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EXCLUSIVE


LUCKNOW SUPER GIANTS SAYS ‘POTENTIAL HAI TOH POSSIBLE HAI’ IN CREDENC’S NEW AD

The players will be seen discussing the importance of identifying one’s
potential to grow. The underlying message showcased in the commercial is that
all students with potential can benefit from Credenc’s potential based education
loan ...

 * BE Staff
 * ETBrandEquity
 * April 18, 2022, 12:20 IST

 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

This is a still from the ad film.Educational lending fintech platform, Credenc,
launched its new ad campaign with the punchline, 'Potential Hai Toh Possible
Hai' as part of being the associate sponsor of Lucknow Super Giants. The
campaign aims to highlight Credenc’s brand promise of believing in each
individual’s potential and encouraging them to fulfill their aspirations.

The ad campaign airs during IPL commercial breaks on Disney+ Hotstar featuring
three marquee Lucknow Super Giants' players - KL Rahul, Quinton De Kock and
Manish Pandey.

The players will be seen discussing the importance of identifying one’s
potential to grow. They will be seen doing this by drawing a parallel between
how Lucknow Super Giants based the decision of picking players for their team
based on the player’s potential. Credenc.com also bases its decision to offer
education loans to students based on their merit and potential. The underlying
message showcased in the commercial is that all students with potential can
benefit from Credenc’s potential based education loan.



Mayank Batheja, co-founder, Credenc said, “Believing in students’ potential has
been at the heart of our brand’s core offering, which we have tried to reflect
through our first ad film. The punchline 'Potential Hai Toh Possible Hai’
highlights Credenc’s brand promise of ensuring aspirants with potential will not
be starved for funds for their higher education goals. The campaign is an
organic extension to our brand strategy, which is centered around “Basing their
loan decision on student’s potential and not their parental income.”

Avinash Kumar, co-founder, Credenc also added, “The film is an expression of
situations that many of us may have faced in our lives, when someone gave us a
chance by simply believing in our potential that’s it and nothing else. This
campaign gave us the opportunity to reinforce in our customers the belief that
they can depend on themselves because ‘Potential Hai Toh Possible Hai’.”

Watch the ad film over here:






MOTHER DAIRY SHOWS MISHTI DOI SWEETENING THE FATHER-DAUGHTER BOND

The campaign has been developed for its consumers across West Bengal and its
capital Kolkata. With the new campaign, Mother Dairy intends to build salience
for its Mishti Doi during key consumption periods as well as strengthen its
leadership position and supremacy in the packaged Mishti Doi segment ...

See More Details


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EXCLUSIVE


ABBY'S 2022: GOAFEST GOES VOCAL WITH LOCAL JURY

Amer Jaleel, Ashwini Deshpande, Bobby Pawar, Chaaya Bharadwaj, Rahul Mathew,
Rajdeepak Das, join this year’s ABBYs jury panel...

 * BE Staff
 * ETBrandEquity

Click Here to Read This Story
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

ABBY's 2022 announces more jury chairs The ABBY’s Award Governing Council has
announced six more advertising professionals as jury chairs who will be judging
ABBY's 2022 along with international judges.

Recently, the ABBY Awards Governing Council announced jury chairs from the
global advertising industry.

Menno Kluin, Aricio Fortes and Myra Nussbaum were announced as the jury chairs.



Amer Jaleel is group chief creative officer and chairman of the MullenLowe
Lintas Group. Ashwini Deshpande is the co-founder and director of Elephant
Design.

Bobby Pawar is the chairman and chief creative officer, Havas. Chaaya Baradhwaaj
is the founder and managing director, BC Web Wise.

Rahul Mathew is chief creative officer, DDB Mudra Group. Rajdeepak Das is chief
executive officer and chief creative officer, South Asia, Leo Burnett.




GOAFEST 2022: THE ABBY AWARDS APPOINTS THREE INTERNATIONAL JURY CHAIRS

Continuing the partnership with The One Show, this year The ABBYs brings three
world-renowned, global industry veterans to be a part of the jury...

See More Details


GOAFEST 2022: ADLAND SENIORS SHAKE A LEG TO 'JUGNU'

The video featuring advertising industry veterans marks the comeback of the fest
after two years. Goafest 2022 is scheduled to take place from May 5 to 7...

