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HERE’S A SHORT INTRODUCTION TO OUR PRIVACY PRACTICES

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ALL BRANDS, ONE POLICY TO PROTECT YOU.

Content you'll like.

We use data to help customize your experience with more products and offers
relevant to you. We also use it to make sure you don’t see the same messages
over and over.

Privacy you deserve.

We handle your data carefully and sensibly. Our policies and compliance measures
make sure of that. You can always contact us if you have questions or concerns.

Data you share.

We collect information that you share with us through our digital or offline
brand experiences as well as information you have provided to other companies
who share that data with us. You can control your data at any time.

Content you'll like.

We use data to help customize your experience with more products and offers
relevant to you. We also use it to make sure you don’t see the same messages
over and over.

Privacy you deserve.

We handle your data carefully and sensibly. Our policies and compliance measures
make sure of that. You can always contact us if you have questions or concerns.

Data you share.

We collect information that you share with us through our digital or offline
brand experiences as well as information you have provided to other companies
who share that data with us. You can control your data at any time.

Content you'll like.

We use data to help customize your experience with more products and offers
relevant to you. We also use it to make sure you don’t see the same messages
over and over.


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Privacy Policy

Updated April 2, 2024

Click to expand all sections of the P&G Privacy Policy
Download a copy of this Privacy Policy (PDF)

FAQ

minus

Commonly asked questions about how we collect, store and use your personal data,
as defined in applicable laws.



Do we sell your personal data for monetary compensation?

No





Do we disclose your personal data to third-party partners?

Yes, where we have a lawful basis to do so.





Do we receive personal data from other companies you have given permission to?

Yes





Do we use your personal data for better product recommendations and site
experiences?

Yes, where we have a lawful basis to do so.





Do we give you control of your personal data?

Yes





How You Control Your Personal Data

plus


YOU ARE IN CONTROL OF YOUR PERSONAL DATA. YOU CAN EXERCISE YOUR RIGHTS AND
CHANGE YOUR PREFERENCES ANYTIME.

Background

Data Subject Rights Requests

Depending on your location (the jurisdiction in which you are a resident), you
may have different data subject rights available to you. These may include
requests for access, erasure, rectification/correction, to opt out of receiving
marketing emails or texts, object to our use of your email address or phone
number for advertising, etc. To submit a Data Subject Rights requests for your
jurisdiction, click here.

You can also tell us to stop sending you email and text messages by following
the opt-out instructions sent with these communications. Please be aware that we
may need to keep certain information to honor your choices (e.g., if you tell us
to stop sending marketing emails, we will need your email address on file so
that our systems remember that you no longer wish to receive marketing
communications to that email address).

Also, there are some situations where we may be unable to grant your request
(e.g., deleting transaction data where we have a legal obligation to keep it, or
for fraud prevention, security, or to protect the privacy of others, or for the
establishment, exercise, or defense of legal claims, among other things). 

Background

Traditional Online Behavioral Advertising

Background

How you exercise choice as to interest-based ads

Advertising Industry Opt-Outs

For the U.S., to exercise choice with respect to interest-based advertising, you
can utilize the opt-out mechanism provided by the Digital Advertising Alliance
(“DAA”) by clicking here (for browsers) or here (for app-based opt-outs).

The Network Advertising Initiative (“NAI”) has developed a tool that allows
consumers to opt out of certain Interest-based Ads delivered by NAI members' ad
networks. To learn more about opting out of such targeted advertising or to use
the NAI tool, see http://www.networkadvertising.org/choices/.

For Europe, you may click here to learn more about the DAA-Europe’s opt-out
program.

For Canada, you may click here to learn more about the DAA Canada’s opt-out
program.

To opt-out of Unified ID 2.0 globally click here.

Please be aware that, even if you opt-out of certain kinds of interest-based
ads, you may continue to receive other ads. Further, opting out of one or more
NAI or DAA members only means that those selected members should no longer under
the DAA / NAI rules deliver certain targeted ads to you. This will affect
services provided by the applicable DAA / NAI members but does not mean you will
no longer receive any targeted content and/or ads from non-participating
parties. Also, if your browsers are configured to reject cookies when you visit
the opt-out page, or you subsequently erase your cookies, use a different Device
or web browser(s), or use a non-browser-based method of access, your DAA / NAI
browser-based opt-out may not, or may no longer, be effective. Mobile device
opt-outs will not affect browser-based Interest-based ads even on the same
device, and you must opt-out separately for each device. We are not responsible
for the effectiveness of, or compliance with, any third party opt-out options or
programs or the accuracy of their statements regarding their programs.

You can also prevent or reduce getting interest-based ads on websites by
declining cookies in your browser(s), or on mobile devices by declining the
“access to data” requests that apps usually present when you install them or by
adjusting the ad tracking settings on your device.

Please note that you may also receive personalized ads based on your email
address or phone number, if you have provided those to us for marketing
purposes. To opt out of that usage, please contact us.

You will still see “contextual” ads even if you opt out of interest-based
ads. Even if we stop sending you interest-based ads, you will still get ads from
our brands on your computer or mobile devices. These ads, however, are based on
the context of the sites you visit and are called contextual ads. Unlike
interest-based ads which are based on pages you visit on your mobile phone or
computer viewing activities over time and across unrelated services, contextual
ads are ads shown to you based on the context of the specific site you are
visiting. For example, you still may see an ad for one of our baby care brands
while looking at nursery products online because these sites traditionally have
had mostly new or expecting parents as visitors. You should also know that we
may still collect information from your computer or devices and use it for other
purposes like evaluating how our websites work, for consumer research, or
detecting fraud, pursuant to applicable laws.

Background

How You Can Control Cookies

You can set your browser to refuse all cookies or to indicate when a cookie is
being sent to your computer. However, this may prevent our sites or services
from working properly. You can also set your browser to delete cookies every
time you finish browsing.

When you opt-out of interest-based advertising, an opt-out cookie is sent to
your browser that indicates that you no longer want to receive interest-based
ads. Your opt-out cookie will be deleted if you decide to delete all cookies on
your browser. This means that you will need to opt-out again on each browser
where you have deleted cookies if you still do not want to receive
interest-based ads.

In some markets and on some of our websites, we offer a cookie consent
management platform which allows you to exercise choice with respect to certain
categories of cookies. If this is available, this may appear as a cookie banner
and/or as an icon that is visible on the applicable websites. We may also
provide similar technology in mobile apps, which, if available, will be
accessible through the applicable app’s settings menu.



Background

U.S. State Privacy Laws

See our “



U.S. State Privacy Notice “ below for information required by certain state
privacy laws, and information regarding privacy rights under such laws.



Background

Additional Information for EEA, Switzerland, and UK Residents

If you live in the EEA, Switzerland or the UK, or are physically in the EEA,
Switzerland, or the UK, you may access the personal data we hold about you,
request that inaccurate, outdated, or no longer necessary information be
corrected, erased, or restricted, and ask us to provide your data in a format
that allows you to transfer it to another service provider. You also may
withdraw your consent at any time where we are relying on your consent for the
processing of your personal data. And you may object to our processing of your
personal data (this means ask us to stop using it) where that processing is
based on our legitimate interest (this means we have a legitimate reason for
using the data for a certain purpose and this reason is not outweighed by your
interest in P&G not using it). To make a request, click here .

If you would like more information about data protection and your personal data
rights in general, please visit the European Data Protection Supervisor’s site
at https://edps.europa.eu/data-protection/ or the UK Information Commissioner’s
Office site at https://ico.org.uk. If you are not happy with our response to
your requests, you may lodge a complaint with the data protection authority in
your country.

Procter and Gamble España SA adheres to the Code of Conduct for Data Protection
in AUTOCONTROL, accredited by the Spanish Data Protection Agency and therefore
is subject to its extrajudicial system of data processing complaints when
related to data protection and advertising, available for those interested on
the website www.autocontrol.es.

Background

Dental Professionals

If you are a dental professional and have provided your personal data to us as
part of one of our professional outreach programs, including
through https://www.dentalcare.com, please contact us through your local P&G
representative, e.g. Oral-B.

Background

Healthcare Professionals

If you are a healthcare professional and have provided your personal data to us
as part of one of our professional outreach programs or any other form of
collaboration, please contact us through your local or regional P&G
representative.

Background

Consumer Research Participants

To make a request with respect to personal data we may have as part of your
participation in one of our research studies, please see the contact information
provided on your consent form or call or visit your research center.



How We Gather & Use Personal Data

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LIKE MOST BRANDS, WE COLLECT PERSONAL DATA AS YOU INTERACT WITH US OR WHEN YOU
SHARE PERSONAL DATA WITH THIRD PARTIES THAT IN TURN CAN BE SHARED WITH US. WE DO
THIS RESPECTFULLY AND CAREFULLY TO PROTECT YOUR RIGHTS. PERSONAL DATA CAN HELP
US BETTER UNDERSTAND YOUR INTERESTS AND PREFERENCES AS A CONSUMER AND A PERSON.

Background

How We Collect Personal Data

We collect personal data about you in many ways and from many places. Some of
the personal data we collect may include personal data that can be used to
identify you; for example, your name, email address, telephone number, or postal
address. In some jurisdictions, things like IP address or cookie and mobile
device identifiers may also be considered personal data.

Background

You Share it Directly

You give us your personal data when signing up for an account on our websites or
mobile apps or by calling or emailing us. We may ask for things like your name,
email or home address, date of birth, payment information, your age, gender, the
number of people in your family, and the way you want us to send you information
about our products and services—for example, to your home address, email
address, or by texting you.

Background

You Interact with Websites & Emails

We may use technologies that automatically collect information when you visit
our sites, view our advertisements, or use our products or services. For
example, we use cookies (a tiny file stored on your computer’s browser) to tell
us what browser and operating system you are using, your IP address, and about
your online activities such as web pages you visit, links you click, or whether
you have or have not opened an email from us.

Background

You Use Mobile Apps & Other Devices

To give you the best possible user experience, we may use technologies that
collect information from your phone when you use our mobile apps or our “smart”
devices in your home. You consent to this when downloading the app or installing
household internet connected devices. This information could include your mobile
phone or other device advertising ID, information about your phone’s operating
system, how you use the app or device, your physical location, and other
information that is considered personal data in some jurisdictions. You will get
a pop-up notice on your phone or device that gives you the option to accept or
reject allowing us to know your precise geolocation (exactly where you are
standing or where you are accessing the internet) or to collect or access other
personal data, as required by the applicable laws.

Background

You Connect with Partners or Third Parties

We may get information that other companies share with or sell to us. For
example, you may have given consent for another company to share your personal
data with us when you signed up for telecom services or a retailer loyalty
points program. Where possible, we may also collect personal data from publicly
available sources, such as from internet postings, blog entries, videos, or
social media sites. We may also receive personal data from other companies, such
as consumer data resellers, who are in the business of collecting or aggregating
information about you sourced from publicly available databases (in line with
local legal requirements as applicable) or from consent you have given to their
use and subsequently our use of your personal data. This might include
information about your income level, age, gender, number of people in your
family, and products you have bought on the internet or from stores in your
neighborhood.

