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Text Content

 * Main page
 * Global Website
   * Global Website (English)
   * German

 * Intro
 * |
 * Brand
   * Brand Values
   * Brand Credo
 * |
 * Design Elements
   * Logo
   * Brand symbol
   * Colours
   * Typography
   * Icons
   * Photography
 * |
 * Application
   * Login / Downloadsection
   * Contact
 * |
 * Brand Support


WELCOME TO
VITESCO TECHNOLOGIES

On our brand portal you can get acquainted with the basics of Vitesco
Technologies: What does our name mean? How do we present ourselves? What are the
principles by which we act? What does our brand stand for? And how can we bring
it to life in our daily work?

If you would like to dive into the brand world beyond these basics, you will
find detailed corporate design guidelines and many other elements for internal
and external communication in the download area of this page.


BRAND


OUR BRAND VALUES

With our brand we want to address to the heart and the brain of our
stakeholders. That is why we use our brand to define how customers should
experience the interaction with us and which benefits we can offer. Thus our
brand answers the question why one should choose us and not our competitors.

PASSIONATE

The future of clean air is in our hands. We take this responsibility and lead
the way to electrification and electromobility with full commitment and with a
clear goal. With our products, we have the unique opportunity to make a valuable
contribution to our society and environment.
We are passionately committed to drive technologies that help make the air
cleaner.

PARTNERING

We are the best partner for our customers. We listen and adapt to the needs of
our customers and we are there when they need us to solve problems fast and
efficiently. Our success is the success of our customers. Together with our
customers we achieve goals more quickly. One can always rely on us.
We are partners in integrated and scalable drive solutions.



PIONEERING

We think ahead. We combine decades of technological experience, curiosity,
innovative power and highest levels of quality standards with the courage to
shape new paths. Together with our customers, we create the future of
propulsion.
We set benchmarks.

Why should customers buy us?
Passionate – Partnering – Pioneering. The essence of our brand values results in
one sentence, that expresses what makes us special and why Vitesco Technologies
is the best choice for our customers.

POWERING THE FUTURE TOGETHER.


OUR CREDO

To make the brand come to live, we have to integrate it in our daily thinking,
feeling and acting. Here, our brand values guide our way. They form guidelines
with the help of those everyone of us can contribute to the success – our brand
credo.

Passionate

 * We fulfill our responsibility for the environment and society. Sustainability
   is our first priority; waste does not exist with us.
 * Our passion for powertrains, electrification and electromobility is
   contagious. We do not hide for our company and our abilities.
 * We work purposefully and committed towards our goals. We do not lose our
   focus.

Partnering

 * We listen and adapt to the needs of our customers. We are not lone fighters
   and are not prescriptive.
 * We are there when our customers need us. Challenges motivate us and do not
   discourage us.
 * We solve our customers’ problems fast and efficiently. We seek and find
   answers and do not lose ourselves in excuses.

Pioneering

 * We are constantly and actively developing ourselves and our technologies. We
   challenge the familiar and established and constantly develop our products
   and services.
 * Highest quality standards are the basis of all our activities. There are no
   excuses.
 * We actively shape the future of propulsion with the courage to go new ways
   and put ideas into action.

Back to start of chapter


DESIGN ELEMENTS


OUR LOGO

The logo embodies the company and its brand values.

It consists of an inseparable unit made up of the word mark “Vitesco” and the
associated second line “Technologies”.

The logo combines round forms with technological clarity. With its flowing
transitions, the “Vitesco” lettering represents passion, dynamism, and movement.
It is therefore a counterpart to the technically clear, sober, “Technologies”
second line.

Our logo



The logo has a defined protective zone which should always be observed when
positioning the logo. It is equivalent to the height of a “V” all around. The
protective zone may not be any smaller than a V, but it can be bigger.



The logo can be used in four different versions:



Principle 1 – Brand
Whenever we communicate solely as a brand, the logo should be Brand Grey and
placed on a Brand Yellow background.

