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Ben Butler Digital Staff Writer

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COST OF LIVING PROMPTS UNCLE JOE’S SALES INCREASE

15 Dec 2022 North West Manufacturing Ben Butler

Wigan-based confectionery brand Uncle Joe's Mint Balls has reported a rise in
sales which it has put down to the cost of living crisis.

The company said difficult times have prompted people to buy sweets instead of
expensive luxury items. 

The firm, which celebrates its centenary next year, said that the economic
downturn had resulted in people turning to more affordable "feel good" treats.

Uncle Joe's joint managing directors John Winnard MBE and Antony Winnard said
sales for the fourth quarter were projected to be up 27.3 per cent compared to
the same period last year.

They added: "Whenever people have to tighten their belts financially, they turn
their back on expensive treats in favour of affordable comfort food, like
sweets.

"As a result of the cost of living crisis, people are eating more sweets and the
sweets that they are eating are the traditional kind, which we make."

Uncle Joe's Mint Balls are made by Wigan-based William Santus and Co Ltd, a
privately-owned traditional sweet company that was established in 1898.

Each year 33 million sweets are made in the same way as the first ones back in
1898, when William Santus' wife Ellen started boiling up sugar in the kitchen of
her home in Acton Street, Wigan.

The ownership has been passed down through the family generations and joint
managing directors John Winnard MBE and Antony Winnard are the great, great
nephews of the company's founder.

As well as mint balls, the company produces flavoured sweets using rhubarb and
ginger, sugar free varieties and a range of other treats, as well as a special
limited addition Uncle Joe's Gin.



View all North West news  View more North West Manufacturing news




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confectionary brand /

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