Background

General Ways We Use Personal Data

We use your personal data to help us meet our purpose of touching and improving
the lives of people like you every day around the world. For example, we use
your information for the following Processing Purposes:

 * 
   
   Products/Services. This includes performing services for you and sending you
   products or samples you have requested.
   
   

 * 
   
   Customer Management. This includes:
   
   
   
   * Identifying and authenticating you to our different marketing programs and
     websites
   
   * Administering and maintaining accounts and preferences, as well as
     financial incentive, rewards, discounts (e.g., price or service coupons)
     and loyalty programs (collectively, “Rewards Programs”)
   
   * Helping you manage your P&G site or app preferences
   
   * Allowing you to enter our contests or sweepstakes and leaving ratings and
     reviews
   
   

 * 
   
   Customer Service/Communications, such as:
   
   
   
   * Responding to your questions or requests for information
   
   * Providing customer service
   
   * Sending transactional messages (such as account statements or
     confirmations)
   
   * Interacting with you on social media
   
   * Sending marketing communications about our products or services (or the
     products or services of our partners), survey, and invitations
   
   

 * 
   
   Payment/Financial, such as:
   
   
   
   * Processing your payment for the products you buy from us
   
   * Processing and issuing refunds and collections

 * 
   
   Serving Ads. This includes serving you with relevant ads and serving others,
   who, having a profile like yours, may be interested in hearing from us, with
   relevant ads through custom audiences and look-alike audiences. For example,
   we may upload your hashed email address into a social media service and ask
   that social media service to send our ads to you and to people who have
   similar interests as you, including in other countries, based on data it has
   about you and about other people
   
   

 * 
   
   Ads Administration, such as measuring and tracking the effectiveness of
   advertising campaigns and carry out other administrative and accounting
   activities with respect to ad campaigns
   
   

 * 
   
   Quality and Safety, including:
   
   
   
   * Quality control, training, and analytics
   
   * Safety maintenance and verification
   
   * System administration and technology management, including optimizing our
     websites and applications

 * 
   
   Security, including detecting threats and protecting against malicious or
   fraudulent activity
   
   

 * 
   
   Recordkeeping and Auditing, including recordkeeping and auditing interactions
   with consumers, including logs and records maintained as part of transaction
   information
   
   

 * 
   
   Legal/Compliance, including risk management, audit, investigations, reporting
   and other legal and compliance reasons.
   
   

 * 
   
   Research & Development (“R&D”), such as
   
   
   
   * Internal research
   
   * To design and develop products, services and programs that delight our
     consumers

 * Purposes Disclosed at Collection when you provide your personal data

 * Legitimate Business Purposes that are compatible with the purpose of
   collecting your personal data and that are not prohibited by law



Background

How We Use Cookies

Cookies are small files sent to your computer as you surf the web. They store
useful information about how you interact with the websites you visit. You can
learn more about how to control cookies



here.



We use cookies in several ways, such as:

 * to allow you to browse the website and use its features

 * to serve you with relevant advertising and measure the effectiveness of such
   advertising

 * to ensure that you are not shown an ad more than you should be (called
   “frequency capping”)

 * to learn more about the way you interact with P&G content

 * to help us improve your experience when visiting our websites

 * to remember your preferences, such as a language or a region, so there is no
   need for you to customize the website on each visit

 * to identify errors and resolve them

 * to analyze how well our websites are performing



Background

Types of Cookies We Use

Strictly Necessary Cookies:  These cookies (also sometimes referred to as
“essential”) allow the page to load or provide some essential functionality
without which the page would not work (i.e., store your data in a shopping
cart).

Functional Cookies:  These cookies allow sites to remember what you prefer when
you come back again. For example, if you choose to read the site in French on
your first visit, the next time you come back the site will appear automatically
in French. Not having to select a language preference every time makes it more
convenient, more efficient, and user-friendly for you.

Advertising Cookies:  These cookies can be used to learn about what interests
you generally might have, based, for example, on the websites you visit and the
products you buy. That data allows us to send you ads for products and services
that better fit the things you like or need. It also allows us to limit the
number of times you see the same advertisement.

Analytics Cookies:  These cookies tell us how you use our websites, like which
pages you visited and which links you clicked. This helps us measure and improve
the performance of our websites. We use different analytics cookies in different
jurisdictions. In many cases, we use Google Analytics cookies to monitor the
performance of our sites. Our ability to use and share information collected by
Google Analytics about your visits to our sites is restricted by the Google
Analytics Terms of Use and the Google Privacy Policy.

Social Media Cookies: These cookies, that are set by a range of social media
services that we have added to the site, allow you to share our content with
your friends and networks and enable us to reach you with ads on those social
platforms related to your visits on our sites. The cookies of some social media
sites, e.g., Facebook, are also used for ad targeting.

Background

Interest-Based Advertising

When you visit our partner sites, we can show you ads or other content we
believe you would like to see. For example, you may receive advertisements for
Tide® laundry detergent if we notice that you are visiting sites that sell
children’s clothing or school supplies. And from that information we may
conclude that you have children and therefore could well be interested in a
powerful laundry-cleaning product. In this way, we intend to send you relevant
information about our products that might be of benefit to you. To learn more
about your choices regarding interest-based advertising go



here.



We Learn from Groups of Consumers Sharing Similar Interests:  We may place you
into a particular group of consumers who show the same interests. For example,
we may put you in the group of “razor aficionados” if we see you frequently
purchase razors online or you could be a “bargain-shopper” if we notice you use
online coupons or look for discounts or sales. We may infer these things about
you based on your activity on certain web pages, links you click on our websites
and other websites you visit, mobile applications you use, or our brand emails
you view and links you click in the emails, as well based on other information
we have collected, such as from retailer partners and other third parties. We
group together cookie and device IDs to help us learn about general trends,
habits, or characteristics from a group of consumers who all act similarly
online and/or offline. By doing this, we can find and serve many others who
“look like” those already in the group and thereby send them what we believe
will be relevant and beneficial product offers and information.

We Link Other Information to Your Cookie and Device IDs:  Your cookie and device
IDs may be supplemented with other information, such as information about the
products you buy offline or information that you provide directly to us when
creating an account on our sites. We generally do this in ways that will not
directly personally identify you. For example, we could know that cookie ID
ABC12345 belongs to the razor aficionado group based on a person’s web site
visits, age, gender, and shopping habits. Should we want to personally identify
your cookie or device information (web and app viewing history), we will do so
in accordance with applicable laws.

We May Know You Across Your Computers, Tablets, Phones and Devices:  We may know
that cookie ID ABC12345 is from a computer that that may be connected to the
same person or household owning the mobile phone with device ID EFG15647. This
means that you may search for diapers on your laptop, click on a Google search
result link which we have sponsored, and then later see an ad for our Pampers®
brand diapers on your mobile phone. We might assume or deduce that the same
person owns the computer and phone because, for example, they sign on to the
same Wi-Fi network every day at the same time. Understanding what devices seem
to be used by a person or household helps us limit the number of times you see
the same ad across your devices. And this is important because that way you
don’t get annoyed at us for spamming you with the same ad and we don’t pay for
such repetitive ads that we don’t want you to receive.

Addressable Media:  When you provide us with your personal data via our sites or
apps, we will use an encryption of that data – or a substitute identifier such
as The Trade Desk's UID2 -- to serve you with ads we think you may like. We do
this generally by uploading a pseudonymized version (replaced with artificial
letters or numbers) of your email address, phone number, or your mobile
advertising ID to a platform that offers ad space (e.g., Facebook, YouTube,
Instagram, TikTok, etc.). We also use that same data to serve you advertising
through what is called the open web. This means you may see relevant ads from us
on sites like nytimes.com or apps or other places like digital TV that
participate in online auctions of their ad inventory.

Advanced Matching:  Some of our sites use the Advanced Matching features offered
by Social Media Platforms to its advertisers (e.g. Facebook’s Advanced
Matching, TikTok’s Advanced Matching, etc.). Through Advanced Matching, we will
send some of the personal data you enter on our site form fields (e.g., your
name, email address, and phone number – not any sensitive or special category
data) in a pseudonymized format to the Social Media Platform, or the Social
Media Platform Pixel will pseudonymize and pull that data automatically, for the
purpose of helping associate you with your browser cookie or device ID. We do
this so that we can better target and measure the effectiveness of our
advertising on the respective Social Media platforms. This is how we can know
that if we showed you an ad on a given Social Media Platform, you clicked on it,
came to our site and bought something – or not – and therefore whether we should
continue to buy ads on that Social Media Platform – or not.

Google Analytics Advertising Features: Some of our sites use Google Remarketing
Lists for Search Ads with Analytics (“RLSA”), which is a service they offer to
advertisers. When individuals visit our sites, Google Analytics collects data
about their visits. If a visitor is signed into their Google account, we are
able to provide that user with interest-based advertising when they conduct a
Google search for terms related to the P&G site they visited. For example, if
you are signed into a Google account when visiting our Head & Shoulders website,
we may provide you with Head & Shoulders advertising when you search for
“dandruff shampoo” on Google. Our ability to use and share information collected
by Google Analytics about your visits to our sites is restricted by the Google
Analytics Terms of Use and the Google Privacy Policy. To understand how Google
uses data when you use our partners' sites or apps, visit here. You may opt out
of Google Analytics at any time.

Background

Other Technologies We May Use

Proximity-Based Beacons:  Beacons send one-way signals to mobile apps you
install on your phone over very short distances to tell you, for example, what
products are on-sale as you walk through a store. Beacons only talk to your
device when you get close enough and after you have given consent within the
mobile application associated with a particular beacon. In turn, apps may
provide us location information to help customize advertising and offers to you.
For example, when you are near a beacon in the skin care section of a
supermarket, we may send you a $4 off coupon.

Pixels:  These are small objects embedded into a web page but are not visible.
They are also known as "tags,” “web bugs,” or "pixel gifs." We use pixels to
deliver cookies to your computer, monitor our website activity, make logging
into our sites easier, and for online marketing activities. We also include
pixels in our promotional email messages or newsletters to determine whether you
open them and click on their links. This helps us understand whether you are an
active user (which will prevent your data from being deleted due to inactivity).
It also helps us measure the effectiveness of our marketing efforts, and derive
insights and analysis, that we will use to personalize the content of our
communication and to guide our marketing decisions (for example, if you opened
an email but did not click on the links in it, we may decide to retarget you on
Facebook).

Mobile Device Identifiers and SDKs:  We use software code in our mobile apps to
collect information as you use our apps which is like what cookies collect on
our websites. This will be information like your mobile phone identifiers (iOS
IDFAs and Android Advertising IDs) and the way you use our apps.