Principle 2 – Message
Whenever we want to shape their image or communicate a particular message, the
logo should be Brand Grey and placed on a Brand White background into which the
brand symbol is integrated.

Principle 3 – Image Background
Whenever we want to communicate using images, the logo should be Brand Grey and
placed on top of the respective image. In these cases, the integration of the
brand symbol is also optional. If the background is dark, the logo can be placed
in negative form.

Principle 4 – Background with Plain Design
Whenever we communicate on a background with no specific layout, the logo can be
Brand Grey, Brand White or black.


OUR BRAND SYMBOL

As an essential component of our visual identity, the brand symbol is used in a
whole host of ways. Its shape is identical to the ‘V’ of the logo.

The “V” is always placed against white or a pale, colourless background. The
only exception is the “V” in montages.





OUR COLOURS

Our Image is composed of four colors, which are used in different weights.

Each colour represents particular values:
Brand White: purity, objectivity, technology
Brand Yellow: energy, dynamic, activation
Brand Red: passion, warmth, humanity
Brand Grey: technical grounding, counterpart

Brand colour
Brand Yellow


CMYK 10/0/100/0
PANTONE 3965 C
RGB 240/230/20
#F0E614
RAL 095 80 80
L*a*b*-Wert
L* 87,42, a* -7,86, b* 103,20

Brand Yellow constitutes the majority of the design and dominates the image
together with Brand White.

Brand colour
Brand White


CMYK 0/0/0/0
RGB 255/255/255
#FFFFFF
RAL 9010

Brand White constitutes the majority of the design and dominates the image
together with Brand Yellow.

Highlight colour
Brand Red


CMYK 0/100/50/10
PANTONE 206 C
RGB 215/0/75
#D7004B
RAL 020 50 50

Brand Red is used for highlights such as icons or sublines.

Logo and font colour
Brand Grey


CMYK 0/0/10/85
PANTONE 446C
RGB 75/75/70
#4B4B46
RAL 100 30 05 (YELLOWER)
RAL 000 30 00 (MORE NEUTRAL)

Brand Grey is used mainly for typography and the logo.

SECONDARY COLOURS

Secondary colours are only used if content cannot be depicted using the primary
colours.

CMYK 35/0/90/5
RGB 180/200/50
#B4C832

CMYK 65/5/80/0
RGB 100/175/90
#64AF5A

CMYK 70/0/45/0
RGB 60/180/160
#3CB4A0

CMYK 100/25/70/0
RGB 0/130/105
#008269

CMYK 100/60/80/10
RGB 0/85/70
#005546

TERTIARY COLOURS

Tertiary colours are used only for diagrams and charts – mainly in PowerPoint –
and then only if the other colours do not suffice. Other uses are defined in the
working process.

CMYK 95/0/0/0
RGB 0/165/230
#00A5E6

CMYK 100/45/15/0
RGB 0/110/170
#006EAA

CMYK 100/70/30/0
RGB 0/80/130
#005082

CMYK 5/75/5/5
RGB 220/95/150
#DC5F96

CMYK 40/100/0/35
RGB 125/15/95
#7D0F5F

TRAFFIC LIGHT SYSTEM FOR POWERPOINT ONLY

Traffic light system colors are used for PowerPoint presentations only.

CMYK 0/84/93/14
RGB 220/35/15
#DC230F

CMYK 0/24/100/0
RGB 255/195/0
#FFC300

CMYK 43/0/49/31
RGB 100/175/90
#64AF5A


OUR TYPOGRAPHY

Our character set is based on the Helvetica font. Helvetica is one of the
world’s most recognised and successful fonts, which makes it perfect for
international correspondence. Credible, human and modern, it is able to convey
content clearly and distinctly without becoming too prominent itself. This font
is now automatically installed on all staff computers and can be used in any
Office app, e-mail or other application.

