeholder="Email *" id="email" name="email" type="email" value="" size="30" required="">
  <label for="url" class="screen-reader-text">Website</label><input placeholder="Website" id="url" name="url" type="url" value="" size="30">
  <p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes"> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time
      I comment.</label></p>
  <p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Post Comment"> <input type="hidden" name="comment_post_ID" value="2472" id="comment_post_ID">
    <input type="hidden" name="comment_parent" id="comment_parent" value="0">
  </p>
  <p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="b711a7b2b2"></p>
  <p style="display: none !important;"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="1696334703798">
    <script>
      document.getElementById("ak_js_1").setAttribute("value", (new Date()).getTime());
    </script>
  </p>
</form>

Text Content

Alderfer's ERG Theory of Motivation - BokasTutor Skip to content

BokasTutor


Menu
 * Business & Entrepreneurship
 * Finance
 * Blog
 * Jobs
 * Sitemap




WHAT IS ERG THEORY? DEFINITION, COMPONENTS, PRINCIPLE, AND IMPLICATIONS

August 2, 2023June 3, 2023 by Mahesh

Page Contents

Toggle
 * What is ERG Theory of Motivation?
 * Components of ERG Theory
   * Existence Needs
   * Relatedness Needs
   * Growth Needs
 * Regression-Frustration Principle
 * Similarities and Differences Between Maslow’s and Alderfer’s Motivation
   Theories
   * Similarities:
   * Differences:
 * Implication of the ERG Theory


WHAT IS ERG THEORY OF MOTIVATION?

The ERG theory of motivation is the recategorized version of Maslow’s hierarchy
of needs. The man behind the ERG motivation model is Clayton Paul Alderfer, an
American Psychologist.



In this ERG theory, E stands for existence, R stands for relatedness, and G for
growth. Like Herzberg and Maslow, Alderfer also focused on needs and explained
all these three needs motivate all humans.

The most basic needs are existence needs that are related to the survival of
humans such as Maslow’s physiological and safety i.e. food, shelter, security,
etc. Relatedness needs refers to a sense of community and relationship with
others. And, growth needs to be referred to as self-fulfillment and reaching
one’s potential.



Maslow said one need arises at a time, needs to follow a hierarchy, and unless
one need (lower-order needs) is not satisfied people do not look to achieve
other higher needs. But, according to Alderfer, there may be several needs at
once, and people may be motivated by several levels of need at once.

The level that is most essential to a person may also change over time. In other
words, a person’s priorities and motives may change over time and fluctuate
between the levels of existence, relatedness, and growth needs. They can easily
move downward and upward, they do not have to follow a definite hierarchy.


COMPONENTS OF ERG THEORY

As mentioned above three components – existence, relatedness, and growth. How
these three components of the ERG model have arrived can be better understood
from the following picture.





EXISTENCE NEEDS

Existence needs consist of those needs which are necessary for basic human
survival. As presented in the above picture, the existence need is the
combination of Maslow’s physiological and safety needs.

Related: Expectancy Theory of Motivation


RELATEDNESS NEEDS

These are those needs that involve relating to others. Relatedness needs consist
of Maslow’s social needs and esteem needs. But, according to Alderfer, here,
esteem needs an external component or esteem of others is included.




GROWTH NEEDS

These needs refer to the need to reach one’s own full potential. Growth needs
are similar to Maslow’s self-actualization and esteem needs. In addition, the
intrinsic component of esteem needs falls into growth needs.


REGRESSION-FRUSTRATION PRINCIPLE

The common concept included in the ERG theory of motivation is the principle of
regression frustration.

This principle states that when an individual fails to satisfy his higher-order
needs i.e. growth or relatedness needs he becomes frustrated and regresses i.e.
attempt to step back and fulfill the lower-order needs.

For instance, if a worker cannot progress professionally within his company, he
may lose motivation over time and become irritable. As a result, he may be
compelled to satisfy his need for relatedness. For instance, he may begin
interacting more with his teammates.

A person will try to satisfy existence needs if he cannot be satisfied by
satisfying even his relatedness needs. He will therefore regress further as his
degree of frustration rises.




SIMILARITIES AND DIFFERENCES BETWEEN MASLOW’S AND ALDERFER’S MOTIVATION THEORIES


SIMILARITIES:

 * The overall structure of the need categories is the same. Alderfer’s theory
   is only a reconfigured/reassembled need hierarchy model.
 * Both theories focus on the need to motivate people or employees.
 * Both motivation models deal with movement upward in the hierarchy.
 * Both models are related to work motivation.