Precise Geolocation:  We may receive information about your exact location from
things like global positioning system (GPS) coordinates (longitude and latitude)
when you use our mobile apps. You will always get a pop-up notice on your phone
or device asking for you to accept or reject allowing us to know exactly where
you are in the world. You should understand that we will not always ask for
consent to know generally that you are in a broader city, postal code, or
province. For example, we do not consider it to be precise location if all we
know is that you are somewhere in Manila, Philippines.

Background

Site and App Content

Plugins:  Our websites may include plugins from other companies such as social
networks. An example of a plugin is the Facebook “Like” button. These plugins
may collect information (e.g., the URL of the page you visited) and send it back
to the company that created them. This may happen even if you do not click on
the plugin. These plugins are governed by the privacy policy and terms of the
company that created them, even though they appear on our sites.

Logins:  Our websites may allow you to log in using your account with another
company such as, for example, “Login with Facebook.” When you do this, we will
have access only to the information that you have given us consent to receive
from your account settings in the other company’s account you’re using to log in
with.

User Content:  Some of our sites and apps will allow you to upload your own
content for contests, blogs, videos, and other functions. Please remember that
any information you submit or post becomes public information. We do not have
control over how others may use the content you submit to our sites and apps. We
are not responsible for such uses in ways that may violate this privacy policy,
the law, or your personal privacy and safety.

Links:  P&G sites may include links to other sites, which we do not control.
Those sites will be governed by their own privacy policies and terms, not ours.

Background

Automated Decision-Making and Profiling

Automated decision-making implies making a decision using automated means
without human involvement. Profiling is a form of automated processing of
personal data consisting of the use of personal data to evaluate certain
personal characteristics of an individual for the purpose of analyzing or
predicting, for example, that individual’s personal preferences, interests,
likely behavior, etc.

As you have read in this Privacy Policy, we collect a variety of types of
personal data both from you and from other commercially available sources. This
data is combined and analyzed, including sometimes using algorithms, to identify
links between certain behaviors and personal characteristics. P&G users who have
similar characteristics or have performed similar actions are likely to share
similar interests in our products: based on this analysis, segments of P&G
consumers are created and targeted accordingly with relevant offers via email,
online advertising, and social media.

This process allows us to customize our communications to your declared or
inferred interests. However, we will not conduct any automated decision-making
processes, including profiling, that can produce legal effects or that can
similarly significantly affect your rights and freedoms, as per Art. 22(1) and
(4) of the GDPR and, should we want to engage in more intrusive profiling and
tracking practices, we will always inform you and, where legally required, ask
for your consent before doing so or provide you with the right to opt-out.



How We Disclose Personal Data

plus

Background

With Your Consent

When we have your consent, we may disclose your personal data to others, such as
select partners so they can send you offers, promotions, or ads about products
or services we believe you may be interested in. For example, people who receive
P&G emails from our diaper brands such as Pampers® may also consent to hear
about baby formulas from other companies.

Background

Online Platforms and Ad Tech Companies

Our websites and applications may make available contact information, unique
identifiers, inferred and derived information, online and technical information
and geolocation data with online platforms and ad tech companies to help us
serve you relevant advertisements and offers, subject to applicable legal
requirements, which may include consent and/or opt-outs.  We do not sell your
personal data to marketers outside of P&G in exchange for monetary compensation.
Please see the U.S. State Privacy Notice section of the privacy policy below for
additional information.

Background

Vendors

We may disclose or otherwise make available your personal data to our vendors
(including “service providers” and “processors” defined under applicable laws,
which we collectively refer to as “service providers” or “vendors” herein) who
help us run our business. This includes hosting our sites, processing payment
information for the purchases made by you through our sites, delivering our
emails and marketing communications to you, analyzing the data we collect,
helping us with sales attribution (e.g., to see if we showed you an ad on a
platform site and then you bought a product from us) and sending you the
products and services you requested. We also disclose or otherwise make
available your personal data with lawyers, auditors, consultants, information
technology and security firms, and others who provide services to us. We
disclose or otherwise make available only the personal data needed for these
companies to complete the tasks we request or, where permitted by applicable
law, use the personal data for certain internal purposes such as security or
fraud detection. We instruct our service providers to appropriately process and
protect your personal data.

Background

Payments for Purchases

Payments for purchases made through some of our sites are completed using a
third-party vendor’s online payment system.  For these sites, P&G does not have
access to your credit card information provided for purchases and does not store
or disclose your credit card information as part of your purchases through these
third-party systems. The personal or financial information you provide to our
online payment system on these sites is subject to the third-party’s privacy
policy and terms of use and we recommend you review these policies before
providing any personal or financial information.

Background

Legal and Similar Reasons

If a brand or one of our businesses that controls your personal data, or some or
all of its business assets, are sold to another company, your personal data will
be disclosed to that company. We may also disclose your information to companies
who help us protect our rights and property, or when required by law, legal
processes, government authorities or as reasonably necessary to protect the
rights or interests of ourselves or others.



Types of Personal Data We Collect

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As a large company, with many products and businesses in many countries around
the world, we collect the following types of personal data to best serve our
consumers.

Please be aware that this is a comprehensive list of various types of personal
data we collect and that we only collect it when have a lawful basis to do so
(for example when we have your consent, or when we need this information for the
performance of a contract to which you are party, or when the processing is
necessary based on our legitimate interest or for compliance with a legal
obligation). Many of these types almost certainly will not apply to you.  If you
want to know what data we actually have about you, just ask.

Background

What We Typically Collect

Contact Information:  Data elements in this category include names (including
nicknames and previous names), titles, mailing address, email address,
telephone/mobile number and contact information for related persons (such as
authorized users of your account). 

General Demographics & Psychographics:  Data elements in this category include
personal characteristics and preferences, such as age range, marital and family
status, race and ethnicity (for example, in relation to information you provide
in relation to your haircare or skincare purchases or preferences), shopping
preferences, languages spoken, loyalty and rewards program data, household
demographic data, data from social media platforms, education and professional
information, hobbies and interests and propensity scores from third parties
(likelihood of purchase, experiencing a life event, etc.).

Transaction and Commercial Information:  Data elements in this category include
customer account information, qualification data, purchase history and related
records (returns, product service records, records of payments, credits etc.),
records related to downloads and purchases of products and applications,
non-biometric data collected for consumer authentication (passwords, account
security questions), customer service records.

Unique IDs & Accounts Details:  Data elements in this category include unique ID
number (such as customer number, account number, subscription number, rewards
program number), system identifiers (including username or online credentials),
device advertisers, advertising IDs and IP address.

Online & Technical Information:  This includes internet or other electronic
network activity information. Data elements in this category include IP
addresses, MAC addresses, SSIDs or other device identifiers or persistent
identifiers, online user IDs, encrypted passwords, device characteristics (such
as browser information), web server logs, application logs, browsing data,
viewing data (TV, streaming), website and app usage, first party cookies, third
party cookies, web beacons, clear gifs and pixel tags. This also includes
information such as your device functionality (browser, operating system,
hardware, mobile network information); the URL that referred you to our website;
the areas within our website or apps that you visit and your activities there
(including emails, such as whether you open them or click on links within); your
device characteristics; and device data and the time of day.

Inferred Information:  This includes information derived from other personal
data listed in this section. We create inferred and derived data elements by
analyzing all personal data we may have about you. Data elements in this
category include propensities, attributes and/or scores generated by internal
analytics programs.

Background

What We Sometimes Collect

Precise Geolocation:  Data elements in this category include precise location
(such as latitude/longitude).

Health-Related Information:  Data elements based on how it is collected include:

 * Information collected from consumer programs (such as when you register on
   our brand sites, participate in our rewards programs, or purchase our
   products)
   
   * General health and symptom information
   
   * Pregnancy-related information, such as due date

 * Consumer Research Studies where you have provided your informed consent
   
   * Information about physical or mental health, disease state, medical history
     or medical treatment or diagnosis, medicines taken and related information

 * Information collected when you contact us to report a complaint or an adverse
   event occurring in connection with the use of one of our products

Financial Account Information:  Data elements in this category include bank
account number and details and payment card information (e.g., when you make a
purchase directly with a brand or receive a credit from a brand).

Government-Issued IDs:  Data elements in this category include governmental ID
and Tax ID (e.g., for winners of a contest in jurisdictions where we are
required to collect that information).

Audio Visual Information:  Data elements in this category include photographs,
video images, CCTV recordings, Call Center recordings and call monitoring
records, and voicemails (e.g., for research, when you visit our facilities, or
when you call us).

Smart Devices and Sensor Information:  Data elements in this category include
smart device records, IoT products (e.g., from an Oral B app-connected
toothbrush).

Data About Children:  Data elements in this category may include the number of
children you have, your children’s diaper sizes, their genders, and ages.

Biometric Information:  Data elements in this category include facial
recognition data, and a mathematical representation of your biometric
identifier, such as the template maintained for comparison (e.g., for healthcare
research studies).



Legal Basis & Retention by Processing Purpose

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Generally, we keep your personal data for only as long as it is needed to
complete the processing purpose for which it was collected or as required by
law. We may need to keep your personal data for longer than our specified
retention periods to honor your requests, including to continue keeping you
opted out of marketing emails, or to comply with legal or other obligations.
This section outlines why the processing purposes comply with the law (legal
basis, as required by certain non-U.S. Privacy Laws such as the GDPR), and how
long we keep the personal data used for that processing purpose, unless an
exception applies (retention period), such as the ones noted above. Some U.S.
Privacy Laws (defined below) require us to, on a per-category basis, disclose
the retention period applicable to each such category of personal data. See the
table set forth in our



U.S. State Privacy Notice for this information.



Background

Products/Services

Legal Basis:  

 * Performance of a Contract for fulfilling eCommerce sales

 * Consent for sampling programs

 * Legitimate Interest for coupon issuing and coupon clearing

Retention Period:  After no longer needed to provide you with the requested
products or services unless required by law or contract to retain it further.

Background

Customer Management

Legal Basis:

Consent for:

 * sending you marketing email and text communications

 * processing your ratings and reviews of our products

 * collection and analysis of the information contained on the purchase receipts
   you upload for more personalized advertising

 * the processing of any special category data and certain sensitive personal
   data

 * non-essential tracking technologies on our websites and in our mobile apps in
   certain countries

Legitimate Interest for:

 * postal marketing (unless consent is required according to country laws)

 * delivering requested items to you

 * processing your personal data within our various marketing systems

Depending on the case, we may rely on our Legitimate Interest or Consent for:

 * the enrichment and combination of your registration data (including data that
   you disclose to us when interacting with our services, such as brand
   preferences, clipped coupons, etc.) with attributes, interests or demographic
   data obtained from commercially available sources or other third parties

Performance of a Contract for:

 * contests

Retention Period:  Until you request to delete the personal data or withdraw
your consent. Otherwise, we will delete your personal data after no longer
needed for the processing purpose or after a maximum of 50 months of
non-activity unless required by law or contract to retain it further. We define
inactivity through several internal criteria that indicate a user’s lack of
interaction with our programs and communications. For example, if you do not log
in, or do not open or click on our emails, we will consider you “inactive” and
delete your data after a maximum of 50 months but sooner for certain countries
depending on local legal requirements. We may need to keep some of your personal
data to honor your requests, including to continue keeping you opted out of
marketing emails, or to comply with other legal obligations. We may also retain
certain personal data used in ratings and reviews for as long as the review is
used or until the product is discontinued.