OVERVIEW OF FONTS

Vitesco Heavy

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = ? * + ‘ # @

Vitesco Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = ? * + ‘ # @

Vitesco Roman

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = ? * + ‘ # @

TYPOGRAPHY IN USE

HEADLINES:

 * Vitesco Heavy
 * Brand Grey
 * Capitals
 * Usually over two lines

SUBLINES:

 * Vitesco Roman
 * Brand Red
 * Capitals
 * Usually on one line
 * Font size = half headline size
 * Spaced letters (greater letter spacing than usual)

EMPHASIS:

 * Vitesco Bold
 * Brand Grey
 * Mixed case
 * Usually on one line

COPY:

 * Vitesco Roman
 * Brand Grey
 * Mixed case
 * Highlights: Brand Red
 * Generally left-justified


ÜBERSCHRIFT
SIT AMET ELURAT.

UNTERÜBERSCHRIFT ET APE CUPTATM.

Hervorhebungen dolor sit amet, Fließtext Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor incididunt ut labore et.

Obistist occulparum, inusand isinctorum restot dolorem idede bis do lupie
ntusdae nos restin bea corepellore aligendernam volorep udae pol rehent dignatis
ea in re dolessus ratiora tecat sequat ut re, te quim quo cus ea verum ut de
nihil inis porerio ipsa que estisit poriandita

 * Lorem ipsum dolor sit amet

Please hover the mouse over the fonts categories.


These fonts are now pre-installed on the computers of all employees.

MS Office interprets the fonts differently from being named and imported.
“Vitesco Roman” becomes “Vitesco”, “Vitesco Bold” is automatically taken when
the character “F” is selected. “Vitesco Heavy” remains integrated.

Depending on the alphabet the fonts can be found under the following name:

Latin alphabet:
Vitesco Roman
Vitesco Bold
Vitesco Heavy

Traditional Chinese:
Vitesco TC Roman
Vitesco TC Bold
Vitesco TC Heavy

Simplified Chinese:
Vitesco SC Roman
Vitesco SC Bold
Vitesco SC Heavy

Japanese:
Vitesco Jap Roman
Vitesco Jap Bold
Vitesco Jap Heavy

Korean:
Vitesco Kor Roman
Vitesco Kor Bold
Vitesco Kor Heavy

Indian:
Nirmala UI Semilight
Nirmala UI Regular
Nirmala UI Bold

Agencies and other external staff can request these fonts via the Brand Support.
The font "Nirmala" for use in India is a system font and should be available
automatically.


OUR ICONS

INSPIRED BY OUR LOGO

The form of our icons is derived from our logo lettering. Icons are generally
reproduced in Brand Red. Brand Grey and its graduations can also be used as icon
colours, such as if you need to emphasise hierarchies.

All of the icons consist of one or more unclosed lines. The corners of the icons
and the ends of the lines are always rounded.
The same applies to things like simple arrows and lines.

The icons can be downloaded in the download area.

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OUR PHOTOGRAPHY

A MODERN LOOK

Our new image naturally includes a new visual language based on our overall
appearance, and harmonising perfectly with it. That’s why our images tend to be
somewhat clearer and more highly contrasting, but without appearing clinical or
artificial. They should, ideally, always harmonise naturally with all our
primary brand colours. Brand Yellow especially should never appear out of place
on or next to our visuals.

When it comes to the subjects of our visuals, they always lie somewhere between
the four poles of technology, people, environment and sustainability – depending
on context; sometimes they’re combined, but often they’re alone.

People should always look friendly, accessible and competent; technology should
always be high-quality, complex and precise; the environment should be green and
inviting; and sustainability should engender trust and be easy to understand.


Back to start of chapter


APPLICATION


PROTECTED AREA
AND DOWNLOADS

Further Information on working with the new Corporate Design can be found here.

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ANY QUESTIONS?

For all further questions regarding "Branding and Design" please contact our
Brand Support Team.
Please click on the button:

Brand Support
Back to start of chapter
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