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My Food Bag

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Fresh Start
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My Food Bag

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Fresh Start

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Get 40% off your first delivery!


NEW ZEALAND’S HEALTHIEST MEAL KIT!

Whether you are looking to lose weight or improve your diet, our
calorie-controlled, nutritionist-approved meal kits are the perfect way to reach
your health and wellness goals each week.
My Food Bag
Fresh Start
Bargain Box
Ready Made

1. Choose your preference
Calorie-Controlled
450 calories or less recipes, picked by our nutritionists
Quick & Easy
Convenient & healthy options for a busy lifestyle
Mediterranean- NEW!
Meals inspired by the Medi for a healthier life!
Veggie & Plant Based
Nutritionally balanced meat-free meals
Low Carb
Less than 30g carbs a plate

2. Select your plan
Number of people
1
2
4
6
Meals per week
3
4
5
GET RESULTS FASTER

JOIN THE 8-WEEK RESET

Get 50% off your 8th bag

T&C's apply

Order Summary
PER WEEK
$184.98$110.99

PER PLATE
$18.50$11.10

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Continue this plan

Horopito Roast Lamb & Roast Veggies

Ready Made Italian Beef Ragù

Ready Made Mexi Pulled Pork Protein Bowl

15-Minute Creamy Red Pepper Chicken

Korean Chilli Beef Noodles

Minty Beef Patties & Herby Black Beans

Chicken, Artichoke & Cannellini Skillet

Pistachio-Crusted Salmon Fillet

Tandoori Coconut Snapper

Roasted Thai Sambal Chicken

Peri Peri Chicken

10-Minute Za'atar Chicken & Creamy Hummus

Pork & Fennel Pasta Arrabiata

15-Minute Japanese Beef Rump Tataki

One-Pan Mexican Chicken Pozole Verde

Cook Once Eat Twice Lamb & Rosemary Pie

Black Pepper Seared Beef Eye Fillet

Lebanese Falafel Bowl

Creamy Garlic Mushrooms

15-Minute Chilean-Spiced Haloumi

Little Bird's Tofu Larb Lettuce Cups

Pumpkin, Leek & Spinach Bake

Pre-Prepped Saucy Red Pepper Pulled Lamb

Please note that certain recipes featured may be subject to a surcharge. Pricing
information will be clearly displayed in your account area when selecting
recipes.

Continue this plan
Continue
2. Select your plan
Continue


HERE’S WHAT MAKES OUR PLAN UNIQUE

20+ Recipes to choose from each week

20+ Recipes to choose from each week

450 calories per serve

450 calories per serve

High Protein & 650 calorie recipes

High Protein & 650 calorie recipes

Ready Made Heat & Eat meals

Ready Made Heat & Eat meals

Expert Advice from our nutritionists

Expert Advice from our nutritionists

Add-on Extra Meals & Supplements in The Kitchen

Add-on Extra Meals & Supplements in The Kitchen

Nutritionally Designed Programmes

Nutritionally Designed Programmes

Everything you need delivered nationwide!

Everything you need delivered nationwide!


OUR EXPERT TEAM

Nadia Lim

Nadia Lim, co-founder of My Food Bag and trained nutritionist was the
inspiration behind Fresh Start. Her “nude food” philosophy guides our recipe
development and ensures our focus on fresh, local food.

Nadia Lim

Nadia Lim, co-founder of My Food Bag and trained nutritionist was the
inspiration behind Fresh Start. Her “nude food” philosophy guides our recipe
development and ensures our focus on fresh, local food.

Amber Thoresen

Head Chef Amber Thoresen leads the development of Fresh Start menus and recipes,
balancing nutrition and great taste for flavour-packed dinners you'll never get
bored of.

Amber Thoresen

Head Chef Amber Thoresen leads the development of Fresh Start menus and recipes,
balancing nutrition and great taste for flavour-packed dinners you'll never get
bored of.

Lily Henderson

Registered Dietitian and in-house nutrition expert Lily Henderson ensures Fresh
Start meals are brimming with goodness and nutritionally sound. She gives
practical advice to help you develop sustainable habits and a positive
relationship with food.

Lily Henderson

Registered Dietitian and in-house nutrition expert Lily Henderson ensures Fresh
Start meals are brimming with goodness and nutritionally sound. She gives
practical advice to help you develop sustainable habits and a positive
relationship with food.


HOW IT WORKS

Choose your recipes

Select from a range of delicious, nutritious dinners developed by our local
chefs

Choose your recipes

Select from a range of delicious, nutritious dinners developed by our local
chefs

Add items from The Kitchen

Explore our range of Fresh Start friendly goodies to add to your order

Add items from The Kitchen

Explore our range of Fresh Start friendly goodies to add to your order

We deliver to your door

We order, pack and ship each week to deliver the freshest ingredients to you

We deliver to your door

We order, pack and ship each week to deliver the freshest ingredients to you

Cook, enjoy, repeat

With easy to follow instructions, you’ll enjoy a deliciously healthy dinner in
no time!

Cook, enjoy, repeat

With easy to follow instructions, you’ll enjoy a deliciously healthy dinner in
no time!