Background

Customer Service/Communications

Legal Basis:  

Legitimate Interest for:

 * managing consumer and business inquiries

Consent for:

 * special category data/sensitive personal data which may be collected in some
   adverse event cases

Performance of a Contract for:

 * sending transactional/program information about your accounts, purchases,
   reward terms, etc.

 * engagement with professional influencers, business contacts, ambassadors,
   etc.

Retention Period:  Until you request to delete the personal data or withdraw
your consent. Otherwise, we will delete your personal data after no longer
needed for the processing purpose unless required by law or contract to retain
it further.

Background

Payment/Financial

Legal Basis:  Performance of a Contract

Retention Period:  As long as necessary to fulfill the order unless required by
law or contract to retain it further. We generally retain data for 24 months for
cashback offers and 10 years for warranties.

Background

Serving Ads

Legal Basis:  

 * Consent for the deployment of tracking technologies on our own websites or
   within our own mobile applications. When we place tracking technologies on
   third-party properties or buy data from third-party vendors, we require them
   to obtain your consent before deploying our tracking technology or sharing
   your personal data with us.

 * Legitimate Interest for processing your email address, phone number, or
   mobile advertising ID to serve you relevant advertising across different
   media channels, including on social media platforms, via custom audiences and
   look-a-like audiences.

Retention Period: After no longer needed for the processing purpose (i.e., after
the ad campaign ends) or within a maximum of 110 months unless you opt-out
sooner.

Background

Ads Administration

Legal Basis:  Legitimate Interest

Retention Period:  After no longer needed to fulfill the processing purpose. For
personal data collecting via tracking technologies on our websites or within our
mobile applications, within 12 months unless you opt-out prior.

Background

Quality & Safety

Legal Basis:  Legitimate Interest

Retention Period:  After no longer needed to fulfill the processing purpose
unless required by law or contract to retain it further. For personal data
collecting via various tracking technologies on our websites or within our
mobile applications, within 12 months unless you opt-out prior.

Background

Security

Legal Basis:  Legitimate Interest

Retention Period:  After no longer needed to fulfill the processing purpose
unless required by law or contract to retain it further. For personal data
collecting via tracking technologies on our websites or within our mobile
applications, within 12 months.

Background

Recordkeeping and Auditing

Legal Basis:  

 * Performance of a Contract for transactional data

 * Legal Obligation for certain recordkeeping activities

Retention Period:  After no longer needed to fulfill the processing purpose
unless required by law to retain it further.

Background

Legal/Compliance

Legal Basis:  Legal Obligation

Retention Period:  After no longer needed to fulfill the processing purpose
unless required by law to retain it further.

Background

Research & Development (“R&D”)

Legal Basis: Consent

Retention Period:  We retain non-biometric personal data collected from clinical
research as long as needed for the purpose for which it was collected, or 30
years after the purpose of collection is fulfilled, and/or for as long as may be
required to retain it by local law, regulation or good clinical research
practice, whichever is later. For non-clinical research, we will retain
non-biometric personal data for a maximum of 5 years after the time of
collection, or after the purpose of collection is fulfilled, whichever is later.
For biometric data, we will retain for as long as necessary to fulfil the
purpose of collection or processing, unless we are required to retain it longer
for legal or regulatory compliance purposes, or to exercise or defend our legal
interests. We may retain your signed informed consent documents longer.



Children’s Personal Data

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We follow all applicable data protection laws when collecting personal data
online from children, including by obtaining parental consent where required,
based on the applicable age standard. For example, we obtain consent from the
holder of parental responsibility of a child in the EEA, Switzerland, Serbia,
and the UK when we collect personal data from children under 16 years of age.
Similarly, in the U.S., we obtain verified parental consent when collecting
personal data from children younger than 13. In Canada, these verified parental
consent measures are in place for minors younger than 14. We do not use personal
data collected from children for targeted advertising.

How We Protect Your Personal Information

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YOUR PRIVACY IS IMPORTANT. THAT’S WHY WE RESPECT IT BY TAKING STEPS TO PROTECT
YOUR PERSONAL DATA FROM LOSS, MISUSE, OR ALTERATION.

We have processes and controls in place to appropriately manage personal data,
including its collection, use, disclosure, retention, and destruction. We
respect your personal data and take steps to protect it from loss, misuse, or
alteration. Where appropriate, these steps can include technical measures like
firewalls, intrusion detection and prevention systems, unique and complex
passwords, and encryption. We also use organizational and physical measures such
as training staff on data processing obligations, identification of data
incidents and risks, restricting staff access to your personal information, and
ensuring physical security including appropriately securing documents when not
being used.

International Transfers

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P&G has its head offices in the United States, regional offices in Singapore,
Dubai, Geneva and Panama and further P&G service centers in other countries,
like Costa Rica or Philippines. As a multinational company, P&G undertakes data
transfers, either within the P&G group of entities, or when sharing your data
with service providers or selected partners that may store, process, or access
your data in a country other than the one in which it was collected, including
the United States. Personal data collected from Quebec, for example, may be
transferred outside of Canada with adequate protections and safeguards in place.

As far as EU citizens are concerned, (but also citizens of Switzerland, UK and
Serbia for example) this means that their data may be processed outside of the
European Economic Area (EEA), either in countries have been recognized by the
European Commission to offer adequate data protection, like the United Kingdom
(from where, for example, some of our fulfillment, return and contact center
services are managed for the EU region), or Switzerland (where our EU
headquarters are located), or in other countries that are not deemed, by the
European Commission, as offering such level of data protection. For such
transfers of data, because special safeguards need to be foreseen to ensure that
the protection travels with the data, we use the EU Standard Contractual
Clauses, standardized and pre-approved model data protection clauses. You can
find the latest version of the approved EU Standard Contractual Clauses,
including the different transfer modules, here. Our transfer agreements also
incorporate the standard data protection clauses issued in accordance with UK,
Swiss and Serbian data protection law If you have any questions with reference
to our data transfer agreements, please contact us.

If you are located in the European Economic Area (EEA), United Kingdom (and
Gibraltar) or Switzerland, please note that P&G is certified under the EU-U.S.
Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF and
the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) [collectively, the “Data
Privacy Framework”] developed by the U.S. Department of Commerce and the
European Commission and Information Commissioner and Swiss Federal Data
Protection, respectively, regarding the transfer of personal information from
the EEA, United Kingdom (and Gibraltar) or Switzerland to the U.S., Click here
to view our Data Privacy Framework: Consumer Privacy Policy.

For non-EEA and UK data, we perform such transfers based on your consent, or on
our contracts, where so required by local law.

Additional Regional Notices

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Background

U.S. State Privacy Disclosure and Consumer Rights (“U.S. State Privacy Notice”)

This U.S. State Privacy Notice applies to “Consumers” as defined under U.S.
privacy laws, specifically the California Consumer Privacy Act, including as
amended by the California Privacy Rights Act (“CCPA”), the Virginia Consumer
Data Privacy Act (“VCDPA”),the Colorado Privacy Act, the Utah Consumer Privacy
Act, Connecticut’s Act Concerning Personal Data Privacy and Online Monitoring,
and any other U.S. privacy laws, as each are amended and as and when they become
effective, and including any regulations thereunder (collectively, the “U.S.
Privacy Laws”). This U.S. State Privacy Notice is a supplement to this Privacy
Policy. In the event of a conflict between any other P&G policy, statement, or
notice and this U.S. State Privacy Notice, this U.S. State Privacy Notice will
prevail as to Consumers and their rights under the applicable U.S. Privacy Laws.

This U.S. State Privacy Notice is designed to provide you with notice of our
recent personal data practices over the prior 12 months from the “Last Updated”
date of this Privacy Policy. This U.S. State Privacy Notice will be updated at
least annually. This U.S. State Privacy Notice also applies to our current data
practices such that it is also meant to provide you with “notice at collection,”
which is notice of personal data (also referred to in some of the U.S. Privacy
Laws as “personal information”) we collect online and offline, and the purposes
for which we process personal data, among other things required by the U.S.
Privacy Laws. For any new or substantially different processing activities that
are not described in this U.S. State Privacy Notice, we will notify you as
required by the U.S. Privacy Laws, including by either notifying you at the time
of collecting personal data, or by updating this U.S. State Privacy Notice
earlier than required. We reserve the right to amend this U.S. State Privacy
Notice at our discretion and at any time. To contact us about this U.S. Privacy
Notice, please see the



Contact Us section below.



Generally, we collect, retain, use, and disclose your personal data for our
business purposes and commercial purposes, which are described above in the
remainder of this Privacy Policy, including in “



How We Gather & Use Personal Data,” “



How We Disclose Personal Data” (collectively, our “Processing Purposes”). The
sources from which we collect personal data are set forth above in the “



How We Gather & Use Personal Data.”Some of the Processing Purposes, as we
discuss below in the table, implicate “Sale,” “Sharing”, and or “Targeted
Advertising.” For more details on the meaning of Sale, Sharing, and Targeted
Advertising, see the “



Do Not Sell/Share/Target” section below. Please note that the Processing
Purposes as shown in the table are categorical descriptions, to aid in
readability and clarity. Please reference the “



General Ways We Use Personal Data” section of the Privacy Policy above for the
full description of each Processing Purpose.



The table below describes the categories of personal data we collect in the
first column (starting on the left). The second column provides examples of data
types within the applicable categories, which, in some instances, include the
personal data types/categories listed above under “



Types of Personal Data We Collect.” The third column states the categories of
recipients that receive such personal data (including sensitive personal data)
as part of disclosures for business purposes, as well as disclosures which may
be considered a Sale or Share under certain U.S. Privacy Laws.  The fourth
column provides the Processing Purposes that are applicable to each category of
personal data. In the fifth column, we provide, on a per category of personal
data basis, the applicable retention period.



