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FIGURING OUT YOUR BRAND’S UNIQUE SELLING POINTS (USPS)

Mar 12
Written By The Woof Agency

> Our products are one of the best, and we are a premium brand

Each time I get on a call with a pet company, 95% of them will tell me that
their products = best in the market + premium.

I love a confident client, but "great ingredients", "vet-approved", and
"premium" no longer cut it because that's the expectation consumers have. You
need to identify your unique selling point (USP) that solves a problem for
customers.

--------------------------------------------------------------------------------

Case Study: Instinct Pet Food

01. WHAT? 📝
Instinct Pet believes that raw is the pinnacle of pet nutrition and they produce
a range of products that stem from this belief e.g. freeze-dried food,
raw-coated kibbles, etc. But there are tons of alternatives out there. What
makes them stand out from the crowd? 💭

02. UNIQUE SELLING POINT (USP) 📝
When I first met the APAC team, one thing that really caught my attention is the
way Instinct makes their food - High-Pressure Processing (HPP), a
USDA-recognized pathogen reduction treatment to ensure food safety.

03. WHY? 📝
Because it's challenging to prepare raw food! You need to make sure your kitchen
is clean, the food is fresh and the preparation is top-notch. Making it yourself
is tedious, so an off-the-shelves solution is great.

BUT - There are also horror stories of pet owners buying Brand X, only to find
worms crawling in and out of their food, yucks! 🤢

04: HOW? 📝
Customers don't care about the HPP process (too technical) - they care about how
you make their life easier.

1. 100% food safety - no surprise protein 🪱
2. HPP retains maximum nutritional value.
3. Super easy and convenient!

POSSIBLE CONTENT ANGLES / CREATORS TO WORK WITH 📝
1. Busy DINKs - working pawrents who advocate for raw.
2. Travellers / Hikers with pets.

Think deeply about what makes your product unique because that's most likely the
reason why your customers love you, and amplify that 🚀

The Woof Agency https://thewoofagency.com

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2024 TREND PREDICTIONS FOR THE PET INDUSTRY


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