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PAIRS WELL WITH

Pen Pal

4-in-1 Eye, Brow, Lip & Highlight Pen

( 4,027 Reviews )
choose a shade - $17.00
Sunsational

SPF 50 Skin Tint with Niacinamide

( 204 Reviews )
choose a shade - $24.00
Game Face

Second Skin Concealer

( 112 Reviews )
choose a shade - $18.00
Multi-Tasker

Allure & Elle award-winning 4-in-1 brush

( 6,725 Reviews )
add to cart - $20.00
Overachiever

4-in-1 Makeup Brush

( 17 Reviews )
add to cart - $20.00
Slow Your Roll

All-Natural, Aluminum-Free Deodorant

( 162 Reviews )
choose a shade - $14.00
Double Take

4-in-1 Makeup Brush Duo

( 6,748 Reviews )
add to cart - $40.00
Tip Off

Liquid-Filled Makeup Removing Swabs

( 38 Reviews )
add to cart - $6.00
Lip Goals

Super Hydrating High-Shine Glossy Balm

( 56 Reviews )
add to cart - $12.00
Make Moves Makeup Bag

Travel-Ready Carry-All Pouch

( 13 Reviews )
add to cart - $14.00
All-in-One Razor + Stay Sharp

Portable On-the-Go Razor + Razor Refill Pack

( 76 Reviews )
choose a shade - $20.00
Stack the Odds Refills

Blush, Bronzer & Highlighter Refills

( 1 Reviews )
choose a shade - $12.00
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AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN
IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS
SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN:
AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN
IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS SEEN IN: AS
SEEN IN: AS SEEN IN:


BAR RAISED. TRAIL BLAZED.



Discover a curated collection of highly efficient, problem-solving essentials
that save you time & space.

More living life your way — doing what you love, with the people you love.
Because a 10-step routine isn’t our thing.


HIT REFRESH ON YOUR ROUTINE


DO MORE WITH LESS

Upgrade to all-in-one, award-winning beauty designed to make life easier.


READY IN 5

Get time back to do what you love with multi-functional, easy-to-use products.


CUT THE CLUTTER

Because you don't need 4 tools when our 4-in-1 brush gets it done for less.


MINDFULLY MADE

Clean. Vegan. Cruelty-free. Planet-friendly packaging. Net-zero plastic
footprint.

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MAKING PRODUCTS WITH PURPOSE.

Multifunctional products are multi-solving products. Ours are designed to do
more than one thing so you can carry fewer things — empowering you to spend less
time getting ready and more time doing what you love, with the people you love.

Does it serve a purpose? Solve a problem? …Is it easy to use? Does it serve a
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problem? …Is it easy to use? Does it serve a purpose? Solve a problem? …Is it
easy to use? Does it serve a purpose? Solve a problem? …Is it easy to use? Does
it serve a purpose? Solve a problem? …Is it easy to use? Does it serve a
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problem? …Is it easy to use? Does it serve a purpose? Solve a problem? …Is it
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it serve a purpose? Solve a problem? …Is it easy to use? Does it serve a
purpose? Solve a problem? …Is it easy to use? Does it serve a purpose? Solve a
problem? …Is it easy to use? Does it serve a purpose? Solve a problem? …Is it
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problem? …Is it easy to use? Does it serve a purpose? Solve a problem? …Is it
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problem? …Is it easy to use? Does it serve a purpose? Solve a problem? …Is it
easy to use? Does it serve a purpose? Solve a problem? …Is it easy to use?
Save 29%
+10 shades
11th Hour Baby Pearl
Regular price $24.00 Sale price $17.00
Rated 4.7 out of 5
512 Reviews Based on 512 reviews
Cream Eyeshadow & Liner Stick
+10 shades
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Add to Cart - $17.00 $24.00
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+11 shades
Game Face Trailblazer
Regular price $22.00 Sale price $18.00
Rated 4.7 out of 5
112 Reviews Based on 112 reviews
Second Skin Concealer
+11 shades
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Save 14%
Trending now 🔥
Selling Fast
+11 shades
Sunsational Aurora
Regular price $28.00 Sale price $24.00
Rated 4.5 out of 5
204 Reviews Based on 204 reviews
SPF 50 Skin Tint with Niacinamide
+11 shades
- +
Add to Cart - $24.00 $28.00
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Up to 30% off for Memorial Day!
Save 15%
+2 shades
Pen Pal In a Rouge
Regular price $20.00 Sale price $17.00
Rated 4.6 out of 5
4027 Reviews Based on 4027 reviews
4-in-1 Eye, Brow, Lip & Highlight Pen
+2 shades
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Add to Cart - $17.00 $20.00
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Up to 30% off for Memorial Day!
Save 20%