Category of Personal DataExamples of Personal Data Types within
CategoryCategories of RecipientsProcessing PurposesRetention Period1.
Identifiers and Contact InformationContact information, Unique IDs & Accounts
Details, Online and Technical Information, Financial Account Information,
Government-issued IDsDisclosures for Business Purposes:
• Software and other business Vendors (“Business Vendors”)
• Marketing Vendors
• Affiliates and Related Entities

Sale/Sharing: Third-Party Digital Businesses and Retail Partners•
Products/Services
• Customer Management
• Customer Service/Communications
• Payment/Financial
• Serving Ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business Purposes
After no longer needed for the processing purpose(s) or after a maximum of 50
months of non-activity unless required by law or contract to retain.

Data necessary to suppress communications to opted out consumers may be retained
further.2. Personal RecordsContact information, Unique IDs & Accounts Details,
Financial Account Information, Government-issued IDsDisclosures for Business
Purposes:
• Business Vendors
• Marketing Vendors
• Affiliates and Related Entities

Sale/Sharing: Third-Party Digital Businesses• Products / Services
• Customer Management
• Customer service / communications
• Payment / financial
• Serving ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal / Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business Purposes
After no longer needed for the processing purpose(s) or after a maximum of 50
months of non-activity unless required by law or contract to retain.

Data necessary to suppress communications to opted out consumers may be retained
further.3. Personal Characteristics or TraitsGeneral Demographics &
Psychographics, Data About Children, Inferred Information, Health-related
informationDisclosures for Business Purposes:
• Business Vendors
• Marketing Vendors
• Affiliates and Related Entities

Sale/Sharing: Third-Party Digital Businesses and Retail Partners• Products /
Services
• Customer Management
• Customer service / communications
• Payment / financial
• Serving ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) or after a maximum of 50 months of non-activity.4. Customer Account
Details / Commercial InformationGeneral Demographics & Psychographics,
Transaction and Commercial Information, Online & Technical
InformationDisclosures for Business Purposes:
• Business Vendors
• Marketing Vendors
• Affiliates and Related Entities

Sale/Sharing: Third-Party Digital Businesses and Retail Partners•
Products/Services
• Customer Management
• Customer Service/Communications
• Payment/Financial
• Serving Ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) or after a maximum of 50 months of non-activity.5. Biometric
InformationBiometric InformationDisclosures for Business Purposes:
• Business Vendors
• Affiliates and Related Entities

Sale/Sharing: N/A• Products/Services
• Customer Management
• Customer Service/Communications
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) unless required to retain for legal or regulatory compliance.6.
Internet/App Usage InformationTransaction and Commercial Information, Online &
Technical Information, Smart Devices and Sensor DataDisclosures for Business
Purposes:
• Business Vendors
• Marketing Vendors
• Affiliates and Related Entities

Sale/Sharing: Third-Party Digital Businesses• Products/Services
• Customer Management
• Customer Service/Communications
• Payment/Financial
• Serving Ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) or after a maximum of 50 months of non-activity unless required by
law or contract to retain.7. Location DataImprecise Location Data, Precise
Geolocation DataDisclosures for Business Purposes:
• Business Vendors
• Marketing Vendors
• Affiliates and Related Entities

Sale/Sharing: N/A• Products/Services
• Customer Management
• Customer Service/Communications
• Payment/Financial
• Serving Ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) or after a maximum of 50 months of non-activity.8. Audiovisual and
Similar InformationAudio Visual Information, Smart Devices and Sensor
DataDisclosures for Business Purposes:
• Business Vendors
• Affiliates and Related Entities

Sale/Sharing: N/A• Products/Services
• Customer Management
• Customer Service/Communications
• Payment/Financial
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) or after a maximum of 50 months of non-activity unless required by
law or contract to retain.9. Professional or Employment InformationGeneral
Demographics & PsychographicsDisclosures for Business Purposes:
• Business Vendors
• Affiliates and Related Entities

Sale/Sharing: Third-Party Digital Businesses• Products/Services
• Customer Management
• Customer Service/Communications
• Payment/Financial
• Serving Ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) unless required by law or contract to retain.10. Non-public Education
RecordsNot applicable in non-HR contexts (which are not within the scope of this
notice)Not applicable in non-HR contexts (which are not within the scope of this
notice)Not applicable in non-HR contexts (which are not within the scope of this
notice)Not applicable in non-HR contexts (which are not within the scope of this
notice)11. Inferences from Collected InformationGeneral Demographics &
Psychographics, Inferred InformationDisclosures for Business Purposes:
• Business Vendors
• Marketing Vendors
• Affiliates and Related Entities

Sale/Sharing: Third-Party Digital Businesses and Retail Partners•
Products/Services
• Customer Management
• Customer Service/Communications
• Payment/Financial
• Serving Ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) or After no longer needed for the processing purpose(s) or after a
maximum of 50 months of non-activity unless required by law or contract to
retain.


Sensitive Personal Data


Category of Personal DataExamples of Personal Data Types within
CategoryCategories of RecipientsProcessing PurposesRetention PeriodAccount
Information and CredentialsFinancial Information. In addition, we may store your
P&G account log-ins in combination with a password In our systems.Disclosures
for Business Purposes:
• Business Vendors
• Affiliates and Related Entities

Sale/Sharing: N/A• Products/Services
• Customer Management
• Customer Service/Communications
• Payment/Financial
• Serving Ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) or after a maximum of 50 months of non-activity unless required by
law or contract to retain or dispose of prior.Precise Geolocation DataPrecise
geolocation dataDisclosures for Business Purposes:
• Business Vendors
• Marketing Vendors
• Affiliates and Related Entities

Sale/Sharing: N/A• Products/Services
• Customer Management
• Customer Service/Communications
• Payment/Financial
• Serving Ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposeAfter no longer needed for the processing
purpose(s).Racial or Ethnic OriginGeneral Demographics &
PsychographicsDisclosures for Business Purposes:
• Business Vendors
• Marketing Vendors
• Affiliates and Related Entities

Sale/Sharing: N/A• Products/Services
• Customer Management
• Customer Service/Communications
• Payment/Financial
• Serving Ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal/Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) or after a maximum of 50 months of non-activity unless required by
law to retain.Processing of Biometric Information for the purpose of uniquely
identifying a consumerNot applicableNot applicableNot applicableNot
applicablePersonal Data Concerning a Consumer’s Health *This personal data would
not include health diagnostic information but is related to demographic or
purchase data that may help us determine which products you may be interested
in.Health-related InformationDisclosures for Business Purposes:
• Business Vendors
• Affiliates and Related Entities

Sale/Sharing: Third-Party Digital Businesses and Retail Partners•
Products/Services
• Customer Management
• Customer Service/Communications
• Payment/Financial
• Serving Ads
• Ads Administration
• Quality and Safety
• Security
• Recordkeeping
• Legal / Compliance
• R&D
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) or after a maximum of 50 months of non-activity unless required by
law to retain.Inferences from Collected InformationRacial or Ethnic Origin

General Demographics & PsychographicsDisclosures for Business Purposes:
• Business Vendors
• Marketing Vendors
• Affiliates and Related Entities• Products/Services
• Customer Management
• Customer Service/Communications
• Serving Ads
• Ads Administration
• Quality and Safety
• Purposes Disclosed at Collection
• Legitimate Business PurposesAfter no longer needed for the processing
purpose(s) and deleted within a maximum of 24 hours after collection.

We also may disclose each category of personal data and sensitive personal data
in the table to the following categories of recipients in a manner that does not
constitute Sale or Sharing:

• The Consumer or to other parties at your direction or through your intentional
action

• Recipients to whom personal data is disclosed for



legal and similar reasons



• In addition, our Vendors and the other recipients listed in the above table
may, subject to contractual restrictions imposed by us and/or legal obligations,
also use and disclose your personal data for business purposes. For example, our
Vendors and the other categories of recipients listed in the table above may
engage subcontractors to enable them to perform services for us or process for
our business purposes.

Background

Consumer Rights Requests

As described in further detail below, subject to meeting the requirements for a
Verifiable Consumer Request (defined below), we provide Consumers – which are,
for clarity, residents of certain states – the privacy rights described in this
section. For residents of states without Consumer privacy rights, we will
consider requests but will apply our discretion in how we process such requests.
For states that have passed consumer privacy laws, but are not yet in effect, we
will also consider applying state law rights prior to the effective date of such
laws but will do so in our discretion.

Background

Making a Request and Scope of Requests

As permitted by the U.S. Privacy Laws, certain requests you submit to us are
subject to an identity verification process (“Verifiable Consumer Request”) as
described below in the “Verifying Your Request” section below. We will not
fulfill such requests unless you have provided sufficient information for us to
reasonably verify you are the Consumer about whom we collected personal
information.

To make a request, please submit your request to us by one of the methods below.
For further instructions on how to submit a Do Not Sell/Share/Target request,
for non-cookie PI (as defined below), please go to the “



Do Not Sell/Share/Target” section below.



 * Calling us at (877) 701-0404 

 * Visiting our Preference Center (which can be reached by the “Your Privacy
   Choices” link in the footer of our websites or via the Settings menu in our
   mobile applications)

Some personal data we maintain about you is not sufficiently associated with
enough of your other personal data for us to be able to verify that it is your
particular personal data (e.g., clickstream data tied only to a pseudonymous
browser ID). We do not include that personal data in response to those requests.
If we deny a verified request, we will explain the reasons in our response. You
are not required to create a password-protected account with us to make a
Verifiable Consumer Request. We will use personal data provided in a Verifiable
Consumer Request only to verify your identity or authority to make the request
and to track and document request responses unless you also gave it to us for
another purpose.

We will make commercially reasonable efforts to identify personal data that we
collect, process, store, disclose, and otherwise use and to respond to your
privacy requests. We will typically not charge a fee to fully respond to your
requests; provided, however, we may refuse to act upon a request, if your
request is excessive, repetitive, unfounded, or overly burdensome. If we
determine that we may refuse a request, we will give you notice explaining why
we made that decision.

Background

Verifying Your Request

To help protect your privacy and maintain security, we take steps to verify your
identity before granting you access to your personal data or considering your
deletion request. Upon receipt of your request, we will send you a verification
form by email or postal mail. To complete your request, please respond to the
verification form when you receive it. To verify your identity, we may require
you to provide any of the following information: Name, email address, postal
address, or date of birth.

We will review the information provided as part of your request and may ask you
to provide additional information via e-mail or other means as part of this
verification process. We will not fulfill your Right to Know (Categories), Right
to Know (Specific Pieces/Portability), Right to Delete, or Right to Correction
request unless you have provided sufficient information for us to reasonably
verify you are the Consumer about whom we collected personal data. The same
verification process does not apply to opt-outs of Sale or Sharing, or
limitation of Sensitive Personal Data requests, but we may apply some
verification measures if we suspect fraud.