CUSTOMER REVIEWS

Excellent

4.66 based on 
4,270 reviews
Shelly

Verified Customer
Life changing! Easy to follow recipes, I haven’t noticed that they are low
calorie, but have noticed the increased energy and weight loss! Thank you for
helping in my health improvement journey!
Fresh Start Choice (5 Nights For 1)
New Plymouth, New Zealand, 3 months ago
Jodie

Verified Customer
Great selection, good quality ingredients and meals are easy to make and really
tasty!
Fresh Start Choice (5 Nights For 2)
Christchurch, New Zealand, 3 months ago
Kim

Verified Customer
Fresh start is Great to have when trying to get back into( routine)a good eating
habit and also some weight lost.
Fresh Start Choice (5 Nights For 1)
Auckland, New Zealand, 9 months ago
Monique

Verified Customer
The fresh start program is fantastic. I've always struggled to lose weight,
especially when the rest of my family want to eat high calorie, delicious food.
It was a struggle to get my toddler and husband to eat meals which are often
fancy salads, so getting these meals just for me has been amazing. When I tried
to lose weight previously, I would be sadly hovering over a boiled chicken
breast while they scoffed down burgers, and I never lasted long before giving
in. But these meals are way nicer than whatever my husband wants to eat, so I'm
no longer jealous! The calories are so low I don't even need to exercise much to
lose weight fast. The meals are all really delicious, and the recipes have
measurements and normal ingredients instead of mysterious packets of unknown
sauces, which means they're really easy to recreate. They're also really filling
- the first meal I got I went to serve it on a small plate and it all just
overflowed off immediately. I quickly realised that the servings are big, and
I'm always full!
Fresh Start Choice (4 Nights For 1)
Auckland, New Zealand, 9 months ago
Caroline

Verified Customer
I have been doing the Food Bag for 3 months now and have been very pleasantly
rewarded. The meals are fresh, unique and deliciously healthy. Combinations of
ingredients have been surprising and the quantity as well as quality are
excellent. I will be continuing for many more months.
Fresh Start Choice (4 Nights For 1)
Auckland, New Zealand, 10 months ago
Michele

Verified Customer
Good fresh food and more than enough
Fresh Start Choice (3 Nights For 1)
Hamilton, New Zealand, 1 year ago
Robyn

Verified Customer
Love the fresh meals and the variety! Meals and substitutes that we would never
think to try.
Fresh Start Choice (5 Nights For 2)
1 year ago
Janet

Verified Customer
I really enjoy not having to worry about what to cook for dinner. The app is
great and easy to use. Food is delicious and you end up eating things you
wouldn’t normally try which is good.
Fresh Start Choice (5 Nights For 4)
Hastings, New Zealand, 1 year ago
Nikki

Verified Customer
We love the food bag. Great fresh meals and loads of variety. We love learning
new foods to cook and exploring the new flavours. For us the best thing is not
deciding what to cook every night or scooting to the shop to get ingredients,
it’s all there and ready to go.
Fresh Start Choice (5 Nights For 2)
Auckland, New Zealand, 1 year ago
Dee

Verified Customer
Fresh produce, exciting recipes, really takes the hassle of ‘what’s for dinner’
out the way. Cooking has become exciting I and the food is delicious!
Fresh Start Choice (5 Nights For 4)
2 years ago
Sharon

Verified Customer
Loving our Fresh Start meals, great choices, easy to follow recipes, the quality
of the produce is outstanding, and more importantly healthy. There is more than
enough food, the servings are generous and it certainly does not taste like diet
food, but we are both losing weight.
Fresh Start Choice (5 Nights For 2)
2 years ago
Jenny

Verified Customer
I have been doing Fresh Start for about 8 weeks now. We love the variety of the
dishes available. The freshness and quality of the food is fantastic. The meals
are easy to prepare are good portion sizes and are good value for money.
Fresh Start Choice (4 Nights For 2)
2 years ago
Angela

Verified Customer
We are loving our Fresh Start meals. They are certainly very fresh and extremely
tasty and filling. We couldn't ask for anything more. What a great way to lose
weight!
Fresh Start Choice (5 Nights For 2)
Porirua, New Zealand, 2 years ago
Angela

Verified Customer
Very happy with the Fresh Start meals we have been getting. Loads of different
flavours, easy instructions for the hubby to follow, great fresh ingredients.
Will continue to order with these guys when it suits our lifestyle.
Fresh Start Choice (4 Nights For 4)
Tauranga, New Zealand, 2 years ago
Heather

Verified Customer
I have been on the fresh start for 4 weeks and it is really tasty. The
combination of fresh salad vegetables and meat and quinoa is refreshing. Added
sauces are just right. It is exciting waiting for what is in next order and how
quick the meals are to prepare. 15-20mins tops.
Fresh Start Choice (4 Nights For 1)
Auckland, New Zealand, 2 years ago
Gayle

Verified Customer
We are really enjoying the variety of food in our Fresh Start box. So nice to
have options to choose from every week. Easy to follow recipes and good quality
ingredients. Any issues, which are rare, are dealt with efficiently.
Fresh Start Choice (4 Nights For 2)
Tauranga, New Zealand, 2 years ago

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