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EXCLUSIVE


SURROGATE ADVERTISING – WHERE THE GATES ARE STILL WIDE OPEN

 * Kashmeera Sambamurthy
 * ETBrandEquity

Click Here to Read This Story
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

“Zubaan ek ho, toh dil bhi ek hone chahiye”, Akshay Kumar tells Ajay Devgn and
Shah Rukh Khan in an ad promoting Vimal Elaichi. But the Internet was not amused
with Kumar’s double talk.

No sooner did the ad go viral on Saturday, Kumar became a target of Twitterati
and a subject of meme fest on the platform. An old video surfaced that saw him
put the onus on the audience for consuming harmful products endorsed by
celebrities, and a rather mild request to fellow actors, to not endorse
surrogate products.

Last year, Amitabh Bachchan received flak for endorsing Kamla Pasand along with
Ranveer Singh. That led him to terminate his contract with Kamla Pasand and he
reportedly returned the endorsement fee.



In 2019, Anushka Sharma replaced Priyanka Chopra as the face of Rajnigandha
Silver Pearls and endorsed the mouth freshener. As a result, Sharma was the
target of the Twitterati. Fast tracking to 2021, Sharma went ahead in promoting
the brand once again.

This rampant airing of pan masala ads featuring top notch celebrities, flies in
the face of the stringent regulations that prohibit them. ASCI guidelines state
that celebrities should not participate in advertisements of products which by
law require a health warning in their ads or packaging.

In 2016, FSSAI guidelines specified that advertisements of products which, by
law, either required a health warning in their ads or cannot be purchased by
minors “should not feature personalities from the field of sports, music and
cinema.”

Shouldn’t a sense of ‘moral responsibility’ prevail on the part of the
celebrities that would prevent them from breaking the law or influencing the
public where a majority follow them, in good times, and bad?

Does the callous attitude among celebrities call for more introspection among
the lawmakers? Will the act of openly showing contempt or a lack of respect for
someone by celebrities be curtailed when they suffer a huge financial
consequence as the result of their endorsement choices. While class action suits
are still not permitted in India, there are many advocates who are appealing in
favour. This is one more example, why India urgently needs class action suits.

-Kashmeera Sambamurthy



We would love to hear your feedback. Do reach us on contactus@etbrandequity.com
or kashmeera.s@timesinternet.in or prasad.s@timesinternet.in . Happy reading!

Roger Federer and Anne Hathaway travel in Switzerland Tourism's new ad


In this new film, Federer has to cope with an unpleasant surprise. He is told
that no one is greater than the real star of the film, the Grand Tour of
Switzerland.

At the beginning of the film, the audience sees wonderful images of the Grand
Tour of Switzerland. Breathtaking mountain passes, picturesque lakes, grandiose
castles, and a powerful film score. But the images are abruptly interrupted by
an extremely irritated Federer. Read more.

JioSaavn finds ‘Dil ki Dhun’ with Shankar Mahadevan


JioSaavn has launched #findyourdhun campaign, with four short films. The films
showcase how a Dhun can transform moods, fortunes, and barriers. The films
feature “Dhun’s” such as Rakita Rakita by Dhanush from the movie Jagame
Thandiram, Santhosh Narayanan and Dhee, Dangal by Daler Mendhi and an original
mix of the viral sensation – Kacha Badam by Bhuban Badyakar. Read more.

Other ads that caught our eye this week:-

VIP Bags break wedding stereotypes in new campaign

Varun Dhawan flaunts his best features in latest Oppo campaign

Mother Dairy shows Mishti Doi sweetening the father-daughter bond

Lead pays an ode to teachers in new ad film

Durex gets 'Intense' in latest campaign

MS Dhoni appears in Gulf Oil campaign forging South India connect

Shakti Kapoor shows his funny avatar in Bombay Shaving Company's new ad

Lucknow Super Giants say ‘Potential hai toh possible hai’ in Credenc’s new ad

IPL 2022: RuPay's ad positions it's payment speed as fast as Ishant Sharma's
bowling

BE Exclusive: MS Dhoni ‘whistles through every turn’ in TVS Eurogrip Tyres

Treebo puts the corporate duo at ease in new ad film


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EXCLUSIVE


LEAD PAYS AN ODE TO TEACHERS IN NEW AD FILM

The ad film, which is centered around the insight that teachers across India
have to overcome myriad challenges that often go unnoticed, Lead’s
#OnlyTeachersCan campaign highlights the many ways that teachers put their
students’ interests ahead of their own, to ensure the best quality education for
every child ...