The verification standards we are required to apply for each type of request
vary. We verify your categories requests and certain deletion and correction
requests (e.g., those that are less sensitive in nature) to a reasonable degree
of certainty, which may include matching at least two data points provided by
you with data points maintained by us, which we have determined to be reliable
for the purpose of verifying you. For certain deletion and correction requests
(such as those that relate to personal data that is more sensitive in nature)
and for specific pieces requests, we apply a verification standard of reasonably
high degree of certainty. This standard includes matching at least three data
points provided by you with data points maintained by us, which we have
determined to be reliable for the purpose of verifying you, and may include
obtaining a signed declaration from you, under penalty of perjury, that you are
the individual whose personal data is the subject of the request.

If we cannot verify you in respect of certain requests, such as if you do not
provide the requested information, we will still take certain actions as
required by certain U.S. Privacy Laws. For example:

 * If we cannot verify your deletion request, we will refer you to this U.S.
   State Privacy Notice for a general description of our data practices.

 * If we cannot verify your specific pieces request, we will treat it as a
   categories request.



Background

Authorizing an Agent

You may designate an authorized agent to submit a request on your behalf by
submitting a request in the manners described above. If you are an authorized
agent who would like to make a request, the U.S. Privacy Laws require that we
ensure that a request made by an agent is a Verifiable Consumer Request (except
Do Not Sell/Share requests) and allow us to request further information to
ensure that the Consumer has authorized you to make the request on their behalf.
Generally, we will request that an agent provide proof that the Consumer gave
the agent signed permission to submit the request, and, as permitted under the
U.S. Privacy Laws, we also may require the Consumer to either verify their own
identity or directly confirm with us that they provided the agent permission to
submit the request. To make a request as an authorized agent on behalf of a
Consumer, click here.

Background

Appeal Rights

You may appeal a denial of your request by clicking here.

Background

Right to Know/Access

Background

Right to Know–- Categories Request

You have the right to request, twice in a 12-month period, the following
information about the personal information we have collected about you during
the past 12 months:

 * the categories of personal information we have collected about you;

 * the categories of sources from which we collected the personal information;

 * the business or commercial purposes for which we collected or sold the
   personal information;

 * the categories of third parties to whom we sold or shared the personal
   information, by category or categories of personal information for each
   category of third parties to whom the personal information was sold or
   shared;

 * the categories of personal information about you that we disclosed for a
   business purpose, and the categories of persons to whom disclosed that
   information for a business purpose.



Background

Right to Know–- Specific Pieces

You have the right to request a transportable copy of the specific pieces of
personal data we collected about you in the 12-month period preceding your
request. Please note that personal data is retained by us for various time
periods, so there may be certain information that we have collected about you
that we do not even retain for 12 months (and thus, it would not be able to be
included in our response to you). Please also note that you may be limited under
your applicable state’s law to making a certain number of “right to know”
requests in any 12-month period.



Background

Right to Delete

In addition, you have the right to request that we delete certain personal
information we have collected from you. Please understand that P&G cannot delete
personal data in those situations where our retention is required for our own
internal business purposes or otherwise permitted by relevant U.S. Privacy Laws
(such as fraud prevention or legal compliance). In these situations, we will
retain your personal data in accordance with our records retention program and
securely delete it at the end of the retention period.

Background

Right to Correct

You have the right to request that we correct inaccuracies that you find in your
personal data maintained by us. Your request to correct is subject to our
verification (discussed above) and the response standards in the applicable U.S.
Privacy Laws.

Background

Right to Limit Sensitive Personal Data Processing

Certain personal data qualifies as “sensitive personal data” or “sensitive
personal information” under U.S. Privacy Laws, which we refer to in this U.S.
State Privacy Notice as “Sensitive Personal Data”. Some U.S Privacy Laws require
consent for the processing of Sensitive Personal Data, which can be revoked,
subject to certain exceptions and exemptions (for example, if the processing of
your Sensitive Personal Data is required to provide a product or service
specifically requested by you). Depending on your state of residence, you have
the right to revoke such consent, if applicable, and/or direct businesses to
limit their use and disclosure of Sensitive Personal Data if they use or
disclose it beyond certain internal business purposes. You can make a request
using the methods set forth above.

Background

Rights as to Automated Decision-Making and Profiling

You have the right to opt-out of profiling in furtherance of decisions that
produce legal or similarly significant effects. However, as discussed



above , we do not carry out profiling or automated decision-making activities in
a manner that requires us to provide opt-out rights.



Background

Do Not Sell/Share/Target

Under the various U.S. Privacy Laws, Consumers have the right to opt-out of
certain processing activities. Some states have opt-outs specific to Targeted
Advertising activities - which California’s law refers to as “cross-context
behavioral advertising”, and others simply as Targeted Advertising - which
involve the use of personal data from different businesses or services to target
advertisements to you. California provides Consumers the right to opt-out of
Sharing, which includes providing or making available personal information to
third parties for such Targeted Advertising activities, while other states
provide Consumers the right to opt-out from processing personal information for
Targeted Advertising more broadly. There are broad and differing concepts of the
Sale of personal data under the various U.S. Privacy Laws, all of which at a
minimum require providing or otherwise making available personal data to a third
party.

When you provide us personal data for the following Processing Purposes, we may
use certain personal data that you provide for such purposes, to advertise to
you. This may include making available your personal data to certain third
parties in way that may constitute a Sale and/or Sharing, as well as using your
personal data for purposes of Targeted Advertising.

•



Products/Services.



•



Customer Management.



•



Customer Service/Communications,



•



Serving Ads.



•



Ads Administration,



• Purposes Disclosed at Collection

Third-Party digital businesses, including online platforms (Google, Amazon,
Facebook, etc.) and AdTech companies such as Demand Side Platforms which help us
place advertisements (“Third-Party Digital Businesses”) may associate cookies
and other tracking technologies that collect personal data about you on our apps
and websites, or otherwise collect and process personal data that we make
available about you, including digital activity information. Giving access to
personal data on our websites or apps, or otherwise, to Third-Party Digital
Businesses could be deemed a Sale and/or Sharing and could implicate processing
for purposes of Targeted Advertising under some U.S. Privacy Laws. Therefore, we
will treat such personal data collected by Third-Party Digital Businesses (e.g.,
cookie ID, IP address, and other online IDs and internet or other electronic
activity information) as such, and subject to the opt-out requests described
above. In some instances, the personal data we make available about you is
collected directly by such Third-Party Digital Businesses using Tracking
Technologies on our websites or apps, or our advertisements that are served on
third-party sites (which we refer to as “cookie PI”). However, certain personal
data which we make available to Third Party Digital Businesses is information
that we have previously collected directly from you or otherwise about you, such
as your email address (which we refer to below as “non-cookie PI”).

When you opt-out pursuant to the instructions below, it will have the effect of
opting you out of Sale, Sharing, and Targeted Advertising, such that our opt-out
process is intended to combine all of these state opt-outs into a single
opt-out. Instructions for opting out are below. Please note that there are
distinct instructions for opting out of cookie PI and non-cookie PI, which we
explain further, below.

Opt-out for non-cookie PI: If you would like to submit a request to opt-out of
our processing of your non-cookie PI (e.g., your email address) for Targeted
Advertising, or opt-out of the Sale or Sharing of such data, make an opt-out
request here.

Opt-out for cookie PI: If you would like to submit a request to opt-out of our
processing of your cookie PI for Targeted Advertising or opt-out of the
Sale/Sharing of such personal data, you need to exercise a separate opt-out
request on our cookie management tool. To do so, click “Do Not Sell or Share My
Personal Information / Opt-Out of Targeted Advertising” in the footer of each of
our websites and/or in the Settings menu of each of our mobile applications. 
Then follow the instructions for the toggle. This is because we have to use
different technologies to apply your opt-outs of cookie PI and of non-cookie PI.
Our cookie management tool enables you to exercise such an opt-out request and
enable certain cookie preferences on your device.

You must exercise your preferences separately on each of our websites that you
visit, within each of our mobile applications that you use, if you use a
different browser than the one on which you originally opted out, and on each
device that you use. Since your browser opt-out is designated by a cookie, if
you clear or block cookies, your preferences will no longer be affective, and
you will need to enable them again via our cookie management tool.

For more information about how we have shared your personal data with third
parties such that it constitutes a “Sale” or “Share” under CCPA during the
12-month period prior to the date this privacy policy was last updated, please
refer to the chart above. We do not knowingly Sell or Share personal data of
minors older than 13 years of age and under 16 years of age without their
consent.

Background

Global Privacy Control (“GPC”)

Some of the U.S. Privacy Laws require businesses to process GPC signals, which
is referred to in some states as opt-out preference signals and in other states
as universal opt-out mechanisms. GPC is a signal sent by a platform, technology,
or mechanism, enabled by individuals on their devices or browsers, that
communicate the individual’s choice to opt-out of the Sale and Sharing of
personal data, or of processing of personal data for Targeted Advertising. To
use GPC, you can download an internet browser or a plugin to use on your current
internet browser and follow the settings to enable the GPC. We have configured
the settings of our consent management platform to receive and process GPC
signals on our website and mobile applications, which is explained by our
consent management platform here.

Certain of the U.S. Privacy Laws require us to explain how we process GPC
signals in detail, specifically how we apply GPC signals and the corresponding
Do Not Sell/Share/Target requests to online data (what we refer to above as
“cookie PI”) and offline data (what we refer to above as “non-cookie PI”). Below
we explain the scenarios in which we apply the Do Not Sell/Share/Target requests
communicated by GPC signals to cookie PI and, where applicable, to non-cookie
PI:

• When you are visiting our website on a particular internet browser (“browser
1”), we will apply the GPC signal and corresponding Do Not Sell/Share/Target to
cookie PI collected on that browser 1.

• When you log in on browser 1: We will be able to apply the GPC signal and
corresponding Do Not Sell/Share/Target request to non-cookie PI associated with
your user account, but only if and after you have logged into your user account
on browser 1.

When you visit our website on a different browser (“browser 2"). If you later
visit our website on browser 2 (whether on the same device or a different
device) and GPC is not enabled, we are unable to apply the prior GPC signal from
browser 1 to cookie PI on browser 2, unless and until you login to your user
account on browser 2. We will continue to apply the Do Not Sell/Share/Target
opt-outs communicated via the GPC signal on browser 1.

We process GPC signals in a frictionless manner, which means that we do not: (1)
charge a fee for use of our service if you have enabled GPC; (2) change your
experience with our website if you use GPC; or (3) display a notification,
pop-up, text, graphic, animation, sound, video, or any interstitial in response
to the GPC.

Background

Incentive and Loyalty Programs; Right to Non-Discrimination

Background

Loyalty/Incentive Programs Notice

We also collect and use your personal data to administer and maintain Rewards
Programs (defined above in “



How We Gather & Use Personal Data”), which may be considered a “financial
incentive” or a “bona fide loyalty program” under one or more of the U.S.
Privacy Laws.