DIFFERENCES:

How does ERG theory differ from Maslow’s? First and foremost Alderfer’s reduced
the levels of needs from five to three. In contrast to the hierarchy of needs
theory, the ERG model demonstrates that – more than one need may be operative at
the same time.

And, if the gratification (satisfaction) of a higher need is blocked, the desire
to satisfy a lower-order need increases. In addition to this, differences may
be:

 * ERG model provides a specific mechanism for downward movement in the
   hierarchy which Maslow did not provide. According to Alderfer, in addition to
   satisfaction and progression, frustration and regression can also occur if
   you fail to satisfy needs at a certain level.
 * ERG has a specified method, measure, and theory of method for testing the
   theory, but Maslow did not provide empirical substantiation.
 * Maslow’s theory of need hierarchy is rigid because it assumes that needs have
   a clear hierarchy and that unless a lower-level need is met, a person cannot
   move on to a higher-level need. In contrast, ERG’s theory of motivation is
   very flexible because it views needs as a range or variety rather than as a
   hierarchy. Alderfer contends that even if an individual’s existence or
   relatedness needs are not met, they can still work on their growth needs. As
   a result, he provides an explanation for the phenomenon of “starving
   artists,” who can still work hard to progress i.e. for growth needs even when
   he is hungry.


IMPLICATION OF THE ERG THEORY

The message from this ERG model, as a manager, you should understand that
employees do have many needs at a time. If you solely concentrate only on one
need of employees at a time, this does not effectively motivate them.

You shouldn’t concentrate on assisting each member of your team to meet a single
degree of need. Instead, you should be aware of the variety of demands that
people can have and support the advancement of your team members in light of
these needs, which will fluctuate over time.

Read Next: Theories of Motivation




RELATED

8 MOST POPULAR THEORIES OF MOTIVATION [EXPLAINED]

Theories of Motivation Motivation is the drive that pushes people's behavior
toward achieving something. A number of psychologies have studied human behavior
and formalized their findings into various motivation theories. These theories
of motivation provide insight into how people get motivated and the factors of
their motivation. These theories help…

In "Business & Entrepreneurship"

WHAT IS EXPECTANCY THEORY? DEFINITION, ELEMENTS, IMPLICATIONS, AND LIMITATIONS

Employees' motivation depends on their needs or their expectations of the
outcome they will get if they hit the target or execute the task. What do you
think? Let's discuss what expectancy theory has to say about it. What is
Expectancy Theory? Expectancy theory, also called the expectancy theory of…

In "Business & Entrepreneurship"

WHAT IS TWO FACTOR THEORY? DEFINITION, FACTORS, AND PROS/CONS

What is Two Factor Theory? Psychologist Frederick Herzberg extended the work of
Maslow and proposed a new motivation theory, popularly known as the Motivation
Hygiene theory, two-factor theory, or Herzberg's motivation theory. He conducted
a widely reported motivational study to enquire about the factors that influence
the satisfaction and dissatisfaction…

In "Business & Entrepreneurship"


Categories Business & Entrepreneurship Tags Alderfer's Motivation Theory, ERG
Theory, ERG Theory of Motivation, motivation, motivation theory
What is Two Factor Theory? Definition, Factors, and Pros/Cons
What is Equity Theory? Definition, Components, and Pros/Cons


LEAVE A COMMENT CANCEL REPLY

Comment

Name Email Website

Save my name, email, and website in this browser for the next time I comment.





Δ








RECENT POSTS

 * BIM Colleges in Nepal
 * NEB Class 12 Result 2080 Summary (Pass Percentage and Grade)
 * A List of Top 100+ BBS Colleges in Nepal [2023]
 * What is a Marketing Concept? Definition, History, Features, Principles,
   Examples, and Pros/Cons
 * A List of Top 20 BBA Colleges in Nepal [2023]








CATEGORIES

 * Blog
 * Business & Entrepreneurship
 * Finance
 * Uncategorized








 * Facebook
 * Twitter
 * Pinterest

 * About Us
 * contact us
 * Privacy Policy
 * Terms and Conditions
 * Disclaimer

Copyright © 2023 BokasTutor
Go to mobile version

Subscribe to our notifications for the latest news and updates. You can disable
anytime.


SubscribeLater