 * BE Staff
 * ETBrandEquity

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This is a still from the ad film.School EdTech company Lead has launched a new
digital campaign that celebrates the contribution of teachers towards ensuring
that every student achieves their true potential in life. The ad film, which is
centered around the insight that teachers across India have to overcome myriad
challenges that often go unnoticed, Lead’s #OnlyTeachersCan campaign highlights
the many ways that teachers put their students’ interests ahead of their own, to
ensure the best quality education for every child.

The ad film has been conceptualised and produced by TBWA India.

Anupam Gurani, chief marketing officer, Lead, said, “Each one of us carries what
we have been taught in school throughout the rest of our lives. We use what we
have learned during our early impressionable years to influence society and
shape the future. Lead’s #OnlyTeachersCan campaign is an ode to the 9.7 million
teachers that are nurturing generations of learners across India."



Namrata Nandan, executive director, TBWA\India, said, “Through the last two
years, teachers have learnt and upgraded themselves to ensure their students
advance effectively despite the pandemic constraints. Acknowledging teachers for
their excellence with this campaign #OnlyTeachersCan, Lead continues to be a
brand that stands for the noble and selfless efforts that teachers put in daily
for the good of their students.”

Parixit Bhattacharya, managing partner, TBWA\India, said, "They say teachers
have a heart larger than the average human. We wanted to spotlight this truth by
capturing the everyday struggles a teacher goes through to put extraordinary
care into the lives of their students. Being an ally to teachers, Lead artfully
brings to life little moments of truth from the life of teachers across the
length and breadth of the country."

Watch the ad film over here:






EID 2022: DAAWAT ENABLES YOU TO CELEBRATE THE FESTIVAL WITH BIRYANI

The television commercial aims at positioning Daawat Biryani as one of the most
integral and coveted foods especially during the festival times to welcome
families and friends at home ...

See More Details


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EXCLUSIVE


EID 2022: DAAWAT ENABLES YOU TO CELEBRATE THE FESTIVAL WITH BIRYANI

The television commercial aims at positioning Daawat Biryani as one of the most
integral and coveted foods especially during the festival times to welcome
families and friends at home ...

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This is a still from the ad film. Consumer Foods Company, LT Foods’ flagship
brand Daawat has launched a new communication to celebrate ‘Biryani in Eid'.

The television commercial aims at positioning Daawat Biryani as one of the most
integral and coveted foods especially during the festival times to welcome
families and friends at home.

The new TVC opens to a traditionally dressed woman walking towards the Kitchen
in a house where the celebration of the Eid has started. She is talking to the
camera about how all their relatives, office colleagues and her full society
have been waiting for the Biryani for the last one year. “Eid par biryani ka
intezaar, mere aur inke rishtedaar."



Discerning for perfection, she adjusts the dastarkhan being laid by her husband
to align it for the Eid feast. She reaffirms that when it is about the happiness
of so many people, then the Biryani has to be extra special, made only with
Daawat The Finest. "Jab baat itne logon ki khushi ki ho…toh biryani toh lajawaab
honi hi padegi, Aur lajawaab biryani…. sirf Daawat se hi banegi."

Ritesh Arora, chief executive officer, India and far east business, said,
“Daawat takes special pride in being an integral part of the festive cheer. No
celebration can ever be complete without Daawat Basmati. The TVC coupled with
the introduction of festive feast packs enables delightful celebration of Eid.”

Watch the ad film over here:






SHAKTI KAPOOR SHOWS HIS FUNNY AVATAR IN BOMBAY SHAVING COMPANY'S NEW AD

The ad film, which has been produced by Leap of Faith Productions, sees Kapoor
give an unfiltered, yet hilarious take on a side of his personality that has
often been talked about...

See More Details


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EXCLUSIVE


TREEBO PUTS THE CORPORATE DUO AT EASE IN NEW AD FILM

With the launch of the campaign ‘Acha Hua Treebo Kiya’, Treebo is aiming to
spread the word for travel picks back up in the country. The campaign aims to
reach out to its consumers with a defined value proposition of quality and
affordability on Treebo – be it for leisure, family or business travel to ensure
a hassle-free experience ...

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This is a still from the ad film.Treebo Hotels has unveiled its digital ad
campaign ‘Acha Hua Treebo Kiya’ . The ad film is aimed at coaxing travellers to
plan and book their trips with Treebo.

The ‘Acha Hua Treebo Kiya’ ad campaign draws attention to Treebo's affordable
stays. The campaign aims to reach out to its consumers with a defined value
proposition of quality and affordability on Treebo – be it for leisure, family
or business travel to ensure a hassle-free experience.