We use all categories of personal data disclosed in the above table, excluding
“biometric information,” “professional or employment information, and
“non-public education records,” to administer and maintain such Rewards
Programs. All categories of personal data we use may also be Sold or processed
for Targeted Advertising. We may also use, Sell, and process for Targeted
Advertising the categories of sensitive personal data: account information and
credentials, precise geolocation data, racial or ethnic origin, and personal
data concerning health. While we may collect sensitive personal data in relation
to some Rewards Programs, the collection and processing of sensitive personal
data is not required to participate in Rewards Programs. We use personal data to
verify your identity, offer unique rewards, track your program status, and to
facilitate the exchange of program points for products, promotional materials,
training workshops, and other items. The categories of third parties that will
receive personal data and sensitive personal data are set forth in the table
above, some of which may qualify as data brokers under some of the U.S. Privacy
Laws. Some U.S. Privacy Laws require us to state whether we provide Rewards
Programs benefits through third-party partners; however, while we sometimes will
provide you the opportunity to independently engage with third parties through
our websites or apps, third parties do not provide Rewards Programs on our
behalf.

You can opt-in to a Rewards Program by signing up on the applicable rewards
page. If you opt-in to participate in any of our Rewards Programs, you may
withdraw from participation at any time by contacting us using the contact
details in this Privacy Policy or in accordance with the instructions set forth
in the applicable Rewards Program’s terms and conditions.

Under certain U.S. Privacy Laws, you may be entitled to be informed as to why
financial incentive programs, or price or service differences, are permitted
under the law, including (i) a good-faith estimate of the value of your personal
data that forms the basis for offering the financial incentive or price or
service difference, and (ii) a description of the method we used to calculate
the value of your personal data. Generally, we do not assign monetary or other
value to personal data. However, in the event we are required by law to assign
such value in the context of Rewards Programs, or price or service differences,
we have valued the personal data collected and used as being equal to the value
of the discount or benefit provided, and the calculation of the value is based
upon a practical and good-faith effort often involving the (i) categories of
personal data collected (e.g., names, email addresses), (ii) the use of such
personal data for our marketing and business purposes in accordance with this
Privacy Policy and our Rewards Programs, (iii) the discounted price offered (if
any), (iv) the volume of consumers enrolled in our Rewards Programs, and (v) the
product or service to which the Rewards Programs, or price or service
differences, applies. The disclosure of the value described herein is not
intended to waive, nor should be interpreted as a waiver to, our proprietary or
business confidential information, including trade secrets, and does not
constitute any representation with regard to generally accepted accounting
principles or financial accounting standards. We deem the value of the personal
data to be reasonably related to the value of the rewards, and by subscribing to
these Rewards Programs you indicate you agree. If you do not, do not subscribe
to the Rewards Programs.

Non-Discrimination

You have the right not to receive discriminatory treatment for the exercise of
your privacy rights described in this U.S. State Privacy Notice. We will not
deny, charge different prices for, or provide a different level or quality of
goods or services in a manner that is prohibited by the U.S. Privacy Laws if you
choose to exercise your rights. Please note, however, that you will no longer be
able to participate in Rewards Programs request to delete personal data. This is
because we need the personal data collected in relation Rewards Program to carry
out the functions described above.



Background

California Consumer Request Metrics

Click here to see request metrics from the previous calendar year.

Background

Other California Notices

Background

California Notice for Minors

We may offer interactive services which allow teens under the age of 18 to
upload their own content (e.g., videos, comments, status updates, or pictures).
This content can be removed or deleted any time by following the instructions on
our sites. If you have questions about how to do this, contact us. Be aware that
such posts may have been copied, forwarded, or posted elsewhere by others and we
are not responsible for any such actions. You will, in such cases, have to
contact other site owners to request removal of your content.

Background

California Shine the Light

We provide California residents with the option to opt-out to sharing of
“personal information,” as defined by California’s “Shine the Light” law, with
third parties (other than with Company affiliates) for such third parties’ own
direct marketing purposes. California residents may exercise this opt-out,
request information about our Shine the Light law compliance, and/or obtain a
disclosure of third parties we have shared information with and the categories
of information shared. To do so contact us at 1 Procter & Gamble Plaza,
Cincinnati, OH 45202, U.S.A. (Attn: Privacy). You must put the statement “Shine
the Light Request” in the body of your correspondence. In your request, please
attest to the fact that you are a California resident and provide a current
California address for your response. This right is different than, and in
addition to, CCPA rights, and must be requested separately. We are only required
to respond to one request per Consumer each year. We are not required to respond
to requests made by means other than through the provided mail address. We will
not accept Shine the Light requests by telephone or by fax, and are not
responsible for requests not labeled or sent properly, or that are incomplete.





Background

EEA, UK and Serbia Privacy

This section includes information that is required to be disclosed in respect of
our processing of personal data of EEA country, UK and Serbian residents. It
aims to provide increased transparency into our processing, retention, and
transfer of EEA, UK and Serbian residents personal data that is in line with the
letter and spirit of the General Data Protection Regulation (“GDPR”) and the
GDPR as incorporated into UK law by the Data Protection Act 2018 and amended by
the Data Protection, Privacy and Electronic Communications (Amendments etc.) (EU
Exit) Regulations 2019. Certain information, such as the Entities and list of
Data Controllers, as well as the legal bases for processing explained under
“Processing and Retention” below only apply to processing of personal data of
EEA country, UK and Serbia residents. The retention periods described below,
however, apply more broadly to personal data of residents of the states
described above in the U.S. State Privacy Notice.

Entities

Different P&G entities may be the controller of your personal data. A data
controller is the entity which directs the processing activity and is
principally responsible for the data. The chart below identifies our data
controllers for EEA country, UK and Serbian data. For example, when you register
for email on one of our French websites, the P&G entity listed next to that
country name will be the controller of that personal data (e.g., Procter &
Gamble France SAS).

CountriesData ControllerAustriaProcter & Gamble Austria – Zweigniederlassung der
Procter & Gamble GmbH, Wiedner Gürtel 13, 100 WienBelgiumProcter & Gamble
Distribution Company (Europe) BV

For P&G Healthcare: P&G Health Belgium BV, Temselaan 100, 1853
Strombeek-BeverBulgariaProcter & Gamble Bulgaria EOOD, Sofia 1404, Bd. Bulgaria
nr. 69, BulgariaCroatiaProcter & Gamble d.o.o. za trgovinu, Bani 110, Buzin,
10010 Zagreb, CroatiaCzech RepublicProcter & Gamble Czech Republic s.r.o., 269
01 Rakovnik, Ottova 402, Czech RepublicDenmarkProcter & Gamble Danmark ApS
Stensmosevej 15, stuen.
2620 Albertslund, DenmarkEstoniaProcter & Gamble International Operations SA,
Route de Saint-Georges 47 1213 PETIT-LANCY
GeneveFinlandProcter & Gamble Finland Oy,
Lars Sonckin Kaari 10, 02600 ESPOO, FinlandFranceProcter & Gamble France SAS
For P&G HealthCare:
P&G Health
France SAS
163/165 quai Aulagnier, 92600 Asnières-sur-SeineGermanyProcter & Gamble Service
GmbH, Sulzbacher Strasse 40, 65824 Schwalbach am Taunus

For P&G Health: P&G Health Germany GmbH, Sulzbacher Strasse 40, 65824 Schwalbach
am TaunusGreeceP&G Hellas Ltd. 49 Ag. Konstantinou str., 15124 Maroussi –
Athens, GreeceHungaryProcter & Gamble Magyarország Nagykereskedelmi Kkt, 1082
Budapest, Kisfaludy utca 38., HungaryIrelandProcter & Gamble UK, The Heights,
Brooklands, Weybridge, Surrey KT13 0XPItalyProcter & Gamble Srl, viale Giorgio
Ribotta 11, 00144 RomaLatviaProcter & Gamble International Operations SA, Route
de Saint-Georges 47 1213 PETIT-LANCY
GeneveLithuaniaProcter & Gamble International Operations SA, Route de
Saint-Georges 47 1213 PETIT-LANCY
GeneveNetherlandsProcter & Gamble Nederland B.V., Watermanweg 100,
3067-GG Rotterdam
New address as of April 27, 2020: Weena 505, 3013 AL
RotterdamNorwayProcter & Gamble Norge AS
Visiting address: Nydalsveien 28, 0484 Oslo
Postal address: Postboks 4814, 0422 OsloPolandProcter and Gamble DS Polska sp z
o.o., ul. Zabraniecka 20, 03-872 Warszawa, PolandPortugalProcter & Gamble
Portugal, Productos de Consumo Higiene de Saúde, S.A., S.A. Edificio Alvares
Cabral 3º, Quinta da Fonte, 2774-527 Paço D'Arcos, PortugalRomaniaFor contests:
Procter & Gamble Distribution SRL, 9-9A Dimitrie Pompei Blvd., Building 2A,
District 2, Bucharest 020335, Romania

For other sites: Procter & Gamble Marketing Romania SR, 9-9A Dimitrie Pompei
Blvd., Building 2A, District 2, Bucharest 020335, RomaniaSerbiaProcter & Gamble
Doo Beograd, Španskih boraca 3, 11070 Novi Beograd, Belgrade,
SerbiaSlovakiaProcter & Gamble, spol. s.r.o., Einsteinova 24, 851 01 Bratislava,
SlovakiaSpainProcter & Gamble España, S.A.U., Avenida de Bruselas, 24, 28108
Alcobendas, Madrid, SpainSwedenProcter & Gamble Sverige AB
Visiting address: Telegrafgatan 4, 169 72 Solna, Sweden
Postal address: Box 27303, 102 54 StockholmUnited KingdomProcter & Gamble UK

Seven Seas Limited, The Heights, Brooklands, Weybridge, Surrey KT13 0XP



Background

Colombia Privacy

Procter & Gamble Colombia Ltda., with NIT. 800.000.946-4, address at Carrera 7 #
114-33, 12th floor, Bogotá D.C., with phone number: 601-5280000 and email
address notifications.im@pg.com, acting as the Data Controller, and in
compliance with articles 15 and 20 of the Constitution of Colombia, Law 1581 of
2012, Law 1266 of 2008, Decree 1377 of 2013, and Decree 1074 of 2015, informs
all data subjects that the personal data provided will be processed in
accordance with the purposes described in this privacy Policy
https://privacypolicy.pg.com/es-CO/.

