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Text Content

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 * Benefits
 * For Buyers
 * For Sellers
 * FAQ
 * Subscribe now


UNLEASH AUTOMOTIVE
INTELLIGENCE WITH
SDVERSE



The new automotive software marketplace bringing buyers and sellers together to
accelerate the development process of software-defined vehicles.

Reduced cost, time
and complexity

Higher quality
of software

Improved resource
allocation

Improved revenue
for sellers

SDVerse is a game-changing buying and selling marketplace focused on the
commercialization of automotive software, enabling the software-defined future
of the industry.

This independent marketplace was developed in collaboration between GM, Magna,
and Wipro, and is available to all OEMs, suppliers, and other companies with
relevant software offerings and tools.


Download press release

Founding partners:



Launch partners:





EXPLORE THE
FUNCTIONALITIES

One-Stop-Shop for handling of the procurement process

The marketplace offers options to engage in direct communication between buyer
and seller on the marketplace and it keeps track of the entire procurement
roadmap with project folders


Product attributes

Detailed list of attributes providing in-depth information about the product


Product comparison

Selected products are shown in a side by side comparison table; products can be
bookmarked or directly be clicked to view


Smart search function

Search engine enables direct product search has integrated advanced filtering,
and learns from previous search queries


On-demand media

Supplier media material providing a visual information channel for buyer groups


One-Stop-Shop for handling of the procurement process

The marketplace offers options to engage in direct communication between buyer
and seller on the marketplace and it keeps track of the entire procurement
roadmap with project folders


Product attributes

Detailed list of attributes providing in-depth information about the product


Product comparison

Selected products are shown in a side by side comparison table; products can be
bookmarked or directly be clicked to view


Smart search function

Search engine enables direct product search has integrated advanced filtering,
and learns from previous search queries


On-demand media

Supplier media material providing a visual information channel for buyer groups


One-Stop-Shop for handling of the procurement process

The marketplace offers options to engage in direct communication between buyer
and seller on the marketplace and it keeps track of the entire procurement
roadmap with project folders





NO FEES FOR BUYING
OR SELLING PRODUCTS!

Once a connection is made between a buyer and seller, negotiations and financial
transactions take place outside of the marketplace. SDVerse follows an annual
subscription fee model – it does not charge any fees for buying or selling
products on the marketplace.


Subscribe now



BENEFITS
FOR BUYERS




Reduce Costs

 * Better make vs. buy decisions
 * Reduced engineering spend

Increase agility

 * Stop overloading engineering teams with non-differentiating projects
 * Increase focus on high value software





Accelerate development timelines

 * Increased sourcing visibility
 * Faster procurement decisions




BENEFITS
FOR SELLERS




Accelerate software commercialization

 * Enable software centric business models
 * Drive software specific value

(Re-) Position your brand

 * Demonstrate software capability
 * Post new products and updates at any time





Drive new business

 * Industrywide marketing in one platform
 * Lead generation and analytics




FAQ

What is the SDVerse software marketplace?

It’s a B2B sales marketplace for buying and selling automotive software,
developed in collaboration between GM, Magna, and Wipro. It aims to
revolutionize the automotive software sourcing and procurement process by
providing a matchmaking marketplace for buyers and sellers of embedded
automotive software. It is an independent, industry-driven, and
standard-agnostic marketplace, which is available to all OEMs, suppliers, and
any other company with relevant software offerings and tools.

Why was the SDVerse software marketplace created?

Software development is exploding in the automotive industry – the automotive
software market will come close to doubling in this decade. The race to develop
the next generation of software defined vehicles is underway, along with the
urgency to deliver features faster for less costs.

While the automotive industry is accelerating in the adoption of software
defined vehicles, processes around software development and procurement are
outdated. Buyers have a lack of transparency over the software ecosystem, which
leads to challenges and inefficiencies in the make-or-buy decision. Sellers of
embedded automotive software struggle with a lack of market awareness for their
offerings and highly tailored specifications and requirements for each customer,
which leads to a lack of IP reusability and cost-intensive RFI processes.

In the face of these challenges, the Founding Members GM, Magna and Wipro came
together to develop SDVerse – a need-matching marketplace, which addresses the
software-related pain points that companies across the automotive value chain
are facing. They have designed the marketplace with the goal of increasing
transparency and reducing friction between buyers and sellers of embedded
automotive software. By using the marketplace, buyers can easily discover
competitive software offerings from various vendors and sellers are able to
promote their existing products to more customers than before.

How does the SDVerse software marketplace work?

It serves as a “matchmaking” marketplace between buyers and sellers of embedded
automotive software. Sellers can list software products by attributes and link
them to related or complementary software. Buyers can search software offerings,
identify matching capabilities, explore product data, compare product
attributes, view on-demand media supporting product capabilities and access
files like certifications, documentation. Once a connection is made between a
buyer and a seller, negotiations and financial transactions take place outside
of the marketplace.

What motivated the Founding Members to collaborate on this initiative?

The Founding Members GM, Magna, and Wipro have a shared understanding of the
crucial need for such a marketplace. Their primary driver to create this
marketplace stems from the recognition that it should be an industry-driven
solution that benefits the entire automotive ecosystem, rather than a captive
offering that favors a single player. This collaborative approach ensures that
SDVerse remains a marketplace that fosters mutual growth and collaboration
within the industry, creating a level playing field for all participants. By
putting the industry’s needs first, the Founding Members are pioneering a new
era of software development and procurement in the automotive sector.