Multi-Tasker
Regular price $25.00 Sale price $20.00
Rated 4.7 out of 5
6725 Reviews Based on 6725 reviews
Allure & Elle award-winning 4-in-1 brush
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Buy 1 Get One 50% Off

Overachiever
Regular price $25.00 Sale price $20.00
Rated 4.4 out of 5
17 Reviews Based on 17 reviews
4-in-1 Makeup Brush
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BEST SELLER ✨

Double Take
Regular price $50.00 Sale price $40.00
Rated 4.7 out of 5
6748 Reviews Based on 6748 reviews
4-in-1 Makeup Brush Duo
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BEST SELLER ✨
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+3 shades
Lip Goals Dare to Bare
Regular price $15.00 Sale price $12.00
Rated 4.8 out of 5
56 Reviews Based on 56 reviews
Super Hydrating High-Shine Glossy Balm
+3 shades
- +
Add to Cart - $12.00 $15.00
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Selling Fast

Winning Skin Duo
Regular price $50.00 Sale price $37.00
Rated 4.6 out of 5
325 Reviews Based on 325 reviews
SPF 50 Tinted Moisturizer + Concealer
Customize your set
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Add to Cart - $37.00 $50.00
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Save 25%
Selling Fast
+11 shades
Sunsational Duo Aurora
Regular price $56.00 Sale price $42.00
Rated 4.5 out of 5
207 Reviews Based on 207 reviews
SPF 50 Skin Tint with Niacinamide
+11 shades
- +
Add to Cart - $42.00 $56.00
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Sold Out

Go the Distance
$22.00
Rated 4.2 out of 5
33 Reviews Based on 33 reviews
Lengthening & Strengthening Tubing Mascara
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Save 30%
BEST SELLER ✨
Selling Fast

High Performer
Regular price $20.00 Sale price $14.00
Rated 4.0 out of 5
6 Reviews Based on 6 reviews
Foundation Buffing Brush
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Eye-Conic Duo
Regular price $48.00 Sale price $36.00

Bestselling Eyeshadow Sticks Set
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Slow Your Roll Sage
Regular price $14.00 Sale price $12.00
Rated 4.8 out of 5
162 Reviews Based on 162 reviews
All-Natural, Aluminum-Free Deodorant
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Save 17%

She's Blushing (Eye) Trio
Regular price $72.00 Sale price $60.00
Rated 4.0 out of 5
1 Review Based on 1 review
11th Hour Eyeshadow Stick Trio
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She's Golden (Eye) Trio
Regular price $72.00 Sale price $60.00
Rated 5.0 out of 5
4 Reviews Based on 4 reviews
11th Hour Eyeshadow Stick Trio
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SEE THESE PRODUCTS IN ACTION




DELIBERATE FROM THE START.

Before we create, we question everything we make.

 * Does it serve a purpose?
 * Do you need it?
 * Does it speed up your routine?
 * Is it easy to use?
 * Does it simplify things?

And unless it checks all these boxes, we won’t make it.




CHANGING THE COURSE ON BUYER’S REMORSE.

We all have them. Those once-coveted— now dust-covered — products banished to
the spare closet. Either they were too bulky, too timely, too trendy, too flimsy
or just too ordinary. ICYMI, Alleyoop is driven by a different product
philosophy.


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