With the launch of the campaign, Treebo is aiming to spread the word for travel
picks back up in the country. Under the campaign, the ad film features a
corporate duo on a business trip gearing for a meeting at Treebo where the hotel
staff, amenities and offerings steer the challenges of these travellers.



The campaign highlights moments and experiences Indians can look forward to for
the travel season with Treebo hotel stays. The campaign adds a a quirky
undertone to showcase how Treebo offers affordability with quality and ends with
the punchline - ‘Acha Hua Treebo Kiya’.

Yashi Bisani, associate director, brand marketing, Treebo Hotels, said, “We have
launched this new campaign to celebrate the spirit of the Indian travelers.
Treebo is known for being a customer-centric brand. We understand the Indian
consumer travel needs and strive to create a pro-consumer experience that is
conducive to their travel needs. Our campaign is directed towards building wider
brand awareness to ensure we strike the right chord with the Indian travellers
through relatable situations and stories.”

Watch the ad film over here:






NIPPON PAINTS PAINTS THE CULTURE OF KARNATAKA IN NEW AD FILM

The ad film has been released to celebrate the second year of association with
the Royal Challengers Bangalore (RCB). The commercial pays homage to the state
of Karnataka and shows how it has inspired the colours of Nippon Paint ...

See More Details


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EXCLUSIVE


NIPPON PAINTS PAINTS THE CULTURE OF KARNATAKA IN NEW AD FILM

The ad film has been released to celebrate the second year of association with
the Royal Challengers Bangalore (RCB). The commercial pays homage to the state
of Karnataka and shows how it has inspired the colours of Nippon Paint ...

 * BE Staff
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This is a still from the ad film.Paint manufacturer Nippon Pain released a
television commercial to celebrate the second year of association with the Royal
Challengers Bangalore (RCB). This partnership will see Nippon Paint’s logo
appear on the back of the player’s helmets and caps.

The television commercial pays homage to the state of Karnataka and shows how it
has inspired the colours of Nippon Paint. The TVC explores and celebrates the
many facets of Karnataka – from its rich heritage to the cultural melting pot
that it is at present. The TVC features landmarks, symbols and personalities
from Karnataka like Mysore Palace, Chennapatna dolls, Hubli LightHouse, Vidhan
Soudha, Dollu Kunitha musicians, Karnataka flag and Kittur Rani Chennamma.

With the tagline ‘Namma Karnataka, Namma Nippon Paint’, the TVC also features
the Nippon Paint RCB blobby. Singer Raghu Dixit composed the music, lent his
voice and featured in the TVC. RCB players including Captain Faf du Plessis,
Mohammed Siraj and Harshal Patel feature in this TVC.



S Mahesh Anand, president – Nippon Paint, decorative division, India, said, “We
are thrilled to associate with the cherished RCB for the second year in a row.
Karnataka is an important market for us and RCB celebrates the state like no
other brand can. We look forward to many years of partnership.”

Mark Titus, assistant vice-president - marketing, Nippon Paint India, said, "Our
association with RCB has been very fulfilling for Nippon Paint and all of our
stakeholders through our shared love for the team. We are pleased with how the
TVC celebrates the essence of Karnataka and showcases what it means for us.
Apart from the television commercial, we have a series of digital ads and
contests on our social media pages for RCB fans to look forward to. For
customers who want to bring home the RCB red shade, it is available at all our
dealer stores.”

The TVC will be presented on print, TV as well as digital platforms.

Watch the ad film over here:






LUCKNOW SUPER GIANTS SAYS ‘POTENTIAL HAI TOH POSSIBLE HAI’ IN CREDENC’S NEW AD

The players will be seen discussing the importance of identifying one’s
potential to grow. The underlying message showcased in the commercial is that
all students with potential can benefit from Credenc’s potential based education
loan ...

See More Details


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EXCLUSIVE


IPL 2022: RUPAY'S AD POSITIONS IT'S PAYMENT SPEED AS FAST AS ISHANT SHARMA'S
BOWLING

The film revolves around the banter between three characters- an Umpire
struggling with payments, a batsman who knows how incredible RuPay is, and who
takes it upon himself to educate our Umpire on it, and fierce pacer, Sharma. The
Umpire gets so distracted by the RuPay’s offerings that the batsman is sharing
with him, he doesn’t even notice that Sharma has bowled...