What industry challenges does SDVerse software marketplace address?

SDVerse software marketplace addresses the pain points that both buyers and
sellers of embedded automotive software are facing. Buyers of automotive
software face a lack of transparency over the ecosystem of potential suppliers
as well as their offerings and capabilities, which lead to inefficiencies in
software engineering, procurement, and the make-or-by decisions being made.
Sellers of embedded automotive software often struggle with a lack of market
awareness for their software offerings and capabilities, and highly tailored
specifications and requirements for each customer, which leads to
resource-intensive RFI/RFQ processes and a lack of reusability of IP resources.

What are the marketplace key benefits to users?

There are various benefits that the Software Marketplace provides to its users.
For buyers, the Software Marketplace provides exposure to more sellers,
increases transparency between competitive offerings, and therefore helps them
make better make-or-buy decisions. For sellers, the Software Marketplace acts as
a marketplace on which they can showcase their full scope of capabilities,
reduce RFI costs through a standardized set of product details provided on the
Software Marketplace catalog, and shape buyers’ requirements by joining them in
the starting point for software development conversations (thereby increase IP
reusability).

What is the business model of the SDVerse software marketplace?

It follows an annual subscription fee model – it does not charge any fees for
buying or selling products on the marketplace.

How is the SDVerse software marketplace unique?

It is the only marketplace to date focusing on software commercialization – it
complements existing industry-wide software initiatives (i.e., AUTOSAR, Eclipse,
etc.) that focus on other elements of software development such as thought
leadership, standard setting, and open-sourcing.

When will I be able to use SDVerse software marketplace?

The target commercial go-live date for the SDVerse software marketplace is Q3
2024. Sellers can begin listing their software before the go-live date.

Is this marketplace exclusive to the automotive industry?

The SDVerse software marketplace is exclusively for vehicle software (embedded &
cloud) and development tools – however, participants don’t need to be
automotive-focused as long as they have relevant software offerings.

How can I stay connected with the latest updates on SDVerse software
marketplace?

For additional details or information on how to get started, please register
here for one of our announcement events.


SUBSCRIBE FOR
EXCLUSIVE INSIGHTS AND
APRIL 4TH LAUNCH EVENT DETAILS

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Regarding automotive software, my primary responsibility for my employer is
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SDVerse's Privacy Information, please visit the following link:
https://www.sdverse.co/privacy/





WHY
SDVERSE?


“The market for automotive software is expected to nearly double this decade,
outpacing the growth of software development talent pools. The current paradigm
for software sourcing will not be able to overcome this growing gap without
sacrificing both profitability and the auto industry’s aspirations for software
defined vehicles. SDVerse addresses these pain points, offering a wide range of
benefits across the industry.”

Harmeet Chauhan
Global Head Engineering Edge, Wipro
“Automotive grade software development is rapidly transforming and we all need
to ask ourselves how we get customers really unique, differentiating features
faster. Part of that is identifying the common underlying code that can be
shared in the name of higher quality and lower costs for our end customers. This
first-ever software marketplace creates an independent, industry-driven
one-stop-shop for embedded systems software, significantly expanding access to
new innovations, helping to drive down cost, and allowing companies like GM to
implement critical software more quickly.”

Dan Nicholson
Vice President, Strategic Technology Initiatives, General Motors
“Magna’s participation in SDVerse is driven by our ongoing commitment to foster
collaboration and drive the automotive industry forward. By embracing this
innovative marketplace, we aim to create a more interconnected ecosystem that
encourages OEMs, suppliers, and specialty software developers to collaborate and
co-create cutting-edge solutions.”

Joerg Grotendorst
Senior Vice President, Corporate R&D, Magna
“The market for automotive software is expected to nearly double this decade,
outpacing the growth of software development talent pools. The current paradigm
for software sourcing will not be able to overcome this growing gap without
sacrificing both profitability and the auto industry’s aspirations for software
defined vehicles. SDVerse addresses these pain points, offering a wide range of
benefits across the industry.”

Harmeet Chauhan
Global Head Engineering Edge, Wipro
“Automotive grade software development is rapidly transforming and we all need
to ask ourselves how we get customers really unique, differentiating features
faster. Part of that is identifying the common underlying code that can be
shared in the name of higher quality and lower costs for our end customers. This
first-ever software marketplace creates an independent, industry-driven
one-stop-shop for embedded systems software, significantly expanding access to
new innovations, helping to drive down cost, and allowing companies like GM to
implement critical software more quickly.”

Dan Nicholson
Vice President, Strategic Technology Initiatives, General Motors
“Magna’s participation in SDVerse is driven by our ongoing commitment to foster
collaboration and drive the automotive industry forward. By embracing this
innovative marketplace, we aim to create a more interconnected ecosystem that
encourages OEMs, suppliers, and specialty software developers to collaborate and
co-create cutting-edge solutions.”

Joerg Grotendorst
Senior Vice President, Corporate R&D, Magna
“The market for automotive software is expected to nearly double this decade,
outpacing the growth of software development talent pools. The current paradigm
for software sourcing will not be able to overcome this growing gap without
sacrificing both profitability and the auto industry’s aspirations for software
defined vehicles. SDVerse addresses these pain points, offering a wide range of
benefits across the industry.”

Harmeet Chauhan
Global Head Engineering Edge, Wipro

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preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will not experience less
advertising but less personalized advertising.

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