Background

Rights of the Owner of personal data residing in Colombia

In compliance with articles 15 and 20 of the Constitution of Colombia, Law 1581
of 2012, Law 1266 of 2008, Decree 1377 of 2013, and Decree 1074 of 2015, data
subjects are informed that the personal data provided will be processed in
accordance with the purposes described in this privacy policy. Likewise, it is
informed that data subjects have the following rights: a) to know, update, and
rectify their personal data regarding partial, inaccurate, incomplete,
fractioned, misleading, or data whose processing is expressly prohibited or has
not been authorized; b) to request proof of the authorization granted, unless
expressly exempted as a requirement for processing; c) to be informed, upon
request, of the use that has been given to their personal data; d) to file
complaints with the Superintendence of Industry and Commerce for violations of
Law 1581 of 2012 and other regulations that modify, add, or complement it; e) to
revoke the authorization and/or request the deletion of the data when the
processing does not comply with constitutional and legal principles, rights, and
guarantees. The revocation and/or deletion will proceed when the Superintendence
of Industry and Commerce has determined that the Data Controller or Processor
have engaged in conduct contrary to this law and the Constitution; f) to access
their personal data that have been subject to processing free of charge. The
aforementioned rights may be exercised in accordance with the provisions set
forth in this section and the privacy policy, which can be found at the
following link: https://privacypolicy.pg.com/es-CO/.

Background

Authorization and form of collection of personal data

For the processing of personal data, Procter & Gamble Colombia Ltda. will obtain
the prior, express, and informed consent of the data subject. This consent may
be obtained through any means that can be consulted later and may be granted
through different mechanisms enabled by Procter & Gamble Colombia Ltda., in
writing, orally, or through the data subject's unequivocal conduct.

The data subject's consent will not be necessary when it concerns:

 * Information required by a public or administrative entity in the exercise of
   its legal functions or by judicial order.

 * Data of a public nature.

 * Cases of medical or sanitary urgency.

 * Processing of information authorized by law for historical, statistical, or
   scientific purposes.

 * Data related to the Civil Registry of Persons.



Background

Processing of personal data

Procter & Gamble Colombia Ltda uses personal data to fulfill the purpose of
affecting and improving people's lives, better understanding their interests and
preferences as consumers and individuals. We use your information for the
processing purposes designated in the privacy policy, which can be found at the
following link: https://privacypolicy.pg.com/es-CO/, and for the following
purposes:

 * Carrying out marketing, promotion, and/or advertising activities through
   different means such as personal visits to customers, marketing, and sending
   information by physical and electronic means.

 * Providing customers with information that allows them to access offers,
   promotions, discounts, launches, and supplying information of interest
   (personalized attention, benefits, use, health care, and well-being, etc.).

 * Fulfilling obligations contracted with customers, suppliers, and employees.

 * Informing about changes to our products and/or services.

 * Evaluating the quality of products and/or services and measuring customer
   satisfaction.

 * Disseminating policies, programs, results, and organizational changes.

 * Analyzing information for the development and implementation of commercial or
   marketing strategies, as well as designing, implementing, and developing
   programs, projects, and events.

 * Contacting the data subject through calls, text messages, emails, and/or
   physical means for activities related to the authorized purposes.

 * Electronic invoicing.

 * Disclosing, transferring, and/or transmitting personal data within and
   outside the country to Procter & Gamble Colombia Ltda.'s parent companies,
   subsidiaries, or affiliates, or to third parties because of a contract, law,
   or lawful relationship requiring it or to implement cloud computing services,
   with the same limitations and rights.

 * Transferring and/or transmitting sensitive personal data to competent public
   entities, either by virtue of a legal mandate or judicial or administrative
   order, on account of or suspicion of adverse events that Procter & Gamble
   Colombia Ltda. has become aware of, relating to technical claims or others.

 * Knowing, storing, and processing all the information provided in one or more
   databases, in the format that Procter & Gamble Colombia Ltda. deems most
   convenient.

 * Managing procedures (requests, complaints, claims).

 * Sending information regarding the use and care of offered products, whether
   directly or through the data processor.



Background

Attention to inquiries, complaints, revocation of authorization, updating,
withdrawal, correction, or deletion of databases (generally known as "PQRS").

The data subject, their successors, representatives, or anyone determined by
stipulation in favor of another (generally known as the "Interested Party") may
exercise their rights by contacting us through written communication addressed
to the customer service department via this webpage which is the unit
responsible for the protection of personal data. The communication can be sent
through one of the following channels:

 * Email: to send an email click HERE

 * Telephone: 01-800-917-0036

 * Written communication submitted to Carrera 7 # 114-33, 12th floor, Bogotá D.C



Background

Procedure for the exercise of queries, requests, complaints, revocation of
authorization, updating, withdrawal, correction, or deletion of databases

Background

Verification of the Data Subject's identity and the content of any request

To help protect the privacy and security of the Data Subject, we take steps to
verify their identity before responding to the request. Therefore, to address
your request, we ask you to provide the Data Subject's identification data:

 * Full name.

 * Identification number.

 * Contact information (physical and/or electronic address and contact telephone
   numbers).

 * Date of birth.

In the event that the request is submitted through our Preference Center, upon
receiving your request, we will send a verification form via email. To complete
the request, the Data Subject must respond to the verification form upon
receipt.

Likewise, any other Interested Party who is not the Data Subject must prove
their identity and their status as their successor in interest, representative,
or the representation or stipulation in favor of another or for another.

For further reference on the aforementioned identity verification, please refer
to the privacy policy located at the following link:
https://privacypolicy.pg.com/es-CO/

Taking into account the above, requests related to the processing of Personal
Data must contain at least:

 * The Data Subject's identification data (full name, identification number,
   contact information, and date of birth).

 * Accreditation of the Interested Party's identity and status, if applicable
   (identification data and documents proving their identity and status as
   Interested Party).

 * Means to receive a response to the request.

 * Reasons and facts that give rise to the request.

 * Documents intended to be invoked.

 * Clear and precise description of the personal data regarding which the Data
   Subject seeks to exercise their right to complaint, request for
   rectification, updating, or deletion of their personal data (not applicable
   to the filing of inquiries).



Background

Inquiry procedure

The Interested Party may submit a request indicating the information they wish
to know, and in any case, inquiries will be answered within a maximum period of
ten (10) business days from the date of receipt. If it is not possible to
address the inquiry within said period, the Interested Party will be informed,
before the expiration of the ten (10) business days, of the reasons for the
delay and the date on which the inquiry will be addressed, which in no case may
exceed five (5) business days following the expiration of the initial term.

Background

Procedure for complaints, revocation of consent, withdrawal, correction,
updating, or deletion of personal data

When the Data Subject considers that the processed information should be subject
to correction, updating, or deletion, or when they become aware of the alleged
breach of any of the duties contained in the Law, the Data Subject or another
Interested Party may submit a complaint, request for rectification, updating, or
deletion of their personal data.

If the complaint is incomplete, the Interested Party will be given a period of
five (5) days following the receipt of the complaint to remedy any deficiencies.
If two (2) months have passed since the date of the request without the
applicant providing the requested information, it will be understood that they
have withdrawn the complaint.

In the event that Procter & Gamble Colombia Ltda. receives a complaint that it
is not competent to resolve, it will forward it to the appropriate authority
within a maximum period of two (2) business days and inform the Data Subject.

The maximum period to address the complaint will be fifteen (15) business days
from the day following the date of its receipt. If it is not possible to address
the complaint within said term, the interested party will be informed of the
reasons for the delay and the date on which their complaint will be addressed,
which in no case may exceed eight (8) business days following the expiration of
the initial term.



Background

Validity

This policy is effective as of February 14, 2024. Any updates once approved will
be duly communicated to the Data Subjects.

The databases in which personal data will be registered will remain valid until
you request the deletion of personal data or withdraw your consent. Otherwise,
we will delete your personal data from our databases after they are no longer
necessary for the purpose of the processing described in this section or after a
maximum of 50 months of inactivity, unless the law or contract requires us to
keep them for a longer period.

We define inactivity through various internal criteria that indicate a lack of
interaction by a user with our programs and communications. For example, if you
do not log in or do not open or click on our emails, we will consider you
"inactive" and delete your data after a maximum of 50 months, but earlier for
certain countries according to local legal requirements. We may need to retain
some personal data to fulfill your requests, including continuing to keep you
opted out of marketing emails or to comply with other legal obligations. We may
also retain certain personal data used in ratings and reviews for as long as the
review is used or until the product is discontinued.



Background

Nigeria Privacy

Reporting a potential data breach to P&G

Personal data breach means a breach of security leading to the accidental, or
unlawful, destruction, loss, alteration, unauthorized disclosure of, or access
to, personal data transmitted, stored or otherwise processed.

Confirmed or suspected data breaches should be reported promptly to P&G’s Data
Protection Officer. All data breaches will be logged by the Data Protection
Officer to ensure appropriate tracking of the types and frequency of confirmed
incidents for management and reporting purposes.

An individual who wishes to complain about how their personal information may
have been breached may lodge their complaint directly with the Data Protection
Officer by email: nigeriadpo.im@pg.com.

The complaint should include:

 * a detailed description of the security incident that caused the data breach,

 * the type of personal data that was affected by the data breach,

 * the identity of the affected person,

 * and any other information that may be requested by the Data Protection
   Officer.

Any such complaints should be reported within 72 (seventy-two) hours of the
occurrence of the suspected or confirmed data breach.

Reporting a data breach to the authorities

P&G will seek to report potential data breaches within 72 hours of knowledge of
such breaches to the relevant authorities responsible for monitoring the
security of personal data.

Background

Vietnam Privacy

As a data subject, you have the rights related to your data as provided by
Vietnam regulations, such as: right to be informed, to give and withdraw
consent, requests for access, erasure, rectification/correction, to restrict
personal data processing, to object to our use of your personal data for
advertising, to self-protection or request other competent
organizations/agencies to protect your rights. You are obliged to provide
complete and accurate personal data when consenting to the processing of
personal data, as well as other obligations according to applicable data privacy
laws.

Some of the personal data we collect are considered sensitive personal data
under applicable laws, which might include: race and ethnicity, location data of
the individual identified through location services; other data that can
directly or indirectly indicates your physical location such us IP address,
Health-related Information, Bank Account Information, and Biometric Information.

Please note that Legitimate Interest is not the only legal requirement for
personal data processing in Vietnam, and we will seek your consent to process
personal data unless other exceptions apply as provided by laws.

We only collect and process personal data of children under 16 years of age
after we have obtained the consent of the children, if aged seven or older, and
of their parent/legal guardian, unless otherwise provided by applicable laws.

In case of a data breach, we will comply with all reporting and remedial
obligations under applicable laws.



Contact Us

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STILL HAVE A QUESTION OR CONCERN? WE’RE HERE TO HELP.

Please contact us directly with any questions or concerns you may have about
your privacy and our data protection practices or if you are a consumer with a
disability and need a copy of this notice in an alternative format. If you have
an inquiry that is specific to our data protection officer, such as a suspected
data breach, please state that in your message.  You may also write to our Data
Protection Officer at 1 Procter & Gamble Plaza, Cincinnati, OH 45202, U.S.A.

Art. 27 GDPR Representative:

The contact details of our Art. 27 GDPR representative in the UK and EU are as
follows: Procter & Gamble Ireland, The Graan House, Units E1 and E14, Calmount
Business Park, Dublin 12, Ireland