 * BE Staff
 * ETBrandEquity

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Ishant Sharma shouting 'Howzzaaaatt!' in RuPay's adNational Payments Corporation
of India (NPCI) has floated its first Indian Premier League campaign ‘RuPay. Be
On-The-Go’. Featuring Indian bowler Ishant Sharma, the campaign highlights the
many benefits of RuPay On-The-Go on cards and other convenient form factors such
as smartwatches, keychains, mobile stickers, and wristbands.

As part of the high decibel campaign, five ad films are released on television,
OTT, digital, and social media platforms. The brand has also roped in cricket
commentator, Harsha Bhogle and former Indian cricketer, Virender Sehwag to
endorse the campaign on Twitter.

The film revolves around the banter between three characters- an Umpire
struggling with payments, a batsman who knows how incredible RuPay is, and who
takes it upon himself to educate our Umpire on it, and fierce pacer, Sharma.



The Umpire gets so distracted by the RuPay’s offerings that the batsman is
sharing with him, he doesn’t even notice that Sharma has bowled, rapped the
opener on the pads, and is now screaming ‘Howzzaaaatt!’, waiting for an ‘Out!’
from him.

What follows is a ‘match freeze’ where the entire match pauses, as Sharma now
does his best to catch the Umpire’s attention by shouting ‘Howzzatt’ in
hilarious ways. With RuPay on Umpire’s mind and his conversation with the
non-striker still on, he registers Sharma’s appeal and starts to raise his
finger finally shouting ‘Outstanding!’ for RuPay.

Conceptualised by DDB Mudra, the campaign also features four short films which
reinforce the concept in various situations involving payments for international
use, for the convenience of paying using RuPay On-The-Go enabled watch (at a
grocery store) and keychain (at a drive-thru), and for bus or metro travel.

Further, the films also create awareness amongst customers to ensure activating
their cards for contactless, e-commerce, and international transactions per the
regulatory requirements in India.

Watch the ads here:










TATA CAPITAL PLAYS THE 'FLEXI GAME' IN LATEST CAMPAIGN

Conceptualised by Viscomm 360 Communications, the campaign will be live from
April 12 to May 29. It consists of a series of three short films where Tata
Capital’s Flexi Plus Loans’ unique benefits are compared with a star player’s
performance. Each film draws parallels between a bowler’s or a batsman’s
performance statistics and the features and benefits of Flexi-Plus loans…

See More Details


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EXCLUSIVE


VIP BAGS BREAK WEDDING STEREOTYPES IN NEW CAMPAIGN

The ‘Pyaar Wahi par Soch Nayi’ campaign is positioned with the onset of the
wedding season, at a time when people are planning their honeymoons and other
vacations and stepping into their new life forward. The TVC showcases Vani
Kapoor as a new bride as she epitomises the outlook of a young Indian woman
towards marriage and highlights the unjustifiable pressures that new brides have
to submit to...

 * BE Staff
 * ETBrandEquity

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A still from the filmVIP Bags, the luggage brand, has launched a new campaign
titled ‘Pyaar Wahi par Soch Nayi’. Featuring Vani Kapoor as its brand
ambassador, the brand aims to highlight its wedding collection.

The campaign aims to highlight the typical Indian society stereotype with a
progressive forward thinking messaging. The TVC showcases Kapoor as a new bride
as she epitomises the outlook of a young Indian woman towards marriage and
highlights the unjustifiable pressures that new brides have to submit to...

The campaign captures the insight that marriage being one of the key triggers
towards investing in luggage. The brand has picked up an insight on how the
woman is barraged with blessings which put unnecessary pressures on her right
from day one of her new life such as - Keep your husband happy, give us the good
news soon, hope you have a boy.



Through this film, VIP Bags aims to bring in a much-needed shift in people’s
perspective of doing away with such unnecessary pressure and enabling the young
bride settle in easily into her new home. The film while highlighting the fresh
wedding collection for the 2022 season also takes on this social issue which is
long prevalent in Indian society and engages viewers to sit up and think.

Praful Gupta, vice president, marketing, VIP Industries, said, “The message in
the TVC reverberates with the inner voice of every woman in the present-day
empowered world. As a brand with great legacy, we’ve always been the first
choice for travel bags over the years and with this messaging, it also showcases
our progressive and forward thinking. We roped in Vaani Kapoor for this campaign
keeping in mind her ambitious and free-thinking youth appeal. She certainly
resonates with the audiences with her natural charm and traditional, yet modern
approach."

Watch the film here;



-



DEEP FAKES AND THE SYNTHETIC ART OF ADVERTISING

The impetus on newer technologies such as Deepfake is going to strengthen the
way brands connect with their consumers. Is the increasing usage of Deepfakes a
prelude to brand behaviour on the metaverse?…

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EXCLUSIVE


PRISTYN CARE MAKES SURGERIES CONVENIENT IN ITS NEW AD

Pristyn Care has released six films featuring television actors Anup Soni and
Prakash Raj, which talks about the pain of patients suffering from the diseases
such as piles, kidney stones, cataract and have an inadequate and inaccessible
patient care system. The campaign has been released in 11 languages and is aimed
to run throughout the entire IPL 2022 season...

 * BE Staff
 * ETBrandEquity

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A still from the adPristyn Care has launched its multi-media brand campaign ‘Jab
surgery ho karwana, Pristyn Care pe aana’, which brings convenience and
hassle-free experience of advanced laser surgeries to the patients suffering
from diseases such as piles, kidney stones and cataract.

The company has launched the brand campaign in its association with Disney+
Hotstar for this year’s IPL season. The brand campaign will be seen in multiple
mediums - radio, cinema, owned digital and social media channels, including
Facebook, Instagram, YouTube, and LinkedIn.

Pristyn Care has released six films featuring television actors Anup Soni and
Prakash Raj, which talks about the pain of patients suffering from the diseases
such as piles, kidney stones, cataract and have an inadequate and inaccessible
patient care system.



The campaign has been released in 11 languages and is aimed to run throughout
the entire IPL 2022 season.

The digital films - #Kidney stone becoming a villain?, #Piles ne kiya run-out,
#Cataract ne kiya attack has catchy rap talking about the pain points of these
diseases and why patients delay the surgery. Lack of resources, right surgeons
or delayed recovery are the most common excuses.

The concept of the brand campaign and script of the films have been developed
and written by Web Chutney. Mindshare has been assigned with the media duties,
and distribution across social and digital channels is being done by Pristyn
Care's in-house brand and marketing team.

Gagan Arora, head of brand and marketing, Pristyn Care, said, "Pristyn Care
truly believes that everyone deserves high quality standardised medical care
with the help of advanced medical technology at affordable cost. We are working
hard to bridge the healthcare delivery gap between metro and non-metro cities.
Through this campaign, we want to inform the curious, time-poor, value-seeking
individuals that we conduct short-stay minimally invasive surgeries with a
'Pristyn' standard of care. Since the campaign's launch, we're seeing
significant upward movement in the brand searches and patient inquiries."



Watch the latest ad here:






BE EXCLUSIVE: MS DHONI ‘WHISTLES THROUGH EVERY TURN’ IN TVS EUROGRIP TYRES

The campaign includes a series of three ad films and has been launched with the
aim to build on its association with the Indian Premier League team Chennai
Super Kings…

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EXCLUSIVE


BAG USED FOR AD: CHARGING INR 12 COSTS RETAILER 21K

Though the complainant explained that charging a carry bag used for
advertisement of the store was illegal, the manager of the store shouted at
him...

 * Nalla.Babu
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Representative image/iStockA consumer court in Vizag ordered a multi-brand
clothing retailer to pay INR 21,000 as compensation to a customer for charging
INR 12 for a carry bag.

Member Rahimunnisa Begum and presiding member Varri Krishna Murthy of
Visakhapatnam District Consumers Commission-I also asked the retailer to return
INR 12 charged to the complainant Seepana Rama Rao, an advocate and resident of
Vizag.

In its order, the commission partially allowed the consumer’s plea and ordered
the retailer to pay INR 21,000 towards compensation for mental harassment and
INR 1,500 towards legal cost.



According to the complainant, he had purchased clothes worth INR 628.96 from the
retailer on July 14, 2019. The cashier placed the clothes in a carry bag and
asked the complainant to pay INR 12 as the cost of the carry bag.

The complainant questioned why he should pay for the carry bag and refused to
pay, but the cashier insisted on payment. The complainant paid and spoke to the
store manager, who refused to supply the carry bag free of cost. Later, the
complainant noticed the carry bag carried the logo of the retailer, printed on
both sides.

Though the complainant explained that charging a carry bag used for
advertisement of the store was illegal, the manager of the store shouted at him.

The complainant approached the consumer forum seeking direction to the retailer
to pay compensation for mental harassment.




MISLEADING MONDAY: WHAT YOU SEE IS NOT WHAT YOU GET



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